Transforming Challenges into Opportunities
Raising bigger chickens for deboning and further processing has long been a challenge in Saudi Arabia's demanding climate and agricultural landscape. Yet, amidst these challenges, the Tanmiah Food Company, in collaboration with McDonald's Saudi Arabia, continues to defy expectations and set new industry benchmarks. This strategic partnership is a testament to both companies' commitment to excellence, focusing on promoting the supply of locally sourced poultry to one of the world's most recognized quick-service restaurant chains. By reinforcing their dedication to quality and local agricultural development, Tanmiah and McDonald's are paving the way for a sustainable future in the poultry industry.
As pioneers in quality, animal health, and nutrition, Tanmiah employs advanced, tech-enabled environmental controls and stringent farming practices. These innovations enable the consistent production of larger chickens that meet the highest standards of food safety and regulatory compliance. Today, Tanmiah stands as the region's only poultry supplier recognized for reliably raising bigger chickens fit for further processing, thus meeting consumer demand and regulatory requirements alike. This capability not only serves the local market but also positions Tanmiah as a key contributor to Saudi Arabia's self-sufficiency goals, particularly in supplying McDonald's restaurants across a wider region.
A Vision for the Future
The partnership between Tanmiah and McDonald's Saudi Arabia reflects a shared vision of empowering local agriculture and redefining poultry excellence. His Highness Prince Majed Fahed Al Saud, Co-CEO of McDonald's Saudi Arabia, emphasized the importance of supporting the national economy and advancing local content. He remarked, "This partnership with Tanmiah is a testament to our shared commitment to localizing poultry production, aligning with Vision 2030, and ensuring the highest standards of quality, safety, and sustainability across every stage of our supply chain." Such statements highlight the strategic importance of this collaboration in advancing the Kingdom's food security and economic development goals.
Zulfiqar Hamadani, CEO of Tanmiah Food Company, echoed these sentiments, stating, "This collaboration is more than a supply agreement; it's a step forward for food security, innovation, and sustainability practices in the Kingdom." The combined efforts of both companies not only optimize supply chain efficiency but also respond to the growing demand for premium, locally raised poultry in the quick-service restaurant sector. As they continue to drive advancements in poultry production, Tanmiah and McDonald's Saudi Arabia are elevating industry standards and championing sustainable practices, ultimately enhancing the customer experience and solidifying Saudi Arabia's status as a global leader in halal protein production.
The partnership between Tanmiah Food Company and McDonald's Saudi Arabia stands as a beacon of innovation and sustainability in the poultry industry. Both companies express their gratitude to the Ministry of Environment, Water, and Agriculture for their continued support in making this achievement possible, reinforcing the importance of collaboration in achieving shared goals.
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