Big Chemical Power-Up: Praana Group Snags Multi-Chem and Levels Up Big Time

Praana Group today announced the completion of its acquisition of Multi-Chem, now operating as Sterling MultiChem within the Sterling Specialty Chemicals platform. This move strengthens Praana Group's specialty chemicals platform and expands its energy-sector capabilities. 

Moreover, the combination brings together Sterling Specialty Chemicals' expertise in specialty chemical manufacturing, polymer technologies, and advanced surfactant systems with Multi-Chem's field service capabilities. Consequently, it enhances the ability to support oil and gas operators with high-performance chemical solutions and technical expertise across upstream, midstream, and downstream operations.

Why This Deal Rocks the Oilfield World

Multi-Chem has built a strong presence in the oilfield chemicals sector through application-driven programs designed to address complex operational and production challenges. Its solutions support operators across the energy value chain, including chemicals used in drilling, completion, and production, as well as programs focused on flow assurance, corrosion and scale management, water treatment, and process optimization. These capabilities help maintain asset integrity and improve operational performance across energy assets. 

Furthermore, customers will benefit from an expanded portfolio of specialty chemical technologies, stronger technical support, and deeper application expertise. Both organizations share a strong commitment to safety, operational excellence, and reliable solutions that help customers maintain efficiency and performance in demanding operating environments. 

"This acquisition aligns with Praana Group's long-term strategy of strengthening its global specialty chemicals platform through technology leadership, manufacturing excellence, and strong customer partnerships," said Vishal Goenka, Vice Chairman of Praana Group. Sterling Specialty Chemicals will maintain operational continuity for Sterling MultiChem as integration progresses.

Türkiye's Timeless Magic Meets Modern Travel: Wego x TGA Just Leveled Up Your Next Adventure

DUBAI, UAE - Wego, the number one travel app and the largest online travel marketplace in the Middle East and North Africa (MENA), has announced a strategic collaboration with the Türkiye Tourism Promotion and Development Agency (TGA). 

This partnership boosts how travellers discover, explore, and plan trips to Türkiye. It brings richer content and deeper insights straight into Wego’s platform. Travellers now enjoy intuitive tools that make planning seamless and exciting.

Moreover, the collaboration integrates Türkiye’s diverse offerings into one trusted ecosystem. Users confidently navigate iconic landmarks and hidden gems alike. 

Why Türkiye Keeps Calling MENA Travellers

Türkiye offers a compelling blend of ancient civilisations, Ottoman heritage, vibrant modern cities, Mediterranean and Aegean coastlines, and year-round travel appeal. Through Wego, travellers easily discover Istanbul’s historic neighbourhoods, Cappadocia’s surreal landscapes, the coastal charm of Antalya and Bodrum, and the restorative thermal springs of Pamukkale.

Furthermore, emerging destinations encourage deeper exploration beyond traditional routes. This partnership supports smarter trip planning for short city breaks, family holidays, or multi-stop itineraries. Travellers gain practical insights and seasonal highlights that match their interests perfectly.

Mamoun Hmidan, Chief Business Officer at Wego, said the collaboration enhances destination discovery. Sinan Seha Türkseven from TGA highlighted reaching trusted platforms to showcase Türkiye’s cultural familiarity and natural diversity across all seasons. 

Wego users now access UNESCO sites, culinary traditions, coastal escapes, wellness spots, and varied accommodations with strong air connectivity. This inspires meaningful journeys filled with stories, landscapes, and cultural layers waiting to be explored.

ROX Rockets Service Speed in Dubai's Desert Hustle

ROX just leveled up big time in the Middle East. On April 28, 2026, the company signed a deal with JINGDONG Logistics at Jebel Ali Port in **DUBAI, UAE**. They launched a regional spare parts warehouse that slashes wait times and boosts customer happiness across the region.

Power Move in the UAE's Industrial Boom

ROX entered this collaboration to establish a smart hub that supports after-sales service for customers in the UAE and wider MENA. The warehouse integrates ROX's system with JINGDONG Logistics' advanced infrastructure for customs, warehousing, and distribution. 

Consequently, this setup handles over 30,000 items across 2,000 SKUs in a 1,000 sqm space. It delivers up to 95% first-time fulfilment while cutting delivery from six-eight weeks to about one week. Distributors in Qatar, Saudi Arabia, Kuwait, Oman, Egypt, and beyond now source parts directly from the UAE with growing next-day local speed.

Smart Tech and Long-Term Vision

Jarvis, Founder and CEO of ROX, highlighted the UAE's unique infrastructure and ambition. He stressed building in the right place with forward-thinking partners. 

Moreover, JINGDONG's data system enables demand forecasting, intelligent replenishment, and real-time stock alerts. Therefore, ROX strengthens the UAE's industrial ecosystem and positions itself as a key player in MENA's growth. This early investment shows serious commitment to faster, reliable service from day one.