From Highways to the Cloud: Tencent and TruKKer Team Up to Drive Saudi Arabia's AI Future

A New Road for Regional Logistics

RIYADH, Saudi Arabia is once again at the center of tech news. Tencent Cloud has partnered with TruKKer, MENA's largest digital freight network, to reshape how logistics runs across the region.

TruKKer will migrate its platform to Tencent Cloud's Saudi Arabia region. Meanwhile, it's also adopting CodeBuddy, Tencent's AI-powered coding assistant, to modernize its DevOps operations.

Riding the AI Wave

This deal lands as AI adoption surges across the Kingdom. Consequently, businesses and everyday users alike are leaning harder into digital tools than ever before.

Furthermore, Tencent's Hy3 model is fueling this momentum. Since launching globally, it has recorded far more API calls than its predecessor, proving demand is real.

Built on Strong Foundations

This announcement builds on Tencent Cloud's Middle East Cloud Region, launched in 2025. Additionally, the company recently secured Saudi Arabia's top-tier cloud license, strengthening its regional credibility.

Looking Ahead

Ultimately, this partnership reflects Saudi Vision 2030 in action. As Tencent Cloud and TruKKer move forward together, the region's digital transformation keeps accelerating—one smart shipment at a time.

A Flying Carpet, a Thousand Tales, and MBC's Big Gaming Leap

The Reveal Heard 'Round Gamescom

So here's the news everyone's buzzing about: RIYADH, Saudi Arabia's own MBC GROUP just dropped something huge at Gamescom in Cologne, Germany. The leading media powerhouse across the Middle East and North Africa unveiled '1001 Threads of Mizan,' the very first title from its newly formed MBC Game Studio.

And honestly, it's not just another game announcement. It's a statement.

Storytelling Meets Spectacle

Inspired by One Thousand and One Nights, this Arabian fantasy action-adventure invites up to three players into a handcrafted world built for exploration and chaos in equal measure. Naturally, cooperative combat takes center stage, alongside a signature flying carpet system for soaring above mystical creatures.

Meanwhile, ground and aerial traversal blend together seamlessly, so no two adventures feel alike.

Why This Matters for MBC

This launch fits into MBC's broader push into gaming and global expansion. Consequently, leadership sees it as proof of the Group's diverse, growing business model.

Ultimately, it's about building original IP rooted in regional storytelling.

What's Next

Gamescom attendees can try hands-on demos now. Meanwhile, everyone else can check the trailer and follow updates online as this jinn-filled journey unfolds.

When Arabic AI Meets Global Scale: HUMAIN and Microsoft Join Forces

A New Chapter Begins

RIYADH, Saudi Arabia is officially on the AI map. HUMAIN, a PIF company, just announced a strategic collaboration with Microsoft, and it's a big one.

The plan? Bring HUMAIN's ALLAM models into Microsoft's ecosystem while pairing AI experts with Microsoft's Forward Deployed Engineers. Together, they'll help organizations move from AI curiosity to AI action.

Built on Powerful Foundations

This partnership leans on Microsoft 365 Copilot and Microsoft Foundry, blending them with HUMAIN's Arabic-language expertise. Consequently, developers gain direct access to region-ready models.

Meanwhile, enterprises can build custom agents suited to Arabic-language workflows. As a result, businesses get tools that actually speak their language—literally.

Engineering That Gets Hands-On

Beyond models, this collaboration prioritizes real support. HUMAIN and Microsoft engineers will work alongside customers, identifying use cases and optimizing deployments.

Ultimately, this co-engineering approach helps companies move from experimentation to production-scale success.

Just the Beginning

According to CEO Tareq Amin, this is only step one. Furthermore, more capabilities are coming, especially around LEAP.

Together, HUMAIN and Microsoft are shaping what enterprise AI looks like—starting right here in the Kingdom.