In the heart of Dubai, UAE, a transformative movement is taking shape within the realm of real estate. Select Group, a leader in premium real estate development, is pioneering a sustainable approach that redefines urban living. With an unwavering commitment to innovation, the company is integrating low-impact materials into its residential developments. This groundbreaking initiative, executed in partnership with Engineering Contracting Company (ECC), underscores Select Group’s dedication to not only building luxurious homes but also cultivating healthier living environments for their residents.
A Green Future: The Role of Palm Strand Board
At the forefront of this sustainable transformation is the use of Palm Strand Board (PSB®), a revolutionary material supplied by DesertBoard. By incorporating approximately 3,000 cubic meters of PSB® into its projects, Select Group is making significant strides in reducing carbon emissions. This innovative board, crafted from upcycled agricultural palm waste, helps sequester an astounding 34 million kilograms of CO₂e. Transitioning to materials like PSB® not only diminishes the environmental footprint of construction but also enhances the overall quality of life for residents.
Moreover, PSB® is manufactured with a formaldehyde-free binding system, achieving a Super E0 rating that surpasses standard industry requirements. This commitment to low-emission building materials ensures healthier indoor air quality, promoting wellness and wellbeing among residents. As Israr Liaqat, Group CEO of Select Group, aptly states, “Sustainability has to show up in the decisions we make on site, not just in strategy documents.” This philosophy drives the company to prioritize material selection, directly impacting both environmental and human health.
Collaboration for Change: The Strength of Partnerships
The successful implementation of PSB® within projects like The Peninsula and The Edge showcases the effective partnership between Select Group and ECC. This collaboration reflects a shared vision of integrating innovative materials without compromising on build quality or efficiency. Mr. Hatem Farah, Chairman of ECC Group, emphasizes a significant shift in industry decision-making, where lifecycle impacts and indoor performance are now considered alongside traditional criteria. This progressive mindset marks a new era in construction, where sustainability is not just an add-on but a fundamental aspect of project execution.
DesertBoard’s involvement further highlights the potential of waste-to-resource innovation. Kamal Farah, Director of DesertBoard, points out that this collaboration exemplifies how alternative materials can yield verifiable environmental and human benefits when implemented at scale. By converting agricultural waste into durable construction materials, the project champions a data-driven approach to sustainable construction, reinforcing the notion that responsible practices can coexist with modern living.
Select Group's forward-thinking strategies are setting new benchmarks for sustainable living in Dubai. By integrating innovative materials like Palm Strand Board, they are not only constructing homes but are also fostering a healthier and more environmentally conscious community. This initiative serves as a beacon for the real estate industry, demonstrating that sustainability and luxury can indeed thrive together.