From Power Lines to Power Moves: Saudi Electricity Company’s Big Glow-Up as Saudi Energy!

A Fresh Spark in the Kingdom

Today’s not just any day — it’s a milestone. The **Saudi Electricity Company launched today its new corporate identity** and proudly announced its official rebranding as **Saudi Energy (SE)**. This isn’t just a name change; it’s a bold statement. In fact, it mirrors the company’s expanding role within the Kingdom’s energy ecosystem, syncing perfectly with the structural transformations shaking up Saudi Arabia’s energy sector. And yes, this is all in line with the ambitious goals of **Vision 2030**.  

From the words of Eng. Khalid Al-Ghamdi, CEO of Saudi Energy, the move is built on years of reforms — financial, regulatory, and structural — since 202 under the leadership of HRH Prince Abdulaziz bin Salman bin Abdulaziz. Basically, the company isn’t flipping the switch on its core business, but rather upgrading its role and responsibilities to meet future challenges head-on. They've got their eyes set on enhancing energy supply security, boosting grid reliability, and delivering better service to every consumer out there.  

Plugged into the Future

So, what’s the big deal about this new identity? Well, think of it as shining the spotlight on Saudi Energy's strategic promise — trust, sustainability, and readiness for tomorrow’s demands. Their renewed brand plays a central role in enabling transformation across the energy sector, whether it’s advancing energy storage projects, automating transmission, or modernizing distribution networks. This is all about making the Kingdom’s energy system smarter, cleaner, and more secure.  

And here’s something cool — they’re putting customers front and center with their promise: *“Around you, for you.”* That means stronger service quality, digital engagement channels, and responsiveness fit for both people and businesses. Saudi Energy is also keen on attracting investments, increasing localization, and contributing to environmental goals. It’s more than just powering homes; it’s about powering the Kingdom’s future.  

Saudi Energy’s transformation isn’t just cosmetic. It’s a deeper, more connected role in keeping the lights on — and keeping them shining brighter into a sustainable future. This is about creating an energy ecosystem that’s efficient, reliable, and ready for global leadership.