LEXINGTON, Ky.,- Valvoline by Aramco, The Original Motor Oil and worldwide leader in automotive and industrial solutions, announced today the debut of its global FIFA World Cup 2026™ campaign. Fans everywhere feel the thrill, and this campaign captures it perfectly.
The Heart of the Journey
Valvoline by Aramco celebrates the devotion of fans who travel thousands of miles to witness history. Mechanics trust The Original Motor Oil to keep engines roaring, so every fan arrives on time. Moreover, the campaign highlights expertise and innovation supporting every mile. Therefore, excitement builds as fans hit the road in cars, buses, trucks, or motorcycles.
The brand's first-ever FIFA World Cup™ ad spot, titled *The Original Motor Oil. For the Driven*, pays tribute to the human spirit. It links Valvoline's 160-year journey with the tournament's history and fans' roads worldwide. Whether it's a high-mileage trip to a new city or a quick drive to a watch party, Valvoline stands ready.
Global Rollout and Fan Excitement
Produced in Chile by We Are Laugh, the ad kicks off in Mexico today and expands globally in May across the U.S., China, India, Australia, Canada, Thailand, and Saudi Arabia. Michael Kirtman, Chief Brand Officer, Valvoline Global, said, "Being The Original Motor Oil means we have always been a part of the fan's journey." Thus, the campaign honors fans who go the distance and skilled hands that keep them moving.
Airing through July on TV, digital, radio, and social platforms, it drives engagement. Plus, the Original Motor Oil. For the Driven sweepstakes offers fans a chance to win a trip to the FIFA World Cup 2026™ through May 31. Fans and mechanics share stories and celebrate the grit together. Visit https://valvolineworldcup.com/ to join the action.
