Introduction: A New Era for Rockit Global
As we approach the dawn of 2025, the innovative New Zealand snack-sized apple company, Rockit Global, stands poised for a remarkable season. Based in Dubai, UAE, Rockit Global is preparing to make a significant impact on the global fruit market with a strong and consistent crop of its signature Rockit™ apples. These apples are not only known for their outstanding color but also for their delightfully sweet and crisp taste, which has captivated the palates of consumers worldwide.
Rockit Global's Chief Executive, Grant McBeath, has expressed optimism about the upcoming harvest, describing it as "an amazing piece of fruit." The company forecasts the export of over 230 million high-quality, premium Rockit™ apples to its global markets in 2025. This ambitious yet achievable goal stems from a refreshed sales and marketing strategy that focuses on enhancing the shopper experience and distribution channels, ensuring a favorable return for growers.
Innovative Marketing Strategies: Connecting with Consumers
To stimulate consumer demand, Rockit Global is launching a new global marketing platform that emphasizes a value proposition tailored to various lifestyle occasions. General Manager of Global Marketing, Julian Smith, has highlighted that consumer awareness and engagement for Rockit apples are on the rise, with 86% of premium consumers recently surveyed expressing their affinity for the brand. This positive trend underlines the importance of innovative marketing strategies in driving growth.
The new marketing campaign, titled "Rockit Every Little Moment," will introduce several product categories designed to cater to diverse consumer needs. From Snack Packs for impulse purchases to Family Packs for sharing, Rockit Global aims to position itself as the go-to choice for healthy snacking. Early feedback indicates that this strategic approach will significantly enhance consumer connection and brand loyalty.
Rockit Global’s commitment to quality and innovation positions it favorably for the 2025 season. With a robust marketing strategy and an exceptional product, the company is set to capture the hearts of consumers around the globe. As Grant McBeath aptly states, “The Rockit proposition is great, the product and brand are world class,” and the future indeed looks bright for this dynamic company.
