The Brief Crisis Hitting Hard in DUBAI, UAE
Marketers pour their hearts into briefs, yet agencies often feel lost. A global WFA study reveals 78% of marketers think their directions shine clearly. However, only 5% of agencies agree. This mismatch wastes 33% of marketing budgets worldwide—that’s a whopping US$429 billion annually down the drain.
Deece Steps Up with AI-Powered Brilliance
Deece, a marketing technology startup, changes everything. Developed with input from senior marketers and agency leaders worldwide, this platform boosts brief quality dramatically. Users save 165 hours per campaign, slash timelines by three weeks, and watch ROI soar.
Powered by AI trained on 25 years of award-winning campaigns, Deece’s Brief Builder inspires with real case studies while keeping human expertise front and center. As co-founder Richie Taaffe says, “Nothing wastes a marketing budget faster than a bad brief.”
