As the global community observes World No Tobacco Day on May 31, 2025, the Kingdom of Saudi Arabia has taken a significant step forward in its commitment to public health. The Tobacco Harm Reduction and Smoking Cessation (TNFS) initiative has emerged as a pioneering platform aimed at addressing tobacco-related harm through a collaborative approach involving national and strategic stakeholders. This initiative not only reflects the Kingdom's dedication to improving health outcomes but also serves as a model for countries grappling with high smoking rates.
The Launch of TNFS: A Collaborative Approach to Public Health
The TNFS initiative was established through a strategic partnership between Badael, a Public Investment Fund company; the Quality-of-Life Program, which is a key component of Saudi Arabia's Vision 2030; and Smart Health, which acts as the scientific partner for the initiative. This collaboration underscores the importance of uniting efforts across different sectors to achieve a common goal: the reduction of tobacco-related harm.
Over the past year, the impact of the TNFS initiative has become increasingly evident. Data from the General Authority for Statistics indicates a dramatic decline in smoking prevalence in Saudi Arabia, dropping from 17.5% to 12.4% in just one year. This remarkable achievement positions Saudi Arabia among the countries with the fastest declines in smoking rates globally. Furthermore, Badael's initiatives have supported approximately 500,000 adults in transitioning away from smoking by providing access to lower-risk alternatives, thereby promoting healthier lifestyle choices.
In addition to these tangible results, the TNFS initiative has laid the groundwork for sustainable, prevention-focused approaches through coordinated awareness campaigns and regulatory adjustments. By fostering a culture of responsible innovation and smart regulation, Saudi Arabia is setting a precedent for how nations can effectively tackle public health challenges related to tobacco use.
The TNFS Summit: A Convergence of Expertise and Insight
On May 29, 2025, the TNFS initiative hosted the "TNFS 2025 Summit" in Riyadh, attracting more than 100 experts from 15 different countries. This summit served as a platform for discussing regional challenges and identifying scientific solutions for reducing tobacco-related harm. The event concluded with several key recommendations aimed at further advancing the initiative's objectives.
Among the recommendations was the development of legislative frameworks to support alternative tobacco products, highlighting the importance of creating policies that facilitate access to safer options. Additionally, the summit emphasized the need for stronger research collaboration across the region, drawing inspiration from successful models implemented in countries like Sweden and the United Kingdom. By referencing these successful case studies, the TNFS initiative aims to tailor local solutions that address the unique challenges faced by Saudi Arabia and its regional partners.
Looking forward, the TNFS initiative is poised to translate the summit's recommendations into actionable programs. Tolga Sezer, CEO of Badael, mentioned that upcoming plans include public awareness campaigns, research initiatives, and efforts to strengthen legislative frameworks that support low-risk tobacco alternatives. This proactive approach ensures that the momentum generated by the summit will lead to meaningful change in public health policies and practices.
International endorsements received during the summit further solidified the Kingdom's position as a leader in tobacco harm reduction. Experts such as Dr. Christopher Russell from the United Kingdom praised Saudi Arabia for spearheading a global transformation in understanding and addressing tobacco harm. Dr. Konstantinos Farsalinos from Greece emphasized that the achievements realized through TNFS within a single year represent a model ready for export to other nations.
A Vision for the Future: Building a Smoke-Free Saudi Arabia
The TNFS initiative embodies a comprehensive reform platform designed to engage communities, decision-makers, and health sectors in creating a sustainable public health environment that aligns with Saudi Arabia's Vision 2030. As Salman Al-Khataf, Advisor to the CEO of the Quality-of-Life Program, articulated, "Health is not a choice but a foundation for a dignified life and a productive society." This perspective underscores the essential role of scientific evidence in shaping practical policies that effectively address tobacco-related harm.
Dr. Sara Al-Rashoud, Research Advisor at Smart Health, further highlighted the shared commitment across various sectors to reduce smoking rates and achieve a smoke-free Saudi Arabia. The TNFS initiative stands as a testament to the power of collaboration in addressing public health challenges, and as World No Tobacco Day amplifies the call for accountability, TNFS provides a practical framework for action.
The TNFS initiative represents a significant milestone in Saudi Arabia's journey toward improved public health. By fostering partnerships, leveraging data, and implementing evidence-based policies, the Kingdom is not only addressing the pressing issue of tobacco use but also paving the way for a healthier future. As the initiative moves forward, it is poised to serve as a beacon of hope and inspiration for countries facing similar challenges in the realm of tobacco harm reduction.
