Cooling the Future: How ebm-papst and PETRA are Shaping Next-Generation Datacenter Solutions

A Partnership Forged in Innovation

In a world where technology evolves at lightning speed, the demands on datacenter cooling solutions have never been greater. That is why *ebm-papst, the world's leading manufacturer of fans and motors*, and **Petra Engineering Industries Co., Ltd. (PETRA)** have strengthened their collaboration with a bold, new strategic partnership.  

Founded in 1987 and headquartered in the vibrant city of Amman, Jordan, **PETRA** has become a market leader in designing and manufacturing high-quality commercial and industrial HVAC equipment. Renowned for serving datacenter and industrial clients with advanced, reliable solutions, PETRA now steps into an even more powerful role within the *ebm-papst* family.  

Under this enhanced partnership, PETRA is officially designated as a **Group Account** — a status that guarantees dedicated management, prioritized service, and seamless global coordination. This means PETRA enjoys first-choice access to *ebm-papst EC fans* for all datacenter-related applications, ensuring the highest level of efficiency and performance. Every decision in this partnership reflects mutual trust, strategic alignment, and a shared commitment to innovation.  

Driving the Future of Datacenter Cooling

The collaboration goes beyond product access; it is about shaping the future together. PETRA will benefit from *ebm-papst*’s reliable supply assurance and dedicated engineering support — including technical consultancy, performance testing, and advanced simulation services. These resources pave the way for tailor-made, high-performance solutions that meet the specialized demands of modern datacenters while accelerating innovation cycles.  

For *ebm-papst*, this alliance reinforces its leadership in high-efficiency datacenter cooling technology, expands market presence, and deepens its understanding of evolving customer needs. PETRA’s commitment to using *ebm-papst EC fans* as the first choice for all datacenter business activities underscores a long-term, strategic bond between the two companies.  

Thomas Nuernberger, CSO of the ebm-papst Group and President & CEO of Air Technology APAC & MEA, highlighted the essence of the partnership, stating it reflects the principle of *"making the future together."* Likewise, Omar Abu Wishah, Vice Chairman of PETRA, described this milestone as the start of a thrilling new chapter, one that will drive innovation and amplify growth in the datacenter sector.  

In essence, this partnership is a fusion of engineering excellence and visionary collaboration.** By combining PETRA’s market experience with *ebm-papst*’s world-class technology, they are not only meeting today’s cooling challenges — they are setting the standards for tomorrow’s datacenter efficiency.  

Where Vision Meets the Horizon: How KAEC and Nef Are Redefining Urban Living in Saudi Arabia

**RIYADH, Saudi Arabia** – In a bold step toward shaping the future, King Abdullah Economic City (KAEC) has signed a strategic Memorandum of Understanding (MoU) with Nef, a leading global real estate developer with a footprint spanning three continents, seven countries, and over 85 landmark projects to date. This remarkable partnership, announced during this year’s Cityscape Global, marks the beginning of a transformative era in Saudi Arabia’s urban landscape.  

With KAEC being a PIF company — backed by one of the world’s largest sovereign wealth funds managing close to USD 925 billion in assets — the city stands as a thriving investment hub along the stunning Red Sea coast north of Jeddah. Together, KAEC and Nef aim to introduce groundbreaking hotel, retail, and residential projects rooted in innovation, sustainability, and world-class design standards.

Bridging Vision 2030 with Global Innovation 

At the heart of this partnership lies a shared ambition: to align with Saudi Arabia’s Vision 2030 by fostering sustainable growth, job creation, and future-ready communities. KAEC, spanning a vast 185 million square meters, already serves as a seamlessly integrated ecosystem for businesses, residents, and tourists alike. Now, fueled by Nef’s global expertise, the city is on the cusp of an innovation wave that could redefine the meaning of modern living in the region.

Abdulaziz Alnowaiser, CEO of KAEC, emphasized that this collaboration reflects a dedication to enriching the residential and lifestyle offerings. His vision? To shape KAEC into a city where quality of life, innovation, and community thrive in perfect harmony. This is more than just development — it’s the crafting of a city that inspires both local pride and global admiration.  

Nef’s Design Philosophy: Where People Come First 

For Nef, this cooperation is an exciting opportunity to infuse KAEC with its unique design philosophy and patented innovations. Known for efficient space planning and human-centered design, Nef delivers living spaces that combine art, technology, and comfort. Its **Foldhome** concept offers residents access to over 24 premium lifestyle amenities without additional costs — a game-changer for urban living around the globe.  

Erden Timur, Chairman of Nef, expressed his commitment to shaping “the future of modern urban living in Saudi Arabia.” With over 45,000 title deeds delivered and a rapidly growing land bank exceeding 25 million sqm, Nef’s track record speaks volumes. By merging KAEC’s potential with Nef’s expertise, this collaboration is set to elevate urban life into an unparalleled experience of design excellence and livability.

Shaping the City of Tomorrow 

Beyond the architectural blueprints and infrastructure plans, this alliance has far-reaching implications. It will attract international attention, boost tourism, and ignite greater private sector participation — all of which are essential pillars for Saudi Arabia’s economic diversification. As these developments rise, they will not only reshape skylines but also transform lifestyles, creating vibrant communities where people can live, work, and thrive under the sun-washed beauty of the Red Sea coast.  

In the end, the KAEC–Nef partnership is more than a business deal; it’s a bold promise — a promise to build the city of tomorrow, today. 

Liwan Najd: A Bold New Chapter in Riyadh’s Urban Story* **Where Heritage Meets Modernity in the Heart of Granada District

Riyadh’s skyline is about to welcome a breathtaking new icon — the **Landmark mixed-use community in Riyadh's Granada District** that will redefine urban living. **Liwan Najd**, a SAR 4.5 billion vision, is setting the stage for a vibrant, sustainable future while expanding **Liwan's portfolio of vibrant, sustainable communities**. Strategically located next to *Al Yarmuk Metro Station*, this development promises not just homes, but a lifestyle that blends tradition and innovation.

The Rise of Liwan Najd: More Than Just Real Estate

From the moment you step into this masterfully planned destination, you will feel a clear sense of ambition and connection. Spanning a 151,308 sqm site with an impressive built-up area of 600,000 sqm, Liwan Najd is designed to be one of the **largest Saudi mixed-use projects** to date.  

Here, approximately 2,500 residential units await — ranging from cozy studios to lavish penthouses, townhouses, and villas. Every space is crafted to celebrate comfort while supporting modern lifestyles.

But this isn't simply about buildings; it is about the rhythm of life. With over 60% of the footprint dedicated to landscaped open areas and inviting public spaces, residents will enjoy walkable streets, lush greenery, and neighborhood squares designed for community gatherings.

Integrated Living: Where Work, Leisure, and Culture Connect

Transitioning from home to work or leisure will be seamless. **Liwan Najd** integrates hotels, retail, F&B outlets, office spaces, and a mosque into a cohesive environment, ensuring every need is within reach. Located along Alhasan Ibn Hussein Ibn Ali Boulevard, and close to major transport corridors, the project offers both convenience and connectivity — a true advantage for professionals and families alike.

The development is more than an investment; it's a lifestyle anchor. As Riyadh’s population heads toward 10 million by 2030, Liwan Najd supports the Kingdom’s **Vision 2030** goals, responding to the growing demand for sustainable, mixed-use communities that encourage active living and long-term value. Investors can anticipate strong returns bolstered by high growth in the Granada District, a hub of cultural and economic energy.

A Statement for the Future

Blending Najdi architectural traditions with modern design principles, Liwan Najd symbolizes Riyadh’s evolution into a global business and lifestyle hub. The vision, as described by Abdulrahman bin Saud Aldhyem, CEO of Liwan Real Estate Development, is simple yet powerful: *to create destinations where heritage and modernity meet, generating lifelong community value*.  

Just as **Livein Liwan** on King Abdullah Road reaches its 50% milestone, Liwan Najd boldly enters its design stage, promising to deliver beauty, connectivity, and sustainability to Riyadh’s residents. The project reflects not just a place to live, but a way to thrive. 

Liwan Najd is not merely bricks and mortar — it is the embodiment of Riyadh’s future, where every street corner tells a story, every building holds a purpose, and every resident plays a part in the Kingdom’s vibrant journey forward.