Biban 2025: Riyadh’s Grand Stage for Global Opportunities

In the heart of **RIYADH, Saudi Arabia**, the future of entrepreneurship came alive at the **Biban Forum 2025** — a spectacular four-day celebration of innovation, ambition, and global collaboration. From **November 5 to 8**, the **Riyadh Front Exhibition & Conference Center** became the epicenter of ideas, where entrepreneurs, startups, and small and medium enterprises (SMEs) inspired the world under the theme *“Global Destination for Opportunities.”*  

With more than **100,000 participants from 113 countries**, the forum was not just an event, but a vibrant marketplace of dreams. Agreements totaling over **USD 10.1 billion** were signed, setting the stage for lasting partnerships and groundbreaking ventures. It was clear: Saudi Arabia is no longer emerging — it is leading the charge as a hub for entrepreneurial brilliance.  

Inspiring Minds, Transforming Ideas

The **Biban Forum 2025** was a masterclass in inspiration. Legendary football figure **Ricardo Kaká**, now an entrepreneur and investor, shared his journey of turning passion into purpose. His words encouraged attendees to pursue not just profits, but impact. Meanwhile, **Simon Squibb**, a celebrated serial entrepreneur, reminded the audience that innovation thrives where courage meets opportunity.  

Through captivating keynote sessions and thought-provoking panel discussions, participants uncovered new perspectives on investing in innovation, building ventures that foster sustainable growth, and driving social change. This was more than theory — it was a call to action for every piece of talent present.

Opportunity Awaits: From Pitch to Partnership

Transitioning from inspiration to action, **Biban Forum 2025** offered unmatched networking and business-building opportunities. The **Startup Door** welcomed **1,021 startups from 66 countries**, each presenting cutting-edge ideas to potential investors. It was a melting pot of creativity and ambition, with every handshake holding the potential for transformation.  

Meanwhile, the **Investors Arena** became a dynamic meeting point, where innovators pitched visions that could redefine industries. The **Pitching Stage** gave startups a global spotlight, allowing them to stand before world-class investors and share big ideas with even bigger potential. And for the competitive spirits, the **Entrepreneurship World Cup Global Finals** crowned “Swijin AG” as the ultimate champion, securing **USD 1.5 million** and worldwide recognition. 

Saudi Arabia’s Bright Horizon

As the forum concluded, the results were nothing short of remarkable — from billion-dollar agreements to global collaborations and knowledge exchanges that will echo into the future. **Biban Forum 2025** has fortified Saudi Arabia’s stance as a *true global destination for opportunities*, setting the tone for a new era of innovation, where bold ideas meet transformative investment.  

The spirit of Biban lives on — in every venture born, every partnership forged, and every entrepreneur inspired to dream bigger. Saudi Arabia’s entrepreneurial stage is set, and the world is ready to watch the next act unfold. 

Anytime Fitness Lifts Off in Riyadh — A New Chapter for Saudi Wellness

A New Fitness Era in Riyadh

Riyadh is preparing to welcome a fresh wave of accessible fitness as Anytime Fitness partners with ABFit to expand across the Kingdom. This development arrives at a pivotal moment, as Saudi Vision 2030 emphasizes healthier lifestyles and improved quality of life. Consequently, residents can expect more options for coaching, nutrition, and recovery in the coming years.

RIYADH, Saudi Arabia, Purpose Brands LLC is pleased to announce that Anytime Fitness, the world's largest fitness club and personalized coaching experience brand, has announced its latest master franchise agreement with ABFit, Riyadh, Kingdom of Saudi Arabia (KSA). The announcement arrives as the Kingdom continues to pursue its Saudi Vision 2030 for improving the quality of life and promoting the health of all its citizens and residents.

"We are thrilled to bring the Anytime Fitness brand to the Kingdom of Saudi Arabia," said Raed Alarabi Alharthi, investor partner and general manager, ABFit. "Health and fitness are key components of The Saudi Vision 2030 goals, and we are proud to make this investment and expand access to fitness services across the Kingdom."

What This Means for Communities and Growth

First, the rollout will begin with a flagship club in spring 2026, and then scale rapidly; at least 60 clubs will open over the next six years, offering both women's and men's branches across multiple cities. Thus, community access to personalized fitness programs will increase, and local employment opportunities in the wellness sector will follow.

Moreover, leaders note that government initiatives support this momentum. "There has never been a better time than now to welcome the Anytime Fitness brand to the Kingdom," said Asem Abu Eisheh, CEO, Anytime Fitness Saudi Arabia. "The Ministry of Health offers numerous nutrition and physical activity initiatives to support healthy lifestyles; the Ministry of Sports works to increase the percentage of individuals who engage in regular physical activity; and the Ministry of Investment encourages investments in the fitness sector, creating an attractive environment that supports sustainable growth."

Global Reach, Local Impact

Furthermore, Anytime Fitness will now operate in 49 countries and territories, strengthening Purpose Brands’ presence alongside Orangetheory Fitness. Consequently, Saudis will gain access to a global network of best practices in coaching and wellness, benefiting from innovations tested worldwide.

Finally, leaders from both Anytime Fitness and Purpose Brands emphasize mutual confidence and long-term vision. "As we move with intention to expand the ways Anytime Fitness helps people with their personal health and wellness journeys, this agreement with ABFit and the vote of confidence from the Kingdom is something we deeply respect," said Stacy Anderson, global president, Anytime Fitness. Therefore, this partnership signals both economic investment and a meaningful step toward healthier communities across Saudi Arabia.

Gateway to Tomorrow: How the Future Minerals Forum and BMO Are Forging a New Era in Global Mineral Investment

In the heart of **Riyadh, Saudi Arabia**, a remarkable shift is underway in the global minerals sector. The **Future Minerals Forum (FMF)**, recognized as the world’s leading platform for shaping the future of minerals, has announced a groundbreaking partnership with **BMO**, the global leader in metals and mining investment banking. This collaboration transcends borders and ambitions, setting the stage for a more interconnected and sustainable mineral investment landscape.  

With the shared vision of driving global mineral development through strategic investment promotion, FMF and BMO are poised to bring unparalleled expertise to investors seeking new opportunities. As the industry faces rapid transformation fueled by technology, demand for critical minerals, and sustainability imperatives, this partnership is positioned to ignite meaningful dialogues and create actionable pathways, unlocking value in regions such as the **MENA** and the “Super Region” — spanning Africa, Western, and Central Asia.  

Building Bridges in the Global Mineral Landscape

The partnership, a first for FMF, was hailed by Ali Al-Mutairi — FMF’s Executive Director — as a historic milestone. His words underscored the forum’s mission: to connect investors, policymakers, and industry leaders not just in the region, but globally. This step ensures that both organizations will create lasting opportunities, enhancing sustainability and innovation in mineral development projects.  

Moreover, under the inspiring theme **"Gateway to Funding"**, FMF will host exclusive elements to elevate the investor experience. From *closed-door mining investment journey sessions* led by BMO — mapping the entire mineral value chain from exploration to processing — to investor-focused presentations by major mining companies, FMF will provide attendees with rare, direct engagement with industry decision-makers.  

Riyadh 2026 – The Stage for Transformation

Scheduled from **January 13 to 15, 2026**, the Future Minerals Forum will transform Riyadh into the epicenter of global mineral investment discussions. The atmosphere is expected to be electric, with innovators, financiers, and key stakeholders convening under one roof to discuss not only capital access, but also strategies for sustainable growth within the sector.  

Transitioning from previous editions, FMF 2026 will serve as a **gateway for international cooperation**. Whether it’s a regional entrepreneur looking for mining partnerships or an institutional investor seeking to diversify portfolios, the forum promises a wealth of resources, connections, and actionable insights. This carefully curated combination of high-level strategy, investor engagement, and expert knowledge sharing reflects FMF’s dedication to shaping the future of minerals.  

In a world hungry for resources but conscious of environmental impact, the FMF-BMO partnership signals a new era of collaboration — one where opportunities are abundant, sustainability is a priority, and every handshake could spark the next big chapter in mineral development.  

Interested in being part of history? [Register now for FMF 2026](https://registration.futuremineralsforum.com/e/9ee6d849-04bf-4671-837f-b32ca68b2d74/a/9ee6d849-086b-48d1-98c0-524e5a0494cf) before the gateway opens!  

Riyadh Resonance — Phoenix Contact Ignites Industrial Transformation

A Bold Entry into Saudi Arabia

Phoenix Contact is proud to announce its participation in the upcoming Industrial Transformation Exhibition, powered by Hannover Messe, taking place at the Riyadh International Convention & Exhibition Center. This premier event brings together global leaders in industrial automation, electrification, and digitalization to shape the future of smart manufacturing. At Hall 1, Stand 1-349, Phoenix Contact will present its latest innovations designed to empower industries across the Kingdom. Visitors will have the opportunity to explore live demonstrations, engage with technical experts, and discover how Phoenix Contact's solutions support Saudi Arabia's Vision 2030 and its industrial transformation.

Moreover, "Our presence at this exhibition reflects our long-term commitment to the region," said Fahad Alotaibi, Managing Director at Phoenix Contact Trading LLC. From modular terminal blocks to open control systems and Ethernet-based automation, our portfolio is tailored to meet the evolving needs of installers, operators, and developers in Saudi Arabia. Phoenix Contact's participation is further strengthened by the recent establishment of Phoenix Contact Trading LLC in Riyadh, a strategic move to deepen local engagement and deliver customized solutions for infrastructure, energy, and manufacturing sectors.

Local Roots, Global Expertise

Phoenix Contact, a global leader in industrial automation and connectivity solutions, has established Phoenix Contact Trading LLC in Riyadh, Saudi Arabia, marking a pivotal step in its strategic expansion across the Middle East. Founded in 2024, the new entity reinforces Phoenix Contact's commitment to supporting the Kingdom's Vision 2030 and its broader economic and industrial transformation. Consequently, companies across Riyadh and beyond now gain faster access to tailored automation solutions and on-the-ground expertise.

Event Details: Location: Riyadh International Convention & Exhibition Center Dates: 1–3 December 2025 Opening Ceremony: December 1, 2025: 04:00 p.m. - 09:30 p.m. (Subject to change) Show Opening Hours: December 02 - 03: 01:00 p.m. - 09.30 p.m. (Subject to change) Stand: Hall 1, Stand 1-349. For more information and to register, visit Phoenix Contact Saudi Arabia. Finally, attendees should plan to visit the stand early, because hands-on demos and expert dialogue will fill each day.

Wings of Partnership: How SAL Logistics and Emirates SkyCargo are Elevating Riyadh’s Role in Global Trade

A Renewed Alliance Taking Flight

In **Riyadh, Saudi Arabia**, a new chapter in logistics excellence has just begun. **SAL Logistics Services** has announced the renewal of its partnership through the signing of a strategic agreement with **Emirates SkyCargo**, a move that promises to reshape the air cargo and logistics operations landscape across airports in the Kingdom.  

Under this agreement, SAL will deliver integrated solutions covering ground handling, air cargo, and logistics operations for Emirates SkyCargo’s flights. From meticulous ramp handling to operational support, every aspect is designed to ensure the smooth flow of goods. This strengthened collaboration reflects both parties’ unwavering commitment to enhancing efficiency, speeding up operations, and introducing an elevated level of integrated air cargo services.  

Moreover, this strategic renewal reinforces SAL’s dedication to operational excellence — meeting customer needs while aligning with Saudi Arabia’s ambitious **National Transport and Logistics Strategy**. By building on years of successful cooperation, SAL and Emirates SkyCargo are setting higher standards within the global aviation network.  

The Heartbeat of Saudi Arabia’s Logistics Vision

The renewed partnership is not just about moving cargo; it’s about connecting worlds. Mr. Omar Hariri, CEO of SAL, highlighted the trust and long-standing relationship between the two organizations, noting that the renewed agreement stands as a strategic model of global partnership. The confidence shown by Emirates SkyCargo serves as a testament to SAL’s operational expertise and commitment to international best practices.  

Similarly, Mr. Badr Abbas, Divisional Senior Vice President at Emirates SkyCargo, emphasized the Kingdom’s pivotal role in their operations. With two dedicated freighters and 72 passenger flights into four Saudi gateways each week, Emirates SkyCargo has made the country a vital hub in its network. In the last financial year alone, over 78,600 tonnes of goods — including delicate cargo such as pharmaceuticals, aircraft engines, and high-tech machinery — were transported in and out of Saudi Arabia swiftly and reliably.  

Through this decade-long collaboration, SAL and Emirates SkyCargo are doing more than just logistics — they are advancing Saudi Arabia’s position as a **global logistics hub** in alignment with **Saudi Vision 2030**. With every shipment and every flight, they are building the infrastructure of tomorrow’s trade, ensuring the Kingdom remains a bridge between continents and industries.  

In an interconnected world, partnerships like the one between SAL Logistics Services and Emirates SkyCargo are the invisible engines powering global commerce. From Riyadh’s heart to destinations worldwide, their cooperation ensures that goods, ideas, and opportunities flow seamlessly — taking Saudi Arabia’s logistics industry to unprecedented heights. 

Bridging Horizons: COLABS Lands in the Heart of Riyadh

A New Chapter in an Expanding Story

In the bustling capital of **RIYADH, Saudi Arabia**, a fresh wave of entrepreneurial energy is about to unfold. **COLABS**, Pakistan's leading venture-backed workspace and vibrant community platform, has announced its exciting entry into Saudi Arabia with a flagship site in Riyadh. This move is more than just a strategic expansion—it is a symbolic bridge between two nations with growing business and investment ties.  

Omar Shah, CEO and Co-Founder of COLABS, describes this moment as transformative. As Saudi Arabia’s *Vision 2030* fuels unprecedented momentum for innovation, Riyadh stands out as the natural gateway for COLABS' journey into the MENA region. With this expansion, the company aims to connect founders, nurture ecosystems, and merge the thriving entrepreneurial energies of Pakistan and Saudi Arabia. 

The flagship site, set to open in the coming months, is just the first step in their MENA strategy. Backed by fresh capital and bolstered by a local partnership with **Waseel Investment**, COLABS is positioning itself to become a central hub for startups, creatives, and innovators. This collaboration promises to open channels for Pakistani businesses to flourish in Saudi Arabia, while offering Saudi entrepreneurs unprecedented access to Pakistani talent and ideas.  

Riyadh – The Gateway to MENA Opportunities

Riyadh is not just a city; it’s a rapidly growing epicenter of entrepreneurship. Currently, **Saudi Arabia** boasts the fastest-growing startup ecosystem in the MENA region, attracting over $2 billion in venture funding in 2024 alone and holding over 40% of all regional deals. Such numbers speak volumes—the ground here is fertile, and COLABS is ready to plant innovative seeds. 

By partnering with Waseel Partners and benefiting from investment rounds led by Shorooq and Waad VC, COLABS is stepping into a market that’s on track to see its coworking industry exceed $1 billion by 2025. This new expansion dovetails perfectly with Pakistan and Saudi Arabia’s shared vision for youth empowerment, industrial growth, and digital collaboration. As Federal Minister for IT & Telecommunication, Ms. Shaza Fatima Khawaja, expressed, COLABS’ arrival is yet another step toward deepening cross-border digital ties.  

Beyond the desks and meeting rooms, COLABS stands out for creating cultural and creative spaces. From founder support initiatives to the Artist-in-Residence programme, their environments are designed to foster not only business but also human connections. In bringing this ethos to Saudi Arabia, COLABS aims to craft a space in Riyadh where ideas, art, and innovation flow seamlessly—a hub destined to redefine coworking across MENA.  

COLABS’ bold leap into Riyadh is more than a business move—it’s a story about shared visions, united ambitions, and a future where **Saudi Arabia** and **Pakistan** lead the charge in regional innovation. With its flagship site on the horizon, COLABS isn’t just expanding; it’s weaving together two vibrant entrepreneurial worlds into one dynamic fabric.  

Beyond Technology: How KaarTech’s MENA Summit 2025 is Redefining Digital Transformation in Riyadh

A Historic Gathering in Riyadh

In the heart of **Riyadh, Saudi Arabia**, history was made as KaarTech hosted its first-ever **digital transformation summit** — the groundbreaking **KaarTech MENA Summit 2025**. For more than two decades, KaarTech has been guiding global enterprises through the labyrinth of enterprise transformation. Yet this event signaled something more — a bold reimagining of what transformation truly means.  

The summit brought together visionary leaders, industry pioneers, and innovators from across the GCC, uniting them in their shared mission to bridge the growing gap between digital ambition and tangible business outcomes. Transitioning from mere technology adoption to **outcome-driven transformation**, KaarTech showcased its dedication to crafting **impactful, reliable, and valuable** customer experiences. This wasn’t just a series of keynote speeches — it was a collaborative stage where real-world lessons were shared, assumptions challenged, and new, sustainable paths forward illuminated.  

Conversations that Shape the Future

From the opening keynote by Shahinsha Abdul Basheer, MENA CEO, to the fireside chats featuring distinguished guests like Rakan Alotaishan, Mohammed Alyousef, and Yaqoob Al-Hattali, the summit sparked thought-provoking dialogue. Shahinsha warned against viewing transformation as a checklist of tools, instead advocating for the **Vision-to-Value** framework — a strategic approach that weaves governance, customer-centricity, and disciplined execution into every initiative.  

Meanwhile, Maran Nagarajan, Global CEO of KaarTech, guided discussions that dove deep into the transformative power of AI-first strategies. With an emphasis on strong data foundations, leaders explored how enterprises could embrace artificial intelligence not as a passing trend, but as a compass for sustainable growth and resilience. His words echoed the spirit of the summit: technology must be guided by purpose, governed by outcomes, and executed with reliability.  

The Power of Collaboration

What truly distinguished the **KaarTech MENA Summit 2025** was its vibrant spirit of collaboration. Throughout the day, conversations transcended the boundaries of industries and geographies, all gravitating toward a common goal — aligning **people, processes, and technology** to serve customer needs. Attendees left with actionable insights, a renewed confidence in their transformation journeys, and an understanding that the future of business lies in **AI-enabled, outcome-driven change**.  

As the curtain closed, Shahinsha summed up the essence of the day: “We help enterprises turn their digital ambitions into lasting results that truly impact everyone.” With this, KaarTech has not only set a precedent for transformation summits in the region, but also laid the foundations for deeper, enduring partnerships across the GCC. 

The **KaarTech MENA Summit 2025** in Riyadh wasn’t just an event — it was the birth of a movement. A movement powered by AI-first strategies, framed by governance, fueled by reliability, and inspired by customer-centric visions. The GCC’s digital future is being written today, and KaarTech is holding the pen.  

Breathing New Beginnings: Levoit’s Air of Change at KSA Baby Expo 2025

A Breath of Fresh Air for Riyadh’s Families

In the vibrant heart of **Riyadh, Saudi Arabia**, the upcoming **KSA Baby Expo 2025** at *The Arena* is set to become a beacon of hope for parents seeking healthier home environments. As sandstorm dust swirls outside and allergens linger in everyday spaces, families in the Kingdom face unique challenges in protecting their children’s health.  

This year, **Levoit**, a core brand of **VeSync**, takes center stage by introducing its suite of smart air purifiers — each designed with cutting-edge HEPA filtration and intelligent sensors. These devices don’t just clean the air; they craft a sanctuary where little ones can play, sleep, and grow in comfort. Parents will experience first-hand how Levoit tackles local pollutants such as sandstorm dust, allergens, and VOCs, ensuring cleaner air that supports children’s development and overall family wellness.  

Why Levoit is a Must-Visit at the Expo

The **KSA Baby Expo 2025** is more than a product showcase; it’s an opportunity for meaningful connection. In the soft glow of Levoit’s nursery-friendly designs, visitors will witness live demos that instantly neutralize simulated dust and allergens. They’ll discover purifiers that blend ultra-quiet operation with child-lock safety — the perfect companion for peaceful nurseries.  

For distributors and partners, the expo offers a gateway into a high-growth market driven by increased awareness of health and wellness appliances. As **Oscar Mei**, Regional Business Director – Asia Pacific at VeSync, emphasizes, “Clean indoor air is not a luxury here; it’s a necessity.” Levoit invites potential partners to tap into its proven brand reputation, enjoy full marketing and logistical support, and join in building a healthier future for Saudi families. This fusion of technology, care, and collaboration makes Levoit’s stand at the expo a true destination for anyone invested in wellness innovation.  

In 2025, the air around us will speak volumes about how we value our loved ones’ health. In Riyadh, Levoit isn’t just purifying air — it’s inspiring change, empowering parents, and opening doors to smart, sustainable living. 

Connecting Conversations: How Route Mobile and Kalaam Telecom are Transforming Customer Engagement in the Middle East

A Digital Leap into the Future

In **DUBAI, UAE**, innovation thrives in every corner, and partnerships often ignite the next big wave of transformation. The Middle East, driven by an unyielding appetite for progress, is on track for a digital economy that could soar to **$780 billion by 2030**, according to UBS. Against this vibrant backdrop, **Route Mobile**, a **Proximus Global** company and a pace-setter in cloud communications, has joined forces with **Kalaam Telecom**, a pioneer in managed solutions that fuel digital transformation across the region.  

Together, they are rewriting the rules of enterprise communication. How? By delivering **WhatsApp Business services** to companies eager to blend convenience with customer intimacy. This collaboration positions GCC enterprises to engage with customers in real-time, leveraging one of the Middle East’s most beloved communication tools. With Route Mobile's CPaaS mastery and Kalaam Telecom’s deep local expertise, businesses now gain secure, scalable, and reliable messaging solutions that drive engagement and sales.  

Empowering Enterprises, One Message at a Time

From bustling retail chains in Riyadh to innovative fintech startups in Manama, enterprises across the GCC are embracing digital-first strategies. Yet, without a direct connection to their customers, these efforts often fall short. This is where the partnership shines. The integration of WhatsApp Business service APIs into Kalaam’s enterprise portfolio means companies can personalize communication, handle transactions, and resolve queries without leaving the app.  

Moreover, the partnership’s vision stretches beyond WhatsApp. By laying the groundwork for omnichannel solutions, Route Mobile and Kalaam Telecom signal their commitment to future-ready communication systems. As digital transformation sweeps the region, these two leaders are ensuring that businesses don’t just keep pace—they set the pace.  

A Shared Vision for Growth

The Memorandum of Understanding signed during **GITEX Global 2025** wasn’t just a formal agreement—it was a declaration of purpose. Rajdip Gupta, Route Mobile’s CEO, hailed Kalaam Telecom’s deep-rooted regional networks as key to accelerating digital communication adoption. Veer Passi, Group CEO of Kalaam Telecom, emphasized how the partnership enhances omnichannel offerings and empowers GCC enterprises. Both leaders envision a landscape where enterprises thrive in an interconnected, innovation-driven economy.  

By combining global communication expertise with local market understanding, Route Mobile and Kalaam Telecom are creating smarter, more connected experiences. And in the rapidly evolving digital marketplace of the Middle East, that could make all the difference.  

** The story unfolding in **DUBAI, UAE** is more than a business collaboration—it’s a glimpse into the future of customer engagement. In this dynamic region, strategic partnerships like this are setting the stage for a digital revolution that will touch every industry, every market, and every conversation. 

Forging the Future: How Saudi Arabia is Powering a New Industrial Revolution

In the heart of **Riyadh, Saudi Arabia**, a powerful transformation is unfolding—one that promises to redefine the very fabric of the Kingdom’s industrial sector. Under the guidance of the **Ministry of Industry and Mineral Resources**, an ambitious journey is underway, propelling Saudi Arabia into a new era of **innovation, advanced technology, and sustainable growth**.  

This evolution isn’t simply about building factories or investing in infrastructure. It’s about reshaping industry from the ground up—infusing it with **automation**, **AI**, and **IoT** technologies, all while empowering talent to lead the charge toward a diversified, resilient economy. Guided by the bold vision of **Saudi Vision 2030**, the Kingdom is positioning industry not just as a pillar of development, but as a **powerful engine driving economic diversification**.

The Rise of Smart Industry: From Factories to Future-ready Ecosystems 

At the epicenter of this transformation lies the **Fourth Industrial Revolution (4IR)**—a wave of technological change rippling across the country. Imagine traditional factory floors now humming with the precision of smart machines, AI-powered systems monitoring production lines in real time, and supply chains that adapt instantly to shifting demands. This is the reality taking shape in Saudi Arabia today.  

Through initiatives like the **Future Factories Program**, the Kingdom has set its sights on converting **4,000 traditional facilities into smart factories** that meet global standards. This ambitious plan is not just about modern hardware—it’s about embedding intelligence into every stage of production. **3D printing**, **robotics**, and **big data analytics** are enabling industries to boost precision, cut waste, and elevate performance like never before.  

Furthermore, according to the **General Authority for Statistics**, the **Industrial Production Index (IPI)** recorded a **6.5% growth in July 2025** compared to the year prior—clear evidence that these strategies are translating into tangible economic gains.

Saudi Arabia on the Global Stage: Welcoming the World to ITSA 2025 

These advancements will be showcased to the world at the **Industrial Transformation Saudi Arabia 2025**, set to take place from **December 1 to 3, 2025 in Riyadh**. Organized by the **Ministry of Industry and Mineral Resources** in collaboration with **Deutsche Messe**, this global event will serve as a meeting point for innovators, industry leaders, and technology pioneers from around the globe.  

Not only will this event spotlight the latest **4IR technologies**, but it will also strengthen international partnerships—laying the foundation for **localizing advanced industrial solutions** within the Kingdom. With every investment in **digital infrastructure** and every step toward smart manufacturing, Saudi Arabia is not merely catching up with the future. It is **defining** the future.  

Saudi Arabia’s industrial journey is more than a technological upgrade—it’s a bold reimagining of what industry can be. As AI, IoT, robotics, and advanced analytics become everyday tools of production, the Kingdom is crafting a legacy of innovation, resilience, and global competitiveness. And in doing so, it’s proving to the world that the future doesn’t just happen—it is built.  

Riyadh’s Grand Stage: How IMS25 is Redefining Global MICE Horizons

The Heartbeat of a Thriving Events Capital

In November 2025, **Riyadh, Saudi Arabia** will welcome the world with open arms as the *International MICE Summit (IMS25)* makes its much-anticipated return. Scheduled for **26–27 November 2025**, this landmark event is set to unite over 2,000 global leaders, visionaries, and innovators from across the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry.  

Hosted by the **Saudi Conventions & Exhibitions General Authority (SCEGA)**, IMS25 is more than just a gathering—it’s a launchpad for transformative connections and groundbreaking collaborations. Aligned seamlessly with **Vision 2030**, the summit reflects Saudi Arabia’s commitment to economic diversification and human capability development. With massive giga-projects, world-class infrastructure, and a clear focus on sustainability, Riyadh is positioning itself as the world’s fastest-growing major events destination.  

Building on the resounding success of its inaugural edition in 2024—which attracted 1,700 attendees and 140 high-profile speakers—IMS25 enters its new chapter with unshakable momentum. This year’s theme, *“Public - Private Collaboration: Fueling MICE Growth”*, is a rallying call for strategic partnerships that spark cross-sector innovation and deliver shared value.  

A Vision of Opportunity and Global Connectivity

The Kingdom is experiencing an astonishing surge in its event sector, driven by the synergy of heritage, innovation, and ambition. In just five years, Saudi Arabia’s business events industry has grown by 44%, paving the way for a future filled with exciting possibilities. With **Expo 2030** and the **2034 Football World Cup** on the horizon, the MICE ecosystem is being fortified to welcome millions of visitors, investors, and creators.  

Every statistic tells a powerful story: approximately *17,000 events* take place annually within the Kingdom, while tourism numbers have reached historic highs—*115.9 million tourists* visited in 2024, marking a 19% increase in international visitor spending. This isn’t just growth; it’s transformation.  

Over the course of two vibrant days, IMS25 attendees can expect ministerial addresses, CEO insights, commercial announcements, and immersive sessions in creative innovation hubs. From the *Future MICE Leaders’ Platform* to the *Celebration Gala Dinner*, the program is crafted to inspire, connect, and empower. For industry professionals, registering at **www.internationalmicesummit.com** is more than securing a ticket—it’s securing a front-row seat to history in the making.  

Riyadh isn’t just hosting IMS25—it’s telling the world that the future of global gatherings is dynamic, inclusive, and visionary. As **His Excellency Fahd Al-Rasheed** perfectly stated, Vision 2030 is delivering *“an unprecedented era of opportunity for the events industry.”* And IMS25 is the moment where that vision takes center stage.

Beyond Boundaries: How Adobe and RSG are Shaping the Future of Luxury Travel in Saudi Arabia

A Digital Gateway to Paradise

In **Riyadh, Saudi Arabia**, a groundbreaking partnership has emerged between **Adobe** and **Red Sea Global (RSG)**, the visionary developer behind regenerative tourism destinations **The Red Sea** and **AMAALA**. This collaboration aims to redefine the art of travel through digital innovation, ensuring that each visitor’s journey begins long before they set foot on the pristine sands of the Saudi coastline. By leveraging **Adobe for Business** products, **VisitRedSea.com** becomes more than a website; it transforms into a personalized digital portal, tailored to captivate the hearts of travelers worldwide.  

From the moment guests explore this platform, they encounter a seamless blend of breathtaking visuals and AI-powered personalization. Such precision in content delivery, orchestrated by **Globant**—RSG’s trusted technology partner—ensures prospective travelers find every moment of exploration deeply engaging. Consequently, the digital experience mirrors the stunning landscapes and luxurious resorts awaiting guests upon their arrival, setting a new benchmark in global tourism marketing.  

Innovation Meets Hospitality

The **Red Sea** is among the world’s newest and most exclusive travel destinations, having welcomed its first guests in 2023. Recognizing the need to connect with a diverse audience of modern travelers, RSG committed to showcasing the region’s unique beauty through an equally remarkable online experience. With **Adobe Experience Manager**, every interaction—whether browsing pristine coral reefs or booking an ocean-view suite—is infused with tailored content generated by real-time decisioning capabilities.  

Moreover, the **Connected Visitor Experience** initiative, powered jointly by **Adobe** and **Globant**, seamlessly unifies data, AI, and IoT to create context-aware interactions at every stage of the journey. This fusion of technology and hospitality generates real value: travelers enjoy a journey designed around their specific interests, while RSG maintains the ability to scale and personalize responsibly. In doing so, they set a precedent for luxury travel worldwide—one in which innovation is not just complementary to hospitality, but essential to it.  

By uniting visionary destination development with cutting-edge digital artistry, **Adobe** and **Red Sea Global** demonstrate that the future of luxury travel lies in personalization, technological excellence, and genuine human connection. As a result, visiting **The Red Sea** is no longer confined to geography—it begins online, in a journey shaped just for you.  

A Symphony of Wellness: The Inaugural Zenos Wellness Summit in Riyadh

The anticipation surrounding the inaugural Zenos Wellness Summit, set to take place from October 23-25, 2025, in Riyadh, Saudi Arabia, is palpable. Zenos Health has announced an impressive preliminary entertainment lineup featuring three internationally acclaimed headliners. This event promises a unique blend of cultural experiences, innovative performances, and wellness activities designed to inspire and rejuvenate.

A Cultural Odyssey: Evening Entertainment Program

Each night of the summit will transform into a captivating cultural journey, divided into three distinct themes: "From Saudi," "To the World," and "Into the Future." These themes celebrate local heritage, showcase international artistry, and explore cutting-edge performance, respectively. Notably, the lineup includes distinguished acts such as Carlita, a celebrated DJ whose music beautifully marries Middle Eastern influences with contemporary global sounds, and the innovative musical collective &Friends, renowned for their genre-defying performances. The acclaimed electronic duo Bedouin will also grace the stage, captivating audiences with their distinctive deep house sound.

Moreover, the entertainment will extend beyond traditional concerts. Attendees can expect immersive elements such as fire performances, electronic oud musicians, and acrobatic displays, all set against a backdrop of stunning laser light shows. This integration of entertainment with cultural activations and wellness experiences will create an environment that enhances both enjoyment and personal well-being. Each evening will culminate in thoughtfully designed themed tents, where guests can engage in digital storytelling and explore traditional herbal knowledge, all while contemplating the future of personalized medicine.

A Commitment to Wellness and Community

The Zenos Wellness Summit not only aims to provide transformative experiences but also emphasizes the importance of cultural connection. By featuring local Saudi artists alongside international performers, the event fosters a unique cultural exchange that honors both heritage and contemporary expression. This approach reflects the summit's mission to blend traditional Saudi culture with global wellness innovation, creating a rich tapestry of experiences for all attendees.

Additionally, the summit supports Operation Full Fridge, a noble initiative dedicated to ending food insecurity and rebuilding Lebanon. This commitment to community welfare further enhances the significance of the event, ensuring that attendees contribute to a greater cause while indulging in a remarkable wellness journey.

Early registration for the Zenos Wellness Summit is highly recommended due to limited capacity. Premium passes offer exclusive access to all entertainment programming, wellness experiences, and cultural activations. For further details and registration information, interested individuals are encouraged to visit [www.zenoshealthsummit.com](http://www.zenoshealthsummit.com) or contact +1 877-44-ZENOS. This summit promises to be an unforgettable celebration of wellness, culture, and community in the heart of Riyadh.

Riyadh Takes the Spotlight: Biban Forum 2025 Sets the Stage for Global Entrepreneurship

A New Era for Entrepreneurship in Saudi Arabia

Riyadh, Saudi Arabia, is poised to become the epicenter of innovation and entrepreneurship as it prepares to host Biban Forum 2025. Scheduled from November 5 to 8, this flagship gathering, organized by the Small and Medium Enterprises General Authority (Monsha'at), aims to unite startups, SMEs, and innovators under the theme "Global Destination for Opportunities." With over 140,000 visitors from more than 150 countries expected to attend, the forum promises to be a transformative experience for the global entrepreneurial community.

The agenda for Biban Forum 2025 is ambitious and multifaceted. Attendees can look forward to engaging panel discussions, interactive workshops, and an exhibition space that showcases groundbreaking innovations. These activities will facilitate meaningful connections among startup founders, investors, policymakers, and thought leaders, creating a dynamic environment conducive to collaboration and growth.

The Global Finals of the Entrepreneurship World Cup

In addition to its numerous offerings, Biban Forum 2025 will host the Global Finals of the Entrepreneurship World Cup (EWC), the largest competition for startups worldwide. This year, the EWC will gather the top 100 finalists from a remarkable pool of over 10,300 entrepreneurs across 16 sectors. With participation from 191 countries and collaboration with 64 Global Ecosystem Partners, the competition underscores the forum's significance as a global platform for aspiring entrepreneurs.

The Governor of Monsha'at, Sami Ibrahim Al-Hussaini, emphasized that Biban Forum 2025 transcends the traditional conference format; it serves as a vital bridge connecting innovative ideas with investment opportunities. As Saudi Arabia accelerates its transformation into a premier hub for entrepreneurship, this forum stands as a powerful platform to showcase talent, forge partnerships, and contribute to the ambitious goals outlined in Saudi Vision 2030. 

With the success of previous editions, including Biban24 Forum, which attracted over 182,000 visitors and facilitated agreements worth more than $9.3 billion, expectations are high for Biban Forum 2025. As the Kingdom continues to solidify its position in the global entrepreneurship landscape, the forum promises to deliver unparalleled opportunities for collaboration, investment, and innovation.

Harvesting Tomorrow: Tanmiah’s Strategic Leap in Saudi Arabia’s Agri-Food Renaissance

RIYADH — Under the patronage and attendance of His Excellency Eng. Abdulrahman Abdulmohsen AlFadley, Minister of Environment, Water and Agriculture, Tanmiah Food Company , one of the Kingdom's leading vertically integrated poultry and food producers, today announced the launch of two new facilities in the central region of Saudi Arabia: a state-of-the-art poultry processing plant in Al Majmaa (Majmaa 2) and a cutting-edge feed mill in Dahna. These additions complement Tanmiah's existing network of hatcheries, feed mills, and processing plants, reinforcing Tanmiah's commitment to advancing food security, enhancing operational efficiency, and supporting local communities with job creation and sustainable development initiatives.

The official inauguration ceremony was held at the Ministry of Environment, Water and Agriculture (MEWA) in Riyadh, in the presence of His Excellency Eng. Abdulrahman Abdulmohsen AlFadley, Minister of Environment, Water and Agriculture, along with esteemed dignitaries and distinguished guests, and was attended by His Excellency Amr Al-Dabbagh, Chairman of Tanmiah, Mr. Zulfiqar Hamadani, Group CEO, and a number of Tanmiah's Board Members and senior executives.

Strategic Investment and National Impact

Moreover, in pursuit of its vision to become the number one global halal sustainable healthy protein company by 2030, over the past two years, Tanmiah has invested over SAR 1.5 billion within the Kingdom, while also facilitating more than SAR 400 million in foreign direct investment into the agri-food sector, with the aim of increasing the pace of private investments in this sector through 2030. These efforts have strengthened Saudi Arabia's role as a regional powerhouse in food production and a vibrant hub for innovation, research, and product development across the industry.

Consequently, the new facilities represent a strategic investment in Saudi Arabia's agri-food sector, enabling Tanmiah to optimize production and deliver higher-quality products at scale. With Saudi Arabia's poultry projected to grow from USD 5.13 billion in 2025 to nearly USD 6.91 billion by 2030, Tanmiah's capacity expansion is set to play a vital role in meeting rising demand and enabling Vision 2030's food security objectives.

Innovation, Sustainability, and Community Benefits

For instance, Majmaa 2 is one of Tanmiah's most advanced sites. Built to international standards, it integrates the latest technology to optimize manufacturing and features advanced processing lines capable of handling large birds – a first of its kind in the Kingdom. It is equipped with a biological wastewater treatment system with a capacity of more than 6,000 cubic meters per day, recycling treated water for Tanmiah's tree plantations. Quality systems and plans are in place to power the site with renewable energy solutions, including solar panels. Majmaa 2 reinforces Tanmiah's competitive edge and strengthens partnerships with leading global QSR brands, including McDonald's Saudi Arabia.

Furthermore, the facility features a dedicated product innovation section producing award-winning value-added items, while the Dahna Feed Mill enhances the integrated model by supplying premium feed with a 40 metric ton per hour capacity. Together, these projects will create skilled employment, advance sustainability metrics, and support local communities, thereby advancing national objectives and positioning Tanmiah as a benchmark for excellence in the Kingdom.

MemryX Expands Its Footprint in Saudi Arabia: A Commitment to Innovation and Local Talent

A Strategic Move Towards Vision 2030

On September 25, 2025, MemryX, a prominent U.S.-based semiconductor innovator specializing in AI acceleration, announced its expansion into the Kingdom of Saudi Arabia. This significant development builds on its strategic partnership with NEOM and its recent membership in the National Semiconductor Hub. MemryX is poised to enhance its investments in the Kingdom through initiatives focused on hiring, training, and fostering local innovation. The company’s official office in Riyadh, set to open in October 2025, underscores its intent to contribute to Saudi Arabia's Vision 2030, a blueprint aimed at diversifying the economy and reducing dependency on oil.

Furthermore, the Riyadh office will be spearheaded by industry veterans, including the General Manager and Vice President of Business Development & Strategic Partnerships. These leaders are tasked with establishing a development engineering team and a customer engineering team within the country, ensuring direct support for government, enterprise, and academic partners. This local presence not only enhances operational efficiency but also facilitates collaboration with various stakeholders, thereby promoting a robust ecosystem for innovation.

Empowering Local Talent and Driving AI Solutions

Keith Kressin, CEO of MemryX, emphasized the Kingdom's evolving status as a global hub for artificial intelligence and digital transformation. He remarked, "Our investments in the Kingdom reflect not only our belief in its vision, but also our commitment to empower local talent and deliver AI solutions that make communities safer, more secure, and more efficient." This perspective is critical as MemryX prepares for a series of impactful activities in Saudi Arabia, including hosting its Global Board Meeting in Riyadh, participating in the esteemed 2025 Future Investment Initiative (FII) conference, and sponsoring the Saudi AI & Edge Computing Hackathon.

The hackathon, scheduled for October 24–25 at Prince Sultan University, aims to provide Saudi engineers with hands-on experience utilizing MemryX's cutting-edge AI hardware and software solutions. By nurturing the next generation of AI engineers, MemryX not only accelerates the adoption of AI technologies but also deepens partnerships across government, academia, and industry. Through these efforts, MemryX is paving the way for a transformative shift in Saudi Arabia's technological landscape, ultimately contributing to a more innovative and prosperous future.

Bridging Borders: The Emergence of Fintech in Riyadh

The Flourishing Fintech Landscape in Saudi Arabia

Riyadh, Saudi Arabia, stands at the forefront of a transformative era in the financial technology sector. As highlighted by Saudi Arabia's National FinTech Strategy, the Kingdom is rapidly establishing itself as the Middle East's fintech hub. With projections indicating that the fintech market will burgeon from USD 64 billion in 2024 to over USD 87 billion by 2029, the momentum is palpable. Currently, more than 200 fintech companies are operational within the Kingdom, positioning Riyadh as the natural destination for innovators seeking to make their mark in the region.

This burgeoning ecosystem is not limited to local enterprises; it also provides a fertile ground for international players. A notable example is Digital Zone, Iraq's fastest-growing digital commerce platform. Founded in 2020, Digital Zone has quickly garnered a significant user base, serving over five million active customers and processing more than 41 million orders. The platform's success underscores the potential for cross-border collaborations and the sharing of expertise within the region.

Digital Zone: A Beacon of Innovation and Growth

Amidst a backdrop of limited venture capital and a nascent entrepreneurial ecosystem in Iraq, Digital Zone has emerged as a beacon of success. It is among the first Iraqi platforms to achieve national scale and is now strategically exploring growth opportunities in Saudi Arabia. Saif Al-Mufti, the Founder and CEO of Digital Zone, recognizes the significance of this move. He states, "Saudi Arabia's fintech trajectory is unmatched in the region. For Digital Zone, connecting with this ecosystem is a natural step."

The company's recent participation as a strategic sponsor of Bridge Baghdad exemplifies this ambition. Organized by Value Makers Studio (VMS) and KAPITA Business Hub, and supported by Orange Corners Baghdad, the program held at the Center of Digital Entrepreneurship (CODE HQ) in Riyadh from September 13–15, facilitated meaningful interactions between Iraqi startups and Saudi investors, regulators, and ecosystem leaders. This initiative not only highlights the collaborative spirit between the two nations but also paves the way for future innovations and partnerships that could redefine the fintech landscape in the Middle East.

As Riyadh continues to rise as a fintech hub, opportunities for collaboration and growth will only expand. The presence of pioneering companies like Digital Zone serves as a testament to the region's potential and the possibilities that lie ahead in the world of financial technology.

Bridging Growth — Beehive and Themar Forge a New Chapter in Saudi SME Finance

Strategic Rationale and Regional Context

First, the strategic rationale behind this move is clear. Beehive’s decision to sign a non-binding offer letter with Themar reflects a deliberate effort to combine digital lending expertise with local regulatory credentials, thereby addressing persistent financing gaps for small and medium enterprises in Saudi Arabia. Consequently, stakeholders should anticipate improved access to timely, scalable funding solutions that complement Vision 2030’s economic diversification objectives.

Moreover, this partnership comes at a pivotal moment for private credit across the Middle East. As capital needs of SMEs expand, innovative fintech-enabled platforms can accelerate credit delivery while preserving compliance and risk discipline. Therefore, integrating Beehive’s technology with Themar’s Kingdom-based licensing will likely generate efficiencies and expand market reach.

Transaction Implications and Stakeholder Perspectives

RIYADH, Saudi Arabia, - Beehive, the Middle East's pioneering digital SME lending platform, has signed a non-binding offer letter with Themar, a licensed crowdfunding platform in the Kingdom of Saudi Arabia. This strategic move looks to officially establish Beehive as a regulated fintech lender in the Kingdom, significantly strengthening its presence in one of the region's most dynamic SME markets.

The proposed partial M&A, subject to regulatory approval, represents a transformative step for private credit in Saudi Arabia. By combining Beehive's proven digital lending technology and regional track record with Themar's regulatory foundation and local expertise, the new entity will be uniquely positioned to enhance access to SME financing in the Kingdom.

In addition, this collaboration aligns with long-term national priorities. Saudi Arabia’s Vision 2030 seeks to expand SME lending and reinforce private sector growth; accordingly, the combined platform promises fast, digital, and accessible funding as a scalable alternative to traditional banking channels. Thus, entrepreneurs and investors alike may benefit from expanded choice and enhanced capital flow.

Leadership Commentary and Forward Outlook

Pete Tavener, Co-Founder & Group CFO & COO, Beehive said: "This M&A will be a milestone not only for Beehive but also for the broader SME ecosystem in Saudi Arabia. By combining our capabilities with Themar's local presence and regulatory standing, we will be creating a powerful platform that will transform SME financing in the Kingdom and support Vision 2030."

Yousef H. Al Dabbagh, Co-Founder & COO, Themar, commented: "The partnership between Themar and Beehive is more than just a merger; it's a catalyst for advancing SME growth across Saudi Arabia. Together, we will deliver innovative, Shariah-compliant, and accessible financing solutions that enable businesses to grow and contribute to the Kingdom's economic transformation."

Finally, looking ahead, the combined entity should prioritize regulatory engagement, robust governance, and scalable risk-management frameworks. Consequently, by balancing innovation with prudence, the venture can drive meaningful impact for SMEs while supporting Saudi Arabia’s broader economic ambitions.

Phoenix Contact Lands in Riyadh: A New Era for Industrial Solutions!

Hey there, tech enthusiasts!  Have you heard the buzz? Phoenix Contact, the global powerhouse in industrial automation and connectivity, has just planted its roots right in the heart of Riyadh, Saudi Arabia. That's right! Founded in 2024, this exciting move is not just about setting up shop but is a bold step towards enriching the local economy and embracing Saudi Arabia’s industrial evolution. 

So, why Riyadh, you ask? Well, this city is experiencing a dynamic transformation, making it the perfect playground for innovation and growth. With Phoenix Contact Trading LLC now in the mix, they're all set to roll out tailored products and services that resonate with local needs. Plus, they're teaming up with trusted local partners to ensure that their operations align seamlessly with Saudi Arabia's vision for the future. Talk about a win-win!

Building a Future with Local Talent

But wait, it gets even better! One of the key aspects of Phoenix Contact's strategy in the Kingdom is their commitment to developing local talent. They're not just throwing their products into the market and calling it a day. Nope! They're diving deep into the community with targeted training programs and career development initiatives. This approach aims to cultivate a skilled workforce that can thrive in the evolving industrial landscape.

Imagine a future where Saudi professionals are at the forefront of innovation in machine building and automation! Through knowledge exchange and hands-on training, Phoenix Contact is all about fostering growth that reflects the capabilities and ambitions of the local talent. It’s like planting seeds for a brighter tomorrow—how cool is that?

A Treasure Trove of Solutions Awaits

Now, let's talk about the goodies that Phoenix Contact Trading LLC brings to the table. Their comprehensive portfolio covers everything from energy generation to transportation, and even device manufacturing! Whether you need modular terminal blocks, PCB connectors, or automation systems that run on Ethernet and wireless technologies, they've got you covered. 

These solutions aren't just for show; they empower system installers, operators, and infrastructure developers in various sectors. Imagine transforming industrial, urban, and transport landscapes with cutting-edge technology! Plus, Phoenix Contact's expertise in digital transformation ensures that data flows seamlessly throughout the entire product lifecycle. It’s all about making your life easier and more efficient!

So there you have it, folks! With Phoenix Contact's arrival in Riyadh, the future of industrial solutions in Saudi Arabia is looking brighter than ever. Whether you're a tech whiz or just curious about the industry's evolution, keep your eyes peeled—there's a lot of exciting stuff headed our way! 

HUMAIN Chat: A Landmark in Arabic Conversational AI from Riyadh to the World

Riyadh, Saudi Arabia, marks a pivotal moment in the evolution of Arabic-language artificial intelligence. Consequently, HUMAIN, a Public Investment Fund (PIF) company building end-to-end AI capabilities, today announced the launch of HUMAIN Chat, a next-generation Arabic conversational AI app powered by ALLAM 34B, HUMAIN’s flagship Arabic large language model. This launch demonstrates a deliberate effort to advance linguistic equity and digital inclusion, and it sets a new standard for culturally informed AI.

Context and Significance

Available on web, iOS, and Android, HUMAIN Chat is launching first in Saudi Arabia as a national milestone, with regional rollout across the Middle East and global expansion to follow soon. Built in the Kingdom of Saudi Arabia, for the Arabic-speaking world, HUMAIN Chat represents a defining step in sovereign AI designed for cultural depth, linguistic equity, and global competitiveness. Moreover, HUMAIN Chat is built for the more than 400 million Arabic speakers and 2 billion Muslims worldwide who have been underserved by generative AI. For the first time, people can create, learn, and connect in their own language, culture, and context.

Product Features and Capabilities

Powered by ALLAM 34B, the app closes a historic gap in digital inclusion and enabling linguistic equality. HUMAIN Chat brings culturally intelligent responses grounded in our language, values, heritage and history. Features designed for real-world use include:

- Real-time web search for always up-to-date knowledge.

- Arabic speech input across multiple dialects.

- Seamless bilingual switching between Arabic and English within the same conversation.

- Conversation sharing to enable collaboration and reuse.

- Full compliance with Saudi PDPL, hosted end-to-end on HUMAIN infrastructure in the Kingdom.

Moreover, this is more than an app; it is the first release in our HUMAIN IQ portfolio: a new generation of AI model products and solutions where scientific depth meets responsible design.

Technical Foundation and Leadership

ALLAM 34B is not just another model, it is a milestone. HUMAIN’s ALLAM 34B builds on the previous released models developed by the National Center for AI under The Saudi Data & AI Authority (SDAIA) national mandate. ALLAM 34B, its most advanced model, has been independently verified by Cohere on MMLU as the world’s most advanced Arabic LLM built in the Arab world and will continue to improve with consumer engagement post launch. Arabic-first by design, yet fully bilingual in English, ALLAM 34B is trained on one of the largest Arabic datasets ever assembled, then refined with input from 600+ domain experts and 250 evaluators. The result: unmatched fluency in Arabic and deep alignment with Islamic, Middle Eastern, and cultural nuance. The team behind ALLAM and HUMAIN Chat embodies Saudi Arabia’s new generation of AI leadership. Over 120 AI specialists, including 35 PhD holders, with a 50/50 gender ratio, have built this model from the ground up - hosted in Saudi, by Saudis, with global talent alongside them.

Implications and Call to Action

ALLAM 34B’s technology is proof that Saudi Arabia is shaping the future of AI on its own terms, with talent, IP, and infrastructure rooted at home, and built for the world. As with all large language models, the more they are used, the smarter and more capable they become. Therefore, today’s launch of HUMAIN Chat across Saudi Arabia is a call to action: for every citizen to use it, test it, and help shape it into the world’s leading Arabic AI. This is a collective effort to deliver the best Arabic-first AI solution for the entire region, and soon, the world. A regional and global rollout of HUMAIN Chat will follow.