A Flying Carpet, a Thousand Tales, and MBC's Big Gaming Leap

The Reveal Heard 'Round Gamescom

So here's the news everyone's buzzing about: RIYADH, Saudi Arabia's own MBC GROUP just dropped something huge at Gamescom in Cologne, Germany. The leading media powerhouse across the Middle East and North Africa unveiled '1001 Threads of Mizan,' the very first title from its newly formed MBC Game Studio.

And honestly, it's not just another game announcement. It's a statement.

Storytelling Meets Spectacle

Inspired by One Thousand and One Nights, this Arabian fantasy action-adventure invites up to three players into a handcrafted world built for exploration and chaos in equal measure. Naturally, cooperative combat takes center stage, alongside a signature flying carpet system for soaring above mystical creatures.

Meanwhile, ground and aerial traversal blend together seamlessly, so no two adventures feel alike.

Why This Matters for MBC

This launch fits into MBC's broader push into gaming and global expansion. Consequently, leadership sees it as proof of the Group's diverse, growing business model.

Ultimately, it's about building original IP rooted in regional storytelling.

What's Next

Gamescom attendees can try hands-on demos now. Meanwhile, everyone else can check the trailer and follow updates online as this jinn-filled journey unfolds.

When Arabic AI Meets Global Scale: HUMAIN and Microsoft Join Forces

A New Chapter Begins

RIYADH, Saudi Arabia is officially on the AI map. HUMAIN, a PIF company, just announced a strategic collaboration with Microsoft, and it's a big one.

The plan? Bring HUMAIN's ALLAM models into Microsoft's ecosystem while pairing AI experts with Microsoft's Forward Deployed Engineers. Together, they'll help organizations move from AI curiosity to AI action.

Built on Powerful Foundations

This partnership leans on Microsoft 365 Copilot and Microsoft Foundry, blending them with HUMAIN's Arabic-language expertise. Consequently, developers gain direct access to region-ready models.

Meanwhile, enterprises can build custom agents suited to Arabic-language workflows. As a result, businesses get tools that actually speak their language—literally.

Engineering That Gets Hands-On

Beyond models, this collaboration prioritizes real support. HUMAIN and Microsoft engineers will work alongside customers, identifying use cases and optimizing deployments.

Ultimately, this co-engineering approach helps companies move from experimentation to production-scale success.

Just the Beginning

According to CEO Tareq Amin, this is only step one. Furthermore, more capabilities are coming, especially around LEAP.

Together, HUMAIN and Microsoft are shaping what enterprise AI looks like—starting right here in the Kingdom.

Cairo Calling: Eni and Egypt Chart a Gas-Powered Future

A Meeting of Minds in Cairo

So, big news out of Cairo (Egypt) today. President Abdel Fattah el-Sisi sat down with Eni CEO Claudio Descalzi to talk shop about their long-running partnership. Naturally, Egypt's Prime Minister Mostafa Madbouly and Minister of Petroleum Karim Badawi joined in too.

Together, they covered a lot of ground, from past wins to what's coming next for Egypt's energy sector.

Big Gas, Bigger Plans

First, Descalzi walked through Eni's upstream investments, which have cemented the company as Egypt's top oil and gas producer. Then came the headline: the Denise West discovery, packing roughly 2 TCF of gas. Consequently, Eni is racing toward a Final Investment Decision with bp and EGPC, aiming for first gas in under two years.

Meanwhile, offshore Sinai production has jumped 50% since 2025, thanks to steady drilling across Eni-operated areas.

Beyond Egypt's Borders

Additionally, the pair discussed Cronos, Eni's Cyprus gas project, which just hit FID and could help Egypt become a true Mediterranean energy hub.

People, Not Just Pipelines

Finally, Descalzi reaffirmed Eni's health-project commitments. Overall, it's a partnership built on energy—and community.