Echoes of Excellence: Hisense and Real Madrid Unite to Redefine Fan Experience in MEA

Partnership Renewal and Strategic Vision

Hisense MEA enters the second year of its partnership with Real Madrid through 2025/2026 as the Spanish football giant embark on another thrilling season. The collaboration underscores Hisense's long-standing commitment to connecting fans in the region with the passion, precision, and performance that define both world-class sport and cutting-edge technology. Building on almost a decade of global sports collaborations, including UEFA EURO™, FIFA™, and most recently the FIFA World Cup 2026™, Hisense continues to strengthen its presence on the world stage.

In the MEA region, the alliance with Real Madrid ensures the brand's innovative product portfolio is spotlighted alongside the club's men's and women's first teams throughout the 2025/26 season. From the Santiago Bernabéu to homes across the Middle East and Africa, Hisense will continue to define how supporters experience every moment of the game. Consequently, stakeholders can expect coordinated campaigns that amplify both club heritage and technological advancement.

Product Innovation and Fan Engagement

Driving Awareness Through Innovation, Hisense showcases limited-edition Real Madrid-branded products that fuse premium design with smart innovation. The lineup includes the C2 Ultra 4K UHD Triple Colour RGB Laser Portable Mini Projector, a compact and powerful viewing solution for fans on the move. The 100-inch ULED MiniLED U7 PRO TV delivers breathtaking clarity and colour, transforming match days into immersive experiences.

For everyday convenience, the PureFlat Smart Refrigerator offers sleek, modern storage, while the Uni Series Air Conditioner ensures fans stay cool under pressure, no matter the scorecard. These exclusive products are available at the Hisense brand store and official retailers in the region, with new offers expected throughout the season. Moreover, the brand will complement product launches with experiential activations to deepen connections across DUBAI, UAE, and the broader MEA markets.

Regional Impact and Future Outlook

Strengthening Fan Connections in MEA, the renewed sponsorship campaign aims to deliver tangible value directly to supporters across the Middle East and Africa. In the coming months, Hisense will roll out a series of promotions and experiential activations that will connect supporters more closely with the brand and club. As Jason Ou, President of Hisense Middle East and Africa, emphasized, the partnership serves as a consistent, region-wide approach to engage diverse audiences.

Looking Ahead, through its continued alliance with Real Madrid, Hisense reaffirms its commitment to innovation, excellence, and fan engagement. By combining the world's most celebrated football club with an industry leader in home entertainment solutions, the brands can continue ensuring even greater engagement with their fans. Consequently, supporters in DUBAI, UAE, and beyond should anticipate elevated matchday experiences and ongoing activations throughout the 2025/26 season.

Get Ready to Hit the Books: Hisense's Back-to-School Bonanza in Dubai!

Hey there, parents! As the summer sun starts to fade and back-to-school season creeps up on us, it’s time to gear up for a fresh academic year. But don’t stress just yet—Hisense has got your back with some seriously amazing offers that’ll make your life a whole lot easier. That’s right, from now until September 1, 2025, families across Dubai, UAE, can snag some fantastic deals on home appliances and electronics. Whether you’re looking to upgrade those essentials or just need some cool gadgets to elevate your home routine, Hisense has something for everyone.

Kickstart the School Year with Smart Choices

First off, let’s talk about how Hisense is embracing the theme of "Back to Smart." This isn’t just about getting your kids ready for school; it’s about creating a smart, comfortable home that fosters learning and well-being. Imagine this: your fridge is stocked with fresh, healthy snacks for school lunches, thanks to Hisense refrigerators designed to keep ingredients fresher for longer. No more last-minute runs to the store because you forgot to pack a nutritious lunch! Plus, with innovative washing machines that care for school uniforms while keeping your laundry routine efficient, you’ll have more time to focus on what really matters—quality time with the family.

But wait, there's more! Hisense offers smart TVs and eye-friendly Laser TVs that transform screen time into a learning experience. Your kids can relax after a long day at school while diving into educational content that makes learning fun. It’s about turning the living room into a cozy learning hub where everyone can unwind and recharge. And let’s not forget the cherry on top—Hisense air conditioners that ensure your home stays cool and comfy, creating a perfect environment for both study and relaxation.

Grab Those Deals Before They’re Gone!

Now, you might be wondering, “How do I get in on these sweet deals?” Well, it’s super easy! Just stroll into any participating store or hop online to explore the vast selection of Hisense products specially curated for this back-to-school season. We're talking about bundle offers, gifts, and value-packed surprises that can help you save money while upgrading your home. Don’t sleep on these limited-time offers, folks—they’re designed to make your life smoother and smarter as the school year kicks off.

So, whether you’re a tech whiz or just looking to make your home life a bit easier, Hisense is here to help. With their "Back to Smart" campaign, you can embrace the new academic year with confidence, knowing you’re equipped with the best appliances and electronics. Ready to make the transition from summer fun to school routines? Let Hisense pave the way for a smarter, healthier home. Happy shopping, and here’s to a fantastic school year ahead!

Harmonizing Innovation: Hisense's Meteoric Rise in the Soundbar Market

In the vibrant landscape of consumer electronics, few brands have achieved such a remarkable ascent as Hisense. Recently recognized by Futuresource Consulting as the world's fastest-growing soundbar brand over the past five years, Hisense has solidified its position as a leader in the audio segment. This accolade reflects the brand’s commitment to delivering immersive sound experiences, innovative technology, and premium performance that remains accessible to consumers worldwide. Especially in the UAE, Hisense is making significant strides in redefining home audio systems.

The HT SATURN: A New Era of Home Entertainment

Building on its impressive momentum, Hisense has proudly introduced the HT SATURN, a flagship 4.1.2 channel surround sound system "Tuned by Devialet." This state-of-the-art soundbar exemplifies a bold leap in acoustic engineering, designed to transform ordinary living rooms into cinematic soundscapes. The HT SATURN employs Devialet's renowned acoustic tuning paired with Hisense's proprietary HiConcerto™ architecture, resulting in a full-bodied, spatial audio experience. It supports cutting-edge technologies such as Dolby Atmos® and DTS:X®, while delivering an astonishing 720W of total power through 13 meticulously arranged speakers.

The HT SATURN is not merely a sound system; it is a meticulously crafted audio experience. With four satellite speakers featuring up-firing drivers and a powerful 6.5-inch wireless subwoofer, it adapts to any room, ensuring that every whisper and floor-rumbling bass note is rendered with precision. This product marks a significant milestone in Hisense's audio evolution, as it not only supports cinematic audio but actively defines it.

Tailored Solutions for the UAE Market

In the UAE, Hisense continues to champion innovation by offering soundbar models tailored to diverse entertainment needs and preferences. The AX5120G stands out as a powerful Dolby Atmos soundbar, delivering immersive surround sound that enhances movie nights, gaming sessions, and everyday audio experiences. On the other hand, the Party Rocker One embodies a fun, feature-rich sound system designed for celebrations, complete with dynamic lighting and karaoke functionality. These models, alongside the newly unveiled HT SATURN, reflect Hisense's unwavering drive to cater to every listener's demands.

As Hisense expands its footprint in the UAE and other key global markets, its dedication to reimagining the audio experience remains steadfast. The brand's focus on immersive audio and seamless integration with television systems places it at the forefront of modern home entertainment solutions. Through innovative technology and an unwavering commitment to quality, Hisense is reshaping the future of sound in homes around the world.

Embracing the Spirit of Football: Hisense's Exclusive Offer for the FIFA Club World Cup 2025™ in the UAE

As the world gears up for one of the most anticipated sporting events, the FIFA Club World Cup 2025™, Hisense, a global leader in consumer electronics and home appliances, has devised an extraordinary initiative to engage fans in the United Arab Emirates (UAE). This blog post delves into the details of Hisense’s ‘Own the Moment’ campaign, exploring how it aligns with the excitement of the tournament and the unique rewards it offers to consumers.

A Grand Introduction to the FIFA Club World Cup 2025™

The FIFA Club World Cup is not merely a tournament; it is a celebration of football excellence, bringing together the best clubs from around the globe. Scheduled to take place from June 14 to July 13, 2025, this prestigious event promises thrilling matches, showcasing the finest talents the sport has to offer. Clubs that have excelled in their respective leagues will compete for the ultimate title, and fans worldwide will unite to support their teams.

Hisense recognizes the significance of this event and has seized the opportunity to connect with football enthusiasts in the UAE. As an official sponsor of the FIFA Club World Cup 2025™, the company aims to enhance the viewing experience for fans, whether they are watching at home or in the stands. The ‘Own the Moment’ campaign is a testament to this commitment, offering an array of exciting benefits designed to amplify the passion that surrounds this global phenomenon.

Turning Support into Rewards: The ‘Own the Moment’ Initiative

From May 23 to July 13, 2025, Hisense will launch its exclusive ‘Own the Moment’ initiative, inviting UAE consumers to turn their support into tangible rewards. When shoppers purchase selected Hisense products from authorized retail stores, brand shops, and official e-commerce platforms, they will automatically enter a raffle draw. This initiative not only incentivizes purchases but also deepens fans' involvement in the tournament.

Imagine the thrill of being one of the 48 lucky winners who will receive a full refund should Real Madrid clinch victory in the FIFA Club World Cup 2025™. Notably, this promotion is not limited to just refunds; all registered consumers will have a chance to win a selection of exciting Hisense products, including state-of-the-art televisions, energy-efficient refrigerators, and smart home appliances. Moreover, two MEGA prize winners will receive travel vouchers, allowing them to visit the winning club's country and experience the electrifying atmosphere of the FIFA Club World Cup™ firsthand.

This initiative is more than a mere marketing strategy; it embodies Hisense's dedication to enriching consumer experiences. By intertwining the thrill of football with the joy of shopping, the company successfully fosters a sense of community among fans while promoting its innovative products.

Elevating the Viewing Experience: Hisense’s Cutting-Edge Technology

At the heart of Hisense’s ‘Own the Moment’ campaign lies its commitment to delivering unparalleled viewing experiences. With the advent of advanced technologies, the company has revolutionized how consumers engage with their favorite sports. Hisense's range of products, from high-definition televisions to smart home appliances, empowers fans to immerse themselves in the action like never before.

Hisense has introduced special edition Real Madrid models, including televisions, air conditioners, and Laser TVs, specifically designed for avid football fans. These products not only elevate the viewing experience but also serve as a way for supporters to showcase their allegiance to one of the most iconic clubs in the world. By integrating cutting-edge technology with football fandom, Hisense ensures that every moment of the tournament is unforgettable.

Additionally, the company’s partnership with the FIFA Club World Cup 2025™ exemplifies its mission to foster innovative experiences. As Jason Ou, President of Hisense Middle East and Africa, aptly stated, “Our partnership with the FIFA Club World Cup 2025™ reflects Hisense's mission to deliver world-class experiences through innovation.” This dedication to quality and innovation is evident in the products offered, making them ideal companions for football enthusiasts.

Bringing Fans Closer to the Game: Interactive Engagement Activities

Hisense understands that football is more than just a game; it is a way of life for millions of fans around the globe. To enhance the connection between fans and the sport, the company has planned a series of entertaining activities leading up to the FIFA Club World Cup 2025™. These activities aim to create a vibrant atmosphere where fans can celebrate their love for football and engage with the Hisense brand.

From immersive viewing experiences to interactive campaigns, Hisense seeks to bring fans closer to the game. Whether through live events, social media challenges, or exclusive meet-and-greet opportunities with football legends, Hisense is dedicated to enriching the fan experience. By facilitating interactions between fans and the sport they love, the company fosters a sense of belonging and community.

Moreover, Hisense’s initiatives extend beyond mere promotions; they aim to enhance the overall experience of watching football. Through innovative technology and engaging events, fans can enjoy a more immersive experience, making their support for their favorite clubs even more meaningful.

A Celebration of Football and Consumer Engagement

Hisense’s ‘Own the Moment’ initiative heralds an exciting opportunity for UAE consumers to engage with the FIFA Club World Cup 2025™ in a way that transcends traditional sponsorship. By turning purchases into rewards and elevating the viewing experience through advanced technology, Hisense invites fans to embrace the spirit of football fully.

As the tournament approaches, Hisense stands poised to create unforgettable memories for football enthusiasts across the UAE. With exclusive offers, innovative products, and engaging activities, the company not only celebrates the beautiful game but also reinforces its commitment to delivering world-class experiences to its consumers.

As fans prepare to rally behind their favorite clubs, Hisense encourages them to seize the moment and become a part of this extraordinary journey. The FIFA Club World Cup 2025™ is not just a sporting event; it is an opportunity to connect, celebrate, and create lasting memories. With Hisense leading the charge, fans can look forward to an exhilarating month filled with football, excitement, and the chance to win incredible rewards. 

In the end, the ‘Own the Moment’ initiative encapsulates the essence of football fandom, where every purchase and every goal scored resonates with the passion and dedication of supporters around the world. As fans gear up for the tournament, they can do so knowing that Hisense is right there with them, enhancing their experience and celebrating their love for the game.