In a significant stride towards reinforcing its presence as a leading advisory think tank, KAPSARC has recently launched its first brand refresh since its establishment in 2016. Located in Riyadh, Saudi Arabia, KAPSARC stands at the forefront of advancing the nation’s energy sector while simultaneously impacting global policies through its evidence-based advice and applied research. This rebranding marks a pivotal milestone in the Center's strategic growth, reflecting its unwavering commitment to sustainability and innovation.
The refreshed corporate identity emphasizes KAPSARC's advisory expertise in energy and sustainability. Notably, the core logo remains intact to ensure continuity and institutional recognition, yet it has been refined to present a bolder and more contemporary aesthetic. The introduction of a new color palette, prominently featuring emerald green and graphite gray, encapsulates the values deeply embedded in KAPSARC's mission and vision. Emerald green not only symbolizes wisdom and sustainability, but also conveys prosperity and growth—elements crucial to KAPSARC's goals of fostering sustainable development and environmental stewardship within the Kingdom.
Colors and Values: A Reflection of Commitment
Emerald green, integral to KAPSARC's new identity, resonates with the Center’s dedication to rigorous data analysis and insightful research. It underscores a commitment to sustainable practices, aligning with Saudi Arabia’s ambitious initiatives towards environmental excellence and societal well-being. This choice of color not only reflects the organization's ethos but also connects with the cultural identity of Saudi Arabia, which is increasingly focused on sustainability and innovation.
Conversely, graphite gray plays a dual role in this rebranding endeavor. Drawing from its Greek root "graphein," which translates to "to write," this color emphasizes clarity and effective communication—essential attributes for KAPSARC as it engages in policy advising. Moreover, graphite's significant role in energy storage technology mirrors KAPSARC's commitment to supporting the global energy transition and sustainability efforts. Through this refreshed identity, KAPSARC seeks to enhance its influence and effectiveness in both national and international dialogues regarding energy and environmental issues.
KAPSARC’s new corporate identity represents more than mere aesthetics; it signifies a strategic alignment with the Center’s mission to drive impactful policies and foster sustainable practices in the energy sector. As KAPSARC continues to contribute to global climate and environmental dialogues, its commitment to evidence-based research and advisory expertise remains unwavering. For further insights into KAPSARC’s activities and initiatives, please visit [www.kapsarc.org](http://www.kapsarc.org).
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