A Bold Collaboration Anchored in Vision 2030
Under the brilliant desert sun, in the bustling heart of Riyadh’s Industrial City, a new chapter in industrial innovation is being written. **Rockwell Automation, the world’s largest company dedicated to industrial automation and digital transformation**, has joined forces with **alfanar**, a leading Saudi Arabian energy and infrastructure solutions provider, to create a specialized manufacturing zone within alfanar’s facility.
This precisely planned partnership is not merely about technology—it’s about transformation. Together, they are establishing a hub for assembling advanced automation panels, infused with Rockwell’s cutting-edge intelligent devices, robust software, and agile control and process automation solutions. Transitioning from concept to reality, the collaboration targets critical infrastructure projects, beginning with a strategic focus on empowering the **Saudi Water Authority (SWA)**. Through this, Saudi Arabia’s water sector is poised to become a beacon of resilience, efficiency, and local innovation.
Manufacturing the Future, Locally
The signing ceremony at Rockwell’s Automation Fair in Chicago may have been the spark, but the fire is being stoked right here in the Kingdom. According to Ahmad Haydar, Rockwell’s country leader for Saudi Arabia, this initiative is an undeniable step toward the localization agenda championed by Vision 2030. By enabling the **local assembly of advanced automation technologies**, the partnership is not only modernizing operations but also bolstering Saudi talent in an area critical to the nation’s future.
Eng. Sharekh Ibrahim AlSharekh of SWA emphasizes that this movement directly deepens Saudi Arabia’s local content in the water sector. The manufacturing zone will act as a rich ground for both economic diversification and reduced reliance on external suppliers. In fact, the zone will feature Rockwell Automation demonstration walls—living showcases of innovation—providing visitors a tangible glimpse into intelligent automation solutions.
This synergy of **alfanar’s local manufacturing mastery** and **Rockwell Automation’s global leadership** is more than a partnership; it’s a launching pad for cutting-edge technologies, sustainable growth, and knowledge transfer. More importantly, it sets a precedent for industrial sectors across the Kingdom—showing that success can be *made in Saudi Arabia, for Saudi Arabia*.
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