ROX just leveled up big time in the Middle East. On April 28, 2026, the company signed a deal with JINGDONG Logistics at Jebel Ali Port in **DUBAI, UAE**. They launched a regional spare parts warehouse that slashes wait times and boosts customer happiness across the region.
Power Move in the UAE's Industrial Boom
ROX entered this collaboration to establish a smart hub that supports after-sales service for customers in the UAE and wider MENA. The warehouse integrates ROX's system with JINGDONG Logistics' advanced infrastructure for customs, warehousing, and distribution.
Consequently, this setup handles over 30,000 items across 2,000 SKUs in a 1,000 sqm space. It delivers up to 95% first-time fulfilment while cutting delivery from six-eight weeks to about one week. Distributors in Qatar, Saudi Arabia, Kuwait, Oman, Egypt, and beyond now source parts directly from the UAE with growing next-day local speed.
Smart Tech and Long-Term Vision
Jarvis, Founder and CEO of ROX, highlighted the UAE's unique infrastructure and ambition. He stressed building in the right place with forward-thinking partners.
Moreover, JINGDONG's data system enables demand forecasting, intelligent replenishment, and real-time stock alerts. Therefore, ROX strengthens the UAE's industrial ecosystem and positions itself as a key player in MENA's growth. This early investment shows serious commitment to faster, reliable service from day one.
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