Pharma Power Move: Mayada Al-Ahmad Ignites the Gulf with Bold Leadership!

Riyadh Lights Up with Fresh Energy

Bristol Myers Squibb (BMS) just dropped exciting news from Riyadh, Saudi Arabia. The global biopharmaceutical leader appoints Mayada Al-Ahmad as General Manager of Saudi Arabia and Gulf Countries, effective June 1, 2026. She steps up to lead the vibrant affiliate covering Saudi Arabia, the United Arab Emirates, Kuwait, Qatar, Oman, Bahrain, and Jordan. Moreover, Mayada actively drives BMS’s mission to deliver transformative medicines that change patients’ lives across this dynamic region.  

A Proven Trailblazer Ready to Soar

Furthermore, Mayada brings over 24 years of progressive leadership across commercial, strategic, and country management roles in the Middle East, Africa, Türkiye, Russia, and beyond. She masters Oncology, Hematology, Cardiovascular, Neuroscience, and Diabetes while building high-performing, patient-centric teams that thrive in tough markets.  

"As she assumes this new leadership role, Mayada's deep understanding... will be instrumental," says Michelle Calope, Senior Vice President. Transitioning seamlessly, Mayada shares her excitement: "I am honored and enthusiastic to step into this pivotal role... making a meaningful difference in patients' lives." What an inspiring new chapter! 

Oman’s Roads Just Got a Whole Lot Smarter: DEEPAL Crashes the Party with Electric Vibes!

MUSCAT, Oman just witnessed something electric—literally. DEEPAL, Changan Automobile's dedicated new energy vehicle brand, has officially rolled into the Omani market with the launch of the S05, S07, and G318. Hosted by Arabian Gulf Automobiles and Equipment (AGAE), this launch event buzzed with excitement as the brand brings intelligent new energy vehicles that already shine across the Middle East and Africa.

Moreover, this move builds perfectly on Changan’s solid foundation in Oman. Since entering the market in 2020, Changan has served more than 10,000 customers, ranked second among Chinese automotive brands for four consecutive years, established eight standalone showrooms, and built a network of more than 14 service centres across the Sultanate. Drivers here clearly love what Changan delivers, and now DEEPAL takes it to the next level.

Why DEEPAL Feels Like the Future We’ve Been Waiting For

Launched in 2022, DEEPAL focuses on delivering intelligent, sustainable, and user-centric mobility solutions. The brand has expanded across key markets in Asia, the Middle East, and Africa, bringing advanced new energy vehicles that combine technology, performance, and practicality for modern drivers. 

Changan Automobile representatives captured the spirit perfectly: "Today is not simply the launch of a new vehicle brand — it is a statement of long-term confidence in this market. More than 10,000 customers in Oman already drive a Changan vehicle every day, and DEEPAL represents the next chapter in that journey." Through advanced electrification and intelligent technologies, they bring vehicles that feel smarter, safer, and better suited to Omani roads. 

Meet the Trio Ready to Conquer Your Daily Drives and Weekend Adventures

First up, the DEEPAL S05 shines as a smart urban SUV. It combines intelligent technology, advanced connectivity, and extended electric mobility, offering a practical solution for both daily commutes and longer journeys. Powered by a 1.5-litre naturally aspirated range extender and a 27.28 kWh LFP battery, it delivers at least 160 km pure electric range under NEDC and over 1000 km combined REEV range under WLTC. Drivers enjoy 214 hp and 320 Nm of torque, plus cool features like 20-inch alloy wheels, panoramic glass roof, AR head-up display, and OTA updates.

Additionally, the DEEPAL S07 steps up with premium comfort. This larger SUV offers refined luxury with a 31.74 kWh battery, 160 km WLTP pure electric range, and 950 km combined range. It packs 235 hp and delivers smooth highway performance while loaded with a 15.6-inch rotating touchscreen, 14-speaker premium audio, heated and ventilated seats, and advanced driver-assistance systems. 

Built Tough: The G318 Brings Adventure Energy

For those craving real capability, the all-wheel-drive DEEPAL G318 stands out as the rugged hero. It features a 1.5-litre turbo range extender, dual electric motors, and a 35.07 kWh battery for 138 km pure electric range and 848 km combined. With 430 hp, 575 Nm torque, 210 mm ground clearance, and serious approach/departure angles, it tackles mud, sand, and water wading like a champ. 

Furthermore, it keeps comfort high with seat ventilation and driver-side massage functions. All DEEPAL models come backed by a strong 6 Years/250,000 km manufacturer warranty and 8 Years/250,000 km power battery warranty, giving buyers total peace of mind.

What This Means for Oman’s Driving Future

A spokesperson from AGAE summed it up well: "DEEPAL represents an important new chapter... These Range Extended Electric Vehicles give customers the efficiency of electric driving, the performance needed for confident journeys, [and] the technology to make every drive smarter and safer." 

The models are available through Deepal showrooms in Qurum and Sohar, with sales centres in Salalah, Mawaleh, Ibri, Nizwa, Barka, and Sur. Looking ahead, DEEPAL stays committed to innovative products and exceptional service. Together with AGAE, the brand invites everyone to experience these future-ready rides firsthand. Oman’s sustainable mobility scene just got seriously exciting!

Desert Dreams: AI Pavers Crushing Oman's Heat!

ADAM Sparks a Road Revolution in Oman

Engineers recently turned heads in Oman as they rolled out cutting-edge tech. ADAM, the smart system behind it all, powered XCMG's Digital & Intelligent Construction solution. Moreover, teams deployed seven autonomous machines on the Sultan Said bin Taimur Road Dualisation Project. They nailed asphalt paving and compaction on a scorching 12-meter stretch. 

Transitioning smoothly from planning to action, these AI-powered pavers handled extreme desert conditions like pros. They coordinated fleets perfectly while delivering real-time data.

Future Roads Born from Sand and Innovation

Furthermore, this demo, organized by Oman's MTCIT and Galfar, highlights massive progress toward Oman Vision 2040. Officials watched excitedly as machines worked under blazing sun and blowing sand. 

XCMG built this success after two years of close teamwork. Now, these smart rollers boost safety and efficiency. Ultimately, Oman leads the charge in transforming infrastructure with autonomous magic. 

Oman’s Bold Leap: Asia and GCC Link Arms in a Finance Power Move!

The Game-Changing Partnership

Sohar International and ewpartners just shook hands in MUSCAT, Oman. They signed a strategic partnership at Sohar International's headquarters to boost cross-border financial cooperation. This deal strengthens economic and investment connectivity between Asia and the GCC.  

Partners combine ewpartners' strong Asia-GCC investment network with Sohar International's banking power and local expertise. They now tackle rising demand for integrated solutions that support Asian companies expanding into the Gulf. Trade finance, industrial projects, and investment opportunities flow smoother than ever.  

Future Looks Bright and Busy

This partnership builds on ewpartners' growing Oman presence, including its new Muscat office and big commitments like OIA's US$150 million stake plus the massive United Solar Polysilicon project. Leaders celebrate the move with strong words.  

Abdulwahid Mohamed Al Murshidi and Jerry Li both highlight shared ambitions to drive business flows and industrial cooperation. Together, they aim to deliver around US$1 billion in opportunities through corporate financing, private credit, logistics, and real estate plays. Sohar International keeps powering Oman's Vision 2040 goals while connecting markets across regions.

ROX Rockets Service Speed in Dubai's Desert Hustle

ROX just leveled up big time in the Middle East. On April 28, 2026, the company signed a deal with JINGDONG Logistics at Jebel Ali Port in **DUBAI, UAE**. They launched a regional spare parts warehouse that slashes wait times and boosts customer happiness across the region.

Power Move in the UAE's Industrial Boom

ROX entered this collaboration to establish a smart hub that supports after-sales service for customers in the UAE and wider MENA. The warehouse integrates ROX's system with JINGDONG Logistics' advanced infrastructure for customs, warehousing, and distribution. 

Consequently, this setup handles over 30,000 items across 2,000 SKUs in a 1,000 sqm space. It delivers up to 95% first-time fulfilment while cutting delivery from six-eight weeks to about one week. Distributors in Qatar, Saudi Arabia, Kuwait, Oman, Egypt, and beyond now source parts directly from the UAE with growing next-day local speed.

Smart Tech and Long-Term Vision

Jarvis, Founder and CEO of ROX, highlighted the UAE's unique infrastructure and ambition. He stressed building in the right place with forward-thinking partners. 

Moreover, JINGDONG's data system enables demand forecasting, intelligent replenishment, and real-time stock alerts. Therefore, ROX strengthens the UAE's industrial ecosystem and positions itself as a key player in MENA's growth. This early investment shows serious commitment to faster, reliable service from day one. 

From Cash to Clicks: How Global Money Exchange is Powering Oman's Digital Future with Global Pay

A Leap into Oman's Cashless Vision  

In the heart of **Muscat, Oman**, the financial landscape is undergoing a groundbreaking transformation. **Global Money Exchange Co. LLC (GMEC)**, the nation's leading money exchange company, has officially launched **Global Pay**, a cutting-edge mobile application powered by **Comviva's mobiquity® Pay platform**. This strategic move not only aligns with Oman’s **national digital transformation vision** but also reinforces GMEC’s unwavering commitment to innovative, secure, and inclusive financial solutions for everyday life.  

This remarkable launch did not happen in isolation—it is the product of strong partnerships and forward-thinking leadership. GMEC has joined forces with **Comviva**, a global leader in digital transformation solutions and a subsidiary of **Tech Mahindra** under the prestigious **Mahindra Group**. Together, they are setting new benchmarks for accessible and secure mobile-based payments across Oman.  

Beyond Payments: A Gateway to Financial Inclusion  

Speaking at the launch, **Sheikh Sulaiman Abdulmalik Abdullah Al Khalili**, Chairman of Global Money Exchange, emphasized the platform’s ability to deliver **secure and efficient local and international payment transactions**. With **PCI-DSS certification**, Global Pay ensures the highest standards of payment security and data protection. For Omani nationals and expatriates alike, this is more than just an app—it’s a lifeline to modern financial convenience.  

The app’s features are practical and inclusive. Users can pay for utilities, educational fees, and even complete transactions without holding a bank account. In doing so, GMEC is opening doors for unbanked and underbanked segments, echoing its mission of **broad-based financial inclusion**. Furthermore, merchants can now accept QR-based payments from customers of any bank or payment service provider in Oman, ensuring **full interoperability** within the nation's payment ecosystem.  

Customer Support Meets Cutting-Edge Tech  

To ensure that users experience a smooth transition into the world of digital payments, **Sonam Dorje**, GMEC’s General Manager, highlighted the app's **comprehensive customer support framework**. Whether through dedicated branch assistance or a responsive helpline, help is always just a step away.  

Adding to the excitement, **Madhusoodanan R**, Executive Advisor to the Board, stated that **Global Money Exchange** is the **first money exchange company in Oman to receive a Payment Service Provider (PSP) license**. This positions GMEC as a true pioneer in supporting the Sultanate’s vision for a **cashless economy**. As part of its roadmap, GMEC will introduce even more features to **Global Pay** in phases, promising enhanced convenience for users in the near future.  

The Road Ahead  

From the ceremonial launch attended by key GMEC and Comviva executives to the confidence shown by its visionary leaders, Global Pay signifies more than just a product release—it’s a movement toward a smarter and more connected Oman.  

By merging **reliable financial infrastructure** with **innovative mobile technology**, **Muscat** is becoming a beacon for digital financial services in the Middle East. If the present is any indication, the future of money in Oman will not be in the wallet—it will be on your phone.

Revolutionizing Oilfield Operations: INTLEF's Triumph in the Nimr Field

In the unforgiving environment of the Nimr field in Oman, where temperatures often soar beyond 50°C, INTLEF has demonstrated remarkable innovation and resilience. Since July 2025, three of INTLEF's self-developed "Cobra" smart rigs have successfully completed 60 wells, marking a significant milestone in the company's operational history. This achievement not only underscores the rigs' reliability under extreme conditions but also highlights INTLEF's comprehensive capabilities that span research and development, manufacturing, delivery, and after-sales service.

The path to this success was paved with meticulous planning and execution. In October 2023, INTLEF established dedicated teams focused on research and development, business development, and financial support to meet the ambitious goals set for the project. By January 2025, the first three Cobra rigs were delivered, ready to tackle the challenges of the harsh desert environment. However, the delivery phase was merely the beginning; a dedicated 33-member after-sales service team was assembled to ensure seamless commissioning. Working tirelessly in the demanding climate, this team implemented rigorous protocols, ultimately resulting in the rigs passing client acceptance after an extensive 106 days of installation and testing.

Innovation and Efficiency: The Cutting-Edge Features of the Cobra Rigs

The Cobra rigs are equipped with groundbreaking features that set them apart in the oilfield services market. For instance, the one-click automation functionality significantly reduces manual intervention, leading to a remarkable ~20% decrease in well cycle times. Additionally, the intelligent integrated energy management system—known as AI-EMS-VFD—achieves a 40% reduction in installed power demand and a 30% savings in fuel consumption. Such advancements not only enhance operational efficiency but also align with global sustainability initiatives by realizing a 100% green workover process and reducing carbon emissions by an impressive 90%.

Feedback from clients has been overwhelmingly positive. A representative from a client organization expressed satisfaction with INTLEF's equipment, noting, "The rigs have operated reliably under harsh conditions while bringing tangible value through automation and energy efficiency. This is a true technological upgrade." The representative further praised INTLEF's technical expertise and collaborative spirit, fostering confidence in the long-term operation of these innovative rigs.

In summary, INTLEF's successful commissioning of the Cobra rigs in Oman is more than just a technical accomplishment; it signifies the company's expanding global presence and adaptability to the diverse demands of the energy market. As energy exploration and drilling activities continue to grow in the Middle East, INTLEF stands ready to deliver integrated drilling solutions characterized by cutting-edge technology, stringent safety standards, and reliable after-sales support. This project embodies INTLEF's vision of being a trusted partner in the global oilfield services sector, driving innovation while contributing to the sustainable development of the energy industry.

Youth-Led Architecture: A New Era for Oman at Expo 2025 Osaka

Spotlight on Oman's Architectural Renaissance

The Sultanate of Oman has garnered global attention in the field of architecture, especially regarding youth-led initiatives. His Highness Sayyid Bilarab bin Haitham Al Said, the Honorary President of the "Programme of Promising Omani Startups" (POPS), recently showcased this commitment during his visit to the Sultanate of Oman Pavilion at Expo 2025 Osaka, Japan. Assigned by His Majesty Sultan Haitham bin Tarik, HH Sayyid Bilarab emphasized the pavilion's design origins, crafted by a talented young Omani team that earned the prestigious Bilarab Bin Haitham Award for Architectural Design. This visit not only elevated the pavilion's status but also highlighted its role as a flagship example of how innovative concepts can transform into architectural masterpieces representing Oman on the global stage.

During the tour, HH Sayyid Bilarab engaged with curators and members of the award-winning team, delving into the pavilion's core thematic experiences, which elegantly encapsulate Earth, Water, and Humanity. He began his exploration at the Water Corridor, a unique feature that interconnects interior galleries with an outdoor plaza. This corridor pays homage to Oman's aflaj irrigation systems while offering shade, airflow, and reflective surfaces that create a thermal comfort zone. Further along, the Land and Water Hall presents an immersive film that vividly traces the biodiversity spanning from the Arabian Sea to the Hajar Mountains, thus reinforcing the thematic focus of the pavilion.

A Commitment to Youth and Sustainable Design

Sayyid Said bin Sultan Al Busaidy, Under-Secretary of the Ministry of Culture, Sports and Youth for Culture and Commissioner-General of Oman's participation, articulated that the pavilion serves as a testament to Oman's renewed renaissance. This renaissance prioritizes openness, cultural exchange, and youth creativity. Moreover, the commissioning of the pavilion through the Bilarab Bin Haitham Award signals a national confidence in young architects, affirming their capability to deliver projects that meet international standards while narrating Oman’s rich story through contemporary design.

Furthermore, during his visit, HH Sayyid Bilarab marked a significant milestone by signing the Expo VIP guest book and exchanging commemorative gifts with Japanese counterparts. He also visited the Japan Pavilion, where he was warmly welcomed by Director Noriyuki Kuroda. The backdrop of the Omani National Day celebration at Expo, complete with the national anthems of both countries and a performance by the Royal Cavalry Band, added a festive atmosphere to this momentous occasion.

The Bilarab Bin Haitham Award for Architectural Design remains a national initiative that elevates young Omani architects and designers, enabling them to work on real projects that serve local communities while representing Oman internationally. The pavilion at Expo 2025 Osaka stands as a striking demonstration of this model, embodying the nation’s commitment to nurturing youth-led creativity. With over one million visitors to date, the Sultanate of Oman Pavilion not only reflects strong international interest but also showcases the country's innovative spirit and dedication to sustainable design.

Precision in Motion: Asyad Group's Remarkable Breakbulk Operation

Introduction to a Historic Transport Initiative

In a significant milestone for logistics in the region, Asyad Group, Oman's global integrated logistics provider, has successfully executed a high-precision breakbulk operation. This operation involved the transportation of an ultra-heavy liquefied natural gas (LNG) cryogenic tank for Gas Lab Asia, transitioning the cargo from Northern India to Dammam, Saudi Arabia. This achievement not only signifies Asyad Group's robust capacity to manage complex logistics but also underscores its commitment to delivering integrated solutions for high-value, specialized projects.

The operation required the transportation of a 115 metric ton pressurized tank, measuring 28 meters in length and 5.5 meters in height. Over a three-week period, the tank was meticulously hauled overland for 1,500 kilometers from Northern India to Mumbai port before being shipped across the Arabian Sea to its final destination in Dammam, KSA. This intricate process exemplifies the strategic planning and operational expertise that Asyad Group has become known for in the logistics sector.

Challenges and Triumphs in Specialized Logistics

Transporting such specialized cargo poses numerous challenges, particularly due to the sensitive nature of cryogenic gas storage tanks. These tanks require meticulous control over temperature and pressure, making it essential for Asyad Group to employ specialized equipment and custom handling throughout the entire transport process. From detailed engineering assessments to rigorous route planning, every aspect of this operation was executed with a high level of precision and care.

Juma Al Maskari, Asyad Logistics Director, commented on the significance of this achievement, stating that "Transporting this type of specialized cargo requires a high level of technical expertise, along with advanced operational coordination across countries." His remarks highlight the strategic approach employed by Asyad Group, which effectively mobilizes international resources across borders to manage high-value shipments through tailored logistics solutions. This operation not only bolsters Asyad Group's reputation as a trusted partner for high-value and sensitive cargo movement but also advances Oman Vision 2040 by enhancing the Sultanate's logistics infrastructure and positioning it as a globally competitive hub.

Asyad Group's successful completion of this high-precision breakbulk operation serves as a testament to its expertise and commitment to excellence in logistics. By overcoming challenges and executing complex projects, Asyad Group continues to solidify its position as a leader in the logistics industry, paving the way for future innovations and advancements in the sector.

Revolutionizing Returns: Asyad Express Launches a Groundbreaking Reverse Logistics Platform in Oman

Introduction to a New Era in E-Commerce Logistics

MUSCAT, Oman - In a remarkable advancement for the logistics sector, Asyad Express, a prominent entity within the Asyad Group, has unveiled its innovative 'Reverse Logistics Platform.' This strategic, technology-driven initiative aims to transform how businesses across Oman and the Gulf Cooperation Council (GCC) manage product returns, exchanges, and refunds. By streamlining these often-complex processes, Asyad Express positions itself as a crucial ally for e-commerce businesses seeking a competitive edge in an increasingly digital marketplace.

The new reverse logistics service addresses a growing demand from retailers and digital-first brands for agile, transparent, and consumer-centric return processes. With a focus on delivering a seamless 'end-to-end' reverse logistics experience, Asyad Express offers comprehensive coverage throughout the GCC. This includes convenient doorstep pickup, thorough quality checks, and the efficient reintegration of returned goods into inventory, all facilitated by complete visibility and tracking throughout the entire lifecycle of the return.

Enhancing Customer Experience and Business Efficiency

Moreover, Asyad Express's reverse logistics solution is engineered for effortless integration into existing e-commerce and retail workflows. This adaptability ensures that businesses of all sizes, from small and medium enterprises (SMEs) to large corporations, can implement more flexible return policies. Consequently, companies can significantly shorten turnaround times, which directly enhances customer satisfaction. By adopting this forward-thinking approach, businesses not only simplify their operations but also build trust with their customers, reinforcing the overall shopping experience.

This launch is a testament to Asyad Express's unwavering commitment to e-commerce logistics excellence in the region. The company offers a comprehensive range of services tailored to meet diverse customer needs, with a strong emphasis on express delivery, e-commerce solutions, and warehousing. Utilizing an extensive global network, Asyad Express efficiently processes, packages, and ships thousands of deliveries across 220 destinations and territories. This commitment to customer-centric services is further complemented by the ability to ensure rapid deliveries and in-house customs clearance for international shipments.

Asyad Express's new Reverse Logistics Platform not only redefines the approach to managing returns in Oman and the GCC but also sets a new benchmark for e-commerce logistics in the region. By focusing on building trust and enhancing efficiency, this innovative service paves the way for a more customer-friendly future in the retail landscape.

Cainiao’s Strategic Expansion into the GCC

In a significant development for the logistics sector, Cainiao, a global leader in smart logistics, has recently launched its global-to-global express delivery service across the Gulf Cooperation Council (GCC) countries. This expansion, which includes the United Arab Emirates, Oman, Bahrain, Qatar, Kuwait, and Saudi Arabia, marks a pivotal moment in the evolution of cross-border e-commerce logistics. By enabling e-commerce platforms to fulfill their logistics requirements in as little as three days, Cainiao is not merely enhancing its services; it is propelling the entire logistics landscape forward, addressing the escalating demand for expedited delivery options in both local and cross-border markets.

As the first Chinese logistics provider to establish a unified express network throughout the Middle East, Cainiao's initiative comes at a time when the region is experiencing unprecedented growth in economic activity and consumer expenditure. The Middle East, projected to witness its e-commerce market surge to $50 billion by 2025, serves as a fertile ground for innovative logistics solutions. Within this context, Cainiao's layered logistics strategy—offering both rapid air freight and economical overland shipping options—positions the company as a pivotal player in the regional logistics ecosystem.

Tailored Solutions for a Dynamic Market

Cainiao's strategic approach to logistics in the Middle East encompasses a comprehensive array of air and ground shipping alternatives designed to cater to the diverse needs of e-commerce platforms. Notably, the air freight option promises deliveries in as little as three days between countries, ensuring that businesses can meet customer expectations for swift service. Conversely, the overland shipping option provides a cost-effective solution for reaching any city within 6-8 days, thereby accommodating a broader spectrum of logistical requirements.

Moreover, the affordability of Cainiao's services further enhances its appeal. By keeping shipping costs comparable to the price of a cup of coffee—approximately $1 less per kilogram than the market average—Cainiao ensures that efficient delivery remains accessible to a wide range of businesses. This commitment to affordability and reliability reflects the company's deep understanding of local market dynamics and its dedication to fostering growth within the region's e-commerce sector.

William Xiong, Senior Vice President and General Manager of Cross-border at Cainiao Group, emphasizes the importance of this expansion. "Building a global smart parcel network is central to Cainiao's core strategy, and the Middle East is a key region within our global footprint," he states. Such insights underline Cainiao's commitment to not only expanding its global network but also actively engaging with local partners to enhance the efficiency of cross-border logistics solutions.

Cainiao's launch of its express delivery service in the GCC represents a transformative step in logistics, promising to bridge gaps in e-commerce delivery across the region. As businesses continue to navigate the complexities of global trade, Cainiao stands poised to empower them with the tools and solutions necessary to thrive in an increasingly interconnected marketplace. For more information about Cainiao and its services, potential partners and businesses can visit [cainiao.com](http://cainiao.com) or reach out through designated contact channels.