Something exciting just happened in Riyadh, Saudi Arabia. Tanmiah Food Company, a leading vertically integrated poultry and food producer, opened its new Innovation Center at headquarters.
Chairman H.E. Amr Al Dabbagh and Dr. Abdulaziz bin Malik Al-Malik joined the celebration, alongside government and industry leaders who champion the Kingdom's food future.
So what makes this center special? It manages the entire R&D lifecycle—insights, prototypes, trials, and launch—under one integrated ecosystem.
Better yet, it partners with HORECA and food service players, while also exploring new protein categories beyond poultry.
The center features four connected zones: creation, kitchen, application, and sensory analysis. Together, they speed up decisions and boost quality.
As CEO Zulfiqar Hamadani noted, this supports Vision 2030 while strengthening Tanmiah's community roots built over six decades.
Notably, ADC's Frozen Breaded Chicken and Shaqra Pepper Chicken already won Product of the Year honors—five years running.
Ultimately, leaders like Zein Attar and Marcos Delorenzo see this as unlocking Saudi talent and shaping the future of protein, regionally and beyond.
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