A Partnership Built for Tomorrow’s Pitch
NASSR FC and HUMAIN just locked in an expansive deal that lights up the 2026–2027 season. The Saudi-based AI company steps forward as the club’s official jersey sponsor while also claiming naming rights to NASSR FC’s brand-new, state-of-the-art training center. Together they blend elite sporting infrastructure with full-stack artificial intelligence capabilities that stretch across cloud platforms, models, and real-world applications.
This collaboration runs deeper than logos on shirts. It creates a living platform where data, technology, and football meet. NASSR FC, already one of the sport’s most recognized clubs with a rapidly expanding global fanbase, gains a partner ready to explore how AI can sharpen performance, streamline operations, and open fresh digital pathways for supporters. Meanwhile HUMAIN, headquartered in Saudi Arabia and backed by the Public Investment Fund, gains a powerful stage to expand its international presence and test its tools inside one of the world’s most passionate sports communities.
Fans, Meet the Future of the Beautiful Game
José Semedo, CEO of NASSR FC, put it plainly: the club wants sponsors who share its ambition to stay progressive. Partnering with HUMAIN signals that commitment. The deal lets the club keep pushing innovation both on and off the pitch, delivering new ways for fans to connect with the team they love. At the same time, Tareq Amin, CEO of HUMAIN, highlighted football’s unique power to bring people together. He sees the partnership as a chance to engage millions of supporters while probing the intersection of sport and artificial intelligence.
Beyond the jersey and the training-center naming rights, the agreement fuels HUMAIN Sport—the company’s dedicated push to apply AI across participation, athlete development, club operations, fan engagement, and sports-tech innovation. Throughout the 2026–2027 season, integrated activations will turn these ideas into tangible experiences. Supporters will encounter new digital touchpoints, smarter insights, and moments that stretch far past the final whistle. In short, NASSR FC and HUMAIN are not simply sharing a shirt; they are building a shared laboratory for the next era of football.
