A Sporting Spectacle Meets Technology
In Dammam, Saudi Arabia, the excitement is palpable as Haier Group — the world's leading IoT ecosystem brand — hosts a **Global Premium Sports Event** from **January 12 to 16**. Centered around the vibrant theme *“PLAY WITH THE NUMBER ONES”*, this event blends the thrill of sports with cutting-edge technological innovation.
Partnering with local favorites **Al Hilal Saudi Football Club** and the globally renowned **Liverpool Football Club**, Haier has transformed Corniche Square in Al Khobar, Dammam, into a lively hub where passion for the game meets lifestyle convenience. Visitors will not only witness inspiring sports moments but will also immerse themselves in interactive on-site and online activities. With exclusive chances to win Al Hilal merchandise, home appliances, match tickets, and official collectibles, the atmosphere is one of celebration and connection.
Innovation Tailored for the Saudi Lifestyle
Haier is showcasing more than just products — it’s presenting **solutions designed for life in the Middle East**. A striking highlight is the cooling technology that keeps air conditioners performing at full capacity, even in **extreme temperatures up to 55°C**. Using advanced inverter technology, these ACs deliver rapid cooling in 30 seconds, reduce energy consumption, and operate quietly — perfect for Saudi summers.
Moreover, the refrigerators, equipped with **HCS Freshness Technology**, preserve fruits and vegetables for up to 7 days, while T•ABT Sterilization eliminates 99.9% of bacteria — promoting healthy living in every household. Gamers are equally thrilled with Haier’s latest **120Hz Gaming TVs**, which provide smooth, blur-free visuals, low input lag, and Dolby Vision enhancement for a truly immersive experience. Even daily chores are elevated by Haier’s large-capacity **washing machines** with FPA Direct Drive motor technology, delivering quiet, stable, and energy-efficient performance with a lifetime warranty.
A Vision for the Future
Haier’s commitment goes beyond products. In alignment with **Saudi Vision 203**, the brand is actively participating in the nation’s transformation into a service-oriented economy. By addressing the evolving needs of young households amid rapid urban growth, Haier positions itself as a partner in crafting modern, active lifestyles.
As Li Dapeng, CEO of Haier Middle East & Africa, emphasized: success today lies in creating **technologies that seamlessly integrate into everyday life**. With double-digit growth in the MEA market for three consecutive years and holding the No. 1 spot in *Euromonitor International Global Major Appliances Brand Retail Volume* for 17 years, Haier continues to show that innovation with purpose wins hearts.
From spectacular sports moments to state-of-the-art home appliances, Haier’s event in Dammam is a celebration of performance both on and off the field. **It’s a glimpse into the future of living — where technology isn’t just smart, it’s deeply personal.**
