Pioneering Industrial Transformation: Ahmad Haydar Takes the Helm at Rockwell Automation in Saudi Arabia

In a significant development for the industrial landscape of Saudi Arabia, Rockwell Automation, the world's largest company dedicated to industrial automation and digital transformation, has appointed Ahmad Haydar as the new country manager. This strategic move underscores Rockwell Automation's commitment to supporting the Kingdom's ambitious Vision 2030 initiative, which aims to transform Saudi Arabia into a global hub for advanced manufacturing and technology. Haydar, who boasts nearly 20 years of experience in the automation industry, will be based in Dammam and will report to Ediz Eren, the regional vice president for the Middle East, Türkiye, and Africa.

Haydar’s extensive background, including a decade spent at Rockwell Automation, equips him with the necessary skills to lead the company’s efforts in helping industrial organizations across the Kingdom harness the full potential of Saudi Vision 2030. "Ahmad's appointment reflects our deep commitment to supporting the Kingdom's industrial evolution," stated Eren. His leadership and technical expertise will be instrumental in guiding Saudi companies toward embracing smart manufacturing and digitalization, aligning with the transformative goals set forth by the Vision 2030 framework.

A Vision for the Future: Commitment to Innovation and Local Talent

As the newly appointed country manager, Ahmad Haydar expressed his enthusiasm for taking on this pivotal role during a transformative period for the Kingdom. He acknowledges the bold roadmap presented by Saudi Vision 2030 and emphasizes the importance of collaborating with customers to deliver innovative solutions that enhance efficiency, sustainability, and long-term growth. His vision aligns seamlessly with Rockwell Automation's mission to foster a culture of industrial innovation within the Kingdom.

Moreover, Haydar recognizes the significance of investing in local talent and partnerships. "Equally important is our commitment to supporting knowledge transfer and helping prepare Saudi national graduates for the world of industrial digital transformation," he remarked. This commitment not only strengthens the local workforce but also ensures that Saudi Arabia continues to advance in its quest for technological excellence, ultimately positioning itself as a leader in the global manufacturing arena. 

Ahmad Haydar's appointment heralds a new chapter for Rockwell Automation in Saudi Arabia. With his expertise and dedication, the company is poised to play a crucial role in the Kingdom's industrial evolution, driving forward the ambitious goals of Vision 2030.

A Leap Towards Water Security: The Launch of Toray's RO Membrane Plant in Dammam

Pioneering Innovation in Water Treatment

The Third Industrial City in Dammam recently witnessed a significant milestone with the commencement of pilot operations at the Toray reverse osmosis (RO) membrane plant. This state-of-the-art facility, established through a Saudi-Japanese partnership, stands as the largest of its kind in the Middle East. With a production capacity of up to 300,000 membranes annually, the plant encompasses all stages of manufacturing. The event was graced by a supervisory team from the Saudi Water Authority and the Local Content and Government Procurement Authority, underscoring the project's importance in the realm of water management.

This ambitious venture stems from an agreement signed with the Saudi Water Authority in November 2021, which aimed not only at localizing membrane manufacturing but also at transferring essential technical know-how. The significance of this project extends beyond mere production; it aligns with Saudi Arabia's broader objectives to enhance local content and cultivate strategic industries. By fostering technological innovation, the plant promises to contribute substantially to the Kingdom's GDP, with an estimated economic impact of SAR 1.14 billion over the duration of the agreement.

Promoting Sustainability and Economic Growth

In tandem with the plant's launch, the opening of the Middle East Water Treatment Technical Center (MEWTEC) marks another significant development. This advanced facility, equipped with integrated pilot-scale simulation labs, aims to provide cutting-edge technical services in research and development. Collaborating with local and international partners, as well as the Water Technology Innovation and Research Development Institute (WTIIRA), MEWTEC will drive advancements in water treatment technologies. This collaboration signifies a concerted effort to enhance Saudi Arabia's capabilities in the water management industry.

Moreover, the plant is projected to create 147 direct job opportunities for Saudi nationals, fostering employment and capacity-building in the region. As it serves not only the water sector but also other key industries such as oil and gas, agriculture, and mining, the plant plays a pivotal role in promoting industrial integration. The anticipated annual growth in demand for RO membranes, estimated at 6% domestically and 7% regionally, further cements Saudi Arabia's position in the global water technology market.

The operational launch of the Toray RO membrane plant represents a practical model for successful localization of strategic industries. It exemplifies the Kingdom's commitment to advancing local content, adopting innovative technologies, and achieving long-term economic and environmental sustainability. As Saudi Arabia strides towards water security, this initiative stands as a beacon of progress, showcasing the nation's dedication to empowering its industries and promoting a sustainable future.

Transforming Dammam: The King Fahd Suburb Boulevard Project Unveiled

In a significant move towards the enhancement of urban living in Dammam, the Ministry of Municipalities and Housing (MOMAH) has initiated a transformative project that promises to redefine the King Fahd Suburb. Collaborating with Ashraq Development Company, the development arm of the Eastern Province Municipality, and the National Center for Privatization & PPP (NCP), the ministry proudly announces the launch of the Expression of Interest (EOI) phase for the King Fahd Suburb Boulevard Project. This ambitious Public-Private Partnership (PPP) initiative will follow a Design, Build, Finance, Operate, Maintain, and Transfer (DBFOMT) model, with a contract term that spans an impressive 30 years.

A Vision for Urban Excellence

Covering approximately 1,000,000 square meters, the King Fahd Suburb Boulevard Project is set to be developed in two carefully planned phases. Each phase will ensure a balanced allocation of development plots, green spaces, and critical infrastructure facilities. Central to this project is a 4 km integrated mixed-use zone that will run along a central boulevard and linear parklands, forming a vital part of a larger 7.3 km corridor. This strategic layout not only aims to optimize urban space but also aspires to create a unique urban experience for residents and visitors alike. 

The private sector partner will play a crucial role in this endeavor, tasked with developing and operating a comprehensive mixed-use environment. This environment will encompass a variety of amenities, including leisure and recreational facilities, public parks, entertainment venues, retail outlets, office spaces, hospitality zones, pedestrian walkways, and road networks. By integrating these diverse components, the project will foster a vibrant and inclusive community in the Eastern Province, enhancing the overall quality of life.

Aligning with Vision 2030

As part of Saudi Arabia’s Vision 2030 initiative, this project represents a significant leap toward advancing sustainable development and increasing private sector participation in municipal infrastructure. By reimagining urban landscapes, the King Fahd Suburb Boulevard Project will undoubtedly contribute to the kingdom’s broader goals of enhancing the quality of life for its citizens while encouraging economic growth.

Local and international investors interested in this groundbreaking opportunity are encouraged to review the EOI document available on the NCP website at www.ncp.gov.sa. The deadline for submitting EOIs is set for 16 July 2025 at 11:59 p.m. KSA time. This project presents a unique opportunity to be part of a transformative journey that will not only reshape the urban fabric of Dammam but will also serve as a model for future developments across the region. The King Fahd Suburb Boulevard Project stands as a beacon of progress, promising to deliver a thriving urban ecosystem that benefits all stakeholders involved.

Mawani’s Triumph: Saudi Arabia’s Port Authority Shines at the 2025 TLME Awards

In a remarkable demonstration of progress and innovation, the Saudi Ports Authority, known as Mawani, has garnered significant recognition at the Transport & Logistics Middle East (TLME) Awards 2025. The ceremony, held in Dubai, UAE, celebrated Mawani's outstanding achievements within the fields of 'Ports Infrastructure' and 'Logistics Hub.' These dual awards not only affirm Mawani's dedication to enhancing the Kingdom's logistical landscape but also signify Saudi Arabia's strategic position as a leader in global trade and transportation.

A Testament to Progress: Mawani's Achievements

Mawani's recent accolades underscore the robust advancements made in Saudi Arabia's port infrastructure and logistics capabilities. The Kingdom has embarked on an ambitious journey to upgrade its ports, and key milestones illustrate this commitment. Notably, Mawani has successfully facilitated the largest privatization contracts in Saudi port history. These contracts involve the development and operation of container terminals at Jeddah Islamic Port and King Abdulaziz Port in Dammam, amounting to more than SAR 16 billion in investments made in collaboration with the private sector.

These substantial investments are not merely financial statistics; they represent a transformative approach to port operations in the Kingdom. By engaging the private sector, Mawani has effectively harnessed expertise and innovation, ensuring that Saudi ports are equipped to handle increasing volumes of trade. Furthermore, the launch of infrastructure projects worth over SAR 640 million at Jeddah Islamic Port, including berth deepening and new construction, demonstrates Mawani's commitment to accommodating ultra-large container vessels of up to 24,000 TEUs. These advancements align seamlessly with the National Transport and Logistics Strategy, which aims to position Saudi Arabia as a pivotal global logistics hub bridging three continents.

Expanding Horizons: Logistics Parks and Future Investments

In addition to enhancing port infrastructure, Mawani's vision encompasses the establishment of logistics parks throughout the Kingdom. Recently, Mawani signed agreements to develop 20 logistics parks across various ports, with total investments exceeding SAR 10 billion. This initiative is poised to revolutionize the logistics landscape in Saudi Arabia by creating integrated spaces that facilitate storage, distribution, and value-added services.

Among these developments is the Middle East's largest integrated logistics park, a project launched by Maersk at Jeddah Islamic Port, which has involved a staggering SAR 1.3 billion investment. Such initiatives not only bolster the Kingdom's logistics capabilities but also generate employment opportunities and stimulate local economies. As these logistics parks come to fruition, they will play a crucial role in enhancing the efficiency of supply chains and reducing transit times, thereby making Saudi Arabia an even more attractive destination for international businesses.

Recognition and Future Endeavors

The year 2024 proved to be a momentous one for Mawani, as it received eight national, regional, and international awards, further solidifying its reputation within the industry. As 2025 commenced, Mawani continued its winning streak by securing the 'Logistics Platform Award' at the prestigious ShipTek International Awards. These accolades serve as a testament to Mawani's unwavering commitment to excellence and innovation in the transport and logistics sector.

Looking ahead, Mawani's vision remains clear: to elevate Saudi Arabia's status as a global logistics hub that not only serves the region but also connects the world. By investing in state-of-the-art infrastructure and fostering public-private partnerships, Mawani is well-positioned to meet the challenges of the future. The Kingdom's strategic location, combined with its enhanced logistics capabilities, will undoubtedly attract increased trade and investment, thereby contributing to the overall economic diversification efforts outlined in Saudi Arabia's Vision 2030.

A Bright Future for Saudi Arabia’s Logistics Sector

Mawani's dual triumphs at the TLME Awards 2025 illuminate the significant strides made by Saudi Arabia in the realms of ports infrastructure and logistics. The Kingdom's commitment to developing state-of-the-art facilities and fostering an environment conducive to innovation will undoubtedly yield long-term benefits for its economy and global trade relations. As Mawani continues to pave the way forward, Saudi Arabia is set to emerge as a formidable player in the global logistics arena, redefining the future of transportation and trade in the region.