Democratizing Loyalty: Removing Barriers for Small Businesses
DUBAI, UAE, - Loyyal, the enterprise SaaS leader pioneering AI and Web3 loyalty solutions, today announced the launch of Perxi AI, the world's first AI Agent of Loyalty. Perxi AI is engineered to democratize access to sophisticated customer retention tools, enabling small and medium businesses (SMEs) to instantly launch and manage their own branded loyalty programs on messaging apps like whatsapp.
Historically, SMEs have been unable to launch loyalty programs due to high costs associated with software, commercial commitments, having a dedicated loyalty professional and staff training. This created an imbalance where only major corporations could afford complex but high value retention tools. Perxi AI eliminates these barriers entirely: Instant Launch, Zero Cost: SMEs can instantly launch and manage their loyalty programs. Convenient Interface: The entire Perxi AI system operates via social channels like WhatsApp chat interface that is optimized to feel like chatting with a friend. No App Required: Neither the business nor the customer needs to install a separate application; all management and engagement occur directly within the WhatsApp environment. Multi language: Perxi AI can interact with business owners and customers in any language across the globe, enabling universal communication and personalized experience.
Strategic Growth: Data and Ecosystem Advantages
Perxi AI transforms the SME's ability to compete, fostering loyalty, retention, and growth previously reserved for enterprise brands. For example, repeat business and personalization increase customer lifetime value, while the platform’s analytics reveal actionable patterns. Consequently, owners make better, faster decisions about campaigns and customer segments.
Moreover, Perxi AI opens access to larger ecosystems. It allows small businesses to join Loyyal’s marketplace and larger loyalty programs, thus expanding reach and value. As a result, SMEs gain enterprise-grade capabilities without enterprise costs.
Future Vision: Beyond Loyalty Into Financial Services
Perxi AI is strategically positioned for evolution beyond loyalty management. The platform plans to integrate a finance module that will simplify business finance and banking functions such as credit lending directly within the chat interface, which will further streamline operations for small merchants.
Notably, Perxi AI won the META Llama AI Startupbootcap Program 2025, and its leadership emphasizes practical empowerment. "Perxi AI is about shifting competitive balance," said Ashish Kumar Singh — CEO at Perxi AI & Loyyal. "By grounding loyalty management in a familiar interface like WhatsApp, we are empowering the small business owner to deliver the hyper-personalized retention tools of a large corporation. Loyalty is now universally accessible, intelligent, and simple."
