Perxi AI: How WhatsApp Became the New Front Door to Loyalty for SMEs

Democratizing Loyalty: Removing Barriers for Small Businesses

DUBAI, UAE, - Loyyal, the enterprise SaaS leader pioneering AI and Web3 loyalty solutions, today announced the launch of Perxi AI, the world's first AI Agent of Loyalty. Perxi AI is engineered to democratize access to sophisticated customer retention tools, enabling small and medium businesses (SMEs) to instantly launch and manage their own branded loyalty programs on messaging apps like whatsapp.

Historically, SMEs have been unable to launch loyalty programs due to high costs associated with software, commercial commitments, having a dedicated loyalty professional and staff training. This created an imbalance where only major corporations could afford complex but high value retention tools. Perxi AI eliminates these barriers entirely: Instant Launch, Zero Cost: SMEs can instantly launch and manage their loyalty programs. Convenient Interface: The entire Perxi AI system operates via social channels like WhatsApp chat interface that is optimized to feel like chatting with a friend. No App Required: Neither the business nor the customer needs to install a separate application; all management and engagement occur directly within the WhatsApp environment. Multi language: Perxi AI can interact with business owners and customers in any language across the globe, enabling universal communication and personalized experience.

Strategic Growth: Data and Ecosystem Advantages

Perxi AI transforms the SME's ability to compete, fostering loyalty, retention, and growth previously reserved for enterprise brands. For example, repeat business and personalization increase customer lifetime value, while the platform’s analytics reveal actionable patterns. Consequently, owners make better, faster decisions about campaigns and customer segments.

Moreover, Perxi AI opens access to larger ecosystems. It allows small businesses to join Loyyal’s marketplace and larger loyalty programs, thus expanding reach and value. As a result, SMEs gain enterprise-grade capabilities without enterprise costs.

Future Vision: Beyond Loyalty Into Financial Services

Perxi AI is strategically positioned for evolution beyond loyalty management. The platform plans to integrate a finance module that will simplify business finance and banking functions such as credit lending directly within the chat interface, which will further streamline operations for small merchants.

Notably, Perxi AI won the META Llama AI Startupbootcap Program 2025, and its leadership emphasizes practical empowerment. "Perxi AI is about shifting competitive balance," said Ashish Kumar Singh — CEO at Perxi AI & Loyyal. "By grounding loyalty management in a familiar interface like WhatsApp, we are empowering the small business owner to deliver the hyper-personalized retention tools of a large corporation. Loyalty is now universally accessible, intelligent, and simple."

Subotiz: Revolutionizing Subscription-Based Payments at MONEY20/20 Middle East 2025

A Groundbreaking Introduction in Riyadh

In a significant development for the fintech landscape, Subotiz, an AI-powered growth and payments platform, made its regional debut at the highly anticipated MONEY20/20 Middle East 2025. This event, held from September 15 to 17 at the Riyadh Exhibition and Convention Centre, stands as the most influential fintech gathering in the region, attracting over 450 brands, 350 speakers, and 600 investors. Subotiz introduced its comprehensive infrastructure aimed at simplifying and optimizing recurring payment systems for subscription-based digital businesses, thus addressing a critical need in the market.

The platform's presentation underscored its innovative Merchant of Record solution, which features multi-gateway support and AI-driven automation. These advancements enable businesses to navigate the complexities of fragmented payment systems and stringent compliance requirements. Subotiz’s offering stands out as a unified hub that integrates cutting-edge technology, revenue optimization, and operational agility, enabling digital enterprises to scale confidently on a global scale.

Key Innovations Highlighted

During the event, Subotiz unveiled several key innovations that capture the essence of its mission. Firstly, the platform's AI-driven automation predicts customer churn, triggers renewals, and enhances overall retention rates. This feature is pivotal for businesses striving to minimize customer attrition and maximize lifetime value. Secondly, Subotiz introduced next-generation payment solutions, which encompass over 200 payment methods available in 28 languages. The incorporation of AI-powered routing ensures higher success rates for transactions, thereby streamlining the user experience.

Moreover, Subotiz's Smart Checkout offers fully brandable, conversion-optimized flows that work seamlessly across devices, enhancing customer engagement and satisfaction. The emphasis on compliance-driven growth further solidifies Subotiz's reputation in the market, as it addresses GDPR requirements and cross-border regulations effectively. With a presence in over 200 markets and a remarkable track record of processing more than 60 million cross-border payment orders, Subotiz is poised to redefine the landscape of subscription-based payment solutions.

Subotiz’s debut at MONEY20/20 Middle East signifies a pivotal moment for the fintech industry. As Jeff Li, the CEO of Subotiz, aptly stated, "We are proud to present a full-stack solution that empowers digital pioneers in SaaS, AI tools, Web3, and entertainment applications to grow faster and more securely." With its innovative offerings, Subotiz is not merely entering the fintech space; it is set to lead the charge toward a more efficient, AI-driven future for digital businesses.