Two Decades of Digital Brilliance: Mobily’s Journey Towards 2030

 

A Celebration of Legacy in Riyadh’s Heart

In the bustling capital of **Riyadh, Saudi Arabia**, a sense of pride and anticipation filled the air as **Etihad Etisalat (Mobily)** marked its 20th anniversary. This was not merely a commemoration; it was a testament to twenty years of innovation, resilience, and visionary leadership. The celebration brought together dignitaries, senior government officials, business leaders, loyal customers, and influential voices from both traditional media and social platforms.  

The event was steeped in creativity and history. Guests witnessed a captivating documentary highlighting the company’s local, regional, and international milestones. From pioneering advanced networks to fueling Saudi Arabia’s technological rise, Mobily’s story unfolded as an emblem of progress aligned with **Saudi Vision 2030**. Every frame radiated the company’s role in transforming the Kingdom into a thriving, sustainable digital economy.  

Charting the Road to 2030 with AI and Innovation

Transitioning seamlessly from past triumphs to future ambitions, Mobily unveiled its **new corporate strategy** set to run throughout 2030. This blueprint is bold yet deeply customer-focused, reflecting the spirit of its new slogan — *“Ever Closer.”* At its core lies the integration of artificial intelligence across operations, promising enhanced efficiency and a superior customer experience. By embracing AI, Mobily not only upgrades its technological backbone but also amplifies the accessibility of its services in ways that anticipate the evolving demands of modern life.  

CEO Eng. Nezar Banabeela captured the essence of this new chapter, describing it as the dawn of sustainable innovation. He emphasized widening the scope of services, strengthening digital infrastructure, and fostering an ecosystem aligned with the swift advances in telecom, media, and technology. This approach is not just about staying relevant; it’s about ensuring Mobily remains a trusted partner in digitization, empowering Saudi Arabia to stake its claim as a global hub for digital transformation.  

Mobily’s 20th anniversary was more than a celebration — it was a declaration of intent. With eyes firmly set on 2030, fueled by artificial intelligence, and guided by customer-centricity, Mobily continues to weave innovation into the Kingdom’s digital fabric. Two decades down, a visionary future awaits. 

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