Shaping the Energy Landscape in DUBAI, UAE
In the vibrant hub of **Dubai, UAE**, innovation is more than a buzzword—it’s a necessity. That’s why Rockwell Automation, Inc, the world’s largest company dedicated to industrial automation and digital transformation, is gearing up to make waves at **ADIPEC 2025**. From November 3–6 in Abu Dhabi, this global leader will unveil how **integrated process and power solutions, secure digital architectures, and intelligent remote operations** can help energy producers accelerate performance, refine cyber resilience, and advance sustainable business models—from wellhead to export terminal.
Energy decision-makers are no longer satisfied with experimental pilots. As **Ediz Eren**, regional vice president for the Middle East, Türkiye & Africa, puts it:
> "Energy leaders are asking for measurable and scalable outcomes, not isolated pilots… Our approach connects plant-wide control, electrical power, safety, and analytics in a single, open architecture so operators can see, decide, and act faster."
This forward-thinking strategy is designed to **improve data availability, optimize energy intensity, and strengthen security**—a critical trio that aligns perfectly with the rapidly evolving landscape of global energy operations.
Three Pillars of Impact at ADIPEC 2025
Operational Excellence
Imagine energy production with **zero bottlenecks**, where downtime is reduced, cycle times are compressed, and energy use is continually optimized. This is the promise of unified control of process and power, coupled with real-time diagnostics and KPI-driven decision support. Rockwell Automation will showcase exactly how this synergy can transform production floors into streamlined, data-rich ecosystems.
Cybersecure Operations
In today’s high-risk operational technology (OT) environments, cybersecurity is no longer optional—it’s mission-critical . At ADIPEC, Rockwell Automation will highlight **zero-trust-aligned architectures, asset visibility, and advanced threat detection** that help secure both legacy systems and cutting-edge facilities. Cybersecurity consultants will be on hand to share practical steps for enabling **safe remote operations** and achieving compliance with evolving regulations like NIS2.
Driving Sustainability at Scale
Sustainability doesn’t have to be an abstract corporate goal—it can be systemic, measurable, and scalable. Rockwell Automation will present **energy management tools, predictive analytics, and advanced control systems** that enable reductions in flaring, improvements in electrical efficiency, and enhanced emissions management. This vision extends into the future with support for **carbon capture, utilization, and storage (CCUS)**, as well as **green hydrogen production** through scalable automation.
These priorities are built on findings from a Rockwell Automation–commissioned outlook, which reveals that **AI, IoT, and cybersecurity are the driving forces** behind the oil and gas sector’s move from isolated technologies to integrated digital ecosystems.
Collaborating for the Energy Transformation
Rockwell Automation’s **PartnerNetwork™ ecosystem** will be a major part of its ADIPEC presence. By teaming up with energy-specialist collaborators, the company will demonstrate proven solutions that cover the entire energy spectrum—upstream, midstream, LNG, and emerging renewable segments.
As Eren explains:
> "Customers want tested solutions that reduce project risk and deliver lifecycle value… We help producers and equipment manufacturers standardize designs, enable virtual commissioning, and support remote diagnostics—shortening time-to-first-oil or gas and improving total cost of ownership."
For those attending ADIPEC 2025, this is more than an exhibition—it’s a window into the future of energy production. You can explore it all in **Hall 15, Stand #15140**.
Rockwell Automation’s message is loud and clear—digital transformation in the energy industry is no longer a choice, it’s a competitive imperative. With integrated architectures, robust cybersecurity, and a commitment to sustainability, they’re not just keeping up with the energy transition—they’re helping define it.
