The Heartbeat of a Thriving Events Capital
In November 2025, **Riyadh, Saudi Arabia** will welcome the world with open arms as the *International MICE Summit (IMS25)* makes its much-anticipated return. Scheduled for **26–27 November 2025**, this landmark event is set to unite over 2,000 global leaders, visionaries, and innovators from across the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry.
Hosted by the **Saudi Conventions & Exhibitions General Authority (SCEGA)**, IMS25 is more than just a gathering—it’s a launchpad for transformative connections and groundbreaking collaborations. Aligned seamlessly with **Vision 2030**, the summit reflects Saudi Arabia’s commitment to economic diversification and human capability development. With massive giga-projects, world-class infrastructure, and a clear focus on sustainability, Riyadh is positioning itself as the world’s fastest-growing major events destination.
Building on the resounding success of its inaugural edition in 2024—which attracted 1,700 attendees and 140 high-profile speakers—IMS25 enters its new chapter with unshakable momentum. This year’s theme, *“Public - Private Collaboration: Fueling MICE Growth”*, is a rallying call for strategic partnerships that spark cross-sector innovation and deliver shared value.
A Vision of Opportunity and Global Connectivity
The Kingdom is experiencing an astonishing surge in its event sector, driven by the synergy of heritage, innovation, and ambition. In just five years, Saudi Arabia’s business events industry has grown by 44%, paving the way for a future filled with exciting possibilities. With **Expo 2030** and the **2034 Football World Cup** on the horizon, the MICE ecosystem is being fortified to welcome millions of visitors, investors, and creators.
Every statistic tells a powerful story: approximately *17,000 events* take place annually within the Kingdom, while tourism numbers have reached historic highs—*115.9 million tourists* visited in 2024, marking a 19% increase in international visitor spending. This isn’t just growth; it’s transformation.
Over the course of two vibrant days, IMS25 attendees can expect ministerial addresses, CEO insights, commercial announcements, and immersive sessions in creative innovation hubs. From the *Future MICE Leaders’ Platform* to the *Celebration Gala Dinner*, the program is crafted to inspire, connect, and empower. For industry professionals, registering at **www.internationalmicesummit.com** is more than securing a ticket—it’s securing a front-row seat to history in the making.
Riyadh isn’t just hosting IMS25—it’s telling the world that the future of global gatherings is dynamic, inclusive, and visionary. As **His Excellency Fahd Al-Rasheed** perfectly stated, Vision 2030 is delivering *“an unprecedented era of opportunity for the events industry.”* And IMS25 is the moment where that vision takes center stage.
