A New Era for KAPSARC: Unveiling a Bold Identity in Energy Advisory

In a significant stride towards reinforcing its presence as a leading advisory think tank, KAPSARC has recently launched its first brand refresh since its establishment in 2016. Located in Riyadh, Saudi Arabia, KAPSARC stands at the forefront of advancing the nation’s energy sector while simultaneously impacting global policies through its evidence-based advice and applied research. This rebranding marks a pivotal milestone in the Center's strategic growth, reflecting its unwavering commitment to sustainability and innovation.

The refreshed corporate identity emphasizes KAPSARC's advisory expertise in energy and sustainability. Notably, the core logo remains intact to ensure continuity and institutional recognition, yet it has been refined to present a bolder and more contemporary aesthetic. The introduction of a new color palette, prominently featuring emerald green and graphite gray, encapsulates the values deeply embedded in KAPSARC's mission and vision. Emerald green not only symbolizes wisdom and sustainability, but also conveys prosperity and growth—elements crucial to KAPSARC's goals of fostering sustainable development and environmental stewardship within the Kingdom.

Colors and Values: A Reflection of Commitment

Emerald green, integral to KAPSARC's new identity, resonates with the Center’s dedication to rigorous data analysis and insightful research. It underscores a commitment to sustainable practices, aligning with Saudi Arabia’s ambitious initiatives towards environmental excellence and societal well-being. This choice of color not only reflects the organization's ethos but also connects with the cultural identity of Saudi Arabia, which is increasingly focused on sustainability and innovation.

Conversely, graphite gray plays a dual role in this rebranding endeavor. Drawing from its Greek root "graphein," which translates to "to write," this color emphasizes clarity and effective communication—essential attributes for KAPSARC as it engages in policy advising. Moreover, graphite's significant role in energy storage technology mirrors KAPSARC's commitment to supporting the global energy transition and sustainability efforts. Through this refreshed identity, KAPSARC seeks to enhance its influence and effectiveness in both national and international dialogues regarding energy and environmental issues.

KAPSARC’s new corporate identity represents more than mere aesthetics; it signifies a strategic alignment with the Center’s mission to drive impactful policies and foster sustainable practices in the energy sector. As KAPSARC continues to contribute to global climate and environmental dialogues, its commitment to evidence-based research and advisory expertise remains unwavering. For further insights into KAPSARC’s activities and initiatives, please visit [www.kapsarc.org](http://www.kapsarc.org).

Hankook Tire Takes Center Stage at Mobility Live 2025 in Dubai!

Hey there, tire enthusiasts and tech aficionados! Buckle up, because we’re taking you on a spin through the exhilarating world of mobility, where innovation meets sustainability. Recently, the bustling city of Dubai, UAE, played host to the **Mobility Live Middle East 2025**, the ultimate expo for all things transport. From June 24 to 25, the Dubai World Trade Centre transformed into a hub of electric vehicles, smart infrastructure, and sustainable public transit, all thanks to over 10,000 experts and 250 brands showcasing their cutting-edge innovations. And guess who made a splash? That's right—**Hankook Tire & Technology**!

Making its second appearance at this thrilling event, Hankook Tire wasn’t just there to take part; they were there to lead the charge! Their booth was a treasure trove of EV tire technology, featuring the groundbreaking 'iON' brand. Imagine strolling through a showcase that includes the world's first full lineup of EV-exclusive tires like the **iON evo** and **iON GT**. These babies aren’t just pretty faces; they’ve been recognized for their exceptional performance, with the iON evo even snagging the top spot in a tire comparison test from Auto Bild. Talk about street cred!

A Look Under the Tread: Hankook's Game-Changing Innovations

Now, let’s dive deeper into what makes Hankook’s offerings so special. The **iON evo** isn’t just about looks; it delivers outstanding braking and handling performance, making it a favorite among EV enthusiasts. And let’s not forget the **iON GT**, which proudly boasts industry-leading sustainable materials certified by ISCC PLUS. That’s right—Hankook is putting the “green” in “green mobility.” 

But wait, there's more! Hankook also unveiled the **e-SMART City AU56**, designed specifically for electric buses. This tire doesn’t just roll; it offers optimized mileage performance that leaves previous models in the dust. With advanced tread block technology, it ensures improved grip and an extended tread life, making it a smart choice for fleet operators. As Jongwoo Kim, Head of Hankook Tire's Middle East & Asia Division, stated, “Mobility Live provided an exceptional platform to showcase the innovation behind our 'iON' brand.” It’s clear that Hankook is not just keeping pace but setting the pace for sustainability in the mobility sector.

So, if you’re as excited as we are about the future of transportation, keep an eye on Hankook Tire. Their commitment to supporting the UAE's vision for clean mobility under the **UAE Net Zero 2050 strategy** is not just talk—it’s action! With innovative products like the 'iON' lineup, Hankook is steering us all toward a greener, more efficient future. Stay tuned, folks; the road ahead is looking bright!

Al Ahli Bank of Kuwait: A Beacon of Excellence in Customer Service

In an era where customer experience dictates the success of businesses, Al Ahli Bank of Kuwait K.S.C.P. has distinguished itself by achieving the prestigious title of "Best Call Center - Banking, Kuwait, 2024" at the illustrious Global Brand Awards, organized by Global Brands Magazine (GBM). This accolade not only highlights the bank's commitment to exceptional customer service but also underscores its significant contributions to the banking sector in Kuwait.

The recognition from Global Brands Magazine serves as a testament to Al Ahli Bank's unwavering dedication to providing unparalleled customer service. Jay Reddy, the CEO of Global Brands Magazine, expressed his congratulations, stating, "On behalf of Global Brands Magazine, I extend my heartfelt congratulations to Al Ahli Bank of Kuwait for winning the Best Call Center - Banking, Kuwait award at the Global Brand Awards 2024. This achievement reflects their unwavering dedication to delivering exceptional customer service and setting industry benchmarks." Such commendation from a reputable authority reinforces the bank's position as a leader in the industry.

Commitment to Excellence in Banking

Al Ahli Bank's success can be attributed to its continuous efforts to enhance customer interactions. The General Manager of Retail Banking at ABK, Johair Marafi, articulated the bank's philosophy: "This award reflects the high level of service we provide to our clients and our continuous efforts to develop our offerings in line with increasing demand and evolving expectations." Such statements reveal that the bank is not merely resting on its laurels; rather, it is consistently innovating and adapting to meet the needs of its clientele.

Furthermore, the bank's commitment extends beyond traditional banking hours, offering 24/7 support through its call center. This initiative ensures that clients receive timely and reliable assistance whenever they require it. Marafi highlighted that the staff are "well-prepared to respond promptly, securely, and reliably," showcasing the bank's investment in training and development. This approach not only enhances customer satisfaction but also fosters trust and loyalty among clients, which is invaluable in today's competitive banking landscape.

Al Ahli Bank of Kuwait K.S.C.P.'s recognition as the "Best Call Center - Banking, Kuwait, 2024" exemplifies its dedication to excellence in customer service. As the bank continues to evolve and adapt to the changing demands of the banking sector, it sets a benchmark for others in the industry. With a focus on quality service and customer satisfaction, Al Ahli Bank remains a leading institution committed to providing outstanding support to its clients.