HUMAIN Chat: A Landmark in Arabic Conversational AI from Riyadh to the World

Riyadh, Saudi Arabia, marks a pivotal moment in the evolution of Arabic-language artificial intelligence. Consequently, HUMAIN, a Public Investment Fund (PIF) company building end-to-end AI capabilities, today announced the launch of HUMAIN Chat, a next-generation Arabic conversational AI app powered by ALLAM 34B, HUMAIN’s flagship Arabic large language model. This launch demonstrates a deliberate effort to advance linguistic equity and digital inclusion, and it sets a new standard for culturally informed AI.

Context and Significance

Available on web, iOS, and Android, HUMAIN Chat is launching first in Saudi Arabia as a national milestone, with regional rollout across the Middle East and global expansion to follow soon. Built in the Kingdom of Saudi Arabia, for the Arabic-speaking world, HUMAIN Chat represents a defining step in sovereign AI designed for cultural depth, linguistic equity, and global competitiveness. Moreover, HUMAIN Chat is built for the more than 400 million Arabic speakers and 2 billion Muslims worldwide who have been underserved by generative AI. For the first time, people can create, learn, and connect in their own language, culture, and context.

Product Features and Capabilities

Powered by ALLAM 34B, the app closes a historic gap in digital inclusion and enabling linguistic equality. HUMAIN Chat brings culturally intelligent responses grounded in our language, values, heritage and history. Features designed for real-world use include:

- Real-time web search for always up-to-date knowledge.

- Arabic speech input across multiple dialects.

- Seamless bilingual switching between Arabic and English within the same conversation.

- Conversation sharing to enable collaboration and reuse.

- Full compliance with Saudi PDPL, hosted end-to-end on HUMAIN infrastructure in the Kingdom.

Moreover, this is more than an app; it is the first release in our HUMAIN IQ portfolio: a new generation of AI model products and solutions where scientific depth meets responsible design.

Technical Foundation and Leadership

ALLAM 34B is not just another model, it is a milestone. HUMAIN’s ALLAM 34B builds on the previous released models developed by the National Center for AI under The Saudi Data & AI Authority (SDAIA) national mandate. ALLAM 34B, its most advanced model, has been independently verified by Cohere on MMLU as the world’s most advanced Arabic LLM built in the Arab world and will continue to improve with consumer engagement post launch. Arabic-first by design, yet fully bilingual in English, ALLAM 34B is trained on one of the largest Arabic datasets ever assembled, then refined with input from 600+ domain experts and 250 evaluators. The result: unmatched fluency in Arabic and deep alignment with Islamic, Middle Eastern, and cultural nuance. The team behind ALLAM and HUMAIN Chat embodies Saudi Arabia’s new generation of AI leadership. Over 120 AI specialists, including 35 PhD holders, with a 50/50 gender ratio, have built this model from the ground up - hosted in Saudi, by Saudis, with global talent alongside them.

Implications and Call to Action

ALLAM 34B’s technology is proof that Saudi Arabia is shaping the future of AI on its own terms, with talent, IP, and infrastructure rooted at home, and built for the world. As with all large language models, the more they are used, the smarter and more capable they become. Therefore, today’s launch of HUMAIN Chat across Saudi Arabia is a call to action: for every citizen to use it, test it, and help shape it into the world’s leading Arabic AI. This is a collective effort to deliver the best Arabic-first AI solution for the entire region, and soon, the world. A regional and global rollout of HUMAIN Chat will follow.

Tiny Apples, Big Ambitions: Rockit's Family Pack Arrives in the Middle East

Innovative New Zealand snack sized apple brand, Rockit has gone big with its miniature apples and launched a new Family Pack in the Middle East to meet strong consumer demand for every day sharing occasions.

Rockit's recent product launch exemplifies strategic innovation in response to consumer behaviour. Moreover, the new Family Pack builds upon the brand’s occasion-based marketing strategy by offering an accessible, shareable format that suits contemporary family life. Consequently, retailers and consumers alike should anticipate heightened interest during the upcoming Back-to-School season.

Furthermore, the Family Pack mirrors the well‑established attributes of the iconic Rockit Daily Pack. Just like the iconic Rockit Daily Pack, the Family Pack features a resealable lid keeping each Rockit™ apple in peak, ready-to-eat condition, and a grab-and-go handle made for sharing during all of life's little moments. Therefore, it preserves freshness while enabling convenient distribution at events, picnics, and school activities.

Market Position and Strategic Timing

Rockit General Manager Global Marketing, Julian Smith says the Family Pack has arrived just in time for the peak Back-to-School selling period and is expected to drive strong sales, open new distribution channels and introduce Rockit to new consumers. He explains that launching during this key period will satisfy increasing consumer demand by providing a sharing option tailored for diverse consumption occasions.

Moreover, Rockit’s omnichannel promotional plan promises robust in-store and digital activations. "Launching the Family Pack during this key period will help meet increasing consumer demand for Rockit, by providing a new sharing option to cater for a wider range of consumption occasions. From the busy weekday hustle to exciting weekend adventures, our Family Pack makes all of life's special little moments even better – whether it's a refreshing healthy snack in the school lunchbox, on the sports sideline, or at picnics, parties and events."

Brand Momentum and Consumer Engagement

Global consumer awareness and engagement for Rockit is continuing to improve each year, with Rockit brand sentiment recently reaching a record 90 percent (up four percent on Q4, 2024). Rockit Global Brand Manager, Hannah de Valda says this trend looks set to continue with the Family Pack featuring in its annual Back-to-School campaign, launching across the GCC countries from mid-August.

She adds that the campaign will emphasise shared experiences and participatory activations. "Focusing on sharing special moments, the Back-to-School campaign capitalises on the momentum of the 'Rockit Every Little Moment' promotion delivered earlier this year. The omnichannel campaign includes strong promotional activity including instore activations, giveaways, consumer events, gift with purchase and influencer collaborations to drive consumer engagement and sales."

Ultimately, Rockit seeks to consolidate its position as a leading premium apple brand while responding to regional consumer needs. The Rockit Family Pack is now available in stores and online across many GCC countries. Accordingly, families and retailers in the UAE and beyond can now enjoy a fresh, portable and shareable snacking solution that aligns with modern lifestyles.

Level Up Your Game: The New Global Sport Conference 2025 in Riyadh

Hey there, fellow gaming enthusiasts! If you’ve been keeping an eye on the esports scene, then you’ll want to mark your calendars for August 23-24, 2025. Why, you ask? Well, the Esports World Cup Foundation (EWCF) is rolling out the red carpet for the New Global Sport Conference (NGSC) 2025 in Riyadh, Saudi Arabia! This isn’t just any conference; it’s set to be the ultimate playground for gaming, esports, and sports innovation. Think of it as the Comic-Con of the gaming world, but with way more suits and ties—no offense to the cosplay crowd!

This year, they’re cranking it up a notch with a lineup of legendary speakers that reads like a who’s who of the gaming universe. We’re talking about Hideo Kojima, the genius behind some of your favorite games, and Ubisoft’s CEO Yves Guillemot, who’s responsible for classics like Assassin's Creed. And let’s not forget Matthew Ball and Steven Bartlett, who’ll be dropping knowledge bombs on everything from tech to entrepreneurship. With over 1,500 delegates expected, including more than 500 CEOs and board members, this is where the big players in gaming come to share ideas, make connections, and shape the future of the industry. So, whether you’re a budding game developer or just a passionate gamer, you’ll find plenty of inspiration here!

Unpacking the Excitement: What’s New at NGSC 2025?

Now, you might be wondering what’s new this year. Well, NGSC 2025 is introducing some cool formats that’ll make your experience even more engaging! One of the highlights is The Foundry—a dedicated stage for masterclasses, workshops, and exclusive roundtable discussions. While most sessions are open to all attendees, some high-level discussions will be invite-only, giving you a taste of the VIP treatment. This is where the heavy hitters in gaming and sport will come together to concoct the next big thing.

But wait, there’s more! The NGSC Studio stage will be buzzing with live podcasts and interviews, featuring voices that are at the forefront of sport and entertainment. Plus, the expanded Media Village will be the hub for press activity, offering real-time content and storytelling. So, if you’ve ever dreamed of being part of an exclusive gaming conversation, this is your chance! Just remember, registration closes on August 16, 2025, and tickets are limited. Get yours before they’re all gone!

So, whether you’re a die-hard esports fan or just curious about the future of gaming, NGSC 2025 in Riyadh is the place to be. With groundbreaking speakers and innovative formats, you’ll walk away with insights that could change the way you think about gaming forever. Don’t miss out—see you in Riyadh!