Power Every Mile, Save Every Day — The RD6 PHEV Ignites Riddara’s Global Drive

Since the first batch of RD6 PHEV (Plug-in Hybrid Electric Vehicle) units were shipped from China to the Middle East in August 2025, the model has been rapidly entering key markets across Asia-Pacific and South America, accelerating its global rollout. As the only pickup model in Geely's new energy portfolio, it expands Riddara's international presence and represents the full implementation of the brand's hybrid strategy. Powered by Geely's advanced EM-P Super Hybrid system, it injects greater efficiency and intelligence into Riddara's global expansion.

Built on Geely's industry-leading EM-P Hybrid system, the RD6 PHEV has undergone over 40 million kilometers and 400,000 hours of endurance testing, earning China's first "S-Class Hybrid System Reliability Certification." The EM-P system integrates next-generation power, efficiency, and safety—featuring the industry's first 3DHT hybrid architecture, an integrated triple-drive system with 97% efficiency and a 1.5T engine delivering 44.26% thermal efficiency, plus a world-first hybrid safety redundancy design for extreme reliability.

Practical Efficiency for Everyday Use

First, the RD6 PHEV delivers tangible economic benefits to families and businesses. With NEDC fuel consumption as low as 1.5 L/100 km in hybrid mode and 6.7 L/100 km in charge-depletion mode, the pickup stretches budgets and reduces fuel stops. Consequently, drivers enjoy over 1,000 km of range, which significantly cuts travel costs in high-energy-price Asia-Pacific markets and eases range anxiety for island and remote-area drivers.

Moreover, the vehicle’s 3.3 kW intelligent external power supply transforms it into a mobile energy hub. For instance, it supports farm operations in Asia-Pacific and oilfield inspections in the Middle East, while also powering coastal camping and outdoor events. Thus, the RD6 PHEV blends daily practicality with versatile utility.

Performance, Safety, and Global Reach

In addition to efficiency, the RD6 PHEV delivers robust performance. It produces 260 kW and 914 N·m torque, accelerates 0–100 km/h in 6.3 seconds, and sustains 100% gradeability. Therefore, it matches traditional fuel pickups with an 875 kg rated load and 2.5-ton towing capacity, serving farm transport, city logistics, and industrial transfer needs across diverse terrains in South America and high-altitude regions.

Finally, safety and durability underline the design. With 70% ultra-high-strength steel, One-Box braking (39 m full load), and a battery protected by eight technologies plus IP68 sealing, the RD6 PHEV resists humid coastal salt-spray conditions in Asia-Pacific and sand-dust extremes in the Middle East. As China's leading new energy pickup brand, Geely Riddara has expanded to over 60 countries and ranked No.1 in NEV pickup sales for three consecutive years. The global launch of the RD6 PHEV marks a key milestone in Riddara's global strategy. Moving forward, Riddara will continue advancing the EM-P hybrid system to deliver efficient, intelligent, and sustainable products for users worldwide.

Note

Vehicle specifications and configurations may vary across different countries and regions.

Connecting Conversations: How Route Mobile and Kalaam Telecom are Transforming Customer Engagement in the Middle East

A Digital Leap into the Future

In **DUBAI, UAE**, innovation thrives in every corner, and partnerships often ignite the next big wave of transformation. The Middle East, driven by an unyielding appetite for progress, is on track for a digital economy that could soar to **$780 billion by 2030**, according to UBS. Against this vibrant backdrop, **Route Mobile**, a **Proximus Global** company and a pace-setter in cloud communications, has joined forces with **Kalaam Telecom**, a pioneer in managed solutions that fuel digital transformation across the region.  

Together, they are rewriting the rules of enterprise communication. How? By delivering **WhatsApp Business services** to companies eager to blend convenience with customer intimacy. This collaboration positions GCC enterprises to engage with customers in real-time, leveraging one of the Middle East’s most beloved communication tools. With Route Mobile's CPaaS mastery and Kalaam Telecom’s deep local expertise, businesses now gain secure, scalable, and reliable messaging solutions that drive engagement and sales.  

Empowering Enterprises, One Message at a Time

From bustling retail chains in Riyadh to innovative fintech startups in Manama, enterprises across the GCC are embracing digital-first strategies. Yet, without a direct connection to their customers, these efforts often fall short. This is where the partnership shines. The integration of WhatsApp Business service APIs into Kalaam’s enterprise portfolio means companies can personalize communication, handle transactions, and resolve queries without leaving the app.  

Moreover, the partnership’s vision stretches beyond WhatsApp. By laying the groundwork for omnichannel solutions, Route Mobile and Kalaam Telecom signal their commitment to future-ready communication systems. As digital transformation sweeps the region, these two leaders are ensuring that businesses don’t just keep pace—they set the pace.  

A Shared Vision for Growth

The Memorandum of Understanding signed during **GITEX Global 2025** wasn’t just a formal agreement—it was a declaration of purpose. Rajdip Gupta, Route Mobile’s CEO, hailed Kalaam Telecom’s deep-rooted regional networks as key to accelerating digital communication adoption. Veer Passi, Group CEO of Kalaam Telecom, emphasized how the partnership enhances omnichannel offerings and empowers GCC enterprises. Both leaders envision a landscape where enterprises thrive in an interconnected, innovation-driven economy.  

By combining global communication expertise with local market understanding, Route Mobile and Kalaam Telecom are creating smarter, more connected experiences. And in the rapidly evolving digital marketplace of the Middle East, that could make all the difference.  

** The story unfolding in **DUBAI, UAE** is more than a business collaboration—it’s a glimpse into the future of customer engagement. In this dynamic region, strategic partnerships like this are setting the stage for a digital revolution that will touch every industry, every market, and every conversation. 

A Landmark Alliance in Premium Retail

MANILA, Philippines and DUBAI, UAE– In a remarkable move signaling stronger economic and cultural ties between Southeast Asia and the Middle East, **Ayala Corporation and Spinneys, the leading premium fresh food supermarket chain in the United Arab Emirates**, have formalized a **strategic business venture** to launch stores in the Philippines. This marks Spinneys’ first expansion outside the GCC, setting the stage for a new chapter in premium fresh food retail.  

Spinneys, owned by the **Al Seer Group**, carries an impressive legacy with interests across food, retail, hospitality, shipbuilding, and construction, operating in over 20 countries. By uniting Ayala’s deep-rooted expertise in the Philippine market with Spinneys’ operational excellence, this partnership is poised to redefine fresh food shopping for discerning Filipino consumers.  

The Road to Expansion

The collaboration reflects Ayala Corporation’s broader vision of partnering with world-class enterprises. Following recent initiatives with Thailand’s CP AXTRA to open Makro stores, with Kmart Australia Ltd. to introduce the Anko brand, and with BYD to bring leading EV technology to the country, Ayala continues to position itself as a gateway for premium global brands.  

According to **Sunil Kumar, CEO of Spinneys**, the Philippines presents “significant long-term growth potential,” driven by strong economic fundamentals and a rising demand for high-quality products. He emphasized that the brand’s arrival is a natural progression, given their existing relationships with many Filipino employees and customers in the UAE.  

Forging Economic and Cultural Links

For Ayala Corporation, the partnership is more than just a business venture—it is an opportunity to facilitate greater trade and investment flows between the **Philippines** and the **GCC**. CEO **Cezar P. Consing** noted that being Spinneys’ first international partner is a source of pride, underscoring Ayala’s commitment to elevating the Philippine retail landscape with global standards.  

By leveraging Ayala’s strengths in property development, logistics, and retail, alongside Spinneys’ mastery in premium product sourcing and presentation, Filipino consumers can expect not only exceptional goods but also a shopping experience marked by innovation and world-class quality.  

The arrival of **Spinneys** in the Philippines showcases more than retail expansion—it symbolizes the strengthening of cross-border partnerships that enrich local markets while promoting economic growth. With this alliance, the future of premium fresh food retail in the country has never looked brighter.

Shaping the Future: QNB Group’s Bold Leap into Egypt’s Digital Banking Era

A Landmark Step for Financial Innovation

DOHA, Qatar – QNB Group, the largest financial institution in the Middle East and Africa, has achieved a significant milestone with the license approval for its digital-first banking entity, **ezbank**, from the Central Bank of Egypt. This strategic move represents much more than an operational expansion; it signals a bold commitment to shaping the future of Egypt’s banking landscape.  

By securing this license, QNB Group aligns itself with the Central Bank of Egypt’s vision for financial inclusion and digital transformation, which also supports the government’s broader economic development strategy. This is not merely about opening another bank; it is about creating a financial institution designed to function in harmony with the digital lives of modern consumers. Consequently, **ezbank** is poised to redefine accessibility to banking services in Egypt, fostering inclusion and innovation at every stage.  

Harnessing Technology for Seamless Service**  

At its core, **ezbank** will merge advanced digital technology with internationally recognized best practices to offer customers efficient and intuitive financial solutions. Mobile-first platforms will ensure that every transaction is swift and user-friendly, while AI-driven tools and intelligent risk management will guarantee both security and convenience. As a result, customers will experience a new standard of banking designed around their needs and lifestyles.  

Furthermore, this venture solidifies Egypt’s growing role as a hub for technological innovation within the region. With QNB Group’s presence already established in over 28 countries across Asia, Europe, and Africa, and backed by over 31,000 professionals, the launch of **ezbank** marks a strategic intersection of global expertise and local opportunity. Through this, QNB aims to not only contribute to Egypt’s digital economy but also inspire similar transformations across the Middle East and Africa.  

With **ezbank**, QNB Group is not simply keeping pace with modern banking trends—it is actively setting them. This initiative reflects a future where financial services are more inclusive, efficient, and tailored to the digital age.  

Beneath the Sands: How GeoMap™ Middle East Unveils a Geothermal Renaissance

Revealing the Gulf’s Geothermal Promise

Project InnerSpace today announced the launch of GeoMap™ Middle East, a groundbreaking geothermal exploration tool that reveals vast geothermal potential in the Gulf region for cooling, long-duration energy storage, and round-the-clock power applications.

Geothermal energy, the heat naturally occurring in the Earth's crust, is an abundant and ubiquitous source of energy. Advances in drilling and subsurface technologies are making geothermal affordable and scalable in regions once thought inaccessible. In the Middle East, that progress is especially important, since geothermal can deliver the constant, low emissions energy needed to meet rising demand for cooling in some of the world's hottest, fastest-growing cities.

Technical Insights and Regional Opportunities

In the Middle East, geothermal can also complement record-breaking solar investments by providing long-duration energy storage. Importantly, the Middle East is uniquely positioned to scale geothermal quickly, given the region's decades of drilling expertise and robust oil and gas industry presence, providing the know-how, workforce, and assets needed for rapid deployment.

`GeoMap™` evaluates geothermal development potential by integrating millions of subsurface data points into an interactive, freely accessible platform. Initial findings in the Gulf region identify:

Urban cooling applications: In Gulf states, cooling drives up to 70% of peak electricity demand. Geothermal district cooling could slash that peak, easing grid strain in cities like Riyadh, Dubai, and Doha. GeoMap™ shows ~14,000 GW of cooling potential, with Iran, Egypt, Iraq, and Turkey providing two-thirds of capacity; Saudi Arabia, UAE, and Qatar also hold major opportunities.

Subsurface storage opportunities: Geological formations across Iraq, Syria, the Gulf states, northern Saudi Arabia, and Yemen could serve as "earth batteries," storing excess solar and wind energy as heat in deep sedimentary basins and releasing it on demand to balance the growth of intermittent renewables.

High-potential geothermal zones: The Red Sea Rift (western Saudi Arabia/northern Yemen) holds potential for gigawatt-scale power production and desalination; eastern Turkey and northern Iran also have strong power potential. Both areas hold opportunities for geothermal powered data centers.

Strategic and Economic Implications

“One of the most exciting things about the geothermal development potential in the Gulf region is the fact that the resource sits below some of the world's most capable and resourced oil and gas companies - the very entities with the required expertise to develop these resources, and the ability to deliver the speed and scale necessary to make geothermal relevant for the world,” said Jamie Beard, Executive Director of Project InnerSpace.

`GeoMap™ Middle East` builds on previous releases of GeoMap™ in Africa, North America, India, Asia, and Oceania, advancing a global effort to map geothermal opportunities and make next-generation geothermal data freely accessible. Consequently, policymakers, investors, and industry leaders can now evaluate concrete projects, accelerate pilot deployments, and leverage existing drilling capacity to transform regional energy systems.

Echoes of Excellence: Hisense and Real Madrid Unite to Redefine Fan Experience in MEA

Partnership Renewal and Strategic Vision

Hisense MEA enters the second year of its partnership with Real Madrid through 2025/2026 as the Spanish football giant embark on another thrilling season. The collaboration underscores Hisense's long-standing commitment to connecting fans in the region with the passion, precision, and performance that define both world-class sport and cutting-edge technology. Building on almost a decade of global sports collaborations, including UEFA EURO™, FIFA™, and most recently the FIFA World Cup 2026™, Hisense continues to strengthen its presence on the world stage.

In the MEA region, the alliance with Real Madrid ensures the brand's innovative product portfolio is spotlighted alongside the club's men's and women's first teams throughout the 2025/26 season. From the Santiago Bernabéu to homes across the Middle East and Africa, Hisense will continue to define how supporters experience every moment of the game. Consequently, stakeholders can expect coordinated campaigns that amplify both club heritage and technological advancement.

Product Innovation and Fan Engagement

Driving Awareness Through Innovation, Hisense showcases limited-edition Real Madrid-branded products that fuse premium design with smart innovation. The lineup includes the C2 Ultra 4K UHD Triple Colour RGB Laser Portable Mini Projector, a compact and powerful viewing solution for fans on the move. The 100-inch ULED MiniLED U7 PRO TV delivers breathtaking clarity and colour, transforming match days into immersive experiences.

For everyday convenience, the PureFlat Smart Refrigerator offers sleek, modern storage, while the Uni Series Air Conditioner ensures fans stay cool under pressure, no matter the scorecard. These exclusive products are available at the Hisense brand store and official retailers in the region, with new offers expected throughout the season. Moreover, the brand will complement product launches with experiential activations to deepen connections across DUBAI, UAE, and the broader MEA markets.

Regional Impact and Future Outlook

Strengthening Fan Connections in MEA, the renewed sponsorship campaign aims to deliver tangible value directly to supporters across the Middle East and Africa. In the coming months, Hisense will roll out a series of promotions and experiential activations that will connect supporters more closely with the brand and club. As Jason Ou, President of Hisense Middle East and Africa, emphasized, the partnership serves as a consistent, region-wide approach to engage diverse audiences.

Looking Ahead, through its continued alliance with Real Madrid, Hisense reaffirms its commitment to innovation, excellence, and fan engagement. By combining the world's most celebrated football club with an industry leader in home entertainment solutions, the brands can continue ensuring even greater engagement with their fans. Consequently, supporters in DUBAI, UAE, and beyond should anticipate elevated matchday experiences and ongoing activations throughout the 2025/26 season.

Tiny Apples, Big Ambitions: Rockit's Family Pack Arrives in the Middle East

Innovative New Zealand snack sized apple brand, Rockit has gone big with its miniature apples and launched a new Family Pack in the Middle East to meet strong consumer demand for every day sharing occasions.

Rockit's recent product launch exemplifies strategic innovation in response to consumer behaviour. Moreover, the new Family Pack builds upon the brand’s occasion-based marketing strategy by offering an accessible, shareable format that suits contemporary family life. Consequently, retailers and consumers alike should anticipate heightened interest during the upcoming Back-to-School season.

Furthermore, the Family Pack mirrors the well‑established attributes of the iconic Rockit Daily Pack. Just like the iconic Rockit Daily Pack, the Family Pack features a resealable lid keeping each Rockit™ apple in peak, ready-to-eat condition, and a grab-and-go handle made for sharing during all of life's little moments. Therefore, it preserves freshness while enabling convenient distribution at events, picnics, and school activities.

Market Position and Strategic Timing

Rockit General Manager Global Marketing, Julian Smith says the Family Pack has arrived just in time for the peak Back-to-School selling period and is expected to drive strong sales, open new distribution channels and introduce Rockit to new consumers. He explains that launching during this key period will satisfy increasing consumer demand by providing a sharing option tailored for diverse consumption occasions.

Moreover, Rockit’s omnichannel promotional plan promises robust in-store and digital activations. "Launching the Family Pack during this key period will help meet increasing consumer demand for Rockit, by providing a new sharing option to cater for a wider range of consumption occasions. From the busy weekday hustle to exciting weekend adventures, our Family Pack makes all of life's special little moments even better – whether it's a refreshing healthy snack in the school lunchbox, on the sports sideline, or at picnics, parties and events."

Brand Momentum and Consumer Engagement

Global consumer awareness and engagement for Rockit is continuing to improve each year, with Rockit brand sentiment recently reaching a record 90 percent (up four percent on Q4, 2024). Rockit Global Brand Manager, Hannah de Valda says this trend looks set to continue with the Family Pack featuring in its annual Back-to-School campaign, launching across the GCC countries from mid-August.

She adds that the campaign will emphasise shared experiences and participatory activations. "Focusing on sharing special moments, the Back-to-School campaign capitalises on the momentum of the 'Rockit Every Little Moment' promotion delivered earlier this year. The omnichannel campaign includes strong promotional activity including instore activations, giveaways, consumer events, gift with purchase and influencer collaborations to drive consumer engagement and sales."

Ultimately, Rockit seeks to consolidate its position as a leading premium apple brand while responding to regional consumer needs. The Rockit Family Pack is now available in stores and online across many GCC countries. Accordingly, families and retailers in the UAE and beyond can now enjoy a fresh, portable and shareable snacking solution that aligns with modern lifestyles.

Heat Waves and High Hopes: JETOUR’s Epic Endurance Challenge

Alright, folks! Buckle up because JETOUR is about to take us on a wild ride across the scorching sands of the Middle East! After nailing its extreme cold challenge, the brand is ready to tackle the heat with an epic cross-border expedition. Picture this: starting at the end of June and stretching for a full month, JETOUR will cover over 3,000 kilometers through some of the hottest climates imaginable. From Oman, they’ll cruise through the UAE, Bahrain, Qatar, Iraq, and Kuwait, before culminating at the breathtaking “Edge of the World” in Saudi Arabia. Yep, you heard that right!

Now, you might be wondering what’s behind this crazy adventure. Well, the star of the show is none other than the T2 i-DM, JETOUR’s first hybrid SUV, making waves since its debut in Qatar last December. This vehicle isn’t just here to look pretty; it’s ready to prove its mettle. With a series of demanding test scenarios lined up, including extended desert driving and solar load testing, the T2 i-DM will showcase its performance capabilities under extreme conditions. Can you say “ultimate road trip challenge”? 

The Star Performer: T2 i-DM

Let’s talk about the real MVP here—the JETOUR T2 i-DM! This hybrid upgrade of the popular T2 is not just a pretty face; it’s loaded with features that make it a standout in the SUV market. With a combined fuel consumption of only 0.8L/100km and a pure electric range of 139 km, it’s the perfect companion for everything from your daily commute to adventurous camping trips. Plus, it even supports high-power external discharge for those outdoor escapades! Talk about versatility!

And don’t forget, JETOUR is not just about performance; they’re also about building a community. They’ve invited top auto media, influencers, and professional drivers from the Middle East to join this specialized team for the expedition. It’s all about putting the T2 i-DM through its paces and showcasing its strength in harsh environments. With JETOUR already ranking 4th in SUV sales in 2025, this challenge is sure to boost its recognition and growth even further. So, keep your eyes peeled for updates on this thrilling journey—this is one road trip you won’t want to miss!

Breaking Waves: The Dawn of the First Female Sea Ranger Corps in the Middle East

In a historic announcement that resonates beyond the shores of the Red Sea, the Prince Mohammed bin Salman Royal Reserve in Riyadh, Saudi Arabia, has unveiled the Middle East's first female sea ranger corps. This groundbreaking initiative, revealed on World Ranger Day, symbolizes a significant stride toward gender inclusion and empowerment in conservation. It marks a pivotal moment not only for the Reserve but also for the entire region, as it embraces the vision of a sustainable future where women play an integral role in protecting the environment.

The newly established marine rangers are a part of the Reserve's extensive ranger team, which comprises 246 dedicated individuals, with an impressive 34% being women. These rangers patrol the Reserve's 170-kilometer coastline, working alongside their male colleagues and the Border Guard. Ruqayyah Awadh AlBalawi, a three-year veteran of the ranger team, eloquently encapsulates the spirit of this endeavor. “I have discovered a whole new world underwater,” she states, reflecting on her journey. Ruqayyah's determination and pride as one of the first women to learn swimming at the Reserve highlight the transformative potential of this initiative, as she aspires to one day command the marine patrol boat.

Championing Gender Inclusion: A Vision for Conservation

The commitment to gender equality is deeply embedded in the ethos of the Prince Mohammed bin Salman Royal Reserve. Andrew Zaloumis, the Reserve's CEO, emphasizes that the inclusion of women in the workplace aligns seamlessly with Saudi Arabia's Vision 2030. Despite the global conservation industry facing notable gender imbalances—particularly within the marine sector—the Reserve’s efforts have fostered an environment where women are encouraged to pursue careers in conservation. With women constituting 34% of the ranger force, the Reserve is already close to reaching its Vision 2030 target, significantly surpassing the global average of 11% female rangers.

Moreover, this initiative not only addresses gender disparities but also enhances the conservation capabilities of the Kingdom. Women bring essential skills to the field, thereby empowering the Reserve to fulfill its mission of “Rewilding Arabia.” The rangers are instrumental in safeguarding the natural and cultural assets of the Reserve while ensuring that visitors can safely experience its wonders. Their responsibilities encompass ecological monitoring, wildlife management, and compliance oversight for development projects, which are crucial for maintaining environmental integrity.

The launch of the swimming and marine training program in July 2024, under the guidance of Senior Regional Manager Dominique du Toit, has created a pathway for women to join the marine patrols. This program has already yielded remarkable results; the first cohort of seven female sea rangers is now actively engaged in protecting the Reserve’s diverse marine ecosystems, which encompass 1.8% of the Kingdom's territorial waters and harbor an array of coral species, fish species, and critical wildlife populations. 

The establishment of the first female sea ranger corps is not merely an achievement for the Prince Mohammed bin Salman Royal Reserve; it is a beacon of hope and progress for the entire region. As Saudi Arabia moves towards its ambitious environmental goals, the inclusion of women in conservation roles stands as a testament to the power of diversity and collaboration in safeguarding our planet's future. This initiative represents a formidable step forward in reimagining conservation efforts, paving the way for a more inclusive and sustainable world.

Transforming Healthcare: PureHealth’s Remarkable First Half of 2025

In the ever-evolving landscape of healthcare, few entities have made as significant an impact as PureHealth Holding PJSC. Based in Abu Dhabi, UAE, PureHealth stands out as the largest healthcare group in the Middle East. Recently, the organization announced its robust financial results for the first half of 2025, showcasing a commendable 9% year-on-year increase in revenue, reaching AED 13.6 billion. This impressive growth reflects a strategic alignment of their Healthcare (Care) and Insurance (Cover) verticals, which together drive PureHealth's mission of delivering integrated healthcare solutions.

The increase in revenue is not merely a numerical achievement; it signifies a broader transformation within the organization. Specifically, PureHealth has refined its operational model by consolidating its diverse offerings into two core verticals: Care and Cover. The Care vertical encompasses a range of services, including Hospitals, Procurement, Diagnostics, and Technology, while Cover focuses on insurance operations. This strategic restructuring enhances the group’s ability to provide coordinated and value-driven services, ensuring that patients receive comprehensive care aligned with their insurance coverage. As a result, PureHealth has established itself as the only entity in the MENA region to offer both healthcare and insurance services under one roof, providing investors with clearer insights into the group's performance.

A Vision for the Future: Leadership Insights

The leadership at PureHealth is equally optimistic about the future. H.E. Kamal Al Maazmi, Chairman of PureHealth, emphasized that the company’s remarkable performance during the first half of 2025 exemplifies its commitment to building a technologically advanced and human-centered healthcare ecosystem. Al Maazmi noted, “By aligning innovation with national priorities and international partnerships, we are not only expanding access to care but also reshaping how health is delivered, experienced, and sustained.” This vision underscores PureHealth’s dedication to not only enhance healthcare access but also to redefine the healthcare experience for patients across the region.

Similarly, Shaista Asif, the Group Chief Executive Officer, highlighted the solid growth across both verticals. She stated, “Our entry into the Property & Casualty segment through Daman strengthens our ability to offer comprehensive, multi-line coverage.” Under her leadership, PureHealth is prioritizing technological advancements, particularly in artificial intelligence, to improve healthcare delivery. As the company expands its global footprint, it remains focused on delivering enhanced health outcomes and transforming the assets within its portfolio.

PureHealth's strong financial performance and strategic initiatives showcase its commitment to revolutionizing healthcare in the Middle East and beyond. By integrating care and coverage, leveraging technology, and expanding its international presence, PureHealth is not merely responding to the current healthcare demands; it is proactively shaping the future of health. For more information about PureHealth and its offerings, please visit [www.purehealth.ae](http://www.purehealth.ae).

Deli Group's Bold Step: Elevating Office and School Supplies in Egypt

On July 9, 2025, Deli Group, a distinguished manufacturer of office and school supplies, marked a significant milestone with its inaugural brand promotion conference in Cairo. Organized in collaboration with the esteemed Egyptian distributor 3A, the event welcomed over 120 key clients and channel partners. This gathering not only celebrated the launch of Deli's operations in Egypt but also underscored the company's strategic expansion into the MENA region. The implications of this event resonate deeply within the context of Deli’s global ambitions.

The Deli Group, recognized as one of Asia's largest stationery manufacturing bases, has made impressive strides in international markets. With operations extending across more than 140 countries and regions, its investment in Egypt represents a pivotal step in its global strategy. During the conference, key members of Deli's leadership team provided comprehensive presentations, elucidating the company's commitment to innovation and quality. Notably, Global Marketing Manager Mr. Jeremy emphasized the organization's prowess and its meticulous overseas development strategy. In tandem, Mr. Ashraf Ali Faid, Deli's national partner, offered valuable insights into the Egyptian market, highlighting the partnership's potential for driving mutual growth.

Pioneering the Future of Office Supplies

A highlight of the conference was the presentation by MENA Regional Manager Mr. Mohamound, who detailed Deli's ambitious globalization efforts and introduced plans for a manufacturing hub in 10th of Ramadan City. This facility is set to produce over 12,000 diverse products, catering to the demands of both local and international markets. By focusing on office and school supplies, sports equipment, manual and electric tools, and office furniture, Deli aims to serve a wide array of clients across Europe, the Middle East, Africa, Turkey, and the USA. Such a robust manufacturing capacity not only positions Deli as a key player in the region but also signifies its commitment to enhancing local economies.

Furthermore, the event featured a product showcase led by Deli Egypt's Product Manager, Mr. Mohamed Mekkawi. Attendees had the opportunity to engage with innovative solutions tailored to local preferences, including ergonomic writing tools and durable organizational products. This hands-on experience allowed participants to appreciate the quality and utility of Deli's offerings firsthand. As a result, the brand's commitment to meeting the specific needs of the Egyptian market became abundantly clear.

Deli Group's successful brand launch in Cairo serves as a testament to its strategic focus on the MENA region. With a strong product portfolio and a localized manufacturing approach, Deli is well-positioned to become the preferred office and school solutions provider in Egypt. The company's investment not only showcases the ambitions of global enterprises but also promises to deliver dual benefits of employment and technological advancement to the Egyptian economy. As Deli Group embarks on this exciting journey, it sets a new standard for quality and innovation in the office supplies sector.

Cainiao’s Strategic Expansion into the GCC

In a significant development for the logistics sector, Cainiao, a global leader in smart logistics, has recently launched its global-to-global express delivery service across the Gulf Cooperation Council (GCC) countries. This expansion, which includes the United Arab Emirates, Oman, Bahrain, Qatar, Kuwait, and Saudi Arabia, marks a pivotal moment in the evolution of cross-border e-commerce logistics. By enabling e-commerce platforms to fulfill their logistics requirements in as little as three days, Cainiao is not merely enhancing its services; it is propelling the entire logistics landscape forward, addressing the escalating demand for expedited delivery options in both local and cross-border markets.

As the first Chinese logistics provider to establish a unified express network throughout the Middle East, Cainiao's initiative comes at a time when the region is experiencing unprecedented growth in economic activity and consumer expenditure. The Middle East, projected to witness its e-commerce market surge to $50 billion by 2025, serves as a fertile ground for innovative logistics solutions. Within this context, Cainiao's layered logistics strategy—offering both rapid air freight and economical overland shipping options—positions the company as a pivotal player in the regional logistics ecosystem.

Tailored Solutions for a Dynamic Market

Cainiao's strategic approach to logistics in the Middle East encompasses a comprehensive array of air and ground shipping alternatives designed to cater to the diverse needs of e-commerce platforms. Notably, the air freight option promises deliveries in as little as three days between countries, ensuring that businesses can meet customer expectations for swift service. Conversely, the overland shipping option provides a cost-effective solution for reaching any city within 6-8 days, thereby accommodating a broader spectrum of logistical requirements.

Moreover, the affordability of Cainiao's services further enhances its appeal. By keeping shipping costs comparable to the price of a cup of coffee—approximately $1 less per kilogram than the market average—Cainiao ensures that efficient delivery remains accessible to a wide range of businesses. This commitment to affordability and reliability reflects the company's deep understanding of local market dynamics and its dedication to fostering growth within the region's e-commerce sector.

William Xiong, Senior Vice President and General Manager of Cross-border at Cainiao Group, emphasizes the importance of this expansion. "Building a global smart parcel network is central to Cainiao's core strategy, and the Middle East is a key region within our global footprint," he states. Such insights underline Cainiao's commitment to not only expanding its global network but also actively engaging with local partners to enhance the efficiency of cross-border logistics solutions.

Cainiao's launch of its express delivery service in the GCC represents a transformative step in logistics, promising to bridge gaps in e-commerce delivery across the region. As businesses continue to navigate the complexities of global trade, Cainiao stands poised to empower them with the tools and solutions necessary to thrive in an increasingly interconnected marketplace. For more information about Cainiao and its services, potential partners and businesses can visit [cainiao.com](http://cainiao.com) or reach out through designated contact channels.