Two Decades of Digital Brilliance: Mobily’s Journey Towards 2030



 
A Celebration of Legacy in Riyadh’s Heart

In the bustling capital of **Riyadh, Saudi Arabia**, a sense of pride and anticipation filled the air as **Etihad Etisalat (Mobily)** marked its 20th anniversary. This was not merely a commemoration; it was a testament to twenty years of innovation, resilience, and visionary leadership. The celebration brought together dignitaries, senior government officials, business leaders, loyal customers, and influential voices from both traditional media and social platforms.  

The event was steeped in creativity and history. Guests witnessed a captivating documentary highlighting the company’s local, regional, and international milestones. From pioneering advanced networks to fueling Saudi Arabia’s technological rise, Mobily’s story unfolded as an emblem of progress aligned with **Saudi Vision 2030**. Every frame radiated the company’s role in transforming the Kingdom into a thriving, sustainable digital economy.  

Charting the Road to 2030 with AI and Innovation

Transitioning seamlessly from past triumphs to future ambitions, Mobily unveiled its **new corporate strategy** set to run throughout 2030. This blueprint is bold yet deeply customer-focused, reflecting the spirit of its new slogan — *“Ever Closer.”* At its core lies the integration of artificial intelligence across operations, promising enhanced efficiency and a superior customer experience. By embracing AI, Mobily not only upgrades its technological backbone but also amplifies the accessibility of its services in ways that anticipate the evolving demands of modern life.  

CEO Eng. Nezar Banabeela captured the essence of this new chapter, describing it as the dawn of sustainable innovation. He emphasized widening the scope of services, strengthening digital infrastructure, and fostering an ecosystem aligned with the swift advances in telecom, media, and technology. This approach is not just about staying relevant; it’s about ensuring Mobily remains a trusted partner in digitization, empowering Saudi Arabia to stake its claim as a global hub for digital transformation.  


Mobily’s 20th anniversary was more than a celebration — it was a declaration of intent. With eyes firmly set on 2030, fueled by artificial intelligence, and guided by customer-centricity, Mobily continues to weave innovation into the Kingdom’s digital fabric. Two decades down, a visionary future awaits. 




Rising Power Over the Nile: How the Obelisk Project Heralds Egypt’s Renewable Energy Future


A Monumental Leap for Egypt’s Energy Transition

In the context of global climate urgency and the steady shift toward low-carbon economies, Egypt has taken a decisive step into the future of renewable energy. **EDF power solutions enters Obelisk, an hybrid project located in Egypt combining a 1.1GW solar plant and a 100MW/200MWh battery storage located in the city of Nagaa Hammadi, close to Louxor.** This single statement is far more than an announcement—it signals the alignment of international expertise, bold infrastructure, and long-term vision in a country poised to become a renewable energy hub in the Middle East and North Africa (MENA) region.

This promising endeavor is designed not only to produce clean electricity but also to serve as an emblem of innovation, collaboration, and resilience. Egypt’s government has already made significant strides in bolstering its electricity generation capacity through renewable assets. The Obelisk project represents the next phase in that journey, seamlessly combining solar energy and advanced battery storage to ensure stable, competitive power delivery to the national grid.

The Obelisk Project: Fusion of Sunlight and Storage

The Obelisk project is no ordinary renewable energy plant. By integrating a colossal **1.1GW solar facility** with battery storage capacity of **100MW/200MWh**, it addresses one of the greatest challenges in renewable energy production—intermittency. The location in **Nagaa Hammadi, close to Louxor**, is strategic, taking advantage of Egypt’s abundant sunshine while positioning the infrastructure near key transmission lines for efficient integration into the national power grid.

Battery storage plays a crucial role in bridging the natural fluctuations in solar generation. When the sun is at its zenith, excess energy can be stored and later discharged during peak demand or when sunlight is reduced. This strategic blend—known as a hybrid project—gives Obelisk the capacity to provide uninterrupted, reliable electricity over extended periods, supporting households, businesses, and industry alike.

Equally notable is the partnership architecture. **EDF power solutions signed a shareholder agreement with Scatec (60%), a leading renewable energy solutions provider partnering with Norfund (20%), the Norwegian investment fund for developing countries. With this transaction, EDF power solutions owns the remaining 20% of the project company.** Such collaboration demonstrates the power of collective expertise and financial commitment to realize massive infrastructure in developing markets.

Timeline to a Landmark Achievement

The vision of the Obelisk project is bold yet strategically paced. **Obelisk’ phase 1 commissioning is planned for the first half of 2026 and its phase 2 for the second half of the same year.** This phased implementation allows gradual testing, integration, and optimization of operational systems while enabling early electricity delivery before full completion.

Further enhancing its impact, the project is backed by a **25-year PPA agreement**, guaranteeing competitive electricity supply to the Egyptian grid. This long-term contract is crucial—it provides stability to investors, predictability to grid operators, and assurance to consumers. Through consistent generation and pricing stability, the Obelisk project will anchor Egypt’s progress toward achieving its renewable energy target of **42GW by 2030**.

From an economic perspective, the carefully structured phases also ensure that key financial flows are optimized, technology risks are minimized, and operational readiness can be refined. This approach is critical in large-scale hybrid developments that integrate multiple cutting-edge components.

EDF’s Expanding Egyptian Legacy

For EDF power solutions, the Obelisk project is not an isolated initiative—it is part of a broader, steadily expanding footprint in Egypt’s renewable sector. The company already operates **two plots in the Benban solar power plant**, one of the largest in Africa. In addition, EDF is **the largest shareholder of KarmSolar**, a leading solar utility company with innovative off-grid and storage solutions.

This growing presence reflects EDF’s long-term commitment to Egypt’s energy transition. By combining investments in solar generation, battery storage, and low-carbon electricity production assets, EDF demonstrates a comprehensive approach—one that is not limited to isolated technologies but geared toward systemic transformation of the national energy ecosystem.

Notably, EDF’s ambitions are not restricted to solar power alone. The company is exploring **green hydrogen developments**, adding yet another dimension to Egypt’s potential in clean energy production. This diversification aligns perfectly with Egypt’s national strategy to build resilience and flexibility into its power supply while positioning itself as a leader in Africa’s renewable market.

Partnerships as Catalysts for Change

The importance of international cooperation cannot be overstated. The involvement of **Scatec** and **Norfund** alongside EDF power solutions illustrates how pooled expertise and resources accelerate innovation. **Scatec**, with a 60% stake, brings operational excellence from its long history of implementing renewable projects across various continents. **Norfund**, holding 20%, leverages its mission of investing in sustainable development in emerging economies.

Such a synergy not only ensures the mobilization of adequate capital but also guarantees the integration of best practices in environmental stewardship, governance, and community engagement. These elements are vital for large-scale renewable projects to succeed not only technically but also socially and economically.

In the words of **Bénédicte Regnier, EDF power solutions Executive VP Africa**: _“EDF power solutions is thrilled to announce this partnership with Scatec and Norfund in Egypt. After its investment in Benban and in KarmSolar, and alongside with promising development in green hydrogen, EDF power solutions investment into the Obelisk project is another demonstration of its long-standing relationship with Egypt.”_ This statement encapsulates the spirit of collaboration and vision that defines the project—an acknowledgment that technological and financial alliances are fundamental in turning theory into reality.

Egypt’s Path Toward 42GW Renewable Capacity

Egypt’s renewable energy target—**42GW by 2030**—is ambitious yet achievable. Projects like Obelisk are indispensable in this pursuit. The combination of scale, innovation, and strategic planning makes Obelisk more than just a power plant; it is a blueprint for future endeavors.

By leveraging solar potential in locations like Nagaa Hammadi, Egypt is rapidly building infrastructure that is not only environmentally responsible but also economically viable. The integration of battery storage further ensures energy reliability, a crucial factor for industrial growth and economic stability.

In addition to technical advancement, such projects contribute to job creation, technology transfer, and international recognition. Egypt’s leadership in renewable energy within the African continent is becoming increasingly visible, drawing further investment and partnerships from global players.

Economic, Environmental, and Social Impacts

The triple bottom line—economic, environmental, and social—defines the profound impact projects like Obelisk can generate. From an economic standpoint, the project enhances energy supply reliability, reduces dependence on imported fuels, and stimulates local industries tied to the renewable energy supply chain. Construction phases alone will create hundreds of skilled and semi-skilled jobs, fostering capacity-building for local communities.

Environmentally, Obelisk’s solar capacity will offset millions of tons of CO₂ emissions over its operational life. The battery storage component ensures that every generated watt is optimally consumed or stored, minimizing waste. This efficiency contributes directly to Egypt’s climate goals under international agreements such as the Paris Accord.

On the social side, affordable and reliable electricity translates to better living standards, improved healthcare delivery, and stronger small businesses, especially in rural and semi-urban areas. Energy access is a key driver of education, entrepreneurship, and overall social mobility.

A Vision Beyond the Horizon

Projects like Obelisk go beyond immediate energy generation; they serve as cornerstones of a new economic paradigm. Egypt is positioning itself not only as a renewable energy producer but also as a knowledge hub for advanced energy solutions in the region. By setting high benchmarks in technology integration, operational excellence, and sustainability, Egypt creates a model that other nations can replicate.

Moreover, the Obelisk project strengthens the narrative that renewable energy can be both profitable and socially beneficial. It dismantles outdated notions that clean energy is a costly luxury, demonstrating instead that it is a pragmatic and profitable necessity for modern economies.

Building Egypt’s Renewable Legacy 

The announcement that **EDF power solutions enters Obelisk** marks more than the beginning of a new infrastructure project—it reflects a deepening alliance between Egypt and global clean energy leaders. With **Scatec** and **Norfund** as pivotal partners, the hybrid combination of massive solar generation and advanced battery storage in **Nagaa Hammadi** is a direct investment into Egypt’s present and future.

By maintaining a forward-looking approach, embracing innovation, and committing to long-term partnerships, Egypt is not merely tapping into its abundant sunshine—it is building a resilient, low-carbon, socially inclusive energy infrastructure. The Obelisk project is both a monument to progress and a gateway to the nation’s renewable future, shining brightly beside the River Nile as a testament to what ambition and collaboration can achieve.




From Reactive to Predictive: How SmartRBI is Shaping the Future of Asset Integrity in Dubai, UAE




In a world where downtime can cost millions and safety is non-negotiable, industries are embracing technologies that *think ahead*. In **Dubai, UAE**, **TÜV Rheinland**, a global leader in independent testing and certification, is at the forefront of this transformation. Through its **SmartRBI** (Smart Risk Based Inspection) services, it’s redefining how oil, gas, petrochemical, manufacturing, and power sectors safeguard their most critical assets.  

Rather than relying on traditional, time-bound inspections, **SmartRBI** uses an analytics-driven approach that shifts the focus to *risk-based, condition-aware* strategies. This transformation means inspections are no longer just routine — they are intelligent, targeted, and designed to protect both productivity and safety.  

The SmartRBI Revolution: Risk Meets Intelligence  

For decades, asset integrity programs have been shackled by fixed schedules. While such methods ensured a level of safety, they often overlooked the unique operational conditions of each facility. Now, **TÜV Rheinland’s SmartRBI** is changing the rules. By blending engineering expertise with intelligent algorithms and detailed data models, it prioritizes inspections based on actual operating risks instead of arbitrary timelines.  

Consequently, operators can channel resources where they matter most — avoiding unnecessary checks while catching vulnerabilities before they escalate. This shift from routine maintenance to predictive strategies not only strengthens equipment reliability but also cultivates a *culture of proactive safety*. Moreover, SmartRBI’s data-centric nature helps companies align their maintenance actions with global best practices, ensuring transparency and audit readiness.  

A Tailored Approach for Maximum Impact

What truly sets **SmartRBI** apart is its *comprehensive*, *customizable* service suite. Whether it’s a complete RBI study for high-priority pipelines, targeted inspection plans designed for specific degradation mechanisms, or seamless integration with existing digital platforms — TÜV Rheinland adapts its offerings to fit the unique regulatory, operational, and safety requirements of each client.  

With offerings that include data gathering, validation, gap resolution, and regular plan revalidations, operators can rest assured that their asset integrity programs remain *dynamic* and *future-focused*. As industries across **Dubai, UAE** push further into digitalisation and predictive maintenance, **SmartRBI** stands as a strategic enabler — making plants safer, downtime shorter, and operational efficiency stronger.  

The Bigger Picture

For TÜV Rheinland, **SmartRBI** is not just a service — it’s a commitment to helping industries adopt intelligent, sustainable, and compliant asset management practices. As Mr. Anselmann, Senior Vice President of Industrial Services & Cybersecurity IMEA, points out, the goal is clear: *to empower organisations to operate with confidence, knowing their safety and efficiency are reinforced by smart, data-driven planning*.  

In an era where every operational decision has a ripple effect on safety, cost, and reputation, **SmartRBI** offers a clear advantage — turning inspection from a routine obligation into a strategic, powerful tool for long-term performance.  




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