Breaking Boundaries: How Toku’s AI-Powered CX is Transforming the Middle East Experience

From Asia Pacific Excellence to Middle Eastern Momentum

Toku, Asia Pacific's leading AI-powered 360° customer experience platform, today announced its entry into the Middle East — a move that marks yet another milestone in its global expansion journey. A leading on-demand services enterprise operating across the region has selected Toku to power its contact centre operations, with the first phase now live in Bahrain and Qatar.  

This multi-market deployment is more than a simple geographical leap; it’s a tangible validation of Toku’s ability to thrive in **high-growth, complex markets**. Leveraging expertise honed in Asia Pacific, Toku brings an advanced, hybrid deployment model that blends cloud flexibility with in-country processing for data sovereignty — an important factor in regions where regulatory compliance is paramount. By integrating seamlessly into existing enterprise systems while supporting Arabic, English, and other regional languages, Toku is answering a call that global incumbents have often struggled to respond to.  

Why the Middle East, Why Now

The MENA region’s contact centre industry is on a fast upward trajectory, propelled by enterprises that need cloud-native solutions able to navigate diverse regulations and serve a multilingual customer base. For organisations spanning multiple Gulf states, delivering a uniform customer experience across borders while meeting local compliance requirements has become more than a goal — it’s a competitive necessity.  

It’s here that Toku’s **competitive moat** becomes evident. “Our first partnership in the Middle East demonstrates how our APAC-first approach has equipped us to succeed in markets with complex regulatory fragmentation, diverse infrastructure, and multilingual requirements,” said Thomas Laboulle, Founder and CEO of Toku. This mindset, paired with cutting-edge AI capabilities, ensures that Toku is not just entering the Middle East — it’s setting the tone for the future of customer engagement in the region.  

Complexity as a Catalyst: Toku’s Proven Playbook

Scaling Success Beyond Borders

The leap into MENA follows Toku’s earlier success in Latin America, where the company deployed its contact centre solution to serve **15 Spanish-speaking countries**. This repeated ability to scale in multi-country environments showcases Toku’s strength in markets where “one-size-fits-all” solutions fail. By offering a composable customer engagement platform, Toku equips enterprises to build tailored workflows that match unique regulatory and cultural landscapes.  

Recognition has followed this success. Appearing in both **Frost Radar™** and **Gartner Cool Vendors** reports in 2025, Toku’s credentials speak volumes. These accolades reflect a commitment not only to meeting customer needs but also to redefining what is possible in emerging and fragmented markets. The upcoming updates on the full Middle East rollout will likely further reinforce this narrative of sustained and strategic growth.  

The Power Under the Hood: Platform Capabilities

At the heart of Toku’s success lies a modular platform that operates at the intersection of cloud communications, customer engagement, and enterprise AI. Features like programmable voice and messaging APIs let organisations weave communication directly into their applications. The omnichannel contact centre, powered by intelligent routing, ensures consistency across every customer interaction, while the **Core AI Suite** — with transcription, summarisation, sentiment analysis, and conversation analytics — caters to the complexities of multilingual environments.  

Finally, the flexibility in deployment means Toku can adapt — whether the need is fully cloud-based, entirely in-country processing, or a hybrid approach. Seamless integration with enterprise systems such as CRM, ITSM, and BI platforms allows customers to orchestrate journeys that are smooth, compliant, and genuinely engaging.  

From Asia Pacific to Latin America and now MENA, Toku is proving that complexity isn’t a barrier — it’s an opportunity. The strategic expansion into the Middle East underscores a future where enterprises can confidently deliver exceptional, compliant, and personalised customer experiences in even the most intricate market landscapes.  

Beyond Segmentation: How Markopolo AI & T2 Are Shaping Saudi Arabia’s Tech Future Under Vision 2030

A Partnership Forged in the Heart of Riyadh

In the vibrant city of **Riyadh, Saudi Arabia**, innovation isn’t just a goal—it’s becoming a way of life. This week, the AI world witnessed a strategic leap forward as **Markopolo AI**, the cutting-edge AI revenue agent, announced an exciting partnership with **T2**, one of Saudi Arabia’s leading technology firms. This collaboration doesn’t merely add another name to the list of tech alliances—it signifies a *milestone* in Saudi Arabia’s journey toward becoming a global technology hub under **Vision 2030**.  

The signing of this strategic agreement was far from routine. The event brought together key visionaries: Fahmidul Hasan, Strategic Growth Officer & Business Partner, and Salman Saafi, Growth Product Manager from Markopolo; along with Abdulkarim Aljarba, CEO, Riyadh Alawwad, CBO, and Ziyad Alsuwaidan, Manager of the CEO's Office from T2. Their presence underscored not just the importance of this agreement, but also the shared ambition driving both companies forward.  

From Global Residencies to Local Impact

T2’s reputation for catalyzing digital transformation across emerging markets makes it the perfect partner for Markopolo AI’s bold expansion strategy. With a fortified network and unmatched regional expertise, T2 will help accelerate Markopolo’s penetration into Saudi Arabia’s growing **e-commerce** ecosystem. By co-selling Markopolo’s AI revenue agents and ensuring smooth integration, the partnership will redefine how personalization works in the Kingdom’s online commerce.  

Markopolo’s journey to this point has been marked by impressive achievements. Founders Tasfia Tasbin and Rubaiyat Farhan recently celebrated being accepted into KAUST’s **TAQADAM Accelerator (Cohort 8)**—a testament to their disruptive vision. Securing a USD 140,000 grant, along with joining **HF0 Residency** in San Francisco, puts them in an elite circle of global innovators. These milestones, alongside their 2025 USD 2 million seed funding led by **Joa Capital**, are propelling Markopolo into the frontlines of AI leadership.  

The AI Revolution in Personalization

What truly sets Markopolo AI apart is its ability to move *beyond segmentation*. Instead of clustering people into generic categories, its behavioral intelligence engine analyzes **real-time patterns**, purchase hesitations, and even communication preferences—to guide each customer’s journey with precision. This is personalization elevated to an art form; every interaction becomes meaningful, unique, and tailored to the individual.  

The ambition is nothing short of revolutionary: by 2030, Markopolo aims to recover USD 100 billion in lost global revenue. Founders believe the future will see *every e-commerce transaction* guided by AI revenue agents, ensuring no customer feels like a mere statistic ever again. With T2 as a strategic ally, and the Kingdom’s Vision 2030 as a guiding framework, this future feels closer than ever. 

The partnership between Markopolo AI and T2 serves as more than just a business agreement—it’s a signal of transformation. Riyadh, Saudi Arabia, is rapidly emerging as a powerhouse in global tech innovation, and with initiatives like Vision 2030, collaborations such as this will continue to pave the way for a tech-driven economic renaissance.  

Beneath the Surface: How TÜV Rheinland in Dubai, UAE is Turning Ground Uncertainty into Engineered Certainty

When it comes to construction, the strength of every structure begins not with bricks or beams — but with the ground beneath. And in **Dubai, UAE**, where towering skyscrapers, sprawling infrastructure, and ambitious urban visions dominate the skyline, knowing exactly what’s underfoot is more than a technical requirement; it’s a necessity.  

This is where **TÜV Rheinland**, a global leader in independent testing and certification services, steps in. Renowned for its precision, reliability, and commitment to international standards, the company continues to reinforce its position as a trusted partner by delivering a range of **Geotechnical and Geophysical solutions** that empower project owners, developers, and engineers. These services transform unseen subsurface complexities into clear, actionable insights — ensuring every project begins on a solid foundation.

Seeing What Lies Beneath  

The most striking feature of TÜV Rheinland’s Geotechnical Services is their ability to eliminate underground uncertainties that can become costly surprises later. Unknown soil composition, groundwater movement, and hidden anomalies can pose severe risks to safety, project timelines, and budgets. Yet, through a seamless combination of on-site investigations, advanced geophysical methods, and accredited laboratory testing, these unknowns are brought to light.  

From borehole drilling and cone penetration testing to Ground Penetrating Radar and Electrical Resistivity Tomography, each tool offers a different lens into the earth’s hidden layers. The result? Transparent geological insights that allow engineers to design structures aligned with actual soil and rock behavior, minimizing overdesign and avoiding expensive mid-project adjustments. With these capabilities, TÜV Rheinland empowers the region’s ambitious developments to rise with confidence — quite literally from the ground up.  

Building with Precision and Vision  

Beyond the technical side, the company’s approach reflects a deep commitment to future-proofing infrastructure. Advanced modeling and geotechnical simulations assess critical factors like settlement, slope stability, and foundation performance. Detailed reports outline soil stratigraphy, foundation recommendations, and groundwater considerations, giving project teams a roadmap for safe and efficient construction.  

In an era of rapid urbanization, particularly in the **UAE**, this accurate subsurface intelligence is indispensable. As Shaezar Karim, Regional Director for Infrastructure & Project Supervision – India, Middle East and Africa, aptly puts it: “Our Geotechnical Services bring clarity to the unseen, translating soil, rock, and subsurface data into actionable insights.” The message is clear — when the ground is secure, the future is secure. And TÜV Rheinland ensures that every step forward, no matter how ambitious, is taken with unwavering confidence. 

From iconic skyscrapers to complex infrastructure networks, it all begins underground. Partnering with TÜV Rheinland means transforming uncertainty into certainty, risk into resilience, and plans into enduring realities. In **Dubai, UAE**, where every project tells a story of vision and innovation, they make sure the chapter beneath the surface is equally strong.