Powering Moments: How UGREEN Connects Hearts in the Middle East

A Festive Season Powered by Togetherness

In **RIYADH, Saudi Arabia**, a wave of connection and warmth sweeps across homes and gatherings. This year, **UGREEN**, the consumer electronics brand known for practical tech for everyday life, has launched its heartfelt **"Stay Connected, Stay Together"** campaign. Designed with the Middle East in mind, it brings families closer during peak festive periods — from the joy of New Year celebrations to the vibrant buzz of the Dubai Shopping Festival, and of course, the beloved traditions of **Eid al-Fitr**.  

As smartphones, tablets, and cameras capture precious memories, UGREEN steps in to ensure no moment is interrupted by a low battery. The campaign’s message resonates deeply: in times of celebration, people shouldn’t have to worry about missing essentials or losing touch. Instead, power flows seamlessly, devices remain connected, and hearts stay united. This is more than a technical solution; it’s a thoughtful gesture that speaks to the importance of togetherness in the Middle Eastern culture.  

The Gift of Power — A Limited Edition for Special Moments

At the center of this initiative shines the **UGREEN Fast-Charging Power Kit**, a limited-edition gift-box designed for festive occasions and shared experiences. Wrapped in refined packaging that makes gifting an art form, the kit seamlessly blends elegance with utility. Inside, four essential products cover all charging and tracking needs — from the **Nexode Power Bank 45W 20000mAh** for weekend getaways, to the **Nexode 45W Charger with Retractable USB-C Cable** for clutter-free charging at home or abroad. Every detail is meant to simplify life while deepening connections.  

Not just content with powering devices, UGREEN adds a touch of smart security with the **FineTrack Smart Finder**, ensuring keys, bags, and essentials are always within reach. Complemented by the **USB-C to USB-C PD Fast Charging Cable 60W**, the kit offers reliable performance across multiple devices, giving families peace of mind. Available now in the UAE via Amazon, Noon, Virgin, Jumbo, Lulu, and Sharaf DG — and in **KSA** from February in both online and offline stores — this kit transforms everyday tech into shared human experiences.  

Through its **"Stay Connected, Stay Together"** campaign, UGREEN is not simply selling a product; it’s sharing an emotion. By partnering with influencers to create New Year and Ramadan gifting activities, the brand extends its warmth far beyond charging cables and power banks. In every charge and in every shared photo, UGREEN underscores that the true power lies in connection. 

Turning the Tide: WABAG’s Landmark Role in Saudi Arabia’s Water Future

A Vision Flowing into Reality

In a groundbreaking announcement, **VA TECH WABAG (WABAG), a global leader in water and wastewater treatment solutions**, has set the stage for one of the Kingdom of Saudi Arabia’s most ambitious infrastructure projects. The **Developer Consortium**—comprising Metito Utilities Limited, Etihad Water and Electricity Company PJSC, and SkyBridge Limited Company—has been officially recognized as the *Preferred Bidder* by the **Saudi Water Partnership Company (SWPC)** for the prestigious **Hadda Independent Sewage Treatment Plant (ISTP) Project**.  

Under the visionary *Build, Own, Operate and Transfer (BOOT)* model spanning 25 years, this project aims to reshape the region’s water management landscape. WABAG proudly stands as the *preferred Engineering, Procurement and Construction (EPC) partner*, entrusted with the critical role of translating complex designs into functional and efficient treatment facilities. As water scarcity becomes a pressing global challenge, projects like these bring hope and solutions to millions.  

The Scale, Scope, and Promise

The EPC scope outlined in the winning bid paints a picture of scale and innovation. The Hadda ISTP Project’s first phase will see the creation of a sewage treatment plant with an **initial capacity of 100,000 m³/day**, expandable to a remarkable **250,000 m³/day**. Coupled with an advanced **Treated Sewage Effluent (TSE) reuse system**, a massive storage tank, and a **38-kilometre transmission pipeline with a throughput capacity of 350,000 m³/day**, the infrastructure promises not only efficiency but also long-term resilience.  

Transitioning from planning to execution will depend on the finalization of concession agreements and the financial closure by the Developer Consortium. Yet, the momentum is unmistakable. As Mr. Rohan Mittal, Head – Strategy and Business Growth – GCC, aptly expressed, *this is both an honour and a responsibility*. His words reflect WABAG’s deep commitment to delivering excellence while strengthening partnerships in the Middle East—particularly in Saudi Arabia, where water innovation is critical for sustainable growth.  

Shaping Tomorrow’s Water Stories

With each passing day, the Hadda ISTP Project edges closer to becoming a reality—one that will redefine sewage treatment and water reuse in the region. **VA TECH WABAG’s** involvement is more than a business milestone; it is a promise to blend global expertise with local vision. From engineering precision to operational excellence, WABAG and its partners are poised to create infrastructure that will serve generations to come.  

Water is life, and this project is a testament to how strategic partnerships and innovative technologies can ensure it flows where it’s needed most. 

Beyond Boundaries: SHACMAN’s Next-Gen H300S Drives “Towards the Horizon” in Riyadh

A Landmark Moment in the Saudi Logistics Landscape

On **December 24, 2025**, in the vibrant city of **Riyadh, Saudi Arabia**, a wave of anticipation swept the logistics industry as **SHACMAN (Shaanxi Heavy Duty Automobile Import & Export Co., Ltd)** unveiled its revolutionary **H300S platform**. Under the inspiring theme *“Towards the Horizon”*, more than **300 distinguished guests**, including strategic partners, industry experts, and leading media representatives, gathered to witness this historic debut.  

The launch was not just a product reveal — it was a bold statement of SHACMAN’s growing momentum in the Saudi market. The simultaneous introduction of multiple models, including the **4×2 tractor** and **6×4 tipper**, showcased the brand’s readiness to address diverse operational demands. The highlight was the unveiling of results from an intense **14-day, 4,653.6-km ‘Ultimate Test Drive’** across Saudi Arabia. Powered by the next-gen **M10** and **WP12H** high-efficiency engines, the H300S achieved remarkable fuel efficiency rates of just **25–28L/100km** — representing a significant **2–3L/100km reduction** compared to similar trucks in real-world conditions.  

Forging Strategic Partnerships and Driving Future Growth

Beyond performance, the event was a celebration of collaboration. SHACMAN reinforced its commitment to the region by pledging to expand its **after-sales service network** and ensure timely delivery of critical spare parts. This proactive approach resonates with customers seeking reduced **Total Cost of Ownership (TCO)** and improved operational reliability. A live signing ceremony with local partners further solidified strategic alliances, while client case studies offered tangible proof of SHACMAN’s transformative impact on fleets.  

The evening concluded on a high note with the recognition of SHACMAN’s **top 25 clients** and the honoring of several key account customers with commemorative plaques. In 2025 alone, SHACMAN reported an impressive **60% year-on-year sales growth** in **Saudi Arabia**, marking a historic milestone. The **Next-Gen H300S**, tailor-engineered for the kingdom’s challenging operating conditions, is more than a truck — it’s a testament to SHACMAN’s vision of empowering local business growth and shaping the future of transportation in the region.  

The launch of the H300S is not just about a new machine hitting the roads — it’s about SHACMAN and Saudi Arabia moving “Towards the Horizon” together. With enhanced efficiency, strong partnerships, and a relentless focus on innovation, SHACMAN is setting new standards in the industry, paving the way for a future where logistics is faster, smarter, and more sustainable.