Perxi AI: How WhatsApp Became the New Front Door to Loyalty for SMEs

Democratizing Loyalty: Removing Barriers for Small Businesses

DUBAI, UAE, - Loyyal, the enterprise SaaS leader pioneering AI and Web3 loyalty solutions, today announced the launch of Perxi AI, the world's first AI Agent of Loyalty. Perxi AI is engineered to democratize access to sophisticated customer retention tools, enabling small and medium businesses (SMEs) to instantly launch and manage their own branded loyalty programs on messaging apps like whatsapp.

Historically, SMEs have been unable to launch loyalty programs due to high costs associated with software, commercial commitments, having a dedicated loyalty professional and staff training. This created an imbalance where only major corporations could afford complex but high value retention tools. Perxi AI eliminates these barriers entirely: Instant Launch, Zero Cost: SMEs can instantly launch and manage their loyalty programs. Convenient Interface: The entire Perxi AI system operates via social channels like WhatsApp chat interface that is optimized to feel like chatting with a friend. No App Required: Neither the business nor the customer needs to install a separate application; all management and engagement occur directly within the WhatsApp environment. Multi language: Perxi AI can interact with business owners and customers in any language across the globe, enabling universal communication and personalized experience.

Strategic Growth: Data and Ecosystem Advantages

Perxi AI transforms the SME's ability to compete, fostering loyalty, retention, and growth previously reserved for enterprise brands. For example, repeat business and personalization increase customer lifetime value, while the platform’s analytics reveal actionable patterns. Consequently, owners make better, faster decisions about campaigns and customer segments.

Moreover, Perxi AI opens access to larger ecosystems. It allows small businesses to join Loyyal’s marketplace and larger loyalty programs, thus expanding reach and value. As a result, SMEs gain enterprise-grade capabilities without enterprise costs.

Future Vision: Beyond Loyalty Into Financial Services

Perxi AI is strategically positioned for evolution beyond loyalty management. The platform plans to integrate a finance module that will simplify business finance and banking functions such as credit lending directly within the chat interface, which will further streamline operations for small merchants.

Notably, Perxi AI won the META Llama AI Startupbootcap Program 2025, and its leadership emphasizes practical empowerment. "Perxi AI is about shifting competitive balance," said Ashish Kumar Singh — CEO at Perxi AI & Loyyal. "By grounding loyalty management in a familiar interface like WhatsApp, we are empowering the small business owner to deliver the hyper-personalized retention tools of a large corporation. Loyalty is now universally accessible, intelligent, and simple."

Steel, Strategy and Sand: Inside the UAE SWAT Challenge Arena

A Global Stage of Precision and Preparation

The UAE SWAT Challenge has grown into a magnetic global stage, drawing elite tactical police and special forces units. Teams arrive highly trained and resolute, and they push boundaries through intense drills and simulated real-world scenarios. Consequently, participants sharpen both physical endurance and decision-making under pressure.

Moreover, the event fosters meaningful exchange. As teams compete, they also share tactics, lessons learned, and training techniques. Thus, camaraderie strengthens across borders even as rivalry fuels excellence.

Voices from the Field

DUBAI, UAE, - The UAE SWAT Challenge continues to strengthen its position as a leading global platform bringing together elite tactical police and special forces units from around the world, according to commanders participating in the 7th edition, which runs from 7-11 February 2026 in Dubai.

Team leaders said the challenge plays a vital role in enhancing operational readiness by improving physical and mental preparedness, reinforcing teamwork under pressure, and simulating realistic policing scenarios that closely reflect daily field operations.

Lieutenant Colonel George Rumanzi, Commissioner of Operations and Public Order at the Rwanda National Police and leader of the Rwanda team, highlighted the steady growth in both participation and performance levels. He noted that standards continue to rise with each edition, adding that Rwanda is aiming for a strong performance this year, particularly in the obstacle challenge.

Lieutenant Colonel Abdullah Ayman Al Mugharbil, General Supervisor of the two Syrian teams, said preparations were based on detailed analysis of previous editions. He explained that specialised training facilities were developed to replicate competition conditions, supported by an intensive three-month programme focusing on fitness, tactical readiness, and complex field scenarios.

Officer Cristian Fernandez, leader of the Paraguay team and a first time participant, described the UAE SWAT Challenge as one of the world's most closely followed tactical competitions, praising the professionalism of the teams and the high level of organisation.

Officer Joffre Ortega, leader of Ecuador Team 2, said the challenge closely mirrors real policing environments, requiring precision, resilience, and teamwork, while allowing teams to exchange expertise and maintain operational readiness.

From the host nation, First Lieutenant Yasser Al Zarouni, Manager of Dubai Police SWAT Team, described the event as a global platform for knowledge exchange and cooperation, stressing that its objectives extend beyond competition to strengthening international partnerships.

Sergeant James Coddington, leader of Dallas SWAT team from the United States, said their participation was inspired by the experience of American teams in previous editions. He noted that intensive preparation aims to improve performance under pressure and sharpen tactical decision making.

Organised by the Ministry of Interior and hosted by Dubai Police, the UAE SWAT Challenge features 5 realistic challenges across five days, with teams competing for a total prize pool of USD 260,000. Competitions will be broadcast live on the official UAE SWAT Challenge YouTube channel.

Impact and Outlook

Ultimately, the challenge elevates global policing standards. Teams return home with refined skills and renewed strategies, and host cities gain a reputation for fostering international cooperation.

Therefore, looking ahead, expectations remain high. As editions progress, the UAE SWAT Challenge will likely continue to innovate, expand participation, and deepen tactical collaboration worldwide.

Two Decades of Innovation: Celebrating Dubai Science Park's Impact on the R&D Landscape

In the heart of Dubai, UAE, lies a beacon of scientific progress: Dubai Science Park. For 20 years, this pioneering hub has been nurturing the region's research and development (R&D) landscape, contributing immensely to the growth of a knowledge- and innovation-led economy. As part of TECOM Group PJSC's vibrant portfolio, Dubai Science Park has empowered countless scientific leaders and talented professionals, solidifying its status as the Middle East's leading science-focused district.

A Legacy of Collaboration and Growth

Dubai Science Park has cultivated an environment where collaboration thrives. Today, it is home to over 90 laboratories and more than 6,500 skilled professionals who are fervently engaged in advancing the life, energy, and environmental sciences. This dynamic ecosystem not only supports individual companies but also fosters partnerships between industry leaders and emerging start-ups. Marwan Abdulaziz Janahi, Senior Vice President of Dubai Science Park, eloquently states, “The district has played a pivotal role in strengthening the knowledge- and innovation-led economy.” Such a commitment has allowed Dubai to emerge as a global hub for scientific innovation, attracting major players like AstraZeneca, Pfizer, and ExxonMobil, who are all contributing to advancements in their respective fields.

Moreover, the recent Memorandum of Understanding (MoU) signed between the UAE Ministry of Economy and Tourism and Dubai Science Park illustrates a forward-thinking approach to intellectual property (IP) protection and patent registration. This collaboration not only enhances the legal framework surrounding innovation but also accelerates the commercialization of groundbreaking ideas, paving the way for a brighter future in scientific research.

Empowering Future Innovators

At Dubai Science Park, the emphasis on innovation extends beyond established corporations to include budding entrepreneurs. The launch of in5 Science in 2023 has been a game-changer, offering a dedicated space for start-ups to flourish. By championing scientific entrepreneurship, in5 Science provides invaluable resources and mentorship, helping future leaders like Detectiome and RelphaCare turn their visionary ideas into reality. These start-ups are not just enhancing the local economy; they are also addressing unique challenges faced by the region, such as developing a multicancer early detection test tailored to the Middle Eastern genetic landscape.

Furthermore, the DSP Leadership Network stands as a testament to Dubai Science Park's commitment to fostering community and collaboration. By connecting senior professionals from various sectors, the network facilitates knowledge exchange and creates opportunities for synergistic partnerships. This focus on community is particularly evident in collaborative initiatives like the memorandum signed between the University of Birmingham Dubai and in5 Science start-up Mentra, aimed at advancing AI-enabled mental health interventions for university students.

A Bright Future Ahead

As Dubai Science Park celebrates its 20th anniversary, it stands not only as a testament to the region's scientific prowess but also as a harbinger of future advancements. With its unwavering commitment to enabling scientific progress, nurturing talent, and fostering innovation, Dubai Science Park continues to play a crucial role in shaping the Middle East's R&D landscape. As we look to the future, it is clear that this vibrant hub will remain a cornerstone of scientific excellence, contributing to the long-term goals of Dubai's Economic Agenda 'D33' and beyond.