Echoes of Excellence: Hisense and Real Madrid Unite to Redefine Fan Experience in MEA

Partnership Renewal and Strategic Vision

Hisense MEA enters the second year of its partnership with Real Madrid through 2025/2026 as the Spanish football giant embark on another thrilling season. The collaboration underscores Hisense's long-standing commitment to connecting fans in the region with the passion, precision, and performance that define both world-class sport and cutting-edge technology. Building on almost a decade of global sports collaborations, including UEFA EURO™, FIFA™, and most recently the FIFA World Cup 2026™, Hisense continues to strengthen its presence on the world stage.

In the MEA region, the alliance with Real Madrid ensures the brand's innovative product portfolio is spotlighted alongside the club's men's and women's first teams throughout the 2025/26 season. From the Santiago Bernabéu to homes across the Middle East and Africa, Hisense will continue to define how supporters experience every moment of the game. Consequently, stakeholders can expect coordinated campaigns that amplify both club heritage and technological advancement.

Product Innovation and Fan Engagement

Driving Awareness Through Innovation, Hisense showcases limited-edition Real Madrid-branded products that fuse premium design with smart innovation. The lineup includes the C2 Ultra 4K UHD Triple Colour RGB Laser Portable Mini Projector, a compact and powerful viewing solution for fans on the move. The 100-inch ULED MiniLED U7 PRO TV delivers breathtaking clarity and colour, transforming match days into immersive experiences.

For everyday convenience, the PureFlat Smart Refrigerator offers sleek, modern storage, while the Uni Series Air Conditioner ensures fans stay cool under pressure, no matter the scorecard. These exclusive products are available at the Hisense brand store and official retailers in the region, with new offers expected throughout the season. Moreover, the brand will complement product launches with experiential activations to deepen connections across DUBAI, UAE, and the broader MEA markets.

Regional Impact and Future Outlook

Strengthening Fan Connections in MEA, the renewed sponsorship campaign aims to deliver tangible value directly to supporters across the Middle East and Africa. In the coming months, Hisense will roll out a series of promotions and experiential activations that will connect supporters more closely with the brand and club. As Jason Ou, President of Hisense Middle East and Africa, emphasized, the partnership serves as a consistent, region-wide approach to engage diverse audiences.

Looking Ahead, through its continued alliance with Real Madrid, Hisense reaffirms its commitment to innovation, excellence, and fan engagement. By combining the world's most celebrated football club with an industry leader in home entertainment solutions, the brands can continue ensuring even greater engagement with their fans. Consequently, supporters in DUBAI, UAE, and beyond should anticipate elevated matchday experiences and ongoing activations throughout the 2025/26 season.