A New Fitness Era in Riyadh
Riyadh is preparing to welcome a fresh wave of accessible fitness as Anytime Fitness partners with ABFit to expand across the Kingdom. This development arrives at a pivotal moment, as Saudi Vision 2030 emphasizes healthier lifestyles and improved quality of life. Consequently, residents can expect more options for coaching, nutrition, and recovery in the coming years.
RIYADH, Saudi Arabia, Purpose Brands LLC is pleased to announce that Anytime Fitness, the world's largest fitness club and personalized coaching experience brand, has announced its latest master franchise agreement with ABFit, Riyadh, Kingdom of Saudi Arabia (KSA). The announcement arrives as the Kingdom continues to pursue its Saudi Vision 2030 for improving the quality of life and promoting the health of all its citizens and residents.
"We are thrilled to bring the Anytime Fitness brand to the Kingdom of Saudi Arabia," said Raed Alarabi Alharthi, investor partner and general manager, ABFit. "Health and fitness are key components of The Saudi Vision 2030 goals, and we are proud to make this investment and expand access to fitness services across the Kingdom."
What This Means for Communities and Growth
First, the rollout will begin with a flagship club in spring 2026, and then scale rapidly; at least 60 clubs will open over the next six years, offering both women's and men's branches across multiple cities. Thus, community access to personalized fitness programs will increase, and local employment opportunities in the wellness sector will follow.
Moreover, leaders note that government initiatives support this momentum. "There has never been a better time than now to welcome the Anytime Fitness brand to the Kingdom," said Asem Abu Eisheh, CEO, Anytime Fitness Saudi Arabia. "The Ministry of Health offers numerous nutrition and physical activity initiatives to support healthy lifestyles; the Ministry of Sports works to increase the percentage of individuals who engage in regular physical activity; and the Ministry of Investment encourages investments in the fitness sector, creating an attractive environment that supports sustainable growth."
Global Reach, Local Impact
Furthermore, Anytime Fitness will now operate in 49 countries and territories, strengthening Purpose Brands’ presence alongside Orangetheory Fitness. Consequently, Saudis will gain access to a global network of best practices in coaching and wellness, benefiting from innovations tested worldwide.
Finally, leaders from both Anytime Fitness and Purpose Brands emphasize mutual confidence and long-term vision. "As we move with intention to expand the ways Anytime Fitness helps people with their personal health and wellness journeys, this agreement with ABFit and the vote of confidence from the Kingdom is something we deeply respect," said Stacy Anderson, global president, Anytime Fitness. Therefore, this partnership signals both economic investment and a meaningful step toward healthier communities across Saudi Arabia.
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