Anytime Fitness Lifts Off in Riyadh — A New Chapter for Saudi Wellness

A New Fitness Era in Riyadh

Riyadh is preparing to welcome a fresh wave of accessible fitness as Anytime Fitness partners with ABFit to expand across the Kingdom. This development arrives at a pivotal moment, as Saudi Vision 2030 emphasizes healthier lifestyles and improved quality of life. Consequently, residents can expect more options for coaching, nutrition, and recovery in the coming years.

RIYADH, Saudi Arabia, Purpose Brands LLC is pleased to announce that Anytime Fitness, the world's largest fitness club and personalized coaching experience brand, has announced its latest master franchise agreement with ABFit, Riyadh, Kingdom of Saudi Arabia (KSA). The announcement arrives as the Kingdom continues to pursue its Saudi Vision 2030 for improving the quality of life and promoting the health of all its citizens and residents.

"We are thrilled to bring the Anytime Fitness brand to the Kingdom of Saudi Arabia," said Raed Alarabi Alharthi, investor partner and general manager, ABFit. "Health and fitness are key components of The Saudi Vision 2030 goals, and we are proud to make this investment and expand access to fitness services across the Kingdom."

What This Means for Communities and Growth

First, the rollout will begin with a flagship club in spring 2026, and then scale rapidly; at least 60 clubs will open over the next six years, offering both women's and men's branches across multiple cities. Thus, community access to personalized fitness programs will increase, and local employment opportunities in the wellness sector will follow.

Moreover, leaders note that government initiatives support this momentum. "There has never been a better time than now to welcome the Anytime Fitness brand to the Kingdom," said Asem Abu Eisheh, CEO, Anytime Fitness Saudi Arabia. "The Ministry of Health offers numerous nutrition and physical activity initiatives to support healthy lifestyles; the Ministry of Sports works to increase the percentage of individuals who engage in regular physical activity; and the Ministry of Investment encourages investments in the fitness sector, creating an attractive environment that supports sustainable growth."

Global Reach, Local Impact

Furthermore, Anytime Fitness will now operate in 49 countries and territories, strengthening Purpose Brands’ presence alongside Orangetheory Fitness. Consequently, Saudis will gain access to a global network of best practices in coaching and wellness, benefiting from innovations tested worldwide.

Finally, leaders from both Anytime Fitness and Purpose Brands emphasize mutual confidence and long-term vision. "As we move with intention to expand the ways Anytime Fitness helps people with their personal health and wellness journeys, this agreement with ABFit and the vote of confidence from the Kingdom is something we deeply respect," said Stacy Anderson, global president, Anytime Fitness. Therefore, this partnership signals both economic investment and a meaningful step toward healthier communities across Saudi Arabia.

From Oil Wealth to Knowledge Power: How Saudi Arabia Is Redefining Economic Sovereignty

  

The Rise of a Knowledge-Based Economy

In the heart of **RIYADH, Saudi Arabia**, a profound economic transformation is unfolding. As explored in the analytical article published in *Asharq Al-Awsat* titled *"How is Saudi Arabia Redefining Wealth and Economic Sovereignty?"*, writer Faisal Abu Zaki paints a vivid picture of a Kingdom steering away from its historical reliance on oil. Under *Saudi Vision 2030*, the shift to an economy driven by knowledge, advanced technology, and empowered citizens is more than an ambition — it is becoming a reality.  

This transition is visible in hard numbers. Saudi Arabia’s non-oil economy now accounts for over 57% of GDP as of the first quarter of 2025. Furthermore, non-oil revenues surged from SAR 164 billion in 2015 to an impressive SAR 502 billion in 2024. These statistics are not merely milestones; they are proof of the success of strategic diversification policies implemented by the Ministry of Finance and its specialized centers. The Kingdom is cultivating wealth that extends beyond its natural resources, investing heavily in human capital, artificial intelligence, renewable energy, and cutting-edge sectors like semiconductors.  

Sovereignty Through Strategic Vision

Economic sovereignty in today’s Saudi Arabia is about more than controlling resources. As Faisal Abu Zaki highlights, it is also about controlling the narrative of growth — making domestic financial decisions that strengthen long-term sustainability while remaining resilient to external market volatility. The Public Investment Fund (PIF) spearheads this approach, expanding into future-oriented industries that promise enduring prosperity.  

Meanwhile, the fiscal and financial policies guided by the Ministry of Finance and the National Debt Management Center (NDMC) provide a stable backbone for responsible growth. These measures ensure fiscal discipline and protect against economic shocks. This stability has had a tangible social impact: unemployment dropped to just 3.2%, while women’s participation in the workforce rose to over 36%. The Kingdom’s “new wealth” lies in its people — their skills, creativity, and innovation — forming the foundation of an economy built not on oil rent, but on intellectual capital and sustainable vision. 

Empowering a Financially Conscious Society

Communication & Financial Knowledge (Mutamem) recognizes the importance of public awareness in sustaining this transformation. By promoting financial literacy through its initiatives, the Center equips citizens with the tools to navigate and contribute to Saudi Arabia’s evolving economic landscape. This helps cement a culture of financial responsibility aligned with *Saudi Vision 2030*.  

Ultimately, the Kingdom’s journey showcases a remarkable blend of ambition and pragmatism. Through strategic investments, disciplined policies, and empowered citizens, Saudi Arabia is carving a distinctive path toward an economy rooted in knowledge production. In doing so, it sets a precedent for redefining wealth and economic sovereignty in the 21st century. 

[Comm. & Financial Knowledge Center](https://cfkc.gov.sa) – **@CFKC_KSA**  

Wings of Partnership: How SAL Logistics and Emirates SkyCargo are Elevating Riyadh’s Role in Global Trade

A Renewed Alliance Taking Flight

In **Riyadh, Saudi Arabia**, a new chapter in logistics excellence has just begun. **SAL Logistics Services** has announced the renewal of its partnership through the signing of a strategic agreement with **Emirates SkyCargo**, a move that promises to reshape the air cargo and logistics operations landscape across airports in the Kingdom.  

Under this agreement, SAL will deliver integrated solutions covering ground handling, air cargo, and logistics operations for Emirates SkyCargo’s flights. From meticulous ramp handling to operational support, every aspect is designed to ensure the smooth flow of goods. This strengthened collaboration reflects both parties’ unwavering commitment to enhancing efficiency, speeding up operations, and introducing an elevated level of integrated air cargo services.  

Moreover, this strategic renewal reinforces SAL’s dedication to operational excellence — meeting customer needs while aligning with Saudi Arabia’s ambitious **National Transport and Logistics Strategy**. By building on years of successful cooperation, SAL and Emirates SkyCargo are setting higher standards within the global aviation network.  

The Heartbeat of Saudi Arabia’s Logistics Vision

The renewed partnership is not just about moving cargo; it’s about connecting worlds. Mr. Omar Hariri, CEO of SAL, highlighted the trust and long-standing relationship between the two organizations, noting that the renewed agreement stands as a strategic model of global partnership. The confidence shown by Emirates SkyCargo serves as a testament to SAL’s operational expertise and commitment to international best practices.  

Similarly, Mr. Badr Abbas, Divisional Senior Vice President at Emirates SkyCargo, emphasized the Kingdom’s pivotal role in their operations. With two dedicated freighters and 72 passenger flights into four Saudi gateways each week, Emirates SkyCargo has made the country a vital hub in its network. In the last financial year alone, over 78,600 tonnes of goods — including delicate cargo such as pharmaceuticals, aircraft engines, and high-tech machinery — were transported in and out of Saudi Arabia swiftly and reliably.  

Through this decade-long collaboration, SAL and Emirates SkyCargo are doing more than just logistics — they are advancing Saudi Arabia’s position as a **global logistics hub** in alignment with **Saudi Vision 2030**. With every shipment and every flight, they are building the infrastructure of tomorrow’s trade, ensuring the Kingdom remains a bridge between continents and industries.  

In an interconnected world, partnerships like the one between SAL Logistics Services and Emirates SkyCargo are the invisible engines powering global commerce. From Riyadh’s heart to destinations worldwide, their cooperation ensures that goods, ideas, and opportunities flow seamlessly — taking Saudi Arabia’s logistics industry to unprecedented heights. 

Powering the Desert: How EVE Energy is Shaping Saudi Arabia’s Renewable Future

From October 12 to 14, 2025, EVE Energy presented its **comprehensive energy storage portfolio** at *Solar & Storage LIVE KSA 2025* in Saudi Arabia. Against the backdrop of scorching temperatures and a rapidly evolving energy landscape, the company unveiled a lineup of groundbreaking solutions designed to address some of the region’s most pressing challenges: **grid instability**, **extreme heat**, and fluctuating demand.  

Among the star attractions was the **high C-rate 5MWh system**, flanked by two commercial and industrial (C&I) innovations—the **261kWh all-in-one cabinet** and the **836kWh split modular cabinet**. These systems do more than store energy; they redefine what’s possible in terms of reliability and flexibility, embodying EVE’s commitment to supporting the Middle East’s energy transition while contributing to *Saudi Arabia’s Vision 2030*.  

5MWh High-C-Rate ESS: Stability in the Heart of the Desert

As Saudi Arabia’s energy structure shifts toward renewable integration, *grid instability* and sudden load fluctuations present formidable obstacles. EVE’s **5MWh-315-1P energy storage system** steps in as a dynamic guardian of stability—able to deliver real-time grid response and optimize power dispatch. This feature not only balances peak-to-valley demand but also maximizes renewable energy utilization, ensuring green power finds its way consistently to the grid.  

Moreover, the system is built to thrive in the harshest climates. Utilizing **laminated cells with low internal resistance**, it minimizes auxiliary power use while boasting a precise temperature control—maintaining ≤5°C difference at the system level and ≤3°C at the Pack level, even during high-power 1P operation. Transport and deployment are simplified thanks to its standardized 20-foot container design, helping projects move from concept to execution faster, which ultimately accelerates returns on investment.  

Modular Innovation: Versatility for C&I Applications

Not all energy challenges are created equal, and EVE recognizes that flexibility is key to sustaining growth across sectors. For smaller-scale industrial hubs, the **261kWh Outdoor All-in-One Cabinet** offers a straightforward, plug-and-play setup that scales to match demand—perfect for locations such as industrial parks or data centers, where uptime is critical. Its adaptability ensures companies can expand their energy capabilities without overhauling infrastructure.  

Meanwhile, for larger, more complex operations, the **836kWh Split Modular Cabinet**—also known as *Mr.Brick*—employs a “divide and conquer” strategy. This innovative layout boosts energy density per unit area by an impressive 65% while reducing footprint by 37%, enabling more efficient use of scarce space. Safety is also paramount; with its triple-layer protection system including “thermal-electric separation” and “liquid-electric separation,” it ensures dependable operation even when pushed to its limits.  

Empowering the Vision Beyond the Event

Beyond these headline innovations, EVE showcased an extensive array of solutions—from **Utility ESS** and **Telecom ESS** to **Residential ESS**, consumer batteries, and smart meters. This holistic portfolio proves EVE’s dedication not only to addressing immediate regional needs but also to empowering every link in the energy chain—from massive utilities down to individual households.  

Looking forward, EVE Energy remains steadfast in its mission: to advance technology, nurture local partnerships, and deliver **tailored storage solutions** that help achieve *Saudi Vision 2030*. With the right blend of innovation and strategic investment, the future of the Middle East’s energy landscape promises to be cleaner, smarter, and more resilient than ever before. 

Forging the Future: How Saudi Arabia is Powering a New Industrial Revolution

In the heart of **Riyadh, Saudi Arabia**, a powerful transformation is unfolding—one that promises to redefine the very fabric of the Kingdom’s industrial sector. Under the guidance of the **Ministry of Industry and Mineral Resources**, an ambitious journey is underway, propelling Saudi Arabia into a new era of **innovation, advanced technology, and sustainable growth**.  

This evolution isn’t simply about building factories or investing in infrastructure. It’s about reshaping industry from the ground up—infusing it with **automation**, **AI**, and **IoT** technologies, all while empowering talent to lead the charge toward a diversified, resilient economy. Guided by the bold vision of **Saudi Vision 2030**, the Kingdom is positioning industry not just as a pillar of development, but as a **powerful engine driving economic diversification**.

The Rise of Smart Industry: From Factories to Future-ready Ecosystems 

At the epicenter of this transformation lies the **Fourth Industrial Revolution (4IR)**—a wave of technological change rippling across the country. Imagine traditional factory floors now humming with the precision of smart machines, AI-powered systems monitoring production lines in real time, and supply chains that adapt instantly to shifting demands. This is the reality taking shape in Saudi Arabia today.  

Through initiatives like the **Future Factories Program**, the Kingdom has set its sights on converting **4,000 traditional facilities into smart factories** that meet global standards. This ambitious plan is not just about modern hardware—it’s about embedding intelligence into every stage of production. **3D printing**, **robotics**, and **big data analytics** are enabling industries to boost precision, cut waste, and elevate performance like never before.  

Furthermore, according to the **General Authority for Statistics**, the **Industrial Production Index (IPI)** recorded a **6.5% growth in July 2025** compared to the year prior—clear evidence that these strategies are translating into tangible economic gains.

Saudi Arabia on the Global Stage: Welcoming the World to ITSA 2025 

These advancements will be showcased to the world at the **Industrial Transformation Saudi Arabia 2025**, set to take place from **December 1 to 3, 2025 in Riyadh**. Organized by the **Ministry of Industry and Mineral Resources** in collaboration with **Deutsche Messe**, this global event will serve as a meeting point for innovators, industry leaders, and technology pioneers from around the globe.  

Not only will this event spotlight the latest **4IR technologies**, but it will also strengthen international partnerships—laying the foundation for **localizing advanced industrial solutions** within the Kingdom. With every investment in **digital infrastructure** and every step toward smart manufacturing, Saudi Arabia is not merely catching up with the future. It is **defining** the future.  

Saudi Arabia’s industrial journey is more than a technological upgrade—it’s a bold reimagining of what industry can be. As AI, IoT, robotics, and advanced analytics become everyday tools of production, the Kingdom is crafting a legacy of innovation, resilience, and global competitiveness. And in doing so, it’s proving to the world that the future doesn’t just happen—it is built.  

King Salman Gate: A Monumental Vision Transforming the Heart of Makkah

A New Era for the Holy City

In the sacred embrace of **Makkah, Saudi Arabia**, history and modern ambition are merging in a way never seen before. His Royal Highness **Prince Mohammed bin Salman bin Abdulaziz Al Saud**, Crown Prince, Prime Minister, and Chairman of the Board of Directors of **RUA AlHaram AlMakki Company**, has announced the launch of **King Salman Gate** — a transformative multi-use development destined to become a global benchmark for modern city planning.  

Spanning an astonishing **12 million square meters** of Gross Floor Area adjacent to **AlMasjid AlHaram**, this visionary project stands as a symbol of progress, faith, and unity. More than just infrastructure, King Salman Gate will enhance access to the sacred mosque, elevate service quality, and enrich the spiritual journey of millions of visitors. Its design harmoniously blends the timeless architectural spirit of Makkah with cutting-edge innovation, creating a space that is both deeply rooted in tradition and open to the future.  

Connecting Heritage with Modern Living

Strategically located beside the most sacred site in Islam, King Salman Gate is set to offer a seamless experience for pilgrims and residents alike. Public transportation networks will ensure easy access, while more than **900,000 indoor and outdoor praying spaces** will invite worshippers to find solace in comfort and tranquility.  

Beyond its spiritual offerings, the development will showcase residential, hospitality, commercial, and cultural experiences that honor Makkah’s identity while welcoming global visitors. Importantly, it will restore and preserve **19,000 square meters** of heritage sites — a heartfelt tribute to the city’s invaluable cultural legacy. This blend of old and new will craft a living masterpiece where every detail tells a story.  

Driving Vision 2030 Forward

King Salman Gate is more than a construction project; it’s a pillar of **Saudi Vision 2030’s** economic transformation. By 2036, it is projected to generate over **300,000 jobs**, fueling growth and empowering local communities. Its commitment to sustainable resource management through innovative solutions ensures that both the environment and cultural heritage remain protected.  

Developed by **RUA AlHaram AlMakki Company**, a proud arm of the Public Investment Fund, this ambitious destination will redefine urban development around **AlMasjid AlHaram**. It is not only a testament to royal vision but also a gift to the world — a place where faith, culture, and modern living converge in perfect harmony.

King Salman Gate stands as a beacon of progress, inviting the world to witness an unparalleled fusion of sacred heritage and futuristic ambition in the very heart of Makkah. Its story is just beginning, but its impact will resonate for generations to come. 

Desert Power Revolution: Clou Energy’s Bold Leap at Solar & Storage Live KSA 2025

A Vision Fueled by Innovation

RIYADH, Saudi Arabia, Oct. 14 – At Solar & Storage Live KSA 2025, held from October 12 to 14, 2025, in Riyadh, the spotlight was unmistakably on Clou Energy Storage. With Saudi Vision 2030 setting the ambitious target of sourcing over 50% of the country’s energy from renewables by 2030, the event served as a powerful reminder of the critical role energy storage plays in the transition to clean power.  

Clou’s showcase was nothing short of visionary. The company introduced its Aqua C3.0 Pro liquid-cooled energy storage system, alongside AC-side solutions perfectly tailored for the harsh desert conditions found across the Middle East and Africa. This demonstration was much more than an unveiling—it was a statement of intent. By aligning cutting-edge technologies with regional challenges, Clou reinforced its leadership in the global energy storage sector.  

Engineering Excellence for the Desert’s Demands

The Aqua C3.0 Pro stood out for its remarkable technical specifications and robust adaptability. Featuring a **600Ah+ ultra-large capacity cell** and a single-cabinet capacity of 6.88MWh, it pushes the boundaries of system performance. More impressively, it accomplishes a 10.63% reduction in total cost of ownership (TCO), marking a significant leap in efficiency, safety, and operational convenience.  

One of its most commendable aspects is its superior adaptability. Clou has engineered three core technologies to tackle extreme desert conditions: advanced thermal management, AC side adaptation, and customized sand and dust protection. For instance, the innovative liquid cooling design keeps the system stable even under **55°C ambient temperatures**, while the high-capacity MV Skid ensures continuous full-power output without transformer or PCS derating. Moreover, meticulously sealed components protect against sandstorm invasions, ensuring a long and reliable operational life.  

Global Experience, Local Solutions

Clou’s expertise extends far beyond the borders of Saudi Arabia. With nearly 30 years of deep industry experience, the company has delivered benchmark projects across diverse climates—from the scorching Atacama Desert in Chile to salty, high-humidity coastal installations in Haifeng, Guangdong, China. This global know-how provides the foundation for tailored solutions that meet unique regional demands, ensuring consistent performance and driving the energy transition forward.  

By combining forward-thinking engineering with climate-resilient design, Clou Energy Storage is shaping a future where renewable power is not just a goal—it’s a dependable reality. And with Saudi Arabia actively embracing such technologies under Vision 2030, the desert is no longer a challenge; it is the stage for innovation. 

Charting the Skies: Riyadh Air’s Grand Prelude to 2025

Operational Excellence – Paving the Way for a World-Class Airline

In the rapidly evolving landscape of global aviation, **Riyadh Air** is emerging as a transformative force for **Saudi Arabia**. The announcement of two substantial milestones marks a decisive step towards the airline’s 2025 debut: the introduction of its first daily flights to London Heathrow Airport (LHR) beginning **October 26th**, and the unveiling of its innovative loyalty program, **Sfeer**.  

Beginning on this landmark date, passengers will experience the inaugural journey aboard “**Jamila**”, Riyadh Air’s designated aircraft for these launch flights. Initially available to select groups and Riyadh Air employees, this series of carefully scheduled operations serves a dual purpose. First, it capitalizes on the airline’s recently acquired slot at London Heathrow—a prestigious gateway to Europe. Second, it functions as a practical testbed for operational precision, ensuring every element meets the highest standards of safety, reliability, and customer experience.  

By meticulously refining flight procedures during Jamila’s early service phase, Riyadh Air demonstrates its unwavering commitment to operational excellence. Furthermore, this readiness aligns with the Kingdom’s broader ambitions under **Saudi Vision 2030**, which prioritizes connectivity and economic diversification. As Tony Douglas, the airline’s CEO, aptly stated, “This isn’t just a launch; it’s a realization of a vision to connect Saudi Arabia to the world.”  

A Pathway to Perfection

Every operational milestone brings Riyadh Air closer to full-scale service. These flights illustrate a strategic dedication to flawless execution. They also symbolize a resolute step toward a new era in Saudi aviation, where efficiency, luxury, and innovation converge to provide passengers with a truly **world-class travel experience**. By October 2025, Riyadh Air will not only be ready—it will set a new benchmark for premium air travel in the region.  

Sfeer – The Future of Loyalty, Designed for a Generation in Motion*

In parallel with its operational advancements, Riyadh Air’s unveiling of **Sfeer** reflects a profound shift in how loyalty is cultivated in the aviation sector. The name blends the Arabic word for “Ambassador” with the English “sphere”, capturing both cultural authenticity and international ambition.  

Sfeer stands apart as not merely a rewards program, but as a lifestyle ecosystem. It seamlessly merges community engagement with gamification, enabling members to share Level Points with friends and family. This community-centric model fosters collective benefit, ensuring loyalty is not an isolated experience but a shared journey. Moreover, Sfeer’s **no points expiry** policy safeguards every reward, embedding long-term value into membership.  

Early adopters—known as **"The Founders"**—receive recognition through priority access to bookings on future flights. This exclusive privilege, coupled with perks such as complimentary onboard Wi-Fi, ensures Founders enjoy elevated travel experiences well ahead of Riyadh Air’s full-service launch. By joining now, members begin accumulating benefits and securing priority booking opportunities, effectively becoming pioneers in a new era of travel within and beyond Saudi Arabia.  

A New Standard in Loyalty

The bold design of Sfeer underscores Riyadh Air’s commitment to reimagining passenger relationships. As Tony Douglas notes, “We’re creating much more than just a loyalty program; we’re building a dynamic, digitally immersive lifestyle ecosystem.” Sfeer, therefore, is not merely about accruing points—it’s about belonging to a vibrant global network, empowered by innovation and rooted in the generous spirit of Saudi hospitality.  

A Call to the Adventurers and Visionaries

The twin announcements—the commencement of daily flights aboard Jamila to London Heathrow and the launch of Sfeer—represent more than corporate milestones. They are the foundation stones of Riyadh Air’s promise to deliver excellence. With meticulous preparation and visionary leadership, the airline is not just preparing for 2025; it is sculpting the future of travel for Saudi Arabia and the world.  

For those eager to be part of this journey, the invitation is clear: **Don’t just travel; be a pioneer.** Riyadh Air’s skies are open, and with Sfeer, every mile brings you closer to the heart of Saudi Arabia—its culture, community, and boundless ambition.

Elevating Luxury Real Estate Management: Al Khozama Partners with Yardi

In a significant move that underscores its commitment to excellence in luxury real estate, Al Khozama Investment Company has selected Yardi® as its technology partner. This collaboration marks a pivotal moment in the management of commercial properties in Riyadh, Saudi Arabia. Al Khozama, recognized as the Kingdom's premier developer and manager of luxury commercial properties, will now implement Yardi's advanced Commercial Suite to manage its esteemed portfolio, which includes the iconic Al Faisaliah Tower. This 267-meter-high skyscraper represents not only architectural brilliance but also a commitment to providing exceptional tenant experiences.

The integration of Yardi's technology is set to enhance operational efficiency and streamline financial operations at Al Khozama. By utilizing Yardi's advanced lease management capabilities, the company aims to ensure accuracy in the administration of commercial lease agreements. Furthermore, the platform's integrated deal management and advanced forecasting software will empower Al Khozama to make informed, data-driven decisions that align with its strategic planning objectives. As such, this partnership not only boosts Al Khozama's operational capabilities but also reinforces its leadership position in the competitive luxury real estate market.

A Vision Aligned with Saudi Vision 2030

This strategic collaboration is aligned with Saudi Vision 2030, which emphasizes digital transformation and smart solutions across various sectors, including real estate. By adopting Yardi's innovative commercial solutions, Al Khozama reaffirms its commitment to operational excellence. The representative for Al Khozama stated, “This collaboration will drive greater transparency, optimize asset performance, and set new standards for property management in Saudi Arabia and the region.” This statement encapsulates the essence of the partnership, reflecting Al Khozama's proactive approach to maintaining its leadership in luxury real estate while adapting to the evolving market dynamics.

Moreover, the adoption of Yardi's technology aims to improve tenant satisfaction and drive long-term growth. Said Haider, senior director for Yardi, expressed enthusiasm about supporting Al Khozama’s transformation efforts, highlighting the importance of operational transparency in enhancing tenant experiences. As Al Khozama embarks on this innovative journey with Yardi, it sets a precedent for luxury property management, ensuring that it remains at the forefront of the industry in the Kingdom of Saudi Arabia.

The partnership between Al Khozama Investment Company and Yardi signifies a transformative step in luxury real estate management. By leveraging cutting-edge technology, Al Khozama not only enhances its operational capabilities but also aligns itself with the broader goals of the Kingdom. This collaboration exemplifies how strategic alliances can drive innovation and set new benchmarks in the real estate sector.

Transforming the Future of Food: Tanmiah Food Company’s Pioneering Partnerships in Saudi Arabia

A New Era of Halal Food Production

In the heart of Riyadh, Saudi Arabia, a significant shift is occurring in the food industry, spearheaded by Tanmiah Food Company (TFC), a prominent provider of fresh poultry and processed proteins. Established in 1962, Tanmiah has consistently aimed to redefine food production, not only in the Kingdom but across the Middle East. As the company forges new pathways through transformative partnerships with international giants like Griffith Foods and Poulta Inc., it stands poised at the forefront of innovation. These collaborations, formalized during the Saudi-US Investment Forum, signify a robust commitment to enhancing local capabilities while integrating global expertise into the region.

As the world grows increasingly interconnected, the demand for sustainable, high-quality food is on the rise. Tanmiah recognizes this need and seeks to position Saudi Arabia as a global hub for halal products and cutting-edge agri-technologies. With an unwavering focus on automation, research and development (R&D), and innovation, Tanmiah aims to unlock value across its integrated business units. This blog post will explore the transformative impact of these partnerships, the strategic vision underpinning Tanmiah’s initiatives, and the broader implications for the halal food industry.

Strategic Partnerships for Global Impact

The Memorandum of Understanding with Griffith Foods

The partnership with Griffith Foods marks a significant milestone in Tanmiah’s journey. The Memorandum of Understanding (MoU) outlines ambitious plans to establish a dedicated production and R&D facility in Saudi Arabia, focusing on 100% halal food ingredients. This facility will produce a diverse array of products, including sauces, seasonings, and spice blends, tailored specifically to meet the tastes and preferences of Saudi and regional consumers. This initiative not only supports local manufacturing but also positions the Kingdom as a pivotal regional hub for halal ingredient production.

Moreover, as the halal industry increasingly prioritizes ethical sourcing and sustainability, Tanmiah aims to lead this transformation. By aligning with Griffith Foods, Tanmiah combines its strong market presence with the global expertise of Griffith, creating a synergy that promises to deliver healthy, innovative, and locally developed solutions. As consumer expectations evolve, this partnership stands to enhance both domestic and export markets, ensuring that Tanmiah remains competitive on a global scale.

The Collaboration with Poulta Inc.

Equally important is the MoU with Poulta Inc., a U.S.-based agricultural technology company. This alliance aims to accelerate the digital transformation of Tanmiah's poultry production chain, laying the groundwork for automating farms and facilities using advanced technologies. By leveraging the Internet of Things (IoT), big data, cloud computing, and generative AI, Tanmiah seeks to enhance operational efficiency while reducing costs and carbon emissions.

Through this collaboration, Tanmiah intends to establish a joint venture that will provide digital transformation services to the broader regional livestock businesses. Additionally, an R&D center dedicated to agri-tech innovation in Saudi Arabia will further drive advancements in food production. By adopting higher standards of animal welfare and smart resource management, Tanmiah is committed to delivering healthy halal food more efficiently, aligning with the growing demand for sustainable practices in the food industry.

Aligning with Saudi Vision 2030

A Commitment to Economic Diversification

Tanmiah Food Company’s recent partnerships reflect a broader commitment to aligning with Saudi Vision 2030, a strategic framework aimed at diversifying the Kingdom’s economy. By fostering innovation and enhancing local capabilities, Tanmiah plays a vital role in driving economic diversification within the food sector. As the Kingdom shifts away from its reliance on oil, the emphasis on sustainable food production becomes increasingly paramount.

The agreements with Griffith Foods and Poulta Inc. underscore Tanmiah’s dedication to creating a sustainable food ecosystem that meets both local and international demands. By combining local expertise with global best practices, Tanmiah is not only poised to enhance its operational capabilities but also to contribute to the overall growth and resilience of the Saudi economy.

Promoting Sustainable Practices

Sustainability lies at the core of Tanmiah's operations, and the company is committed to adopting practices that promote environmental stewardship. The integration of advanced technologies through partnerships with Poulta Inc. will enable Tanmiah to implement data-driven decision-making processes, optimizing resource management and minimizing waste.

As the halal industry evolves, consumers increasingly prioritize ethical sourcing and sustainability. Tanmiah’s focus on these principles positions the company favorably in a competitive market. By investing in R&D and technological innovation, Tanmiah not only meets consumer expectations but also contributes positively to the environment, reinforcing its role as a responsible leader in the food sector.

The Future of Halal Food Innovation

Embracing Innovation through Technology

Innovation is essential for the continued growth and relevance of the food industry. Tanmiah Food Company recognizes this imperative and is actively embracing technological advancements to revolutionize its operations. The digital transformation efforts, particularly in poultry production, aim to create a more efficient and responsive supply chain.

By harnessing the power of big data and AI, Tanmiah can analyze consumer trends and preferences, enabling the company to develop products that resonate with the market. This proactive approach not only enhances product offerings but also strengthens the company’s competitive edge. As Tanmiah continues to integrate technology into its operations, it sets a precedent for others in the industry to follow.

Pioneering Halal Excellence

Tanmiah’s partnerships also focus on elevating the standards of halal food production. By collaborating with trusted international partners, the company ensures that its products meet the highest quality and ethical standards. This commitment to halal excellence is not merely a business strategy; it reflects a broader mission to serve the community by providing healthy, ethical food options.

As the halal market expands globally, Tanmiah is well-positioned to be a leader in this space. The establishment of a dedicated R&D facility in collaboration with Griffith Foods is a testament to the company’s dedication to innovation and excellence. By continuously pushing the boundaries of what is possible in halal food production, Tanmiah aims to set new benchmarks for quality and sustainability.

Shaping the Future of Food

The Path Forward

Tanmiah Food Company stands at a critical juncture in its history, poised to redefine the landscape of food production in Saudi Arabia and beyond. Through strategic partnerships with Griffith Foods and Poulta Inc., the company exemplifies a commitment to innovation, sustainability, and halal excellence. As Tanmiah embraces advanced technologies and collaborates with international experts, it paves the way for a future where food production is not only efficient but also ethical and sustainable.

The recognition received at the Saudi-US Investment Forum underscores the significance of these partnerships and the impact they will have on the food industry. With a clear vision aligned with Saudi Vision 2030, Tanmiah is dedicated to fostering economic diversification and enhancing local capabilities. The company’s journey toward intelligent, data-driven operations is just beginning, and the potential for growth and transformation is immense.

A Vision for Global Leadership

As Tanmiah Food Company continues to scale its impact, its commitment to shaping the future of food remains unwavering. By integrating technology, sustainability, and halal excellence, the company is not only meeting the needs of a growing global population but also setting a standard for others to aspire to. The future of food lies in collaboration, innovation, and a shared vision of a sustainable tomorrow.

Tanmiah Food Company’s transformative partnerships mark a significant step forward in the halal food industry. By embracing innovation and sustainability, Tanmiah is poised to lead the way in creating a food ecosystem that benefits consumers, the environment, and the economy. As the company charts its course, it stands as a beacon of progress in the pursuit of a healthier, more sustainable future for all.