A New Era of Flavor and Food Security in Riyadh
In the bustling heart of **RIYADH, Saudi Arabia**, a culinary revolution is quietly — yet deliciously — unfolding. **Tanmiah Food Company** ("Tanmiah" or "the Company"; 2281 on the Saudi Exchange, Tadawul), a market-leading provider of fresh and processed poultry, animal feed, health products, and food brand franchises, has announced the launch of its brand-new Frozen Breaded Chicken range for both retail and foodservice channels.
Made entirely from **100% FRESH SAUDI CHICKEN**, this collection sets a bold new benchmark for **innovation, value addition, and uncompromising quality** in the frozen processed meats category. The move isn’t simply about delicious convenience — it’s about reinforcing Tanmiah’s steadfast commitment to locally sourced ingredients in a market long dominated by imported frozen chicken breast. This initiative perfectly aligns with the Kingdom’s food security objectives, paving the way for stronger self-sufficiency and a more resilient food ecosystem.
The grand unveiling took place at the **Ministry of Environment, Water and Agriculture (MEWA)** building in Riyadh. Attendees, including Dr. Ali Mohammed Al-Shaikhi, Assistant Deputy Minister for Livestock and Fisheries, were treated to an exclusive showcase and tasting session. Each bite spoke of freshness, heritage, and the pursuit of excellence.
Inside Tanmiah’s Culinary Masterpiece
Backed by over **60 years of poultry expertise**, Tanmiah’s brand-new breaded chicken range was born from careful research and consumer-led development. Attention to modern lifestyles shaped its creation — a world where busy households crave delicious, easy-to-prepare meals without sacrificing quality or transparency in ingredients.
The range dazzles with variety — from tender nuggets and succulent strips to flavorful fillets and juicy burgers. Innovation shines brightest in the **PLUS line**, featuring a veggie-infused coating that delivers the equivalent of two-thirds of a cup of vegetables per pack. There’s even a bold addition inspired by trending **KOREAN cuisine**, bringing vibrant flavor adventures to Saudi tables.
Marcos Delorenzo, CEO of ADC (Tanmiah's Poultry Division), summed up this breakthrough perfectly: the new range doesn’t just deliver quality and convenience — it offers **confidence**, letting consumers know exactly where their chicken comes from. And for Zein Attar, Tanmiah’s Managing Director, this is about more than food. It’s about **community**, family, and supporting working mothers through trusted, innovative solutions that make mealtime a joy, not a chore.
From E-Commerce to Family Tables
The rollout of Tanmiah’s Frozen Breaded Chicken range is being carefully phased across the company’s e-commerce app, retail stores, and aggregator channels. The mission? To ensure every Saudi household feels the crisp bite of quality that Tanmiah proudly stands for.
From field to fork, Tanmiah’s vertically integrated model keeps every step in-house — ensuring freshness, flavor, and traceability. This isn’t just another frozen chicken line. It’s a **celebration of local pride**, a stride toward national food security, and a delicious promise to the people of Saudi Arabia.
**In short:** Tanmiah’s new Frozen Breaded Chicken range combines flavor, freshness, and innovation — all while supporting Saudi Arabia’s Vision 203 goals for food security. Crisp on the outside, tender within, and proudly **100% locally sourced**, this is a taste of the future.
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