Golden Crisp Milestone: Tanmiah’s All-New Frozen Breaded Chicken Range Puts Freshness First in Saudi Arabia

A New Era of Flavor and Food Security in Riyadh

In the bustling heart of **RIYADH, Saudi Arabia**, a culinary revolution is quietly — yet deliciously — unfolding. **Tanmiah Food Company** ("Tanmiah" or "the Company"; 2281 on the Saudi Exchange, Tadawul), a market-leading provider of fresh and processed poultry, animal feed, health products, and food brand franchises, has announced the launch of its brand-new Frozen Breaded Chicken range for both retail and foodservice channels.  

Made entirely from **100% FRESH SAUDI CHICKEN**, this collection sets a bold new benchmark for **innovation, value addition, and uncompromising quality** in the frozen processed meats category. The move isn’t simply about delicious convenience — it’s about reinforcing Tanmiah’s steadfast commitment to locally sourced ingredients in a market long dominated by imported frozen chicken breast. This initiative perfectly aligns with the Kingdom’s food security objectives, paving the way for stronger self-sufficiency and a more resilient food ecosystem.  

The grand unveiling took place at the **Ministry of Environment, Water and Agriculture (MEWA)** building in Riyadh. Attendees, including Dr. Ali Mohammed Al-Shaikhi, Assistant Deputy Minister for Livestock and Fisheries, were treated to an exclusive showcase and tasting session. Each bite spoke of freshness, heritage, and the pursuit of excellence.  

Inside Tanmiah’s Culinary Masterpiece

Backed by over **60 years of poultry expertise**, Tanmiah’s brand-new breaded chicken range was born from careful research and consumer-led development. Attention to modern lifestyles shaped its creation — a world where busy households crave delicious, easy-to-prepare meals without sacrificing quality or transparency in ingredients.  

The range dazzles with variety — from tender nuggets and succulent strips to flavorful fillets and juicy burgers. Innovation shines brightest in the **PLUS line**, featuring a veggie-infused coating that delivers the equivalent of two-thirds of a cup of vegetables per pack. There’s even a bold addition inspired by trending **KOREAN cuisine**, bringing vibrant flavor adventures to Saudi tables.  

Marcos Delorenzo, CEO of ADC (Tanmiah's Poultry Division), summed up this breakthrough perfectly: the new range doesn’t just deliver quality and convenience — it offers **confidence**, letting consumers know exactly where their chicken comes from. And for Zein Attar, Tanmiah’s Managing Director, this is about more than food. It’s about **community**, family, and supporting working mothers through trusted, innovative solutions that make mealtime a joy, not a chore.  

From E-Commerce to Family Tables

The rollout of Tanmiah’s Frozen Breaded Chicken range is being carefully phased across the company’s e-commerce app, retail stores, and aggregator channels. The mission? To ensure every Saudi household feels the crisp bite of quality that Tanmiah proudly stands for.  

From field to fork, Tanmiah’s vertically integrated model keeps every step in-house — ensuring freshness, flavor, and traceability. This isn’t just another frozen chicken line. It’s a **celebration of local pride**, a stride toward national food security, and a delicious promise to the people of Saudi Arabia.  

**In short:** Tanmiah’s new Frozen Breaded Chicken range combines flavor, freshness, and innovation — all while supporting Saudi Arabia’s Vision 203 goals for food security. Crisp on the outside, tender within, and proudly **100% locally sourced**, this is a taste of the future.  

Pioneering the Future: A Transformative Journey into AI and Edge Computing in Saudi Arabia

A New Era of Digital Transformation in Dhahran

In the rapidly evolving landscape of technology, the collaboration between Aramco Digital, Armada, and Microsoft marks a significant milestone. This partnership is not just a local endeavor but a strategic move that places Dhahran, Saudi Arabia, at the forefront of digital transformation. The deployment of Galleon edge data centers, supported by Microsoft's Azure adaptive cloud, represents a leap forward in integrating real-world AI applications into industrial operations.

The vision for this collaboration is clear: to enhance Aramco's operational efficiency and resilience. By leveraging the power of edge computing and AI, Aramco is set to transform its operations, optimizing real-time computing and automation processes. As Nabil Al Nuaim, Senior Vice President of Digital & Information Technology at Aramco, emphasized, this initiative reinforces Aramco's commitment to innovation and data-driven decision-making. The integration of these advanced technologies will propel Aramco to new heights, solidifying its position as a leader in the global digital transformation arena.

Harnessing the Power of Microsoft Azure and Armada's Galleon Infrastructure

The backbone of this revolutionary collaboration lies in the utilization of Microsoft Azure's adaptive cloud within Armada's Galleon infrastructure. This integration delivers secure, high-performance computing directly at the edge, a critical component for enhancing Aramco's industrial sites. By using Azure IoT Operations for data ingestion and Azure Arc for resource management, the collaboration ensures seamless and efficient operations within the Galleon infrastructure.

Moreover, the deployment of Azure Local for distributed infrastructure enables low-latency AI applications, automated safety monitoring, and advanced operational intelligence. This strategic use of technology not only enhances Aramco's efficiency but also strengthens its resilience across various industrial sites. The implementation of these cutting-edge solutions marks a transformative step towards optimizing operations and driving efficiency across the Kingdom of Saudi Arabia.

The Impact of AI-driven Automation and Real-time Computing

The collaboration between Aramco Digital, Armada, and Microsoft is set to revolutionize the way industries operate in Saudi Arabia. By processing and analyzing critical data in real-time, this partnership enables the deployment of AI-driven automation and real-time computing solutions. One notable application is the integration of AI-driven digital safety solutions for Aramco's construction sites and energy facilities. Through computer vision and generative AI, these solutions provide predictive safety monitoring and real-time reporting, ensuring enhanced safety and operational intelligence.

Douglas Phillips, Corporate Vice President, Azure Edge + Platform, highlighted the significance of this collaboration, emphasizing the transformative potential of AI and edge computing. By extending Azure to the edge, mission-critical operations benefit from the power and flexibility of edge computing, accelerating Saudi Arabia's digital future. This collaboration exemplifies the immense potential of AI-driven automation to transform industries, driving efficiency and innovation across Aramco's operations.

A Vision for the Future: Scaling AI Capabilities and Workforce Development

Building on the successful deployment of the first unit, Aramco, Armada, and Microsoft are working towards scaling AI capabilities across Saudi Arabia. The goal is to ensure high-performance edge computing wherever Aramco operates, aligning with Saudi Arabia's Vision 2030. This vision fosters technological innovation, workforce upskilling, and AI-driven industrial modernization, paving the way for a fully connected, intelligent industrial future.

To further accelerate AI adoption, Armada is establishing a local presence in Saudi Arabia, including dedicated support resources, a regional headquarters, and plans for local manufacturing. Additionally, the collaboration supports the creation of joint innovation labs and training programs, equipping the next generation of AI and cloud computing professionals in the region. As Dan Wright, Co-founder and CEO of Armada, stated, this is just the beginning of a transformative journey to scale these capabilities to the world, unlocking new efficiencies and advancing Saudi Aramco's leadership in AI-powered energy and digital infrastructure.

A Transformative Step Towards a Connected Future

The collaboration between Aramco Digital, Armada, and Microsoft is a transformative step toward a fully connected, intelligent industrial future. By harnessing the power of AI and edge computing, this partnership unlocks new efficiencies and advances Saudi Aramco's leadership in AI-powered energy and digital infrastructure. As these technologies continue to evolve, the potential for innovation and growth in Saudi Arabia remains limitless, promising a future where digital transformation and technological advancement drive progress and prosperity.