Gliding into the Future: ROX ADAMAS Marks a New Era in Abu Dhabi's Luxury Mobility

A Grand Unveiling in the Heart of Innovation

In the vibrant capital of the UAE, **Abu Dhabi** recently became the launch pad for one of the most significant milestones in global luxury mobility. **ROX Motor officially unveiled its new global flagship SUV, the ROX ADAMAS**, amid a wave of excitement and anticipation. This iconic debut not only strengthens the brand’s presence internationally but also celebrates the deepening of **China–UAE collaboration in next-generation mobility**.

At the heart of this grand introduction lies an impressive partnership: the inauguration of the **Borouge–ROX Motor Innovative Materials Joint Laboratory**. This cutting-edge initiative aims to accelerate innovation by developing specialised materials for ROX Motor’s vehicles. Furthermore, it reinforces Abu Dhabi's vision to emerge as a sustainable, innovation-driven hub for **advanced mobility** and human progress.  

Notably, the launch was backed by the proactive support of the **Abu Dhabi Investment Office (ADIO)**, which, through strategic collaboration and the **Automotive Programme**, is steering international partnerships toward building an integrated ecosystem focused on industrial progress, sustainable transportation, and transformative investment opportunities.

ROX ADAMAS – Power, Precision, and Elegance in Perfect Harmony

Guided by its compelling design philosophy of *"Gliding Luxury"*, the ROX ADAMAS stands as an embodiment of **power, precision, and elegance**. Inspired by Abu Dhabi's architectural beauty and forward-thinking culture, the SUV fuses advanced engineering with refined comfort to deliver a driving experience that feels both commanding and effortless — whether gliding along open highways, conquering desert dunes, or navigating urban streets.  

Performance is at the core of this masterpiece. Equipped with next-generation REEV technology, the ROX ADAMAS boasts a **235-km pure-electric range** and a **1,226-km total range**, paired with dual-motor AWD delivering 350 kW of power and 740 N•m of torque. Its closed air suspension, coupled with adaptive damping, ensures control and comfort across diverse terrains. From steep mountain drives to sandy stretches, specialised driving modes and intelligent systems like off-road cruise control and desert thermal management make every journey safe, stable, and exhilarating.  

Inside, innovation meets indulgence. The **ROX OS Intelligent Cockpit**, powered by the Qualcomm 8155 chip, offers Arabic voice control, multi-screen interaction, and a global app ecosystem. Every detail—from L2+ driver assistance to OTA updates, versatile seating configurations, and luxury outdoor features—has been designed to suit Abu Dhabi’s dynamic lifestyle. The ROX ADAMAS doesn’t just transport passengers; it transforms travel into an elevated experience that seamlessly blends luxury, sustainability, and adventure.  

A Shared Vision for the Road Ahead

The debut of the ROX ADAMAS in Abu Dhabi is much more than a product launch — it symbolizes **a shared global vision**. By uniting **Chinese innovation** with Abu Dhabi’s exceptional standards of excellence, ROX Motor and its partners are charting a course toward an era where mobility represents sustainability, collaboration, and progress. As the journey continues, this flagship SUV sets a new benchmark for what the future of luxury mobility can be, not just in the UAE, but across the world.  

Forging New Paths: The Strategic Partnership Between Borouge and ADNOC Logistics & Services

In an era where strategic partnerships define the trajectory of industrial growth, the recent collaboration between Borouge Plc and ADNOC Logistics & Services Plc stands as a testament to the transformative power of synergy. This 15-year strategic partnership aims to significantly bolster the production and export of petrochemicals from the United Arab Emirates (UAE), specifically from Abu Dhabi. The agreement not only promises economic benefits but also highlights the UAE's commitment to becoming a global leader in the petrochemical sector.

A Pact of Progress: Economic Impact and Growth Projections

The service agreement between Borouge and ADNOC Logistics & Services guarantees a minimum value of $531 million (AED 1,950 million), marking a pivotal moment in the growth trajectory of Borouge. This partnership is designed to facilitate Borouge's ambitious growth plans, particularly as it aims to ramp up its production capacity by an impressive 1.4 million tonnes per annum by the end of 2026. As the company gears up for the Borouge 4 mega project, this collaboration is expected to drive operational efficiencies that could yield over $50 million in savings during the initial five years of the contract.

Moreover, this agreement will enhance Borouge's supply chain network, allowing for a more flexible and efficient operational framework. Hazeem Sultan Al Suwaidi, CEO of Borouge, emphasized that this partnership builds on their longstanding collaboration with ADNOC L&S, which has proven instrumental in addressing the evolving needs of customers in high-growth markets. The operational cost savings that will result from this partnership are not just figures; they represent a significant leap towards sustainable growth and enhanced productivity in the petrochemical sector.

Transitioning from a purely economic lens, it is essential to recognize the broader implications of this partnership. The agreement covers crucial aspects such as port management, container handling, and feeder container ship services for the Borouge Container Terminal located in Al Ruwais Industrial City, Abu Dhabi. By managing the transportation of up to 70% of Borouge’s annual production, ADNOC L&S plays a critical role in ensuring that Borouge's products reach global markets efficiently. This is especially relevant as the completion of the Borouge 4 plant expansion is poised to significantly increase production capabilities.

Navigating the Future: Supply Chain Innovation and Global Leadership

As Borouge prepares to become the world’s largest single-site polyolefin complex, the partnership with ADNOC L&S will enhance its supply chain efficiency and operational capabilities. Captain Abdulkareem Al Masabi, CEO of ADNOC L&S, remarked that this comprehensive container terminal agreement represents a major milestone in their successful partnership. The objective is clear: to provide seamless, end-to-end logistics solutions that will drive industrial growth and support the UAE’s export ambitions.

Additionally, ADNOC L&S’s extensive maritime and logistics expertise will ensure that Borouge’s world-class petrochemical products can compete effectively in global markets. The deployment of a minimum of two dedicated container feeder ships to transport Borouge’s products from Al Ruwais to the deepwater ports of Jebel Ali in Dubai and Khalifa Port in Abu Dhabi underscores the strategic nature of this agreement. It is a clear example of how logistics and supply chain management are becoming increasingly integrated with production and export capabilities, fostering an environment conducive to growth.

Furthermore, this partnership aligns with the UAE’s broader vision for economic diversification and global leadership. By investing in innovative logistics solutions, both Borouge and ADNOC L&S are not only enhancing their operational efficiencies but also contributing to the sustainability of the UAE’s economy. This strategic alliance serves as a model for other industries, illustrating how collaboration can lead to significant advancements and reinforce a nation’s standing in the global market.

The strategic partnership between Borouge Plc and ADNOC Logistics & Services Plc is a remarkable example of how collaborative efforts can redefine industry standards. As both entities work closely to enhance production capabilities and optimize supply chain logistics, they are setting the stage for a prosperous future that benefits not only their operations but also the broader economic landscape of the UAE. The next decade promises to be pivotal for both companies, as they navigate the complexities of global markets and continue to leverage their strengths for mutual benefit.