A Grand Unveiling in the Heart of Innovation
In the vibrant capital of the UAE, **Abu Dhabi** recently became the launch pad for one of the most significant milestones in global luxury mobility. **ROX Motor officially unveiled its new global flagship SUV, the ROX ADAMAS**, amid a wave of excitement and anticipation. This iconic debut not only strengthens the brand’s presence internationally but also celebrates the deepening of **China–UAE collaboration in next-generation mobility**.
At the heart of this grand introduction lies an impressive partnership: the inauguration of the **Borouge–ROX Motor Innovative Materials Joint Laboratory**. This cutting-edge initiative aims to accelerate innovation by developing specialised materials for ROX Motor’s vehicles. Furthermore, it reinforces Abu Dhabi's vision to emerge as a sustainable, innovation-driven hub for **advanced mobility** and human progress.
Notably, the launch was backed by the proactive support of the **Abu Dhabi Investment Office (ADIO)**, which, through strategic collaboration and the **Automotive Programme**, is steering international partnerships toward building an integrated ecosystem focused on industrial progress, sustainable transportation, and transformative investment opportunities.
ROX ADAMAS – Power, Precision, and Elegance in Perfect Harmony
Guided by its compelling design philosophy of *"Gliding Luxury"*, the ROX ADAMAS stands as an embodiment of **power, precision, and elegance**. Inspired by Abu Dhabi's architectural beauty and forward-thinking culture, the SUV fuses advanced engineering with refined comfort to deliver a driving experience that feels both commanding and effortless — whether gliding along open highways, conquering desert dunes, or navigating urban streets.
Performance is at the core of this masterpiece. Equipped with next-generation REEV technology, the ROX ADAMAS boasts a **235-km pure-electric range** and a **1,226-km total range**, paired with dual-motor AWD delivering 350 kW of power and 740 N•m of torque. Its closed air suspension, coupled with adaptive damping, ensures control and comfort across diverse terrains. From steep mountain drives to sandy stretches, specialised driving modes and intelligent systems like off-road cruise control and desert thermal management make every journey safe, stable, and exhilarating.
Inside, innovation meets indulgence. The **ROX OS Intelligent Cockpit**, powered by the Qualcomm 8155 chip, offers Arabic voice control, multi-screen interaction, and a global app ecosystem. Every detail—from L2+ driver assistance to OTA updates, versatile seating configurations, and luxury outdoor features—has been designed to suit Abu Dhabi’s dynamic lifestyle. The ROX ADAMAS doesn’t just transport passengers; it transforms travel into an elevated experience that seamlessly blends luxury, sustainability, and adventure.
A Shared Vision for the Road Ahead
The debut of the ROX ADAMAS in Abu Dhabi is much more than a product launch — it symbolizes **a shared global vision**. By uniting **Chinese innovation** with Abu Dhabi’s exceptional standards of excellence, ROX Motor and its partners are charting a course toward an era where mobility represents sustainability, collaboration, and progress. As the journey continues, this flagship SUV sets a new benchmark for what the future of luxury mobility can be, not just in the UAE, but across the world.
