Pixels Unite Nations: Adidas Kits Ignite Esports Glory

Adidas just teamed up with the Esports Foundation for something huge. They will outfit every national team at the first Esports Nations Cup.  

Moreover, this landmark deal brings real sports prestige straight into competitive gaming and sparks true national pride.  

Riyadh hosts the debut on November 2, 2026. Over 100 countries and 2,000 athletes receive custom jerseys and tracksuits that blend national identity with the global spirit of esports.  

Consequently, these kits create powerful identity moments. Fans can track the upcoming jersey reveals at esportsnationscup.com/jerseys and cheer their nations on the world stage.

From Runways to Game Days: Saudia Takes Esports to New Heights!

A Winning Journey Begins

Gaming fans have something exciting to celebrate! The Esports Foundation (EF) and Saudia have teamed up, making Saudia the Official Airline of the Esports World Cup 2026. As a result, players, fans, and creators can enjoy smoother travel between Riyadh and Paris. Plus, the world's first commercial aircraft dedicated to an esports event adds an unforgettable touch.

More Than Just a Flight

Meanwhile, travelers can watch Esports World Cup content through BEYOND, Saudia's inflight entertainment system. Furthermore, the Fortnite community tournament and Superfan program create even more excitement. Overall, this partnership proves esports connects people worldwide through unforgettable experiences.