Revolutionizing Football: The Birth of Kings League MENA

In a groundbreaking announcement that resonates throughout the sports world, **SURJ Sports Investment** and **Kings League** have unveiled a partnership to establish **Kings League MENA**. This innovative seven-a-side football league, co-founded by football icon **Gerard Piqué**, is set to launch later this year in **Riyadh, Saudi Arabia**. By merging regional football talent with a digital-first approach, Kings League MENA aims to redefine the fan experience, making it a pivotal moment in the evolution of sports entertainment across the Middle East and North Africa (MENA) region.

The MENA league represents the seventh addition to the Kings League's global portfolio and promises to deliver an engaging mix of football prowess, digital content, and electrifying live events. The league will not only showcase regional football talent but will also introduce a unique method of fan interaction through gamified rules and celebrity team owners. As details regarding team identities and competition formats are gradually unveiled, anticipation for the league’s inaugural kickoff continues to grow.

A New Era for Football Engagement

Kings League MENA aims to captivate a youthful audience by aligning itself with the digital behaviors and entertainment preferences of the region's younger demographic. With approximately 80% of Kings League’s 30 million global social media followers under the age of 34, and nearly 70% of Saudi Arabia’s population under 30, the league is strategically designed to resonate with these young fans. This initiative not only reflects the changing landscape of sports consumption but also positions itself as a trailblazer in enhancing fan engagement globally.

Danny Townsend, CEO of SURJ Sports Investment, emphasizes the significance of this league, stating, "Kings League MENA is unlike anything the region has seen." He highlights the venture's commitment to celebrating the competitive spirit of football while embracing the vibrancy of digital creators and youth culture. Through open tryouts and community activations, Kings League MENA seeks to foster local talent, creating a robust pipeline for the future of football and content creation in the Arab world.

The Future of Digital Sports Entertainment

As Kings League expands its footprint from its initial success in Spain to major football markets in Mexico, Brazil, France, Italy, and Germany, it continues to draw attention from iconic athletes and content creators worldwide. The league has already seen enthusiastic participation from football legends and global streaming icons, further solidifying its position as a leader in innovative sports entertainment.

Djamel Agaoua, CEO of Kings League, echoes this sentiment, stating, “Saudi Arabia is the perfect launchpad for a league that’s bold, fan-first, and digitally native.” The collaborative efforts between SURJ Sports Investment and Kings League aim to create a comprehensive platform that seamlessly merges entertainment, sport, and digital culture. As Kings League MENA prepares for its debut, it holds the promise of transforming the sporting landscape and establishing a new benchmark for fan engagement in global football. 

The emergence of Kings League MENA marks a pivotal moment in the realm of sports entertainment. By embracing innovation and youth culture, this league not only aims to attract a new generation of fans but also aspires to foster local talent, ensuring a bright future for football in the MENA region.

Embracing the Spirit of Football: Hisense's Exclusive Offer for the FIFA Club World Cup 2025™ in the UAE

As the world gears up for one of the most anticipated sporting events, the FIFA Club World Cup 2025™, Hisense, a global leader in consumer electronics and home appliances, has devised an extraordinary initiative to engage fans in the United Arab Emirates (UAE). This blog post delves into the details of Hisense’s ‘Own the Moment’ campaign, exploring how it aligns with the excitement of the tournament and the unique rewards it offers to consumers.

A Grand Introduction to the FIFA Club World Cup 2025™

The FIFA Club World Cup is not merely a tournament; it is a celebration of football excellence, bringing together the best clubs from around the globe. Scheduled to take place from June 14 to July 13, 2025, this prestigious event promises thrilling matches, showcasing the finest talents the sport has to offer. Clubs that have excelled in their respective leagues will compete for the ultimate title, and fans worldwide will unite to support their teams.

Hisense recognizes the significance of this event and has seized the opportunity to connect with football enthusiasts in the UAE. As an official sponsor of the FIFA Club World Cup 2025™, the company aims to enhance the viewing experience for fans, whether they are watching at home or in the stands. The ‘Own the Moment’ campaign is a testament to this commitment, offering an array of exciting benefits designed to amplify the passion that surrounds this global phenomenon.

Turning Support into Rewards: The ‘Own the Moment’ Initiative

From May 23 to July 13, 2025, Hisense will launch its exclusive ‘Own the Moment’ initiative, inviting UAE consumers to turn their support into tangible rewards. When shoppers purchase selected Hisense products from authorized retail stores, brand shops, and official e-commerce platforms, they will automatically enter a raffle draw. This initiative not only incentivizes purchases but also deepens fans' involvement in the tournament.

Imagine the thrill of being one of the 48 lucky winners who will receive a full refund should Real Madrid clinch victory in the FIFA Club World Cup 2025™. Notably, this promotion is not limited to just refunds; all registered consumers will have a chance to win a selection of exciting Hisense products, including state-of-the-art televisions, energy-efficient refrigerators, and smart home appliances. Moreover, two MEGA prize winners will receive travel vouchers, allowing them to visit the winning club's country and experience the electrifying atmosphere of the FIFA Club World Cup™ firsthand.

This initiative is more than a mere marketing strategy; it embodies Hisense's dedication to enriching consumer experiences. By intertwining the thrill of football with the joy of shopping, the company successfully fosters a sense of community among fans while promoting its innovative products.

Elevating the Viewing Experience: Hisense’s Cutting-Edge Technology

At the heart of Hisense’s ‘Own the Moment’ campaign lies its commitment to delivering unparalleled viewing experiences. With the advent of advanced technologies, the company has revolutionized how consumers engage with their favorite sports. Hisense's range of products, from high-definition televisions to smart home appliances, empowers fans to immerse themselves in the action like never before.

Hisense has introduced special edition Real Madrid models, including televisions, air conditioners, and Laser TVs, specifically designed for avid football fans. These products not only elevate the viewing experience but also serve as a way for supporters to showcase their allegiance to one of the most iconic clubs in the world. By integrating cutting-edge technology with football fandom, Hisense ensures that every moment of the tournament is unforgettable.

Additionally, the company’s partnership with the FIFA Club World Cup 2025™ exemplifies its mission to foster innovative experiences. As Jason Ou, President of Hisense Middle East and Africa, aptly stated, “Our partnership with the FIFA Club World Cup 2025™ reflects Hisense's mission to deliver world-class experiences through innovation.” This dedication to quality and innovation is evident in the products offered, making them ideal companions for football enthusiasts.

Bringing Fans Closer to the Game: Interactive Engagement Activities

Hisense understands that football is more than just a game; it is a way of life for millions of fans around the globe. To enhance the connection between fans and the sport, the company has planned a series of entertaining activities leading up to the FIFA Club World Cup 2025™. These activities aim to create a vibrant atmosphere where fans can celebrate their love for football and engage with the Hisense brand.

From immersive viewing experiences to interactive campaigns, Hisense seeks to bring fans closer to the game. Whether through live events, social media challenges, or exclusive meet-and-greet opportunities with football legends, Hisense is dedicated to enriching the fan experience. By facilitating interactions between fans and the sport they love, the company fosters a sense of belonging and community.

Moreover, Hisense’s initiatives extend beyond mere promotions; they aim to enhance the overall experience of watching football. Through innovative technology and engaging events, fans can enjoy a more immersive experience, making their support for their favorite clubs even more meaningful.

A Celebration of Football and Consumer Engagement

Hisense’s ‘Own the Moment’ initiative heralds an exciting opportunity for UAE consumers to engage with the FIFA Club World Cup 2025™ in a way that transcends traditional sponsorship. By turning purchases into rewards and elevating the viewing experience through advanced technology, Hisense invites fans to embrace the spirit of football fully.

As the tournament approaches, Hisense stands poised to create unforgettable memories for football enthusiasts across the UAE. With exclusive offers, innovative products, and engaging activities, the company not only celebrates the beautiful game but also reinforces its commitment to delivering world-class experiences to its consumers.

As fans prepare to rally behind their favorite clubs, Hisense encourages them to seize the moment and become a part of this extraordinary journey. The FIFA Club World Cup 2025™ is not just a sporting event; it is an opportunity to connect, celebrate, and create lasting memories. With Hisense leading the charge, fans can look forward to an exhilarating month filled with football, excitement, and the chance to win incredible rewards. 

In the end, the ‘Own the Moment’ initiative encapsulates the essence of football fandom, where every purchase and every goal scored resonates with the passion and dedication of supporters around the world. As fans gear up for the tournament, they can do so knowing that Hisense is right there with them, enhancing their experience and celebrating their love for the game.