Driving Towards a Greener Future: Tanmiah Food Company's Electric Revolution



In a significant stride towards environmental sustainability, Tanmiah Food Company ("Tanmiah"), a market leader in the poultry and meat products sector, has announced the deployment of 100% electric trucks in its logistics and distribution operations. This initiative, which introduces the Kingdom's first fully refrigerated electric truck for local Fresh Chicken transportation, underscores Tanmiah's commitment to reducing carbon emissions and enhancing operational efficiency. 

Pioneering Sustainable Logistics in Riyadh

Located in Riyadh, Saudi Arabia, Tanmiah has strategically implemented these electric trucks, powered by cutting-edge Quantron zero-emission technology. This innovation aligns seamlessly with national and global climate objectives. The trucks boast an impressive range, capable of traveling up to 240 kilometers on a single charge. To further support their autonomous operations, Tanmiah has developed dedicated infrastructure at its Riyadh facilities, ensuring a robust foundation for this green initiative. Notably, these vehicles operate silently, making them an ideal solution for night deliveries in urban areas facing movement restrictions.

The introduction of this electric fleet was celebrated at a grand inauguration event, attended by dignitaries including Dr. Ali Mohammed Al-Shaikhi from the Ministry of Environment, Water and Agriculture, along with Tanmiah’s executive leadership team. Group CEO Mr. Zulfiqar Hamadani emphasized the company's dedication to sustainable practices, stating that this initiative is part of a broader strategy to minimize pollution and contribute to a greener Saudi Arabia, in line with the Vision 2030 National Transformation Program.

A Commitment to Innovation and Sustainability

Tanmiah's 100% Electric Trucks Project exemplifies the company's unwavering commitment to innovation and sustainability. With each 4-ton electric truck projected to prevent approximately 95 metric tons of carbon dioxide emissions annually, the environmental benefits are substantial. This reduction equates to the carbon footprint of 25 Saudi residents' transportation emissions, highlighting the initiative's potential impact on air quality and public health.

Moreover, the electric trucks not only enhance delivery efficiency but also optimize Tanmiah's distribution network. As CEO of ADC (Tanmiah's Poultry Division), Marcos Delorenzo remarked, this project ensures timely deliveries while promoting cleaner transportation methods. By championing such eco-friendly solutions, Tanmiah aims to inspire others within the region to adopt sustainable practices, thus fostering a collective effort to combat climate change.

Tanmiah Food Company is at the forefront of integrating sustainability into its operations. The launch of electric trucks is a significant milestone in the company's journey towards carbon-neutral operations and a cleaner environment. By aligning its efforts with Saudi Arabia's Vision 2030 objectives, Tanmiah continues to set a precedent for responsible resource use and sustainable food security, driving the region towards a greener future.

Revolutionizing Football: The Birth of Kings League MENA


In a groundbreaking announcement that resonates throughout the sports world, **SURJ Sports Investment** and **Kings League** have unveiled a partnership to establish **Kings League MENA**. This innovative seven-a-side football league, co-founded by football icon **Gerard Piqué**, is set to launch later this year in **Riyadh, Saudi Arabia**. By merging regional football talent with a digital-first approach, Kings League MENA aims to redefine the fan experience, making it a pivotal moment in the evolution of sports entertainment across the Middle East and North Africa (MENA) region.
The MENA league represents the seventh addition to the Kings League's global portfolio and promises to deliver an engaging mix of football prowess, digital content, and electrifying live events. The league will not only showcase regional football talent but will also introduce a unique method of fan interaction through gamified rules and celebrity team owners. As details regarding team identities and competition formats are gradually unveiled, anticipation for the league’s inaugural kickoff continues to grow.

A New Era for Football Engagement

Kings League MENA aims to captivate a youthful audience by aligning itself with the digital behaviors and entertainment preferences of the region's younger demographic. With approximately 80% of Kings League’s 30 million global social media followers under the age of 34, and nearly 70% of Saudi Arabia’s population under 30, the league is strategically designed to resonate with these young fans. This initiative not only reflects the changing landscape of sports consumption but also positions itself as a trailblazer in enhancing fan engagement globally.

Danny Townsend, CEO of SURJ Sports Investment, emphasizes the significance of this league, stating, "Kings League MENA is unlike anything the region has seen." He highlights the venture's commitment to celebrating the competitive spirit of football while embracing the vibrancy of digital creators and youth culture. Through open tryouts and community activations, Kings League MENA seeks to foster local talent, creating a robust pipeline for the future of football and content creation in the Arab world.

The Future of Digital Sports Entertainment

As Kings League expands its footprint from its initial success in Spain to major football markets in Mexico, Brazil, France, Italy, and Germany, it continues to draw attention from iconic athletes and content creators worldwide. The league has already seen enthusiastic participation from football legends and global streaming icons, further solidifying its position as a leader in innovative sports entertainment.

Djamel Agaoua, CEO of Kings League, echoes this sentiment, stating, “Saudi Arabia is the perfect launchpad for a league that’s bold, fan-first, and digitally native.” The collaborative efforts between SURJ Sports Investment and Kings League aim to create a comprehensive platform that seamlessly merges entertainment, sport, and digital culture. As Kings League MENA prepares for its debut, it holds the promise of transforming the sporting landscape and establishing a new benchmark for fan engagement in global football. 

The emergence of Kings League MENA marks a pivotal moment in the realm of sports entertainment. By embracing innovation and youth culture, this league not only aims to attract a new generation of fans but also aspires to foster local talent, ensuring a bright future for football in the MENA region.

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