On July 9, 2025, Deli Group, a distinguished manufacturer of office and school supplies, marked a significant milestone with its inaugural brand promotion conference in Cairo. Organized in collaboration with the esteemed Egyptian distributor 3A, the event welcomed over 120 key clients and channel partners. This gathering not only celebrated the launch of Deli's operations in Egypt but also underscored the company's strategic expansion into the MENA region. The implications of this event resonate deeply within the context of Deli’s global ambitions.
The Deli Group, recognized as one of Asia's largest stationery manufacturing bases, has made impressive strides in international markets. With operations extending across more than 140 countries and regions, its investment in Egypt represents a pivotal step in its global strategy. During the conference, key members of Deli's leadership team provided comprehensive presentations, elucidating the company's commitment to innovation and quality. Notably, Global Marketing Manager Mr. Jeremy emphasized the organization's prowess and its meticulous overseas development strategy. In tandem, Mr. Ashraf Ali Faid, Deli's national partner, offered valuable insights into the Egyptian market, highlighting the partnership's potential for driving mutual growth.
Pioneering the Future of Office Supplies
A highlight of the conference was the presentation by MENA Regional Manager Mr. Mohamound, who detailed Deli's ambitious globalization efforts and introduced plans for a manufacturing hub in 10th of Ramadan City. This facility is set to produce over 12,000 diverse products, catering to the demands of both local and international markets. By focusing on office and school supplies, sports equipment, manual and electric tools, and office furniture, Deli aims to serve a wide array of clients across Europe, the Middle East, Africa, Turkey, and the USA. Such a robust manufacturing capacity not only positions Deli as a key player in the region but also signifies its commitment to enhancing local economies.
Furthermore, the event featured a product showcase led by Deli Egypt's Product Manager, Mr. Mohamed Mekkawi. Attendees had the opportunity to engage with innovative solutions tailored to local preferences, including ergonomic writing tools and durable organizational products. This hands-on experience allowed participants to appreciate the quality and utility of Deli's offerings firsthand. As a result, the brand's commitment to meeting the specific needs of the Egyptian market became abundantly clear.
Deli Group's successful brand launch in Cairo serves as a testament to its strategic focus on the MENA region. With a strong product portfolio and a localized manufacturing approach, Deli is well-positioned to become the preferred office and school solutions provider in Egypt. The company's investment not only showcases the ambitions of global enterprises but also promises to deliver dual benefits of employment and technological advancement to the Egyptian economy. As Deli Group embarks on this exciting journey, it sets a new standard for quality and innovation in the office supplies sector.
