In the ever-evolving landscape of healthcare, few entities have made as significant an impact as PureHealth Holding PJSC. Based in Abu Dhabi, UAE, PureHealth stands out as the largest healthcare group in the Middle East. Recently, the organization announced its robust financial results for the first half of 2025, showcasing a commendable 9% year-on-year increase in revenue, reaching AED 13.6 billion. This impressive growth reflects a strategic alignment of their Healthcare (Care) and Insurance (Cover) verticals, which together drive PureHealth's mission of delivering integrated healthcare solutions.
The increase in revenue is not merely a numerical achievement; it signifies a broader transformation within the organization. Specifically, PureHealth has refined its operational model by consolidating its diverse offerings into two core verticals: Care and Cover. The Care vertical encompasses a range of services, including Hospitals, Procurement, Diagnostics, and Technology, while Cover focuses on insurance operations. This strategic restructuring enhances the group’s ability to provide coordinated and value-driven services, ensuring that patients receive comprehensive care aligned with their insurance coverage. As a result, PureHealth has established itself as the only entity in the MENA region to offer both healthcare and insurance services under one roof, providing investors with clearer insights into the group's performance.
A Vision for the Future: Leadership Insights
The leadership at PureHealth is equally optimistic about the future. H.E. Kamal Al Maazmi, Chairman of PureHealth, emphasized that the company’s remarkable performance during the first half of 2025 exemplifies its commitment to building a technologically advanced and human-centered healthcare ecosystem. Al Maazmi noted, “By aligning innovation with national priorities and international partnerships, we are not only expanding access to care but also reshaping how health is delivered, experienced, and sustained.” This vision underscores PureHealth’s dedication to not only enhance healthcare access but also to redefine the healthcare experience for patients across the region.
Similarly, Shaista Asif, the Group Chief Executive Officer, highlighted the solid growth across both verticals. She stated, “Our entry into the Property & Casualty segment through Daman strengthens our ability to offer comprehensive, multi-line coverage.” Under her leadership, PureHealth is prioritizing technological advancements, particularly in artificial intelligence, to improve healthcare delivery. As the company expands its global footprint, it remains focused on delivering enhanced health outcomes and transforming the assets within its portfolio.
PureHealth's strong financial performance and strategic initiatives showcase its commitment to revolutionizing healthcare in the Middle East and beyond. By integrating care and coverage, leveraging technology, and expanding its international presence, PureHealth is not merely responding to the current healthcare demands; it is proactively shaping the future of health. For more information about PureHealth and its offerings, please visit [www.purehealth.ae](http://www.purehealth.ae).
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