Echoes of Excellence: Hisense and Real Madrid Unite to Redefine Fan Experience in MEA

Partnership Renewal and Strategic Vision

Hisense MEA enters the second year of its partnership with Real Madrid through 2025/2026 as the Spanish football giant embark on another thrilling season. The collaboration underscores Hisense's long-standing commitment to connecting fans in the region with the passion, precision, and performance that define both world-class sport and cutting-edge technology. Building on almost a decade of global sports collaborations, including UEFA EURO™, FIFA™, and most recently the FIFA World Cup 2026™, Hisense continues to strengthen its presence on the world stage.

In the MEA region, the alliance with Real Madrid ensures the brand's innovative product portfolio is spotlighted alongside the club's men's and women's first teams throughout the 2025/26 season. From the Santiago Bernabéu to homes across the Middle East and Africa, Hisense will continue to define how supporters experience every moment of the game. Consequently, stakeholders can expect coordinated campaigns that amplify both club heritage and technological advancement.

Product Innovation and Fan Engagement

Driving Awareness Through Innovation, Hisense showcases limited-edition Real Madrid-branded products that fuse premium design with smart innovation. The lineup includes the C2 Ultra 4K UHD Triple Colour RGB Laser Portable Mini Projector, a compact and powerful viewing solution for fans on the move. The 100-inch ULED MiniLED U7 PRO TV delivers breathtaking clarity and colour, transforming match days into immersive experiences.

For everyday convenience, the PureFlat Smart Refrigerator offers sleek, modern storage, while the Uni Series Air Conditioner ensures fans stay cool under pressure, no matter the scorecard. These exclusive products are available at the Hisense brand store and official retailers in the region, with new offers expected throughout the season. Moreover, the brand will complement product launches with experiential activations to deepen connections across DUBAI, UAE, and the broader MEA markets.

Regional Impact and Future Outlook

Strengthening Fan Connections in MEA, the renewed sponsorship campaign aims to deliver tangible value directly to supporters across the Middle East and Africa. In the coming months, Hisense will roll out a series of promotions and experiential activations that will connect supporters more closely with the brand and club. As Jason Ou, President of Hisense Middle East and Africa, emphasized, the partnership serves as a consistent, region-wide approach to engage diverse audiences.

Looking Ahead, through its continued alliance with Real Madrid, Hisense reaffirms its commitment to innovation, excellence, and fan engagement. By combining the world's most celebrated football club with an industry leader in home entertainment solutions, the brands can continue ensuring even greater engagement with their fans. Consequently, supporters in DUBAI, UAE, and beyond should anticipate elevated matchday experiences and ongoing activations throughout the 2025/26 season.

Revolutionizing Oilfield Operations: INTLEF's Triumph in the Nimr Field

In the unforgiving environment of the Nimr field in Oman, where temperatures often soar beyond 50°C, INTLEF has demonstrated remarkable innovation and resilience. Since July 2025, three of INTLEF's self-developed "Cobra" smart rigs have successfully completed 60 wells, marking a significant milestone in the company's operational history. This achievement not only underscores the rigs' reliability under extreme conditions but also highlights INTLEF's comprehensive capabilities that span research and development, manufacturing, delivery, and after-sales service.

The path to this success was paved with meticulous planning and execution. In October 2023, INTLEF established dedicated teams focused on research and development, business development, and financial support to meet the ambitious goals set for the project. By January 2025, the first three Cobra rigs were delivered, ready to tackle the challenges of the harsh desert environment. However, the delivery phase was merely the beginning; a dedicated 33-member after-sales service team was assembled to ensure seamless commissioning. Working tirelessly in the demanding climate, this team implemented rigorous protocols, ultimately resulting in the rigs passing client acceptance after an extensive 106 days of installation and testing.

Innovation and Efficiency: The Cutting-Edge Features of the Cobra Rigs

The Cobra rigs are equipped with groundbreaking features that set them apart in the oilfield services market. For instance, the one-click automation functionality significantly reduces manual intervention, leading to a remarkable ~20% decrease in well cycle times. Additionally, the intelligent integrated energy management system—known as AI-EMS-VFD—achieves a 40% reduction in installed power demand and a 30% savings in fuel consumption. Such advancements not only enhance operational efficiency but also align with global sustainability initiatives by realizing a 100% green workover process and reducing carbon emissions by an impressive 90%.

Feedback from clients has been overwhelmingly positive. A representative from a client organization expressed satisfaction with INTLEF's equipment, noting, "The rigs have operated reliably under harsh conditions while bringing tangible value through automation and energy efficiency. This is a true technological upgrade." The representative further praised INTLEF's technical expertise and collaborative spirit, fostering confidence in the long-term operation of these innovative rigs.

In summary, INTLEF's successful commissioning of the Cobra rigs in Oman is more than just a technical accomplishment; it signifies the company's expanding global presence and adaptability to the diverse demands of the energy market. As energy exploration and drilling activities continue to grow in the Middle East, INTLEF stands ready to deliver integrated drilling solutions characterized by cutting-edge technology, stringent safety standards, and reliable after-sales support. This project embodies INTLEF's vision of being a trusted partner in the global oilfield services sector, driving innovation while contributing to the sustainable development of the energy industry.

Empowering Digital Transformation: Whatfix and ECS Join Forces

A Strategic Alliance for Enhanced Digital Adoption

In an era where technology rapidly evolves, organizations must adapt to maintain a competitive edge. Whatfix, the global leader in Digital Adoption Platforms (DAP), has announced a strategic partnership with Elite Consultancy Services (ECS), a prominent consultancy and advisory firm in the Kingdom of Saudi Arabia. This collaboration aims to transform how enterprises adopt and realize value from technology, particularly as Saudi Arabia embarks on its ambitious Vision 2030 initiative.

Whatfix’s innovative solutions, including its Gen-AI powered Digital Adoption Platform, Product Analytics, and Mirror simulation software, redefine user interactions with software applications. With over 700 enterprises, including more than 80 Fortune 500 companies, relying on its technology, Whatfix enhances productivity, ensures process compliance, and improves user experience. Recognized as a leader by Gartner, Forrester, IDC, and Everest Group, Whatfix’s regional expansion through this partnership represents a pivotal step in meeting the increasing digital demands across the Middle East.

Driving Measurable Outcomes through Local Expertise

As Middle Eastern enterprises invest boldly in digital technologies, the partnership between Whatfix and ECS is poised to deliver significant value. Saudi Arabia’s Vision 2030 and other regional transformation programs underscore the importance of adopting artificial intelligence and digital solutions. Whatfix's AI-powered platform not only facilitates the implementation of new technologies but also emphasizes the necessity of achieving genuine user adoption and measurable productivity gains.

Khadim Batti, CEO and Co-Founder of Whatfix, expressed confidence in this partnership, stating, "Partnering with ECS gives us a trusted local ally to deliver real adoption outcomes at scale." He emphasized that, together, they will assist Saudi enterprises in maximizing the value of their digital initiatives. Likewise, Abdulrhman Aldalaan, CEO of ECS, highlighted the importance of combining local expertise with Whatfix's powerful solutions to drive higher returns on technology investments. This collaboration aims to reduce friction for users and advance the Kingdom's vision for digital excellence.

The partnership between Whatfix and ECS marks a significant milestone in the journey toward digital transformation in Saudi Arabia. By leveraging Whatfix's cutting-edge technology alongside ECS's deep local knowledge, this alliance is well-equipped to empower organizations across the Kingdom and facilitate sustainable digital outcomes. The future of digital adoption in Saudi Arabia looks promising, as enterprises embrace innovative solutions to enhance productivity and achieve their strategic goals.