Gliding into the Future: ROX ADAMAS Marks a New Era in Abu Dhabi's Luxury Mobility

A Grand Unveiling in the Heart of Innovation

In the vibrant capital of the UAE, **Abu Dhabi** recently became the launch pad for one of the most significant milestones in global luxury mobility. **ROX Motor officially unveiled its new global flagship SUV, the ROX ADAMAS**, amid a wave of excitement and anticipation. This iconic debut not only strengthens the brand’s presence internationally but also celebrates the deepening of **China–UAE collaboration in next-generation mobility**.

At the heart of this grand introduction lies an impressive partnership: the inauguration of the **Borouge–ROX Motor Innovative Materials Joint Laboratory**. This cutting-edge initiative aims to accelerate innovation by developing specialised materials for ROX Motor’s vehicles. Furthermore, it reinforces Abu Dhabi's vision to emerge as a sustainable, innovation-driven hub for **advanced mobility** and human progress.  

Notably, the launch was backed by the proactive support of the **Abu Dhabi Investment Office (ADIO)**, which, through strategic collaboration and the **Automotive Programme**, is steering international partnerships toward building an integrated ecosystem focused on industrial progress, sustainable transportation, and transformative investment opportunities.

ROX ADAMAS – Power, Precision, and Elegance in Perfect Harmony

Guided by its compelling design philosophy of *"Gliding Luxury"*, the ROX ADAMAS stands as an embodiment of **power, precision, and elegance**. Inspired by Abu Dhabi's architectural beauty and forward-thinking culture, the SUV fuses advanced engineering with refined comfort to deliver a driving experience that feels both commanding and effortless — whether gliding along open highways, conquering desert dunes, or navigating urban streets.  

Performance is at the core of this masterpiece. Equipped with next-generation REEV technology, the ROX ADAMAS boasts a **235-km pure-electric range** and a **1,226-km total range**, paired with dual-motor AWD delivering 350 kW of power and 740 N•m of torque. Its closed air suspension, coupled with adaptive damping, ensures control and comfort across diverse terrains. From steep mountain drives to sandy stretches, specialised driving modes and intelligent systems like off-road cruise control and desert thermal management make every journey safe, stable, and exhilarating.  

Inside, innovation meets indulgence. The **ROX OS Intelligent Cockpit**, powered by the Qualcomm 8155 chip, offers Arabic voice control, multi-screen interaction, and a global app ecosystem. Every detail—from L2+ driver assistance to OTA updates, versatile seating configurations, and luxury outdoor features—has been designed to suit Abu Dhabi’s dynamic lifestyle. The ROX ADAMAS doesn’t just transport passengers; it transforms travel into an elevated experience that seamlessly blends luxury, sustainability, and adventure.  

A Shared Vision for the Road Ahead

The debut of the ROX ADAMAS in Abu Dhabi is much more than a product launch — it symbolizes **a shared global vision**. By uniting **Chinese innovation** with Abu Dhabi’s exceptional standards of excellence, ROX Motor and its partners are charting a course toward an era where mobility represents sustainability, collaboration, and progress. As the journey continues, this flagship SUV sets a new benchmark for what the future of luxury mobility can be, not just in the UAE, but across the world.  

Powering the Future of Energy: Rockwell Automation’s Vision at ADIPEC 2025

Shaping the Energy Landscape in DUBAI, UAE

In the vibrant hub of **Dubai, UAE**, innovation is more than a buzzword—it’s a necessity. That’s why Rockwell Automation, Inc, the world’s largest company dedicated to industrial automation and digital transformation, is gearing up to make waves at **ADIPEC 2025**. From November 3–6 in Abu Dhabi, this global leader will unveil how **integrated process and power solutions, secure digital architectures, and intelligent remote operations** can help energy producers accelerate performance, refine cyber resilience, and advance sustainable business models—from wellhead to export terminal.  

Energy decision-makers are no longer satisfied with experimental pilots. As **Ediz Eren**, regional vice president for the Middle East, Türkiye & Africa, puts it:  

> "Energy leaders are asking for measurable and scalable outcomes, not isolated pilots… Our approach connects plant-wide control, electrical power, safety, and analytics in a single, open architecture so operators can see, decide, and act faster."  

This forward-thinking strategy is designed to **improve data availability, optimize energy intensity, and strengthen security**—a critical trio that aligns perfectly with the rapidly evolving landscape of global energy operations.  

Three Pillars of Impact at ADIPEC 2025

Operational Excellence

Imagine energy production with **zero bottlenecks**, where downtime is reduced, cycle times are compressed, and energy use is continually optimized. This is the promise of unified control of process and power, coupled with real-time diagnostics and KPI-driven decision support. Rockwell Automation will showcase exactly how this synergy can transform production floors into streamlined, data-rich ecosystems.

Cybersecure Operations

In today’s high-risk operational technology (OT) environments, cybersecurity is no longer optional—it’s mission-critical . At ADIPEC, Rockwell Automation will highlight **zero-trust-aligned architectures, asset visibility, and advanced threat detection** that help secure both legacy systems and cutting-edge facilities. Cybersecurity consultants will be on hand to share practical steps for enabling **safe remote operations** and achieving compliance with evolving regulations like NIS2.

Driving Sustainability at Scale

Sustainability doesn’t have to be an abstract corporate goal—it can be systemic, measurable, and scalable. Rockwell Automation will present **energy management tools, predictive analytics, and advanced control systems** that enable reductions in flaring, improvements in electrical efficiency, and enhanced emissions management. This vision extends into the future with support for **carbon capture, utilization, and storage (CCUS)**, as well as **green hydrogen production** through scalable automation.

These priorities are built on findings from a Rockwell Automation–commissioned outlook, which reveals that **AI, IoT, and cybersecurity are the driving forces** behind the oil and gas sector’s move from isolated technologies to integrated digital ecosystems.  

Collaborating for the Energy Transformation

Rockwell Automation’s **PartnerNetwork™ ecosystem** will be a major part of its ADIPEC presence. By teaming up with energy-specialist collaborators, the company will demonstrate proven solutions that cover the entire energy spectrum—upstream, midstream, LNG, and emerging renewable segments.  

As Eren explains:  

> "Customers want tested solutions that reduce project risk and deliver lifecycle value… We help producers and equipment manufacturers standardize designs, enable virtual commissioning, and support remote diagnostics—shortening time-to-first-oil or gas and improving total cost of ownership."  

For those attending ADIPEC 2025, this is more than an exhibition—it’s a window into the future of energy production. You can explore it all in **Hall 15, Stand #15140**.  

Rockwell Automation’s message is loud and clear—digital transformation in the energy industry is no longer a choice, it’s a competitive imperative. With integrated architectures, robust cybersecurity, and a commitment to sustainability, they’re not just keeping up with the energy transition—they’re helping define it.  

Courtside in the City of the Future: Dubai Basketball’s Digital Slam Dunk

In the heart of **Dubai, UAE**, where innovation touches every skyline and ambition flows like the desert wind, a new chapter in sports engagement has begun. **YinzCam**, the industry-leading professional sports mobile app and software developer, has unveiled its first-ever app in the United Arab Emirates—crafted in partnership with **Dubai Basketball**, the newest EuroLeague and Adriatic Basketball Association (ABA) League franchise.  

With the launch of the **Dubai Basketball app** for iOS and Android, fans are now connected to their team like never before. Offering a vivid, real-time journey through EuroLeague stats, exclusive video content via **Arena Cloud TV**, and a dedicated **Member Hub**, the app transforms game-day into an immersive experience that extends far beyond the court.  

 The Digital Game Plan – Connecting with Every Fan  

Stepping into the future feels natural in Dubai. As Nick Oakley, Co-CEO of Dubai Basketball, shared with pride, “We want to be fan-centric in everything we do.” This dedication shows in the app’s design—it’s not just a tool, it’s a portal for passion. From match-day vibes to off-season stories, fans can stay informed, inspired, and involved, wherever they are.  

Moreover, with integration into social media, ticketing, and retail, the app becomes more than a digital device—it’s your personal basketball companion. The pulse of the game now beats in your palm, bridging the gap between the roaring arena and everyday life.  

YinzCam’s First Leap into EuroLeague & ABA  

For **YinzCam**, this launch is monumental. It marks their debut collaboration with a EuroLeague or ABA League team, expanding a portfolio that already spans the NBA, NFL, NHL, MLS, English Premier League, Australian Football League, and more. Priya Narasimhan, Founder & CEO of YinzCam, emphasized that every engagement—be it streaming a highlight, buying a ticket, or playing predictive games—will be personalized using their unified digital platform.  

And that’s just the start. Upcoming features like the **Owners Hub**, **Season Ticket Member Hub**, and cutting-edge **augmented reality** experiences promise to elevate fan engagement even further. Imagine unlocking a customized app theme for “Dubai Night” or competing in virtual challenges that blend sport and technology in thrilling ways.  

Dubai Basketball’s app isn’t just a software launch—it’s a statement. It’s about embracing the city's bold spirit, honoring its fans, and setting a new gold standard for digital sports experiences in the Middle East. Whether you’re courtside or continents away, the future of fan connection is now at your fingertips.