Dubai Customs: Pioneering the Digital Silk Road of Trade

From Vision to Victory: Dubai’s Digital Breakthrough

In the ever-evolving landscape of global trade, **Dubai, UAE** has once again etched its name among world leaders in customs innovation. Through its **innovative cross-border e-commerce platform**, **Dubai Customs** is reshaping the way goods move across borders. This landmark achievement has gained worldwide attention, with the **World Customs Organization (WCO)** dedicating a special trilingual report—in French, English, and Spanish—to celebrate the platform’s success. Such recognition underscores Dubai Customs as a *global model of digital transformation*—a testament to the city’s relentless drive towards smart governance.  

Moreover, this breakthrough isn’t just a technological feat; it’s a clear reflection of strategic foresight. By integrating **advanced technology**, nurturing strong partnerships, and implementing forward-thinking policies, Dubai proves that customs services innovation and seamless border control are not distant dreams—they are practical realities. These efforts have accelerated Dubai’s journey towards realizing the **Dubai Economic Agenda (D33)**, which aims to double the economy in a decade and position the Emirate among the top five global logistics hubs.  

Powering Growth: E-Commerce at Full Speed 

This achievement comes at a time when the **UAE’s e-commerce sector** is thriving like never before. Recording a staggering AED 32.3 billion ($8.8 billion) value in 2024, the market is forecast to soar to AED 50.6 billion ($13.8 billion) by 2029. The innovative platform by Dubai Customs is strategically designed to convert 20–30% of low-value e-commerce shipments into its ecosystem, partnering with multinational express couriers and SMEs. The result? A seamless, compliant, and efficient trade process—benefiting every stakeholder from sellers to consumers.  

Additionally, the ripple effects on logistics are undeniable. With rising volumes of goods transported by sea and air, this innovation strengthens Dubai’s position as a global hub for economic expansion driven by logistics and digital commerce. Beyond the UAE borders, it expands its reach regionally by supporting e-commerce routes across the GCC. Such regional integration cements Dubai’s reputation not only as a leader in trade facilitation but also as a visionary architect of the **city of the future**.  

The praise from the **World Customs Organization** is more than an acknowledgment—it’s proof that Dubai’s approach to blending technology, policy, and partnership works. This success story shows that when ambition meets innovation, cities don’t just grow—they lead. 

Golden Crisp Milestone: Tanmiah’s All-New Frozen Breaded Chicken Range Puts Freshness First in Saudi Arabia

A New Era of Flavor and Food Security in Riyadh

In the bustling heart of **RIYADH, Saudi Arabia**, a culinary revolution is quietly — yet deliciously — unfolding. **Tanmiah Food Company** ("Tanmiah" or "the Company"; 2281 on the Saudi Exchange, Tadawul), a market-leading provider of fresh and processed poultry, animal feed, health products, and food brand franchises, has announced the launch of its brand-new Frozen Breaded Chicken range for both retail and foodservice channels.  

Made entirely from **100% FRESH SAUDI CHICKEN**, this collection sets a bold new benchmark for **innovation, value addition, and uncompromising quality** in the frozen processed meats category. The move isn’t simply about delicious convenience — it’s about reinforcing Tanmiah’s steadfast commitment to locally sourced ingredients in a market long dominated by imported frozen chicken breast. This initiative perfectly aligns with the Kingdom’s food security objectives, paving the way for stronger self-sufficiency and a more resilient food ecosystem.  

The grand unveiling took place at the **Ministry of Environment, Water and Agriculture (MEWA)** building in Riyadh. Attendees, including Dr. Ali Mohammed Al-Shaikhi, Assistant Deputy Minister for Livestock and Fisheries, were treated to an exclusive showcase and tasting session. Each bite spoke of freshness, heritage, and the pursuit of excellence.  

Inside Tanmiah’s Culinary Masterpiece

Backed by over **60 years of poultry expertise**, Tanmiah’s brand-new breaded chicken range was born from careful research and consumer-led development. Attention to modern lifestyles shaped its creation — a world where busy households crave delicious, easy-to-prepare meals without sacrificing quality or transparency in ingredients.  

The range dazzles with variety — from tender nuggets and succulent strips to flavorful fillets and juicy burgers. Innovation shines brightest in the **PLUS line**, featuring a veggie-infused coating that delivers the equivalent of two-thirds of a cup of vegetables per pack. There’s even a bold addition inspired by trending **KOREAN cuisine**, bringing vibrant flavor adventures to Saudi tables.  

Marcos Delorenzo, CEO of ADC (Tanmiah's Poultry Division), summed up this breakthrough perfectly: the new range doesn’t just deliver quality and convenience — it offers **confidence**, letting consumers know exactly where their chicken comes from. And for Zein Attar, Tanmiah’s Managing Director, this is about more than food. It’s about **community**, family, and supporting working mothers through trusted, innovative solutions that make mealtime a joy, not a chore.  

From E-Commerce to Family Tables

The rollout of Tanmiah’s Frozen Breaded Chicken range is being carefully phased across the company’s e-commerce app, retail stores, and aggregator channels. The mission? To ensure every Saudi household feels the crisp bite of quality that Tanmiah proudly stands for.  

From field to fork, Tanmiah’s vertically integrated model keeps every step in-house — ensuring freshness, flavor, and traceability. This isn’t just another frozen chicken line. It’s a **celebration of local pride**, a stride toward national food security, and a delicious promise to the people of Saudi Arabia.  

**In short:** Tanmiah’s new Frozen Breaded Chicken range combines flavor, freshness, and innovation — all while supporting Saudi Arabia’s Vision 203 goals for food security. Crisp on the outside, tender within, and proudly **100% locally sourced**, this is a taste of the future.  

Powering Moments: How UGREEN Connects Hearts in the Middle East

A Festive Season Powered by Togetherness

In **RIYADH, Saudi Arabia**, a wave of connection and warmth sweeps across homes and gatherings. This year, **UGREEN**, the consumer electronics brand known for practical tech for everyday life, has launched its heartfelt **"Stay Connected, Stay Together"** campaign. Designed with the Middle East in mind, it brings families closer during peak festive periods — from the joy of New Year celebrations to the vibrant buzz of the Dubai Shopping Festival, and of course, the beloved traditions of **Eid al-Fitr**.  

As smartphones, tablets, and cameras capture precious memories, UGREEN steps in to ensure no moment is interrupted by a low battery. The campaign’s message resonates deeply: in times of celebration, people shouldn’t have to worry about missing essentials or losing touch. Instead, power flows seamlessly, devices remain connected, and hearts stay united. This is more than a technical solution; it’s a thoughtful gesture that speaks to the importance of togetherness in the Middle Eastern culture.  

The Gift of Power — A Limited Edition for Special Moments

At the center of this initiative shines the **UGREEN Fast-Charging Power Kit**, a limited-edition gift-box designed for festive occasions and shared experiences. Wrapped in refined packaging that makes gifting an art form, the kit seamlessly blends elegance with utility. Inside, four essential products cover all charging and tracking needs — from the **Nexode Power Bank 45W 20000mAh** for weekend getaways, to the **Nexode 45W Charger with Retractable USB-C Cable** for clutter-free charging at home or abroad. Every detail is meant to simplify life while deepening connections.  

Not just content with powering devices, UGREEN adds a touch of smart security with the **FineTrack Smart Finder**, ensuring keys, bags, and essentials are always within reach. Complemented by the **USB-C to USB-C PD Fast Charging Cable 60W**, the kit offers reliable performance across multiple devices, giving families peace of mind. Available now in the UAE via Amazon, Noon, Virgin, Jumbo, Lulu, and Sharaf DG — and in **KSA** from February in both online and offline stores — this kit transforms everyday tech into shared human experiences.  

Through its **"Stay Connected, Stay Together"** campaign, UGREEN is not simply selling a product; it’s sharing an emotion. By partnering with influencers to create New Year and Ramadan gifting activities, the brand extends its warmth far beyond charging cables and power banks. In every charge and in every shared photo, UGREEN underscores that the true power lies in connection.