Bridging Horizons: COLABS Lands in the Heart of Riyadh

A New Chapter in an Expanding Story

In the bustling capital of **RIYADH, Saudi Arabia**, a fresh wave of entrepreneurial energy is about to unfold. **COLABS**, Pakistan's leading venture-backed workspace and vibrant community platform, has announced its exciting entry into Saudi Arabia with a flagship site in Riyadh. This move is more than just a strategic expansion—it is a symbolic bridge between two nations with growing business and investment ties.  

Omar Shah, CEO and Co-Founder of COLABS, describes this moment as transformative. As Saudi Arabia’s *Vision 2030* fuels unprecedented momentum for innovation, Riyadh stands out as the natural gateway for COLABS' journey into the MENA region. With this expansion, the company aims to connect founders, nurture ecosystems, and merge the thriving entrepreneurial energies of Pakistan and Saudi Arabia. 

The flagship site, set to open in the coming months, is just the first step in their MENA strategy. Backed by fresh capital and bolstered by a local partnership with **Waseel Investment**, COLABS is positioning itself to become a central hub for startups, creatives, and innovators. This collaboration promises to open channels for Pakistani businesses to flourish in Saudi Arabia, while offering Saudi entrepreneurs unprecedented access to Pakistani talent and ideas.  

Riyadh – The Gateway to MENA Opportunities

Riyadh is not just a city; it’s a rapidly growing epicenter of entrepreneurship. Currently, **Saudi Arabia** boasts the fastest-growing startup ecosystem in the MENA region, attracting over $2 billion in venture funding in 2024 alone and holding over 40% of all regional deals. Such numbers speak volumes—the ground here is fertile, and COLABS is ready to plant innovative seeds. 

By partnering with Waseel Partners and benefiting from investment rounds led by Shorooq and Waad VC, COLABS is stepping into a market that’s on track to see its coworking industry exceed $1 billion by 2025. This new expansion dovetails perfectly with Pakistan and Saudi Arabia’s shared vision for youth empowerment, industrial growth, and digital collaboration. As Federal Minister for IT & Telecommunication, Ms. Shaza Fatima Khawaja, expressed, COLABS’ arrival is yet another step toward deepening cross-border digital ties.  

Beyond the desks and meeting rooms, COLABS stands out for creating cultural and creative spaces. From founder support initiatives to the Artist-in-Residence programme, their environments are designed to foster not only business but also human connections. In bringing this ethos to Saudi Arabia, COLABS aims to craft a space in Riyadh where ideas, art, and innovation flow seamlessly—a hub destined to redefine coworking across MENA.  

COLABS’ bold leap into Riyadh is more than a business move—it’s a story about shared visions, united ambitions, and a future where **Saudi Arabia** and **Pakistan** lead the charge in regional innovation. With its flagship site on the horizon, COLABS isn’t just expanding; it’s weaving together two vibrant entrepreneurial worlds into one dynamic fabric.  

Gliding into the Future: ROX ADAMAS Marks a New Era in Abu Dhabi's Luxury Mobility

A Grand Unveiling in the Heart of Innovation

In the vibrant capital of the UAE, **Abu Dhabi** recently became the launch pad for one of the most significant milestones in global luxury mobility. **ROX Motor officially unveiled its new global flagship SUV, the ROX ADAMAS**, amid a wave of excitement and anticipation. This iconic debut not only strengthens the brand’s presence internationally but also celebrates the deepening of **China–UAE collaboration in next-generation mobility**.

At the heart of this grand introduction lies an impressive partnership: the inauguration of the **Borouge–ROX Motor Innovative Materials Joint Laboratory**. This cutting-edge initiative aims to accelerate innovation by developing specialised materials for ROX Motor’s vehicles. Furthermore, it reinforces Abu Dhabi's vision to emerge as a sustainable, innovation-driven hub for **advanced mobility** and human progress.  

Notably, the launch was backed by the proactive support of the **Abu Dhabi Investment Office (ADIO)**, which, through strategic collaboration and the **Automotive Programme**, is steering international partnerships toward building an integrated ecosystem focused on industrial progress, sustainable transportation, and transformative investment opportunities.

ROX ADAMAS – Power, Precision, and Elegance in Perfect Harmony

Guided by its compelling design philosophy of *"Gliding Luxury"*, the ROX ADAMAS stands as an embodiment of **power, precision, and elegance**. Inspired by Abu Dhabi's architectural beauty and forward-thinking culture, the SUV fuses advanced engineering with refined comfort to deliver a driving experience that feels both commanding and effortless — whether gliding along open highways, conquering desert dunes, or navigating urban streets.  

Performance is at the core of this masterpiece. Equipped with next-generation REEV technology, the ROX ADAMAS boasts a **235-km pure-electric range** and a **1,226-km total range**, paired with dual-motor AWD delivering 350 kW of power and 740 N•m of torque. Its closed air suspension, coupled with adaptive damping, ensures control and comfort across diverse terrains. From steep mountain drives to sandy stretches, specialised driving modes and intelligent systems like off-road cruise control and desert thermal management make every journey safe, stable, and exhilarating.  

Inside, innovation meets indulgence. The **ROX OS Intelligent Cockpit**, powered by the Qualcomm 8155 chip, offers Arabic voice control, multi-screen interaction, and a global app ecosystem. Every detail—from L2+ driver assistance to OTA updates, versatile seating configurations, and luxury outdoor features—has been designed to suit Abu Dhabi’s dynamic lifestyle. The ROX ADAMAS doesn’t just transport passengers; it transforms travel into an elevated experience that seamlessly blends luxury, sustainability, and adventure.  

A Shared Vision for the Road Ahead

The debut of the ROX ADAMAS in Abu Dhabi is much more than a product launch — it symbolizes **a shared global vision**. By uniting **Chinese innovation** with Abu Dhabi’s exceptional standards of excellence, ROX Motor and its partners are charting a course toward an era where mobility represents sustainability, collaboration, and progress. As the journey continues, this flagship SUV sets a new benchmark for what the future of luxury mobility can be, not just in the UAE, but across the world.  

Powering the Future of Energy: Rockwell Automation’s Vision at ADIPEC 2025

Shaping the Energy Landscape in DUBAI, UAE

In the vibrant hub of **Dubai, UAE**, innovation is more than a buzzword—it’s a necessity. That’s why Rockwell Automation, Inc, the world’s largest company dedicated to industrial automation and digital transformation, is gearing up to make waves at **ADIPEC 2025**. From November 3–6 in Abu Dhabi, this global leader will unveil how **integrated process and power solutions, secure digital architectures, and intelligent remote operations** can help energy producers accelerate performance, refine cyber resilience, and advance sustainable business models—from wellhead to export terminal.  

Energy decision-makers are no longer satisfied with experimental pilots. As **Ediz Eren**, regional vice president for the Middle East, Türkiye & Africa, puts it:  

> "Energy leaders are asking for measurable and scalable outcomes, not isolated pilots… Our approach connects plant-wide control, electrical power, safety, and analytics in a single, open architecture so operators can see, decide, and act faster."  

This forward-thinking strategy is designed to **improve data availability, optimize energy intensity, and strengthen security**—a critical trio that aligns perfectly with the rapidly evolving landscape of global energy operations.  

Three Pillars of Impact at ADIPEC 2025

Operational Excellence

Imagine energy production with **zero bottlenecks**, where downtime is reduced, cycle times are compressed, and energy use is continually optimized. This is the promise of unified control of process and power, coupled with real-time diagnostics and KPI-driven decision support. Rockwell Automation will showcase exactly how this synergy can transform production floors into streamlined, data-rich ecosystems.

Cybersecure Operations

In today’s high-risk operational technology (OT) environments, cybersecurity is no longer optional—it’s mission-critical . At ADIPEC, Rockwell Automation will highlight **zero-trust-aligned architectures, asset visibility, and advanced threat detection** that help secure both legacy systems and cutting-edge facilities. Cybersecurity consultants will be on hand to share practical steps for enabling **safe remote operations** and achieving compliance with evolving regulations like NIS2.

Driving Sustainability at Scale

Sustainability doesn’t have to be an abstract corporate goal—it can be systemic, measurable, and scalable. Rockwell Automation will present **energy management tools, predictive analytics, and advanced control systems** that enable reductions in flaring, improvements in electrical efficiency, and enhanced emissions management. This vision extends into the future with support for **carbon capture, utilization, and storage (CCUS)**, as well as **green hydrogen production** through scalable automation.

These priorities are built on findings from a Rockwell Automation–commissioned outlook, which reveals that **AI, IoT, and cybersecurity are the driving forces** behind the oil and gas sector’s move from isolated technologies to integrated digital ecosystems.  

Collaborating for the Energy Transformation

Rockwell Automation’s **PartnerNetwork™ ecosystem** will be a major part of its ADIPEC presence. By teaming up with energy-specialist collaborators, the company will demonstrate proven solutions that cover the entire energy spectrum—upstream, midstream, LNG, and emerging renewable segments.  

As Eren explains:  

> "Customers want tested solutions that reduce project risk and deliver lifecycle value… We help producers and equipment manufacturers standardize designs, enable virtual commissioning, and support remote diagnostics—shortening time-to-first-oil or gas and improving total cost of ownership."  

For those attending ADIPEC 2025, this is more than an exhibition—it’s a window into the future of energy production. You can explore it all in **Hall 15, Stand #15140**.  

Rockwell Automation’s message is loud and clear—digital transformation in the energy industry is no longer a choice, it’s a competitive imperative. With integrated architectures, robust cybersecurity, and a commitment to sustainability, they’re not just keeping up with the energy transition—they’re helping define it.