Turning the Tide: WABAG’s Landmark Role in Saudi Arabia’s Water Future



A Vision Flowing into Reality

In a groundbreaking announcement, **VA TECH WABAG (WABAG), a global leader in water and wastewater treatment solutions**, has set the stage for one of the Kingdom of Saudi Arabia’s most ambitious infrastructure projects. The **Developer Consortium**—comprising Metito Utilities Limited, Etihad Water and Electricity Company PJSC, and SkyBridge Limited Company—has been officially recognized as the *Preferred Bidder* by the **Saudi Water Partnership Company (SWPC)** for the prestigious **Hadda Independent Sewage Treatment Plant (ISTP) Project**.  

Under the visionary *Build, Own, Operate and Transfer (BOOT)* model spanning 25 years, this project aims to reshape the region’s water management landscape. WABAG proudly stands as the *preferred Engineering, Procurement and Construction (EPC) partner*, entrusted with the critical role of translating complex designs into functional and efficient treatment facilities. As water scarcity becomes a pressing global challenge, projects like these bring hope and solutions to millions.  

The Scale, Scope, and Promise

The EPC scope outlined in the winning bid paints a picture of scale and innovation. The Hadda ISTP Project’s first phase will see the creation of a sewage treatment plant with an **initial capacity of 100,000 m³/day**, expandable to a remarkable **250,000 m³/day**. Coupled with an advanced **Treated Sewage Effluent (TSE) reuse system**, a massive storage tank, and a **38-kilometre transmission pipeline with a throughput capacity of 350,000 m³/day**, the infrastructure promises not only efficiency but also long-term resilience.  

Transitioning from planning to execution will depend on the finalization of concession agreements and the financial closure by the Developer Consortium. Yet, the momentum is unmistakable. As Mr. Rohan Mittal, Head – Strategy and Business Growth – GCC, aptly expressed, *this is both an honour and a responsibility*. His words reflect WABAG’s deep commitment to delivering excellence while strengthening partnerships in the Middle East—particularly in Saudi Arabia, where water innovation is critical for sustainable growth.  

Shaping Tomorrow’s Water Stories

With each passing day, the Hadda ISTP Project edges closer to becoming a reality—one that will redefine sewage treatment and water reuse in the region. **VA TECH WABAG’s** involvement is more than a business milestone; it is a promise to blend global expertise with local vision. From engineering precision to operational excellence, WABAG and its partners are poised to create infrastructure that will serve generations to come.  

Water is life, and this project is a testament to how strategic partnerships and innovative technologies can ensure it flows where it’s needed most. 


Beyond Boundaries: SHACMAN’s Next-Gen H300S Drives “Towards the Horizon” in Riyadh




A Landmark Moment in the Saudi Logistics Landscape

On **December 24, 2025**, in the vibrant city of **Riyadh, Saudi Arabia**, a wave of anticipation swept the logistics industry as **SHACMAN (Shaanxi Heavy Duty Automobile Import & Export Co., Ltd)** unveiled its revolutionary **H300S platform**. Under the inspiring theme *“Towards the Horizon”*, more than **300 distinguished guests**, including strategic partners, industry experts, and leading media representatives, gathered to witness this historic debut.  

The launch was not just a product reveal — it was a bold statement of SHACMAN’s growing momentum in the Saudi market. The simultaneous introduction of multiple models, including the **4×2 tractor** and **6×4 tipper**, showcased the brand’s readiness to address diverse operational demands. The highlight was the unveiling of results from an intense **14-day, 4,653.6-km ‘Ultimate Test Drive’** across Saudi Arabia. Powered by the next-gen **M10** and **WP12H** high-efficiency engines, the H300S achieved remarkable fuel efficiency rates of just **25–28L/100km** — representing a significant **2–3L/100km reduction** compared to similar trucks in real-world conditions.  

Forging Strategic Partnerships and Driving Future Growth

Beyond performance, the event was a celebration of collaboration. SHACMAN reinforced its commitment to the region by pledging to expand its **after-sales service network** and ensure timely delivery of critical spare parts. This proactive approach resonates with customers seeking reduced **Total Cost of Ownership (TCO)** and improved operational reliability. A live signing ceremony with local partners further solidified strategic alliances, while client case studies offered tangible proof of SHACMAN’s transformative impact on fleets.  

The evening concluded on a high note with the recognition of SHACMAN’s **top 25 clients** and the honoring of several key account customers with commemorative plaques. In 2025 alone, SHACMAN reported an impressive **60% year-on-year sales growth** in **Saudi Arabia**, marking a historic milestone. The **Next-Gen H300S**, tailor-engineered for the kingdom’s challenging operating conditions, is more than a truck — it’s a testament to SHACMAN’s vision of empowering local business growth and shaping the future of transportation in the region.  


The launch of the H300S is not just about a new machine hitting the roads — it’s about SHACMAN and Saudi Arabia moving “Towards the Horizon” together. With enhanced efficiency, strong partnerships, and a relentless focus on innovation, SHACMAN is setting new standards in the industry, paving the way for a future where logistics is faster, smarter, and more sustainable.  


From Amman to the Stars: How Sama X is Transforming Jordan’s Digital Horizon




A Bold Leap into the Future

In the heart of **Amman, Jordan**, a bold new venture is rewriting the rules of connectivity. **Sama X**, an authorized **Starlink** global reseller, has proudly secured licensing from Jordan’s **Telecommunications Regulatory Commission (TRC)** to resell SpaceX’s revolutionary satellite internet service across the Kingdom. This milestone is more than just a business victory—it is a gateway to high-speed, reliable internet for communities from bustling city centers to the Kingdom’s most remote corners.

Launched earlier this year, **Sama X** stands at the forefront of next-generation communication. With its **low-Earth-orbit (LEO)** satellite solutions, the company is bridging the digital gap by delivering fiber-like speeds without the constraints of traditional infrastructure. Transitioning seamlessly from urban Amman’s entrepreneurial energy to the quiet resilience of rural villages, Sama X is ensuring that every user—be they a student learning in Tafileh, a logistics convoy operating near Ma’an, or a refugee clinic in Mafraq—has equal access to the same quality of internet enjoyed in the capital.

Connecting Every Corner of the Kingdom

Behind this innovative leap lies **SpaceX’s Starlink**—the most advanced LEO satellite constellation ever deployed. Since 202, its growing network has outpaced all competitors combined, providing unmatched speed and reliability. For Jordan, a country with vast deserts, mountainous terrain, and varied economic activity, such technology offers new avenues for education, healthcare, commerce, and governance.

Beyond delivering high-speed connectivity, **Sama X** offers a complete experience with turnkey solutions. From personalized customer consultations to rapid installation and activation, each step is streamlined to meet the needs of professionals, enterprises, and public sector organizations. Moreover, local support—including a 24/7 call center in both English and Arabic—forms the backbone of Sama X’s dedication to service. With solid backing from **Alghanim Industries**, the venture is poised to transform Jordan’s digital landscape, directly supporting the Kingdom’s **Economic Modernisation Vision** and paving the way for a connected future where no one is left behind.


Beyond Maintenance: How Muheel & MRI Software Are Engineering the Future of Facilities Management in Saudi Arabia



Setting the Stage for a Smarter Tomorrow

In **RIYADH, Saudi Arabia**, the Facilities Management (FM) sector is standing at the threshold of a digital revolution. As industries everywhere race toward smart solutions and data-driven models, the FM landscape in the Kingdom is undergoing an extraordinary transformation. This change isn’t just about keeping buildings running — it’s about predicting needs, reducing operational friction, and integrating technology into the very backbone of service delivery.  

At the heart of this shift is **Muheel**, one of Saudi Arabia’s premier integrated facilities management providers. Partnering with **MRI Software** — a global powerhouse in real estate and facilities technology — Muheel is harnessing the cutting-edge capabilities of *MRI Evolution*, a Computer-Aided Facilities Management (CAFM) solution. This means real-time insight into asset performance, automated maintenance workflows, and optimized lifecycle planning. In short, Muheel is moving from *reactive* service models to a more *proactive, precision-driven* approach, perfectly aligned with Saudi Arabia’s **Vision 203** emphasis on efficiency, sustainability, and innovation.  

Turning Data into Decisions, and Decisions into Excellence

Transitioning toward a smarter FM ecosystem starts with integration. Through a structured rollout, Muheel begins by upgrading its asset management and maintenance workflows. This immediately enables faster response times, improved service transparency, and greater operational efficiency for its diverse B2B portfolio. As the project advances, enhanced features — from energy management to IoT-powered predictive maintenance — will redefine how facilities are monitored, maintained, and optimized in both B2B and B2C markets.  

Furthermore, by unifying operational data, Muheel gains a clear, instant view of performance metrics across all its assets. Dashboards and real-time reporting not only streamline management but also empower teams to make decisions backed by solid insights. This means reduced downtime, extended asset lifecycles, and measurable performance improvements — all underpinned by secure, compliant data governance that meets Saudi Arabia’s national cybersecurity standards.  

Raising the Bar for FM in the Region

In the words of Muhammad Irfan Khokhar, Acting CEO of Muheel, this collaboration is more than a technology upgrade — it’s “a shared ambition to create a smarter, more connected FM future.” And it’s not hard to see why. When operational expertise meets world-class technology, results tend to be transformative. Likewise, MRI CEO Patrick Ghilani reinforces the vision: empowering FM organizations with tools that deliver tangible, high-quality service while ensuring long-term asset excellence.  

The synergy between Muheel and MRI Software is a masterclass in how partnerships can redefine industries. Together, they are not merely responding to the present but crafting a future-ready experience for clients, one where facilities operate with precision, sustainability, and intelligence.  


Facilities management in Saudi Arabia is no longer a behind-the-scenes activity; it’s stepping onto the main stage of innovation. With Muheel leveraging MRI Software’s expertise, the Kingdom’s FM sector is witnessing a leap toward integrated, data-driven excellence — a leap that promises to set new benchmarks regionally and globally.


Guardians of the Flock: How Egypt is Leading the Fight Against Avian Influenza with Alveo Sense



  
A Breakthrough in Poultry Health

The poultry industry in Egypt has witnessed a game-changing moment. **Alveo Technologies**, a leader in molecular sensing and diagnostics, has joined forces with **Global Animal Health (GAH)** to deploy its cutting-edge **Alveo Sense™  Avian Influenza Test** at an unprecedented scale. This strategic partnership brings molecular-level disease detection directly to farms — a revolutionary leap beyond the limitations of centralized laboratories.  

Through the initial deployment of **1,000 Alveo Sense Analyzers** and **10,000 consumable test cartridges**, farmers and veterinarians now have the tools to detect avian influenza on-site within **45 minutes**. Transitioning from reactive measures to proactive surveillance not only strengthens food security but also transforms how the poultry industry responds to threats. 

Egypt’s nationwide rollout covers 10% of farms in migratory bird flyways — a critical region where avian influenza risk runs high. By capturing real-time, geotagged data and sharing it with authorities instantly, the Alveo Sense platform empowers swift, informed decisions that can save millions in losses while protecting both animal and human health.  

From Threat to Triumph: Egypt’s Bold Step Forward

Avian influenza remains a persistent global challenge, costing governments hundreds of millions annually and triggering massive bird culls. Traditionally, testing could take several days, leaving farms vulnerable to rapid virus spread. However, the **Alveo Technologies** solution turns this timeline on its head, enabling rapid identification and containment actions on the very same day.  

According to Shaun Holt, CEO of Alveo Technologies, “Avian influenza is not a farm-by-farm problem – it’s a systemic challenge on a global scale.” By placing molecular-grade testing into the hands of field operators, Egypt is building a national defense system for food security. This seamless integration of speed and accuracy means poultry producers can safeguard flocks more effectively, reduce employee exposure risks, and maintain supply chain stability.  

Moreover, the data-driven surveillance model established in Egypt sets a precedent for other nations in the Middle East and North Africa. With real-time insights, coordinated responses between farms, veterinarians, and government agencies become faster and more precise — a vital advantage against a virus that can travel kilometers in mere days.  


Egypt’s adoption of the **Alveo Sense™ platform** is more than a national milestone — it is a blueprint for global avian influenza defense. By blending innovation with collaboration, **Alveo Technologies** and **GAH** are rewriting the rules for disease detection, delivering hope for a safer, healthier future in poultry farming across continents.  


Racing into the Future: Abu Dhabi’s Landmark Gran Turismo World Series 2026 Opener




When the roar of virtual engines meets the elegance of a world-class city, you get a spectacle unlike any other. **ABU DHABI, UAE** is set to make history as it welcomes the **Gran Turismo World Series 2026 opening event** to the Middle East for the first time, igniting the hearts of motorsport and esports fans across the globe. On **28th March 2026**, the futuristic **Space42 Arena** will transform into a high-octane battleground where the world’s top drivers will battle in one of gaming’s most prestigious competitions.  

Setting the Stage for an Epic Showdown  

For Abu Dhabi, this isn’t just another event — it’s a statement. Announced during the Gran Turismo World Series 2025 World Finals in Japan, H.E. Saeed Al Fazari proudly revealed to a global audience that the emirate is ready to host an esports milestone. This grand moment cements Abu Dhabi’s reputation as a rising force in both motorsport and competitive gaming.  

Organised by **Polyphony Digital Inc**, the creator of the legendary Gran Turismo series, in collaboration with **Abu Dhabi Gaming**, this championship offers more than adrenaline-fueled races. It showcases Abu Dhabi’s ability to deliver **world-leading esports experiences** while highlighting its seamless blend of culture, technology, and ambition.  

Through this event, the city will not only offer fans an electrifying competition but will also amplify its role as a **global hub for innovation and entertainment**. The inclusion of the iconic **Yas Marina Circuit** in *Gran Turismo 7* adds an extra layer of excitement, merging Abu Dhabi’s real-world motorsport legacy with cutting-edge digital racing experiences.  

More Than Just a Race – A Vision for the Future  

The **Gran Turismo World Series 2026** is more than a test of skill; it’s a bridge between cultures, industries, and passions. Elite racers will gather from across the world, bringing their own unique styles, strategies, and fan followings. Millions will be watching, their attention fixed not only on the races but also on Abu Dhabi’s rising esports prominence.  

In the words of Kazunori Yamauchi, producer of the Gran Turismo series, this event is "a historic milestone" that reflects the Middle East’s growing presence in the global motorsport and gaming arenas. For the emirate, each turn of the digital track represents progress toward its goal of becoming a leader in immersive entertainment and esports innovation.  

Abu Dhabi Gaming’s Sector Enablement Director, Marcos Muller‑Habig, perfectly summed it up: events like this aren’t just entertainment — they are catalysts for growth. They fuel talent, attract international partnerships, and accelerate business development, all while offering fans an unforgettable spectacle.  


On March 28, 2026, all eyes will be on Abu Dhabi. With **Space42 Arena** as the stage, the **Gran Turismo World Series 2026 opener** will mark the beginning of a new chapter not only for the championship itself but for the city’s esports ambitions. Whether you're a die-hard sim racing fan or a curious newcomer, it’s guaranteed to be an exhilarating experience — one where every lap tells a story and every victory echoes across the virtual and real-world tracks. 




Beyond the Horizon: Lynk & Co 09 Conquers the Edge of the World


A Desert Dream Meets Modern Engineering

As the golden sun dipped behind Saudi Arabia’s legendary cliffs, the **2025 Riyadh Season** staged one of its most mesmerizing events — the *Edge of the World – Sunset Expedition*. Here, the spotlight shone on the **Lynk & Co 09**, a flagship premium SUV that blended Scandinavian elegance with rugged Middle Eastern adventure.  

Officially arriving in the Middle East in 2023, the Lynk & Co 09 has rapidly entered the premium SUV segment with authority. Built on Volvo’s SPA architecture and powered by a 2.-liter turbocharged petrol engine with 4WD, it brings together power, intelligence, and luxury. On this expedition, celebrities and professional drivers put it to the test—guiding it up steep escarpments, navigating sandy ridges, and watching the sun ignite the horizon. Every moment reinforced its image as a confident off-road performer with poised, composed handling.  

Where Luxury Holds Its Ground

Inside, the Lynk & Co 09 feels every bit like a private retreat. NAPPA leather seats cradle passengers in comfort, while Flowing Coral ambient lighting bathes the cabin in a serene glow. Etched aluminum panels add sophisticated detailing, and a flexible three-row layout ensures every traveler rides in first-class style. Even with desert winds whispering across the rocky ridges, the exceptional NVH performance kept the cabin blissfully quiet—turning an extreme drive into an oasis of calm.  

This marriage of high-end materials and advanced engineering proved essential during the long journey from bustling Riyadh streets to the cliff edges of the desert. The 09’s **Snapdragon digital cockpit** and wide **HUD display** provided clear, real-time information, while the Lynk Co-Pilot system offered 360-degree panoramic visuals that reassured drivers on every sharp turn. Transitioning from smooth highways to treacherous gravel was seamless — a testament to the SUV’s intelligent design and responsive technology.  

Strength in Every Terrain

The true test came when tackling raw off-road challenges. The Drive-E 2.TD engine, enhanced by a 48V mild-hybrid system, delivered smooth and steady power without hesitation. The SPA-based chassis and aluminum double-wishbone suspension absorbed rugged bumps while gripping confidently through shifting sands and steep inclines. Thanks to the FYRA 4WD system and four terrain modes, the 09 adapted instantly to each surface—maintaining stability where lesser vehicles might struggle.  

This expedition wasn't just a demonstration of capability — it was a reaffirmation of Lynk & Co’s vision. From “Born Global” to “Globally Recognized,” the brand continues to blur the lines between luxury, technology, and adventure. The Edge of the World journey proved that the Lynk & Co 09 is more than a premium SUV—it is a companion built to explore, connect, and inspire.  


Powering the Future: Saudi Arabia's Giant Leap in Renewable Energy




The Dawn of a New Energy Era in the Middle East  

The Kingdom of Saudi Arabia has officially completed grid connection of its landmark energy storage system (ESS) project with a nameplate capacity of **7.8 GWh** — an achievement that sends ripples across the global renewable energy sector. Once fully energized, this groundbreaking initiative will become the **world's largest operational battery energy storage system (BESS)**. This monumental milestone is more than just a technical triumph; it’s a symbol of the Middle East’s accelerating journey toward clean, sustainable power.  

Stretching across three strategic sites — Najran, Khamis Mushait, and Madaya — the project's sheer scale reflects the vision behind **Saudi Arabia's Vision 2030**. With the capacity to charge and discharge up to **2.2 billion kWh annually**, it is capable of meeting the electricity needs of around **400,000 households**, ensuring that clean energy flows into homes, businesses, and industries.  

Sungrow’s Precision Engineering and PowerTitan 2. Innovation  

Behind this record-breaking achievement lies Sungrow’s remarkable engineering prowess. Remarkably, the company completed manufacturing of over **1,500 PowerTitan 2. systems** in just **58 days**, delivering the project within a timeline that many would consider impossible. The dedication to excellence is reflected in the **all-in-one AC-DC block design**, seamlessly integrating embedded power conversion systems, pre-assembled battery containers, medium voltage transformers, and RMU units. This streamlined configuration dramatically reduces on-site installation time, making large-scale deployment feasible.  

To ensure operational success, Sungrow stationed a local service team in Saudi Arabia, ready to provide hands-on support for installation, commissioning, and grid connection. This commitment not only guarantees technical precision but also nurtures long-term collaboration with the Kingdom, paving the way for further renewable energy developments in the region.  


As the **7.8 GWh project** becomes fully energized, its influence will extend beyond national borders, positioning Saudi Arabia as a renewable energy leader in the Middle East. The Kingdom’s determination to embrace clean energy solutions aligns perfectly with global efforts to combat climate change. This is more than an infrastructure achievement — it is a testament to human ingenuity, strategic vision, and a future powered by sustainability.  




Galloping Toward Glory: A Night of Champions at the UAE President Cup



Under the shimmering lights of **Abu Dhabi, UAE**, history unfolded as the majestic Arabian Purebred Horses took center stage in the highly anticipated **33rd UAE President Cup**. This grand event was held **under the patronage of His Highness Sheikh Mansour bin Zayed Al Nahyan**, Vice President, Deputy Prime Minister, Chairman of the Presidential Court, and Chairman of Abu Dhabi Equestrian Club. Adding to the grandeur, **His Excellency Sheikh Khalifa bin Tahnoon bin Mohammed Al Nahyan** graced the occasion, attending the breathtaking finale that would determine the champion of champions.  

With passion and precision, His Excellency crowned **HM Alchahine**, owned by The National Stables, as the hero of the night. Masterfully trained by Hilal and Tahnoon Al Alawi and guided to victory by Italian jockey **Cristian Demuro**, the magnificent steed stormed the 2,200-metre track in **2:23.55 minutes**, securing the prestigious **HH The President Cup for Arabian Purebred Horses (Group 1)**. With a staggering **AED 8 million** prize purse, this race was not only the richest of the evening but also a celebration of heritage, skill, and unyielding spirit.  

More Than Racing: A Spectacle of Culture and Heritage

As the races thundered on, it became clear that the UAE President Cup was about more than competition—it was about preserving the UAE’s **rich equine heritage** and showcasing Abu Dhabi’s position as a global hub for Arabian horse racing. His Excellency emphasized that the event acts as a living testament to the leadership's commitment to authenticity and sustainability, drawing elite competitors and admirers from around the world.  

Throughout the evening, spectators were enchanted by not only world-class races but also dazzling **drone displays** and the captivating operetta, *"Zayed's Dream, An Everlasting Dream"*, which celebrated the nation’s values and history. The crowd, a mix of passionate racing fans and distinguished dignitaries, watched with awe as champions like **Dark Trooper**, **Rasasi**, and **Samaa Al Ezz** claimed their victories. Notably, Rasasi broke the track record in the Yas Sprint for Arabian Purebreds, electrifying the crowd with a performance worth remembering.  

From the opening strides of the first race to the final champion's coronation, the **total prize money of AED 10.8 million** underscored the scale and prestige of the evening. Beyond the numbers, however, the true value lay in the unity, tradition, and pride that galloped through every heartbeat of the event.  




Breaking Boundaries: How Toku’s AI-Powered CX is Transforming the Middle East Experience


From Asia Pacific Excellence to Middle Eastern Momentum

Toku, Asia Pacific's leading AI-powered 360° customer experience platform, today announced its entry into the Middle East — a move that marks yet another milestone in its global expansion journey. A leading on-demand services enterprise operating across the region has selected Toku to power its contact centre operations, with the first phase now live in Bahrain and Qatar.  

This multi-market deployment is more than a simple geographical leap; it’s a tangible validation of Toku’s ability to thrive in **high-growth, complex markets**. Leveraging expertise honed in Asia Pacific, Toku brings an advanced, hybrid deployment model that blends cloud flexibility with in-country processing for data sovereignty — an important factor in regions where regulatory compliance is paramount. By integrating seamlessly into existing enterprise systems while supporting Arabic, English, and other regional languages, Toku is answering a call that global incumbents have often struggled to respond to.  

Why the Middle East, Why Now

The MENA region’s contact centre industry is on a fast upward trajectory, propelled by enterprises that need cloud-native solutions able to navigate diverse regulations and serve a multilingual customer base. For organisations spanning multiple Gulf states, delivering a uniform customer experience across borders while meeting local compliance requirements has become more than a goal — it’s a competitive necessity.  

It’s here that Toku’s **competitive moat** becomes evident. “Our first partnership in the Middle East demonstrates how our APAC-first approach has equipped us to succeed in markets with complex regulatory fragmentation, diverse infrastructure, and multilingual requirements,” said Thomas Laboulle, Founder and CEO of Toku. This mindset, paired with cutting-edge AI capabilities, ensures that Toku is not just entering the Middle East — it’s setting the tone for the future of customer engagement in the region.  

Complexity as a Catalyst: Toku’s Proven Playbook

Scaling Success Beyond Borders

The leap into MENA follows Toku’s earlier success in Latin America, where the company deployed its contact centre solution to serve **15 Spanish-speaking countries**. This repeated ability to scale in multi-country environments showcases Toku’s strength in markets where “one-size-fits-all” solutions fail. By offering a composable customer engagement platform, Toku equips enterprises to build tailored workflows that match unique regulatory and cultural landscapes.  

Recognition has followed this success. Appearing in both **Frost Radar™** and **Gartner Cool Vendors** reports in 2025, Toku’s credentials speak volumes. These accolades reflect a commitment not only to meeting customer needs but also to redefining what is possible in emerging and fragmented markets. The upcoming updates on the full Middle East rollout will likely further reinforce this narrative of sustained and strategic growth.  

The Power Under the Hood: Platform Capabilities

At the heart of Toku’s success lies a modular platform that operates at the intersection of cloud communications, customer engagement, and enterprise AI. Features like programmable voice and messaging APIs let organisations weave communication directly into their applications. The omnichannel contact centre, powered by intelligent routing, ensures consistency across every customer interaction, while the **Core AI Suite** — with transcription, summarisation, sentiment analysis, and conversation analytics — caters to the complexities of multilingual environments.  

Finally, the flexibility in deployment means Toku can adapt — whether the need is fully cloud-based, entirely in-country processing, or a hybrid approach. Seamless integration with enterprise systems such as CRM, ITSM, and BI platforms allows customers to orchestrate journeys that are smooth, compliant, and genuinely engaging.  


From Asia Pacific to Latin America and now MENA, Toku is proving that complexity isn’t a barrier — it’s an opportunity. The strategic expansion into the Middle East underscores a future where enterprises can confidently deliver exceptional, compliant, and personalised customer experiences in even the most intricate market landscapes.  




Beyond Segmentation: How Markopolo AI & T2 Are Shaping Saudi Arabia’s Tech Future Under Vision 2030




A Partnership Forged in the Heart of Riyadh

In the vibrant city of **Riyadh, Saudi Arabia**, innovation isn’t just a goal—it’s becoming a way of life. This week, the AI world witnessed a strategic leap forward as **Markopolo AI**, the cutting-edge AI revenue agent, announced an exciting partnership with **T2**, one of Saudi Arabia’s leading technology firms. This collaboration doesn’t merely add another name to the list of tech alliances—it signifies a *milestone* in Saudi Arabia’s journey toward becoming a global technology hub under **Vision 2030**.  

The signing of this strategic agreement was far from routine. The event brought together key visionaries: Fahmidul Hasan, Strategic Growth Officer & Business Partner, and Salman Saafi, Growth Product Manager from Markopolo; along with Abdulkarim Aljarba, CEO, Riyadh Alawwad, CBO, and Ziyad Alsuwaidan, Manager of the CEO's Office from T2. Their presence underscored not just the importance of this agreement, but also the shared ambition driving both companies forward.  

From Global Residencies to Local Impact

T2’s reputation for catalyzing digital transformation across emerging markets makes it the perfect partner for Markopolo AI’s bold expansion strategy. With a fortified network and unmatched regional expertise, T2 will help accelerate Markopolo’s penetration into Saudi Arabia’s growing **e-commerce** ecosystem. By co-selling Markopolo’s AI revenue agents and ensuring smooth integration, the partnership will redefine how personalization works in the Kingdom’s online commerce.  

Markopolo’s journey to this point has been marked by impressive achievements. Founders Tasfia Tasbin and Rubaiyat Farhan recently celebrated being accepted into KAUST’s **TAQADAM Accelerator (Cohort 8)**—a testament to their disruptive vision. Securing a USD 140,000 grant, along with joining **HF0 Residency** in San Francisco, puts them in an elite circle of global innovators. These milestones, alongside their 2025 USD 2 million seed funding led by **Joa Capital**, are propelling Markopolo into the frontlines of AI leadership.  

The AI Revolution in Personalization

What truly sets Markopolo AI apart is its ability to move *beyond segmentation*. Instead of clustering people into generic categories, its behavioral intelligence engine analyzes **real-time patterns**, purchase hesitations, and even communication preferences—to guide each customer’s journey with precision. This is personalization elevated to an art form; every interaction becomes meaningful, unique, and tailored to the individual.  

The ambition is nothing short of revolutionary: by 2030, Markopolo aims to recover USD 100 billion in lost global revenue. Founders believe the future will see *every e-commerce transaction* guided by AI revenue agents, ensuring no customer feels like a mere statistic ever again. With T2 as a strategic ally, and the Kingdom’s Vision 2030 as a guiding framework, this future feels closer than ever. 


The partnership between Markopolo AI and T2 serves as more than just a business agreement—it’s a signal of transformation. Riyadh, Saudi Arabia, is rapidly emerging as a powerhouse in global tech innovation, and with initiatives like Vision 2030, collaborations such as this will continue to pave the way for a tech-driven economic renaissance.  




Beneath the Surface: How TÜV Rheinland in Dubai, UAE is Turning Ground Uncertainty into Engineered Certainty




When it comes to construction, the strength of every structure begins not with bricks or beams — but with the ground beneath. And in **Dubai, UAE**, where towering skyscrapers, sprawling infrastructure, and ambitious urban visions dominate the skyline, knowing exactly what’s underfoot is more than a technical requirement; it’s a necessity.  

This is where **TÜV Rheinland**, a global leader in independent testing and certification services, steps in. Renowned for its precision, reliability, and commitment to international standards, the company continues to reinforce its position as a trusted partner by delivering a range of **Geotechnical and Geophysical solutions** that empower project owners, developers, and engineers. These services transform unseen subsurface complexities into clear, actionable insights — ensuring every project begins on a solid foundation.

Seeing What Lies Beneath  

The most striking feature of TÜV Rheinland’s Geotechnical Services is their ability to eliminate underground uncertainties that can become costly surprises later. Unknown soil composition, groundwater movement, and hidden anomalies can pose severe risks to safety, project timelines, and budgets. Yet, through a seamless combination of on-site investigations, advanced geophysical methods, and accredited laboratory testing, these unknowns are brought to light.  

From borehole drilling and cone penetration testing to Ground Penetrating Radar and Electrical Resistivity Tomography, each tool offers a different lens into the earth’s hidden layers. The result? Transparent geological insights that allow engineers to design structures aligned with actual soil and rock behavior, minimizing overdesign and avoiding expensive mid-project adjustments. With these capabilities, TÜV Rheinland empowers the region’s ambitious developments to rise with confidence — quite literally from the ground up.  

Building with Precision and Vision  

Beyond the technical side, the company’s approach reflects a deep commitment to future-proofing infrastructure. Advanced modeling and geotechnical simulations assess critical factors like settlement, slope stability, and foundation performance. Detailed reports outline soil stratigraphy, foundation recommendations, and groundwater considerations, giving project teams a roadmap for safe and efficient construction.  

In an era of rapid urbanization, particularly in the **UAE**, this accurate subsurface intelligence is indispensable. As Shaezar Karim, Regional Director for Infrastructure & Project Supervision – India, Middle East and Africa, aptly puts it: “Our Geotechnical Services bring clarity to the unseen, translating soil, rock, and subsurface data into actionable insights.” The message is clear — when the ground is secure, the future is secure. And TÜV Rheinland ensures that every step forward, no matter how ambitious, is taken with unwavering confidence. 


From iconic skyscrapers to complex infrastructure networks, it all begins underground. Partnering with TÜV Rheinland means transforming uncertainty into certainty, risk into resilience, and plans into enduring realities. In **Dubai, UAE**, where every project tells a story of vision and innovation, they make sure the chapter beneath the surface is equally strong.  




From Pixels to Podiums: The GOTF OTT Platform Ushers in a New Era for Phygital Sports



The Digital Gateway to the Games of the Future


DUBAI, UAE, – In a groundbreaking move, Phygital International has unveiled the **GOTF OTT Platform**, a cutting-edge streaming hub designed to redefine how fans connect with the *Games of the Future Abu Dhabi 2025 powered by ADNOC* (GOTF 2025). Accessible to audiences worldwide at [https://tv.gofuture.games](https://tv.gofuture.games), this dynamic platform is the **official home for live broadcasts, replays, highlights**, and **exclusive behind-the-scenes content** spanning every discipline of GOTF 2025.  

Powered entirely by technology partner **Asport**, the service integrates advanced cloud-based broadcasting with seamless navigation and real-time highlight creation tools. This ensures fans not only get to witness each high-stakes moment but also enjoy curated short-form content optimized for both mobile and social media viewing. Year-round access means that whether you're catching a high-energy live match or reliving an unforgettable play weeks later, the GOTF OTT Platform brings the thrill directly to your fingertip.  

Transitioning smoothly into the first broadcast, the spotlight falls on **MOBA PC.Dota 2**, scheduled for a spectacular launch on **14 December** from Pixoul Gaming in Abu Dhabi. This discipline doesn't just kick off the competition—it ignites excitement by gathering **global legends, rising stars**, and the most competitive line-up in GOTF history.  

Clash of Titans – Dota 2 Takes the Stage

The opening rounds promise intense battles with teams such as **E7, Paper Tigers, Legends Rebooted, Vikings, Team Phoenix, Nigma Galaxy, Win**, and **TraBoTeam**. Each team brings a unique blend of elite professional players and influential personalities, ensuring every match delivers both skill and spectacle. All eyes will be on **Xu "BurNIng" Zhilei**, a legendary Dota 2 carry who joins *Paper Tigers* for what could be a career-defining performance.  

As the gameplay progresses, the stakes will skyrocket. Following an adrenaline-fueled Group Stage, the drama intensifies through a full double-elimination playoff bracket, culminating in best-of-three clashes on **18–19 December** at ADNEC. Every victory moves teams closer to the final—and the glory of being crowned champions of the *Games of the Future*.  


Reaching Fans Far Beyond Abu Dhabi

In true global style, the GOTF 2025 experience extends beyond the OTT platform through a rich web of **international media rights and broadcast partnerships**. Audiences in the **United States** can tune into ESR TV via Apple TV, Sling, and Amazon Prime Video Channels, while **Latin America** enjoys coverage in English and Spanish via FOX Sports Mexico and Zapping. Meanwhile, mobile-first platforms like **Bigo Live** invite fans into interactive co-streams and creator-led watch parties, making viewing *participatory* and engaging.  

From **Sportworld and BIGG TV in EMEA** to **Huya and SOOP in Asia**, and **StarTimes and TV BRICS in Africa**, it's clear: GOTF 2025 is more than an event—it’s a global movement. As Nis Hatt, CEO of Phygital International, proudly states, *this is a multi-regional, multi-generational platform matching the scale and innovation of phygital sport*.  



🎟 **Ticket Alert!**  
Fans eager to experience GOTF 2025 in person can grab tickets at [www.gotfabudhabi.com](http://www.gotfabudhabi.com). For daily updates, highlights, and behind-the-scenes stories, follow @gamesofthefutureofficial and @gotfabudhabi on Instagram.  


With the launch of the GOTF OTT Platform and the epic kick-off of Dota 2, phygital sport is set to capture hearts worldwide. From live arenas in Abu Dhabi to living rooms across continents, the Games of the Future promise competition, innovation, and pure adrenaline—streamed straight to you.  




Electrifying the Desert: How GAC is Powering Saudi Arabia’s Green Drive


A Grand Debut in the Heart of Riyadh

RIYADH, Saudi Arabia – On December 9th, the *Riyadh Motor Show* lit up the automotive stage with a spectacle that blended innovation, luxury, and sustainability. Among the gleaming displays, GAC stole the spotlight by introducing its two NEV brands, **AION** and **HYPTEC**, to the Saudi market. With the simultaneous debut of three cutting-edge models — **AION V**, **AION ES**, and **HYPTEC HT** — the brand signaled its unwavering commitment to Saudi Arabia’s journey toward green mobility.  

Moreover, GAC’s presence wasn’t just about cars; it was about a vision. These new energy models are tailored for diverse lifestyles — from family adventures to sophisticated business travel — while packing advanced technology, impeccable safety, and premium comfort. Each vehicle embodies GAC’s dedication to crafting high-quality, eco-friendly solutions that align perfectly with the nation’s evolving mobility needs.  

A Green Future Fueled by Innovation and Commitment

GAC’s strategy in Saudi Arabia is more than a business move — it’s a partnership with the Kingdom’s vision for sustainable transport. The company’s rollout is part of its *Middle East Action* and the broader **"One GAC 2.0" global layout**, underlining how Saudi Arabia has become a core strategic market for the brand. Additionally, GAC’s robust service philosophy, “Service First, Customer First,” ensures lasting trust with customers. Offering an **8-year/160,000-kilometer vehicle warranty** and an **8-year/200,000-kilometer power battery warranty**, they emphasize reliability and long-term value.  

Beyond warranties, GAC is actively strengthening its local service ecosystem — improving spare parts availability, enhancing supply efficiency, and maintaining an impressive **over 95% terminal parts supply rate**. This is not merely about selling cars; it’s about building a future-ready automotive infrastructure in Saudi Arabia.  

Driving the Kingdom Towards a Sustainable Horizon 

At the show, visitors experienced eight models from GAC, AION, and HYPTEC — from sleek NEVs to powerful fuel-based vehicles — underscoring the brand’s versatility. The inclusion of high-performance electric cars such as **HYPTEC SSR** alongside conventional models like the **GAC GS8** and **GAC M8** demonstrated that GAC is committed to addressing every type of driver in the Kingdom.  

Looking ahead, GAC pledges to remain deeply rooted in Saudi Arabia’s development by following its guiding principle: *“In Saudi Arabia, For Saudi Arabia, Integrating into Saudi Arabia, Serving Saudi Arabia, and Contributing to Saudi Arabia.”* With innovation steering the wheel and sustainability in the passenger seat, the company is poised to become a driving force in shaping the future of mobility across the Middle East.  




Two Decades of Digital Brilliance: Mobily’s Journey Towards 2030



 
A Celebration of Legacy in Riyadh’s Heart

In the bustling capital of **Riyadh, Saudi Arabia**, a sense of pride and anticipation filled the air as **Etihad Etisalat (Mobily)** marked its 20th anniversary. This was not merely a commemoration; it was a testament to twenty years of innovation, resilience, and visionary leadership. The celebration brought together dignitaries, senior government officials, business leaders, loyal customers, and influential voices from both traditional media and social platforms.  

The event was steeped in creativity and history. Guests witnessed a captivating documentary highlighting the company’s local, regional, and international milestones. From pioneering advanced networks to fueling Saudi Arabia’s technological rise, Mobily’s story unfolded as an emblem of progress aligned with **Saudi Vision 2030**. Every frame radiated the company’s role in transforming the Kingdom into a thriving, sustainable digital economy.  

Charting the Road to 2030 with AI and Innovation

Transitioning seamlessly from past triumphs to future ambitions, Mobily unveiled its **new corporate strategy** set to run throughout 2030. This blueprint is bold yet deeply customer-focused, reflecting the spirit of its new slogan — *“Ever Closer.”* At its core lies the integration of artificial intelligence across operations, promising enhanced efficiency and a superior customer experience. By embracing AI, Mobily not only upgrades its technological backbone but also amplifies the accessibility of its services in ways that anticipate the evolving demands of modern life.  

CEO Eng. Nezar Banabeela captured the essence of this new chapter, describing it as the dawn of sustainable innovation. He emphasized widening the scope of services, strengthening digital infrastructure, and fostering an ecosystem aligned with the swift advances in telecom, media, and technology. This approach is not just about staying relevant; it’s about ensuring Mobily remains a trusted partner in digitization, empowering Saudi Arabia to stake its claim as a global hub for digital transformation.  


Mobily’s 20th anniversary was more than a celebration — it was a declaration of intent. With eyes firmly set on 2030, fueled by artificial intelligence, and guided by customer-centricity, Mobily continues to weave innovation into the Kingdom’s digital fabric. Two decades down, a visionary future awaits. 




Rising Power Over the Nile: How the Obelisk Project Heralds Egypt’s Renewable Energy Future


A Monumental Leap for Egypt’s Energy Transition

In the context of global climate urgency and the steady shift toward low-carbon economies, Egypt has taken a decisive step into the future of renewable energy. **EDF power solutions enters Obelisk, an hybrid project located in Egypt combining a 1.1GW solar plant and a 100MW/200MWh battery storage located in the city of Nagaa Hammadi, close to Louxor.** This single statement is far more than an announcement—it signals the alignment of international expertise, bold infrastructure, and long-term vision in a country poised to become a renewable energy hub in the Middle East and North Africa (MENA) region.

This promising endeavor is designed not only to produce clean electricity but also to serve as an emblem of innovation, collaboration, and resilience. Egypt’s government has already made significant strides in bolstering its electricity generation capacity through renewable assets. The Obelisk project represents the next phase in that journey, seamlessly combining solar energy and advanced battery storage to ensure stable, competitive power delivery to the national grid.

The Obelisk Project: Fusion of Sunlight and Storage

The Obelisk project is no ordinary renewable energy plant. By integrating a colossal **1.1GW solar facility** with battery storage capacity of **100MW/200MWh**, it addresses one of the greatest challenges in renewable energy production—intermittency. The location in **Nagaa Hammadi, close to Louxor**, is strategic, taking advantage of Egypt’s abundant sunshine while positioning the infrastructure near key transmission lines for efficient integration into the national power grid.

Battery storage plays a crucial role in bridging the natural fluctuations in solar generation. When the sun is at its zenith, excess energy can be stored and later discharged during peak demand or when sunlight is reduced. This strategic blend—known as a hybrid project—gives Obelisk the capacity to provide uninterrupted, reliable electricity over extended periods, supporting households, businesses, and industry alike.

Equally notable is the partnership architecture. **EDF power solutions signed a shareholder agreement with Scatec (60%), a leading renewable energy solutions provider partnering with Norfund (20%), the Norwegian investment fund for developing countries. With this transaction, EDF power solutions owns the remaining 20% of the project company.** Such collaboration demonstrates the power of collective expertise and financial commitment to realize massive infrastructure in developing markets.

Timeline to a Landmark Achievement

The vision of the Obelisk project is bold yet strategically paced. **Obelisk’ phase 1 commissioning is planned for the first half of 2026 and its phase 2 for the second half of the same year.** This phased implementation allows gradual testing, integration, and optimization of operational systems while enabling early electricity delivery before full completion.

Further enhancing its impact, the project is backed by a **25-year PPA agreement**, guaranteeing competitive electricity supply to the Egyptian grid. This long-term contract is crucial—it provides stability to investors, predictability to grid operators, and assurance to consumers. Through consistent generation and pricing stability, the Obelisk project will anchor Egypt’s progress toward achieving its renewable energy target of **42GW by 2030**.

From an economic perspective, the carefully structured phases also ensure that key financial flows are optimized, technology risks are minimized, and operational readiness can be refined. This approach is critical in large-scale hybrid developments that integrate multiple cutting-edge components.

EDF’s Expanding Egyptian Legacy

For EDF power solutions, the Obelisk project is not an isolated initiative—it is part of a broader, steadily expanding footprint in Egypt’s renewable sector. The company already operates **two plots in the Benban solar power plant**, one of the largest in Africa. In addition, EDF is **the largest shareholder of KarmSolar**, a leading solar utility company with innovative off-grid and storage solutions.

This growing presence reflects EDF’s long-term commitment to Egypt’s energy transition. By combining investments in solar generation, battery storage, and low-carbon electricity production assets, EDF demonstrates a comprehensive approach—one that is not limited to isolated technologies but geared toward systemic transformation of the national energy ecosystem.

Notably, EDF’s ambitions are not restricted to solar power alone. The company is exploring **green hydrogen developments**, adding yet another dimension to Egypt’s potential in clean energy production. This diversification aligns perfectly with Egypt’s national strategy to build resilience and flexibility into its power supply while positioning itself as a leader in Africa’s renewable market.

Partnerships as Catalysts for Change

The importance of international cooperation cannot be overstated. The involvement of **Scatec** and **Norfund** alongside EDF power solutions illustrates how pooled expertise and resources accelerate innovation. **Scatec**, with a 60% stake, brings operational excellence from its long history of implementing renewable projects across various continents. **Norfund**, holding 20%, leverages its mission of investing in sustainable development in emerging economies.

Such a synergy not only ensures the mobilization of adequate capital but also guarantees the integration of best practices in environmental stewardship, governance, and community engagement. These elements are vital for large-scale renewable projects to succeed not only technically but also socially and economically.

In the words of **Bénédicte Regnier, EDF power solutions Executive VP Africa**: _“EDF power solutions is thrilled to announce this partnership with Scatec and Norfund in Egypt. After its investment in Benban and in KarmSolar, and alongside with promising development in green hydrogen, EDF power solutions investment into the Obelisk project is another demonstration of its long-standing relationship with Egypt.”_ This statement encapsulates the spirit of collaboration and vision that defines the project—an acknowledgment that technological and financial alliances are fundamental in turning theory into reality.

Egypt’s Path Toward 42GW Renewable Capacity

Egypt’s renewable energy target—**42GW by 2030**—is ambitious yet achievable. Projects like Obelisk are indispensable in this pursuit. The combination of scale, innovation, and strategic planning makes Obelisk more than just a power plant; it is a blueprint for future endeavors.

By leveraging solar potential in locations like Nagaa Hammadi, Egypt is rapidly building infrastructure that is not only environmentally responsible but also economically viable. The integration of battery storage further ensures energy reliability, a crucial factor for industrial growth and economic stability.

In addition to technical advancement, such projects contribute to job creation, technology transfer, and international recognition. Egypt’s leadership in renewable energy within the African continent is becoming increasingly visible, drawing further investment and partnerships from global players.

Economic, Environmental, and Social Impacts

The triple bottom line—economic, environmental, and social—defines the profound impact projects like Obelisk can generate. From an economic standpoint, the project enhances energy supply reliability, reduces dependence on imported fuels, and stimulates local industries tied to the renewable energy supply chain. Construction phases alone will create hundreds of skilled and semi-skilled jobs, fostering capacity-building for local communities.

Environmentally, Obelisk’s solar capacity will offset millions of tons of CO₂ emissions over its operational life. The battery storage component ensures that every generated watt is optimally consumed or stored, minimizing waste. This efficiency contributes directly to Egypt’s climate goals under international agreements such as the Paris Accord.

On the social side, affordable and reliable electricity translates to better living standards, improved healthcare delivery, and stronger small businesses, especially in rural and semi-urban areas. Energy access is a key driver of education, entrepreneurship, and overall social mobility.

A Vision Beyond the Horizon

Projects like Obelisk go beyond immediate energy generation; they serve as cornerstones of a new economic paradigm. Egypt is positioning itself not only as a renewable energy producer but also as a knowledge hub for advanced energy solutions in the region. By setting high benchmarks in technology integration, operational excellence, and sustainability, Egypt creates a model that other nations can replicate.

Moreover, the Obelisk project strengthens the narrative that renewable energy can be both profitable and socially beneficial. It dismantles outdated notions that clean energy is a costly luxury, demonstrating instead that it is a pragmatic and profitable necessity for modern economies.

Building Egypt’s Renewable Legacy 

The announcement that **EDF power solutions enters Obelisk** marks more than the beginning of a new infrastructure project—it reflects a deepening alliance between Egypt and global clean energy leaders. With **Scatec** and **Norfund** as pivotal partners, the hybrid combination of massive solar generation and advanced battery storage in **Nagaa Hammadi** is a direct investment into Egypt’s present and future.

By maintaining a forward-looking approach, embracing innovation, and committing to long-term partnerships, Egypt is not merely tapping into its abundant sunshine—it is building a resilient, low-carbon, socially inclusive energy infrastructure. The Obelisk project is both a monument to progress and a gateway to the nation’s renewable future, shining brightly beside the River Nile as a testament to what ambition and collaboration can achieve.




From Reactive to Predictive: How SmartRBI is Shaping the Future of Asset Integrity in Dubai, UAE




In a world where downtime can cost millions and safety is non-negotiable, industries are embracing technologies that *think ahead*. In **Dubai, UAE**, **TÜV Rheinland**, a global leader in independent testing and certification, is at the forefront of this transformation. Through its **SmartRBI** (Smart Risk Based Inspection) services, it’s redefining how oil, gas, petrochemical, manufacturing, and power sectors safeguard their most critical assets.  

Rather than relying on traditional, time-bound inspections, **SmartRBI** uses an analytics-driven approach that shifts the focus to *risk-based, condition-aware* strategies. This transformation means inspections are no longer just routine — they are intelligent, targeted, and designed to protect both productivity and safety.  

The SmartRBI Revolution: Risk Meets Intelligence  

For decades, asset integrity programs have been shackled by fixed schedules. While such methods ensured a level of safety, they often overlooked the unique operational conditions of each facility. Now, **TÜV Rheinland’s SmartRBI** is changing the rules. By blending engineering expertise with intelligent algorithms and detailed data models, it prioritizes inspections based on actual operating risks instead of arbitrary timelines.  

Consequently, operators can channel resources where they matter most — avoiding unnecessary checks while catching vulnerabilities before they escalate. This shift from routine maintenance to predictive strategies not only strengthens equipment reliability but also cultivates a *culture of proactive safety*. Moreover, SmartRBI’s data-centric nature helps companies align their maintenance actions with global best practices, ensuring transparency and audit readiness.  

A Tailored Approach for Maximum Impact

What truly sets **SmartRBI** apart is its *comprehensive*, *customizable* service suite. Whether it’s a complete RBI study for high-priority pipelines, targeted inspection plans designed for specific degradation mechanisms, or seamless integration with existing digital platforms — TÜV Rheinland adapts its offerings to fit the unique regulatory, operational, and safety requirements of each client.  

With offerings that include data gathering, validation, gap resolution, and regular plan revalidations, operators can rest assured that their asset integrity programs remain *dynamic* and *future-focused*. As industries across **Dubai, UAE** push further into digitalisation and predictive maintenance, **SmartRBI** stands as a strategic enabler — making plants safer, downtime shorter, and operational efficiency stronger.  

The Bigger Picture

For TÜV Rheinland, **SmartRBI** is not just a service — it’s a commitment to helping industries adopt intelligent, sustainable, and compliant asset management practices. As Mr. Anselmann, Senior Vice President of Industrial Services & Cybersecurity IMEA, points out, the goal is clear: *to empower organisations to operate with confidence, knowing their safety and efficiency are reinforced by smart, data-driven planning*.  

In an era where every operational decision has a ripple effect on safety, cost, and reputation, **SmartRBI** offers a clear advantage — turning inspection from a routine obligation into a strategic, powerful tool for long-term performance.  




Level Up Abu Dhabi: Where Gaming Meets Innovation at the Global Games Show 2025


A New Era of Gaming in the Heart of the UAE

In December 2025, **Abu Dhabi, UAE** will transform into the global epicenter of gaming magic. The city’s futuristic skyline will set the stage for one of the most anticipated events of the year — *The Global Games Show*, taking place at the state-of-the-art Space42 Arena from **10–11 December 2025**. As the **official co-host**, **Abu Dhabi Gaming** is stepping boldly into the spotlight, reinforcing its mission to evolve the emirate’s gaming ecosystem and empower creators, players, developers, and businesses to thrive.  

From electrifying esports battles to visionary talks on AI and live operations, the two-day event promises an immersive journey into the future of gaming. It will bring together a powerful mix of game developers, publishers, esports teams, content creators, investors, and media from around the world. Whether you’re chasing the thrill of live tournaments or looking to connect in exclusive networking sessions, this show offers something for every gaming enthusiast.  

From Vision to Reality: Abu Dhabi Gaming’s Impact

Abu Dhabi Gaming’s commitment to talent development and industry growth will shine brightly at this event. Beyond co-hosting, they are shaping the program to showcase local talent, unlock investment opportunities, and highlight Abu Dhabi’s position as one of the fastest-growing global hubs for the gaming and esports industries. Through initiatives focusing on skills development, business attraction, and community building, Abu Dhabi Gaming is creating an *end-to-end ecosystem* that empowers professionals to build, grow, and succeed.  

Adding to the excitement, the *Global Games Show 2025* features agenda highlights such as opening keynotes on esports’ role in Abu Dhabi's tech future, practical developer workshops in Unity and Unreal Engine, and dynamic investment pitch sessions. Notable speakers like **Mohammed Yaseen**, **Sébastien Borget**, and **Yat Siu** will bring unrivaled insights to the stage. And when the sun sets over the city, the evening networking gala will unite industry leaders, investors, and creatives — forging partnerships that could change the future of gaming forever. 



**Mark Your Calendars:**  
**Venue:** Space42 Arena, Abu Dhabi  
**Dates:** 10–11 December 2025  
**Official Partner:** Times Of Games  
*More info:* [globalgamesshow.com](http://globalgamesshow.com)  




Building Tomorrow: How Strategic Partnerships Are Shaping Saudi Arabia’s Real Estate Future


A Vision Under Esteemed Patronage

Under the patronage of His Excellency the Minister of Municipalities and Housing and Chairman of the Board of Directors of the Real Estate General Authority, Mr. Majed bin Abdullah Al-Hogail, and in the presence of Eng. Abdullah Al-Hammad, Chief Executive Officer of REGA, a remarkable step forward in the Kingdom’s real estate journey was made.  

On the prestigious stage of *Cityscape Global 2025*, the Real Estate General Authority (REGA) signed a landmark partnership agreement with Abdullah Al Rajhi Holding Company. This collaboration is not merely a formal gesture—it is a strategic alliance designed to promote real estate knowledge, strengthen awareness programs, and advance the Kingdom’s dynamic real estate sector. By uniting the expertise of government entities with the resources of the private sector, both parties aim to drive high-impact initiatives that will resonate across communities for years to come.  

Empowering Communities Through Knowledge

Under this forward-thinking agreement, Abdullah Al Rajhi Holding Company will sponsor and bolster REGA’s comprehensive real estate awareness programs. These initiatives extend far beyond official documents—they are about cultivating understanding, sparking interest, and nurturing informed decision-making among citizens.  

From **developing national human capital** through advanced education and training programs, to **enhancing sector-wide engagement** via media campaigns, the efforts are designed to connect with people on multiple levels. Community partnerships will play a pivotal role, ensuring that real estate culture becomes a shared language that empowers stakeholders across the sector. By unifying messages nationwide and enhancing transparency, these programs will elevate public trust while improving the quality of real estate decisions made every day.  

A Commitment to Sustainable Impact

Mr. Tayseer bin Mohammed Al-Mufrej, Executive Director of Strategic Communication at REGA, described the partnership as a “significant step toward advancing real estate awareness at the national level.” His words are a testament to the shared vision: a real estate market characterized by professional excellence, informed decision-making, and sustainable community impact.  

This agreement is perfectly aligned with REGA’s overarching mission—building strategic private sector collaborations to reinforce confidence in Saudi Arabia’s real estate landscape. As these initiatives unfold, they will not only bring immediate benefits but also shape an enduring framework for quality and reliability in one of the Kingdom’s most vital economic pillars.  

Partnerships built on vision and trust have the power to reshape industries. Through the combined expertise of REGA and Abdullah Al Rajhi Holding Company, Saudi Arabia is not just constructing buildings—it’s building knowledge, fostering transparency, and laying the foundation for a real estate sector that thrives for generations.  




From Vision to Reality: Madinah’s Hospitality Renaissance


Building the Future of Hospitality in Madinah

Madinah, Saudi Arabia, is stepping confidently into a new era of urban and economic transformation. Knowledge Economic City (KEC) — the pioneering, publicly listed master developer regulated by the Economic Cities and Special Zones Authority — has announced a groundbreaking strategic joint venture with Archipelago International. Together, they will establish an equally owned, Madinah-based hospitality management company, marking a bold step toward reshaping the city’s tourism and hospitality landscape.  

This visionary collaboration is far more than a business agreement; it is a commitment to create a specialized hospitality management company that will give life to a truly Saudi hotel brand. With its first project set in Madinah, the venture aligns with KEC’s broader expansion goals within the Kingdom’s hospitality sector. Transitioning from concept to reality, the partnership not only strengthens KEC’s position as an integrated investment platform but also introduces a scalable operating model designed to deliver sustainable economic value.  



The Grand Debut — 2,500 Keys of Opportunity

The joint venture’s debut project is poised to become a milestone in the Saudi hospitality industry. With an impressive 2,500 keys, this will be one of the largest hotel developments ever launched by KEC and a major new asset entering the market. Envisioned as more than bricks and mortar, the hotel will serve as the launchpad for a distinctive Saudi brand — one deeply inspired by the cultural spirit and national identity of Madinah.  

Designed for scalability, the hotel brand will grow across the Kingdom through franchise and management models, supporting Saudi Arabia’s broader hospitality diversification goals. Operating under unified governance, the venture will emphasize operational efficiency, asset optimization, and the nurturing of national talent in all areas of hotel operations. In doing so, it will generate both direct and indirect employment opportunities, weaving economic growth into the very fabric of Madinah’s urban transformation. 

This strategic alliance between KEC and Archipelago International stands as a beacon of innovation, cultural pride, and economic ambition. As Madinah welcomes one of its largest hospitality developments, the city steps confidently into the future — a future where tradition meets transformation, and vision becomes reality.  


Beyond Borders: How Nabota is Redefining Aesthetics in the Middle East



The world of aesthetic medicine continues to evolve—and Daewoong Pharmaceutical, under the visionary leadership of Co-CEOs **Shawn Park** and **Chang-jae Lee**, is proving to be one of its boldest innovators. On November 28, a groundbreaking event unfolded in **Jeddah, Saudi Arabia**: the **Nabota Master Class (NMC) Middle East & North Africa (MENA)**. Held for the first time outside Korea, this two-day gathering attracted over **200 medical professionals** from six major Middle Eastern countries, including Saudi Arabia, the UAE, and Qatar.  

Even before this milestone, Nabota was no stranger to the region. It has already expanded into **10 countries in the Middle East**—more markets than any other Korean toxin brand—and continues to see rapid growth in strategic hubs like Saudi Arabia and the UAE. In fact, Saudi Arabia, recognized as the largest aesthetic market in the region, has warmly embraced Nabota thanks to its consistent clinical performance and reputation for safety.  

A Master Class in Excellence

The NMC MENA program was more than a conference—it was a vibrant exchange of innovation and expertise. Attendees were treated to sessions led by world-class professionals in aesthetics, anatomy, and plastic surgery, representing both Korea and the Middle East.  

From a **facial anatomy lecture** by Professor Seung-Ho Han that sharpened injection safety and precision, to a **protocol-driven training** by Dr. Je-young Park, which showcased specialized techniques like **NABOLIFT** and **NABOGLOW**, the event promoted clinically sound, standardized approaches. The excitement didn’t stop there. Hands-on workshops led by Dr. Jee-soo Kook and other distinguished faculty gave participants a real-world grasp of advanced procedures—bridging science and artistry in aesthetic medicine.  

Building a Sustainable Future in Aesthetics

As interest in **botulinum toxin treatments** rises among younger consumers in the Middle East, Daewoong Pharmaceutical has recognized the need for structured **physician education** and strong academic support. By enhancing treatment proficiency, improving patient satisfaction, and fostering collaborative growth, the company envisions a **win–win–win** model that benefits physicians, patients, and the brand alike.  

Panel discussions featured prominent Middle Eastern KOLs like Dr. Abdulkader Ramo, Dr. Azzam Alkhalifah, Professor Amir Mrad, and Dr. Carmelo Crisafulli, who shared real-world insights and debated advanced topics such as **dilution methodologies** and **diffusion characteristics**. This in-depth scientific exchange underscored Nabota’s clinical advantages and its unique position in the market.  

According to **Jun-soo Yun**, Head of Nabota’s Business Division, NMC MENA was “more than a training event—it was a milestone moment” in establishing new benchmarks for aesthetic medicine in the region. With plans to expand NMC sessions globally—from Asia to Latin America—the future looks bright for Nabota’s role as both an educational platform and a trusted global toxin brand.  


By stepping beyond borders and investing deeply in academic collaboration, Daewoong Pharmaceutical is not just selling a product—it’s shaping an ecosystem where medical expertise, patient satisfaction, and innovation intertwine. NMC MENA was proof that knowledge, when shared globally, can elevate aesthetic standards everywhere.  


Waves of Innovation: How Rockwell Automation and alfanar Are Powering Saudi Arabia’s Digital Future




A Bold Collaboration Anchored in Vision 2030

Under the brilliant desert sun, in the bustling heart of Riyadh’s Industrial City, a new chapter in industrial innovation is being written. **Rockwell Automation, the world’s largest company dedicated to industrial automation and digital transformation**, has joined forces with **alfanar**, a leading Saudi Arabian energy and infrastructure solutions provider, to create a specialized manufacturing zone within alfanar’s facility.  

This precisely planned partnership is not merely about technology—it’s about transformation. Together, they are establishing a hub for assembling advanced automation panels, infused with Rockwell’s cutting-edge intelligent devices, robust software, and agile control and process automation solutions. Transitioning from concept to reality, the collaboration targets critical infrastructure projects, beginning with a strategic focus on empowering the **Saudi Water Authority (SWA)**. Through this, Saudi Arabia’s water sector is poised to become a beacon of resilience, efficiency, and local innovation. 

Manufacturing the Future, Locally

The signing ceremony at Rockwell’s Automation Fair in Chicago may have been the spark, but the fire is being stoked right here in the Kingdom. According to Ahmad Haydar, Rockwell’s country leader for Saudi Arabia, this initiative is an undeniable step toward the localization agenda championed by Vision 2030. By enabling the **local assembly of advanced automation technologies**, the partnership is not only modernizing operations but also bolstering Saudi talent in an area critical to the nation’s future.

Eng. Sharekh Ibrahim AlSharekh of SWA emphasizes that this movement directly deepens Saudi Arabia’s local content in the water sector. The manufacturing zone will act as a rich ground for both economic diversification and reduced reliance on external suppliers. In fact, the zone will feature Rockwell Automation demonstration walls—living showcases of innovation—providing visitors a tangible glimpse into intelligent automation solutions.  

This synergy of **alfanar’s local manufacturing mastery** and **Rockwell Automation’s global leadership** is more than a partnership; it’s a launching pad for cutting-edge technologies, sustainable growth, and knowledge transfer. More importantly, it sets a precedent for industrial sectors across the Kingdom—showing that success can be *made in Saudi Arabia, for Saudi Arabia*. 

Where Heritage Meets Tomorrow: A Night with *Novalis 2029* in Diriyah




A Cultural Evening Illuminating the Future

ARX hosted the latest international event dedicated to *Novalis 2029* in Saudi Arabia on Wednesday evening, presenting the book by Michael Schindhelm to a selected audience at Sharq in Diriyah. The atmosphere was vibrant yet sophisticated, with senior officials, industry leaders and experts gathering under the warm glow of heritage-inspired architecture.  

Held in Diriyah – a timeless symbol of the Kingdom's cultural roots and ambitious transformation – the event carried deep emotional resonance. One chapter of Schindhelm’s book unfolds in this very historic setting, making it more than a simple venue choice; it was a living bridge between past traditions and future innovations. The attendees engaged in a forward-looking conversation about culture, engineering, design and urban development, inspired by both the book’s vision and Diriyah’s own evolving story.  

Exploring Visionary Ideas for Cities of Tomorrow

*Novalis 2029* is not merely fiction; it is a speculative invitation to imagine our shared future. The book follows Maren, an artist working within an engineering and design firm in 2029, revealing a compelling blend of human creativity and technological ingenuity. Michael Schindhelm weaves scenarios exploring smart cities, underground agriculture, energy storage, the reuse of obsolete sites, post-conflict reconstruction and even space travel — enriched by insights from prominent figures like Pierre de Meuron.  

One of the evening’s unforgettable moments was Schindhelm’s live reading of select excerpts, immersing the audience in both narrative and idea. The subsequent panel discussion sparked an engaging exchange among visionary minds, touching on how engineering and design can be paired with long-term vision and responsible urban growth. Speakers also emphasized the importance of cultivating talent through strong national education systems, which will shape the engineers and designers of tomorrow.  

ARX expressed gratitude to distinguished contributors, including HRH Prince Fahad Bin Naif Al Saud of the Diriyah Foundation, Abdulmohsen Almajnouni, Hamad Aloqayli, Aymen Cheikh Mhamed, and the European Chamber of Commerce in the Kingdom of Saudi Arabia, whose support made this evening a milestone in future-focused discourse. 




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