Beneath the Surface: How TÜV Rheinland in Dubai, UAE is Turning Ground Uncertainty into Engineered Certainty




When it comes to construction, the strength of every structure begins not with bricks or beams — but with the ground beneath. And in **Dubai, UAE**, where towering skyscrapers, sprawling infrastructure, and ambitious urban visions dominate the skyline, knowing exactly what’s underfoot is more than a technical requirement; it’s a necessity.  

This is where **TÜV Rheinland**, a global leader in independent testing and certification services, steps in. Renowned for its precision, reliability, and commitment to international standards, the company continues to reinforce its position as a trusted partner by delivering a range of **Geotechnical and Geophysical solutions** that empower project owners, developers, and engineers. These services transform unseen subsurface complexities into clear, actionable insights — ensuring every project begins on a solid foundation.

Seeing What Lies Beneath  

The most striking feature of TÜV Rheinland’s Geotechnical Services is their ability to eliminate underground uncertainties that can become costly surprises later. Unknown soil composition, groundwater movement, and hidden anomalies can pose severe risks to safety, project timelines, and budgets. Yet, through a seamless combination of on-site investigations, advanced geophysical methods, and accredited laboratory testing, these unknowns are brought to light.  

From borehole drilling and cone penetration testing to Ground Penetrating Radar and Electrical Resistivity Tomography, each tool offers a different lens into the earth’s hidden layers. The result? Transparent geological insights that allow engineers to design structures aligned with actual soil and rock behavior, minimizing overdesign and avoiding expensive mid-project adjustments. With these capabilities, TÜV Rheinland empowers the region’s ambitious developments to rise with confidence — quite literally from the ground up.  

Building with Precision and Vision  

Beyond the technical side, the company’s approach reflects a deep commitment to future-proofing infrastructure. Advanced modeling and geotechnical simulations assess critical factors like settlement, slope stability, and foundation performance. Detailed reports outline soil stratigraphy, foundation recommendations, and groundwater considerations, giving project teams a roadmap for safe and efficient construction.  

In an era of rapid urbanization, particularly in the **UAE**, this accurate subsurface intelligence is indispensable. As Shaezar Karim, Regional Director for Infrastructure & Project Supervision – India, Middle East and Africa, aptly puts it: “Our Geotechnical Services bring clarity to the unseen, translating soil, rock, and subsurface data into actionable insights.” The message is clear — when the ground is secure, the future is secure. And TÜV Rheinland ensures that every step forward, no matter how ambitious, is taken with unwavering confidence. 


From iconic skyscrapers to complex infrastructure networks, it all begins underground. Partnering with TÜV Rheinland means transforming uncertainty into certainty, risk into resilience, and plans into enduring realities. In **Dubai, UAE**, where every project tells a story of vision and innovation, they make sure the chapter beneath the surface is equally strong.  




From Pixels to Podiums: The GOTF OTT Platform Ushers in a New Era for Phygital Sports



The Digital Gateway to the Games of the Future


DUBAI, UAE, – In a groundbreaking move, Phygital International has unveiled the **GOTF OTT Platform**, a cutting-edge streaming hub designed to redefine how fans connect with the *Games of the Future Abu Dhabi 2025 powered by ADNOC* (GOTF 2025). Accessible to audiences worldwide at [https://tv.gofuture.games](https://tv.gofuture.games), this dynamic platform is the **official home for live broadcasts, replays, highlights**, and **exclusive behind-the-scenes content** spanning every discipline of GOTF 2025.  

Powered entirely by technology partner **Asport**, the service integrates advanced cloud-based broadcasting with seamless navigation and real-time highlight creation tools. This ensures fans not only get to witness each high-stakes moment but also enjoy curated short-form content optimized for both mobile and social media viewing. Year-round access means that whether you're catching a high-energy live match or reliving an unforgettable play weeks later, the GOTF OTT Platform brings the thrill directly to your fingertip.  

Transitioning smoothly into the first broadcast, the spotlight falls on **MOBA PC.Dota 2**, scheduled for a spectacular launch on **14 December** from Pixoul Gaming in Abu Dhabi. This discipline doesn't just kick off the competition—it ignites excitement by gathering **global legends, rising stars**, and the most competitive line-up in GOTF history.  

Clash of Titans – Dota 2 Takes the Stage

The opening rounds promise intense battles with teams such as **E7, Paper Tigers, Legends Rebooted, Vikings, Team Phoenix, Nigma Galaxy, Win**, and **TraBoTeam**. Each team brings a unique blend of elite professional players and influential personalities, ensuring every match delivers both skill and spectacle. All eyes will be on **Xu "BurNIng" Zhilei**, a legendary Dota 2 carry who joins *Paper Tigers* for what could be a career-defining performance.  

As the gameplay progresses, the stakes will skyrocket. Following an adrenaline-fueled Group Stage, the drama intensifies through a full double-elimination playoff bracket, culminating in best-of-three clashes on **18–19 December** at ADNEC. Every victory moves teams closer to the final—and the glory of being crowned champions of the *Games of the Future*.  


Reaching Fans Far Beyond Abu Dhabi

In true global style, the GOTF 2025 experience extends beyond the OTT platform through a rich web of **international media rights and broadcast partnerships**. Audiences in the **United States** can tune into ESR TV via Apple TV, Sling, and Amazon Prime Video Channels, while **Latin America** enjoys coverage in English and Spanish via FOX Sports Mexico and Zapping. Meanwhile, mobile-first platforms like **Bigo Live** invite fans into interactive co-streams and creator-led watch parties, making viewing *participatory* and engaging.  

From **Sportworld and BIGG TV in EMEA** to **Huya and SOOP in Asia**, and **StarTimes and TV BRICS in Africa**, it's clear: GOTF 2025 is more than an event—it’s a global movement. As Nis Hatt, CEO of Phygital International, proudly states, *this is a multi-regional, multi-generational platform matching the scale and innovation of phygital sport*.  



🎟 **Ticket Alert!**  
Fans eager to experience GOTF 2025 in person can grab tickets at [www.gotfabudhabi.com](http://www.gotfabudhabi.com). For daily updates, highlights, and behind-the-scenes stories, follow @gamesofthefutureofficial and @gotfabudhabi on Instagram.  


With the launch of the GOTF OTT Platform and the epic kick-off of Dota 2, phygital sport is set to capture hearts worldwide. From live arenas in Abu Dhabi to living rooms across continents, the Games of the Future promise competition, innovation, and pure adrenaline—streamed straight to you.  




Electrifying the Desert: How GAC is Powering Saudi Arabia’s Green Drive


A Grand Debut in the Heart of Riyadh

RIYADH, Saudi Arabia – On December 9th, the *Riyadh Motor Show* lit up the automotive stage with a spectacle that blended innovation, luxury, and sustainability. Among the gleaming displays, GAC stole the spotlight by introducing its two NEV brands, **AION** and **HYPTEC**, to the Saudi market. With the simultaneous debut of three cutting-edge models — **AION V**, **AION ES**, and **HYPTEC HT** — the brand signaled its unwavering commitment to Saudi Arabia’s journey toward green mobility.  

Moreover, GAC’s presence wasn’t just about cars; it was about a vision. These new energy models are tailored for diverse lifestyles — from family adventures to sophisticated business travel — while packing advanced technology, impeccable safety, and premium comfort. Each vehicle embodies GAC’s dedication to crafting high-quality, eco-friendly solutions that align perfectly with the nation’s evolving mobility needs.  

A Green Future Fueled by Innovation and Commitment

GAC’s strategy in Saudi Arabia is more than a business move — it’s a partnership with the Kingdom’s vision for sustainable transport. The company’s rollout is part of its *Middle East Action* and the broader **"One GAC 2.0" global layout**, underlining how Saudi Arabia has become a core strategic market for the brand. Additionally, GAC’s robust service philosophy, “Service First, Customer First,” ensures lasting trust with customers. Offering an **8-year/160,000-kilometer vehicle warranty** and an **8-year/200,000-kilometer power battery warranty**, they emphasize reliability and long-term value.  

Beyond warranties, GAC is actively strengthening its local service ecosystem — improving spare parts availability, enhancing supply efficiency, and maintaining an impressive **over 95% terminal parts supply rate**. This is not merely about selling cars; it’s about building a future-ready automotive infrastructure in Saudi Arabia.  

Driving the Kingdom Towards a Sustainable Horizon 

At the show, visitors experienced eight models from GAC, AION, and HYPTEC — from sleek NEVs to powerful fuel-based vehicles — underscoring the brand’s versatility. The inclusion of high-performance electric cars such as **HYPTEC SSR** alongside conventional models like the **GAC GS8** and **GAC M8** demonstrated that GAC is committed to addressing every type of driver in the Kingdom.  

Looking ahead, GAC pledges to remain deeply rooted in Saudi Arabia’s development by following its guiding principle: *“In Saudi Arabia, For Saudi Arabia, Integrating into Saudi Arabia, Serving Saudi Arabia, and Contributing to Saudi Arabia.”* With innovation steering the wheel and sustainability in the passenger seat, the company is poised to become a driving force in shaping the future of mobility across the Middle East.  




Two Decades of Digital Brilliance: Mobily’s Journey Towards 2030



 
A Celebration of Legacy in Riyadh’s Heart

In the bustling capital of **Riyadh, Saudi Arabia**, a sense of pride and anticipation filled the air as **Etihad Etisalat (Mobily)** marked its 20th anniversary. This was not merely a commemoration; it was a testament to twenty years of innovation, resilience, and visionary leadership. The celebration brought together dignitaries, senior government officials, business leaders, loyal customers, and influential voices from both traditional media and social platforms.  

The event was steeped in creativity and history. Guests witnessed a captivating documentary highlighting the company’s local, regional, and international milestones. From pioneering advanced networks to fueling Saudi Arabia’s technological rise, Mobily’s story unfolded as an emblem of progress aligned with **Saudi Vision 2030**. Every frame radiated the company’s role in transforming the Kingdom into a thriving, sustainable digital economy.  

Charting the Road to 2030 with AI and Innovation

Transitioning seamlessly from past triumphs to future ambitions, Mobily unveiled its **new corporate strategy** set to run throughout 2030. This blueprint is bold yet deeply customer-focused, reflecting the spirit of its new slogan — *“Ever Closer.”* At its core lies the integration of artificial intelligence across operations, promising enhanced efficiency and a superior customer experience. By embracing AI, Mobily not only upgrades its technological backbone but also amplifies the accessibility of its services in ways that anticipate the evolving demands of modern life.  

CEO Eng. Nezar Banabeela captured the essence of this new chapter, describing it as the dawn of sustainable innovation. He emphasized widening the scope of services, strengthening digital infrastructure, and fostering an ecosystem aligned with the swift advances in telecom, media, and technology. This approach is not just about staying relevant; it’s about ensuring Mobily remains a trusted partner in digitization, empowering Saudi Arabia to stake its claim as a global hub for digital transformation.  


Mobily’s 20th anniversary was more than a celebration — it was a declaration of intent. With eyes firmly set on 2030, fueled by artificial intelligence, and guided by customer-centricity, Mobily continues to weave innovation into the Kingdom’s digital fabric. Two decades down, a visionary future awaits. 




Rising Power Over the Nile: How the Obelisk Project Heralds Egypt’s Renewable Energy Future


A Monumental Leap for Egypt’s Energy Transition

In the context of global climate urgency and the steady shift toward low-carbon economies, Egypt has taken a decisive step into the future of renewable energy. **EDF power solutions enters Obelisk, an hybrid project located in Egypt combining a 1.1GW solar plant and a 100MW/200MWh battery storage located in the city of Nagaa Hammadi, close to Louxor.** This single statement is far more than an announcement—it signals the alignment of international expertise, bold infrastructure, and long-term vision in a country poised to become a renewable energy hub in the Middle East and North Africa (MENA) region.

This promising endeavor is designed not only to produce clean electricity but also to serve as an emblem of innovation, collaboration, and resilience. Egypt’s government has already made significant strides in bolstering its electricity generation capacity through renewable assets. The Obelisk project represents the next phase in that journey, seamlessly combining solar energy and advanced battery storage to ensure stable, competitive power delivery to the national grid.

The Obelisk Project: Fusion of Sunlight and Storage

The Obelisk project is no ordinary renewable energy plant. By integrating a colossal **1.1GW solar facility** with battery storage capacity of **100MW/200MWh**, it addresses one of the greatest challenges in renewable energy production—intermittency. The location in **Nagaa Hammadi, close to Louxor**, is strategic, taking advantage of Egypt’s abundant sunshine while positioning the infrastructure near key transmission lines for efficient integration into the national power grid.

Battery storage plays a crucial role in bridging the natural fluctuations in solar generation. When the sun is at its zenith, excess energy can be stored and later discharged during peak demand or when sunlight is reduced. This strategic blend—known as a hybrid project—gives Obelisk the capacity to provide uninterrupted, reliable electricity over extended periods, supporting households, businesses, and industry alike.

Equally notable is the partnership architecture. **EDF power solutions signed a shareholder agreement with Scatec (60%), a leading renewable energy solutions provider partnering with Norfund (20%), the Norwegian investment fund for developing countries. With this transaction, EDF power solutions owns the remaining 20% of the project company.** Such collaboration demonstrates the power of collective expertise and financial commitment to realize massive infrastructure in developing markets.

Timeline to a Landmark Achievement

The vision of the Obelisk project is bold yet strategically paced. **Obelisk’ phase 1 commissioning is planned for the first half of 2026 and its phase 2 for the second half of the same year.** This phased implementation allows gradual testing, integration, and optimization of operational systems while enabling early electricity delivery before full completion.

Further enhancing its impact, the project is backed by a **25-year PPA agreement**, guaranteeing competitive electricity supply to the Egyptian grid. This long-term contract is crucial—it provides stability to investors, predictability to grid operators, and assurance to consumers. Through consistent generation and pricing stability, the Obelisk project will anchor Egypt’s progress toward achieving its renewable energy target of **42GW by 2030**.

From an economic perspective, the carefully structured phases also ensure that key financial flows are optimized, technology risks are minimized, and operational readiness can be refined. This approach is critical in large-scale hybrid developments that integrate multiple cutting-edge components.

EDF’s Expanding Egyptian Legacy

For EDF power solutions, the Obelisk project is not an isolated initiative—it is part of a broader, steadily expanding footprint in Egypt’s renewable sector. The company already operates **two plots in the Benban solar power plant**, one of the largest in Africa. In addition, EDF is **the largest shareholder of KarmSolar**, a leading solar utility company with innovative off-grid and storage solutions.

This growing presence reflects EDF’s long-term commitment to Egypt’s energy transition. By combining investments in solar generation, battery storage, and low-carbon electricity production assets, EDF demonstrates a comprehensive approach—one that is not limited to isolated technologies but geared toward systemic transformation of the national energy ecosystem.

Notably, EDF’s ambitions are not restricted to solar power alone. The company is exploring **green hydrogen developments**, adding yet another dimension to Egypt’s potential in clean energy production. This diversification aligns perfectly with Egypt’s national strategy to build resilience and flexibility into its power supply while positioning itself as a leader in Africa’s renewable market.

Partnerships as Catalysts for Change

The importance of international cooperation cannot be overstated. The involvement of **Scatec** and **Norfund** alongside EDF power solutions illustrates how pooled expertise and resources accelerate innovation. **Scatec**, with a 60% stake, brings operational excellence from its long history of implementing renewable projects across various continents. **Norfund**, holding 20%, leverages its mission of investing in sustainable development in emerging economies.

Such a synergy not only ensures the mobilization of adequate capital but also guarantees the integration of best practices in environmental stewardship, governance, and community engagement. These elements are vital for large-scale renewable projects to succeed not only technically but also socially and economically.

In the words of **Bénédicte Regnier, EDF power solutions Executive VP Africa**: _“EDF power solutions is thrilled to announce this partnership with Scatec and Norfund in Egypt. After its investment in Benban and in KarmSolar, and alongside with promising development in green hydrogen, EDF power solutions investment into the Obelisk project is another demonstration of its long-standing relationship with Egypt.”_ This statement encapsulates the spirit of collaboration and vision that defines the project—an acknowledgment that technological and financial alliances are fundamental in turning theory into reality.

Egypt’s Path Toward 42GW Renewable Capacity

Egypt’s renewable energy target—**42GW by 2030**—is ambitious yet achievable. Projects like Obelisk are indispensable in this pursuit. The combination of scale, innovation, and strategic planning makes Obelisk more than just a power plant; it is a blueprint for future endeavors.

By leveraging solar potential in locations like Nagaa Hammadi, Egypt is rapidly building infrastructure that is not only environmentally responsible but also economically viable. The integration of battery storage further ensures energy reliability, a crucial factor for industrial growth and economic stability.

In addition to technical advancement, such projects contribute to job creation, technology transfer, and international recognition. Egypt’s leadership in renewable energy within the African continent is becoming increasingly visible, drawing further investment and partnerships from global players.

Economic, Environmental, and Social Impacts

The triple bottom line—economic, environmental, and social—defines the profound impact projects like Obelisk can generate. From an economic standpoint, the project enhances energy supply reliability, reduces dependence on imported fuels, and stimulates local industries tied to the renewable energy supply chain. Construction phases alone will create hundreds of skilled and semi-skilled jobs, fostering capacity-building for local communities.

Environmentally, Obelisk’s solar capacity will offset millions of tons of CO₂ emissions over its operational life. The battery storage component ensures that every generated watt is optimally consumed or stored, minimizing waste. This efficiency contributes directly to Egypt’s climate goals under international agreements such as the Paris Accord.

On the social side, affordable and reliable electricity translates to better living standards, improved healthcare delivery, and stronger small businesses, especially in rural and semi-urban areas. Energy access is a key driver of education, entrepreneurship, and overall social mobility.

A Vision Beyond the Horizon

Projects like Obelisk go beyond immediate energy generation; they serve as cornerstones of a new economic paradigm. Egypt is positioning itself not only as a renewable energy producer but also as a knowledge hub for advanced energy solutions in the region. By setting high benchmarks in technology integration, operational excellence, and sustainability, Egypt creates a model that other nations can replicate.

Moreover, the Obelisk project strengthens the narrative that renewable energy can be both profitable and socially beneficial. It dismantles outdated notions that clean energy is a costly luxury, demonstrating instead that it is a pragmatic and profitable necessity for modern economies.

Building Egypt’s Renewable Legacy 

The announcement that **EDF power solutions enters Obelisk** marks more than the beginning of a new infrastructure project—it reflects a deepening alliance between Egypt and global clean energy leaders. With **Scatec** and **Norfund** as pivotal partners, the hybrid combination of massive solar generation and advanced battery storage in **Nagaa Hammadi** is a direct investment into Egypt’s present and future.

By maintaining a forward-looking approach, embracing innovation, and committing to long-term partnerships, Egypt is not merely tapping into its abundant sunshine—it is building a resilient, low-carbon, socially inclusive energy infrastructure. The Obelisk project is both a monument to progress and a gateway to the nation’s renewable future, shining brightly beside the River Nile as a testament to what ambition and collaboration can achieve.




From Reactive to Predictive: How SmartRBI is Shaping the Future of Asset Integrity in Dubai, UAE




In a world where downtime can cost millions and safety is non-negotiable, industries are embracing technologies that *think ahead*. In **Dubai, UAE**, **TÜV Rheinland**, a global leader in independent testing and certification, is at the forefront of this transformation. Through its **SmartRBI** (Smart Risk Based Inspection) services, it’s redefining how oil, gas, petrochemical, manufacturing, and power sectors safeguard their most critical assets.  

Rather than relying on traditional, time-bound inspections, **SmartRBI** uses an analytics-driven approach that shifts the focus to *risk-based, condition-aware* strategies. This transformation means inspections are no longer just routine — they are intelligent, targeted, and designed to protect both productivity and safety.  

The SmartRBI Revolution: Risk Meets Intelligence  

For decades, asset integrity programs have been shackled by fixed schedules. While such methods ensured a level of safety, they often overlooked the unique operational conditions of each facility. Now, **TÜV Rheinland’s SmartRBI** is changing the rules. By blending engineering expertise with intelligent algorithms and detailed data models, it prioritizes inspections based on actual operating risks instead of arbitrary timelines.  

Consequently, operators can channel resources where they matter most — avoiding unnecessary checks while catching vulnerabilities before they escalate. This shift from routine maintenance to predictive strategies not only strengthens equipment reliability but also cultivates a *culture of proactive safety*. Moreover, SmartRBI’s data-centric nature helps companies align their maintenance actions with global best practices, ensuring transparency and audit readiness.  

A Tailored Approach for Maximum Impact

What truly sets **SmartRBI** apart is its *comprehensive*, *customizable* service suite. Whether it’s a complete RBI study for high-priority pipelines, targeted inspection plans designed for specific degradation mechanisms, or seamless integration with existing digital platforms — TÜV Rheinland adapts its offerings to fit the unique regulatory, operational, and safety requirements of each client.  

With offerings that include data gathering, validation, gap resolution, and regular plan revalidations, operators can rest assured that their asset integrity programs remain *dynamic* and *future-focused*. As industries across **Dubai, UAE** push further into digitalisation and predictive maintenance, **SmartRBI** stands as a strategic enabler — making plants safer, downtime shorter, and operational efficiency stronger.  

The Bigger Picture

For TÜV Rheinland, **SmartRBI** is not just a service — it’s a commitment to helping industries adopt intelligent, sustainable, and compliant asset management practices. As Mr. Anselmann, Senior Vice President of Industrial Services & Cybersecurity IMEA, points out, the goal is clear: *to empower organisations to operate with confidence, knowing their safety and efficiency are reinforced by smart, data-driven planning*.  

In an era where every operational decision has a ripple effect on safety, cost, and reputation, **SmartRBI** offers a clear advantage — turning inspection from a routine obligation into a strategic, powerful tool for long-term performance.  




Level Up Abu Dhabi: Where Gaming Meets Innovation at the Global Games Show 2025


A New Era of Gaming in the Heart of the UAE

In December 2025, **Abu Dhabi, UAE** will transform into the global epicenter of gaming magic. The city’s futuristic skyline will set the stage for one of the most anticipated events of the year — *The Global Games Show*, taking place at the state-of-the-art Space42 Arena from **10–11 December 2025**. As the **official co-host**, **Abu Dhabi Gaming** is stepping boldly into the spotlight, reinforcing its mission to evolve the emirate’s gaming ecosystem and empower creators, players, developers, and businesses to thrive.  

From electrifying esports battles to visionary talks on AI and live operations, the two-day event promises an immersive journey into the future of gaming. It will bring together a powerful mix of game developers, publishers, esports teams, content creators, investors, and media from around the world. Whether you’re chasing the thrill of live tournaments or looking to connect in exclusive networking sessions, this show offers something for every gaming enthusiast.  

From Vision to Reality: Abu Dhabi Gaming’s Impact

Abu Dhabi Gaming’s commitment to talent development and industry growth will shine brightly at this event. Beyond co-hosting, they are shaping the program to showcase local talent, unlock investment opportunities, and highlight Abu Dhabi’s position as one of the fastest-growing global hubs for the gaming and esports industries. Through initiatives focusing on skills development, business attraction, and community building, Abu Dhabi Gaming is creating an *end-to-end ecosystem* that empowers professionals to build, grow, and succeed.  

Adding to the excitement, the *Global Games Show 2025* features agenda highlights such as opening keynotes on esports’ role in Abu Dhabi's tech future, practical developer workshops in Unity and Unreal Engine, and dynamic investment pitch sessions. Notable speakers like **Mohammed Yaseen**, **Sébastien Borget**, and **Yat Siu** will bring unrivaled insights to the stage. And when the sun sets over the city, the evening networking gala will unite industry leaders, investors, and creatives — forging partnerships that could change the future of gaming forever. 



**Mark Your Calendars:**  
**Venue:** Space42 Arena, Abu Dhabi  
**Dates:** 10–11 December 2025  
**Official Partner:** Times Of Games  
*More info:* [globalgamesshow.com](http://globalgamesshow.com)  




Building Tomorrow: How Strategic Partnerships Are Shaping Saudi Arabia’s Real Estate Future


A Vision Under Esteemed Patronage

Under the patronage of His Excellency the Minister of Municipalities and Housing and Chairman of the Board of Directors of the Real Estate General Authority, Mr. Majed bin Abdullah Al-Hogail, and in the presence of Eng. Abdullah Al-Hammad, Chief Executive Officer of REGA, a remarkable step forward in the Kingdom’s real estate journey was made.  

On the prestigious stage of *Cityscape Global 2025*, the Real Estate General Authority (REGA) signed a landmark partnership agreement with Abdullah Al Rajhi Holding Company. This collaboration is not merely a formal gesture—it is a strategic alliance designed to promote real estate knowledge, strengthen awareness programs, and advance the Kingdom’s dynamic real estate sector. By uniting the expertise of government entities with the resources of the private sector, both parties aim to drive high-impact initiatives that will resonate across communities for years to come.  

Empowering Communities Through Knowledge

Under this forward-thinking agreement, Abdullah Al Rajhi Holding Company will sponsor and bolster REGA’s comprehensive real estate awareness programs. These initiatives extend far beyond official documents—they are about cultivating understanding, sparking interest, and nurturing informed decision-making among citizens.  

From **developing national human capital** through advanced education and training programs, to **enhancing sector-wide engagement** via media campaigns, the efforts are designed to connect with people on multiple levels. Community partnerships will play a pivotal role, ensuring that real estate culture becomes a shared language that empowers stakeholders across the sector. By unifying messages nationwide and enhancing transparency, these programs will elevate public trust while improving the quality of real estate decisions made every day.  

A Commitment to Sustainable Impact

Mr. Tayseer bin Mohammed Al-Mufrej, Executive Director of Strategic Communication at REGA, described the partnership as a “significant step toward advancing real estate awareness at the national level.” His words are a testament to the shared vision: a real estate market characterized by professional excellence, informed decision-making, and sustainable community impact.  

This agreement is perfectly aligned with REGA’s overarching mission—building strategic private sector collaborations to reinforce confidence in Saudi Arabia’s real estate landscape. As these initiatives unfold, they will not only bring immediate benefits but also shape an enduring framework for quality and reliability in one of the Kingdom’s most vital economic pillars.  

Partnerships built on vision and trust have the power to reshape industries. Through the combined expertise of REGA and Abdullah Al Rajhi Holding Company, Saudi Arabia is not just constructing buildings—it’s building knowledge, fostering transparency, and laying the foundation for a real estate sector that thrives for generations.  




From Vision to Reality: Madinah’s Hospitality Renaissance


Building the Future of Hospitality in Madinah

Madinah, Saudi Arabia, is stepping confidently into a new era of urban and economic transformation. Knowledge Economic City (KEC) — the pioneering, publicly listed master developer regulated by the Economic Cities and Special Zones Authority — has announced a groundbreaking strategic joint venture with Archipelago International. Together, they will establish an equally owned, Madinah-based hospitality management company, marking a bold step toward reshaping the city’s tourism and hospitality landscape.  

This visionary collaboration is far more than a business agreement; it is a commitment to create a specialized hospitality management company that will give life to a truly Saudi hotel brand. With its first project set in Madinah, the venture aligns with KEC’s broader expansion goals within the Kingdom’s hospitality sector. Transitioning from concept to reality, the partnership not only strengthens KEC’s position as an integrated investment platform but also introduces a scalable operating model designed to deliver sustainable economic value.  



The Grand Debut — 2,500 Keys of Opportunity

The joint venture’s debut project is poised to become a milestone in the Saudi hospitality industry. With an impressive 2,500 keys, this will be one of the largest hotel developments ever launched by KEC and a major new asset entering the market. Envisioned as more than bricks and mortar, the hotel will serve as the launchpad for a distinctive Saudi brand — one deeply inspired by the cultural spirit and national identity of Madinah.  

Designed for scalability, the hotel brand will grow across the Kingdom through franchise and management models, supporting Saudi Arabia’s broader hospitality diversification goals. Operating under unified governance, the venture will emphasize operational efficiency, asset optimization, and the nurturing of national talent in all areas of hotel operations. In doing so, it will generate both direct and indirect employment opportunities, weaving economic growth into the very fabric of Madinah’s urban transformation. 

This strategic alliance between KEC and Archipelago International stands as a beacon of innovation, cultural pride, and economic ambition. As Madinah welcomes one of its largest hospitality developments, the city steps confidently into the future — a future where tradition meets transformation, and vision becomes reality.  


Beyond Borders: How Nabota is Redefining Aesthetics in the Middle East



The world of aesthetic medicine continues to evolve—and Daewoong Pharmaceutical, under the visionary leadership of Co-CEOs **Shawn Park** and **Chang-jae Lee**, is proving to be one of its boldest innovators. On November 28, a groundbreaking event unfolded in **Jeddah, Saudi Arabia**: the **Nabota Master Class (NMC) Middle East & North Africa (MENA)**. Held for the first time outside Korea, this two-day gathering attracted over **200 medical professionals** from six major Middle Eastern countries, including Saudi Arabia, the UAE, and Qatar.  

Even before this milestone, Nabota was no stranger to the region. It has already expanded into **10 countries in the Middle East**—more markets than any other Korean toxin brand—and continues to see rapid growth in strategic hubs like Saudi Arabia and the UAE. In fact, Saudi Arabia, recognized as the largest aesthetic market in the region, has warmly embraced Nabota thanks to its consistent clinical performance and reputation for safety.  

A Master Class in Excellence

The NMC MENA program was more than a conference—it was a vibrant exchange of innovation and expertise. Attendees were treated to sessions led by world-class professionals in aesthetics, anatomy, and plastic surgery, representing both Korea and the Middle East.  

From a **facial anatomy lecture** by Professor Seung-Ho Han that sharpened injection safety and precision, to a **protocol-driven training** by Dr. Je-young Park, which showcased specialized techniques like **NABOLIFT** and **NABOGLOW**, the event promoted clinically sound, standardized approaches. The excitement didn’t stop there. Hands-on workshops led by Dr. Jee-soo Kook and other distinguished faculty gave participants a real-world grasp of advanced procedures—bridging science and artistry in aesthetic medicine.  

Building a Sustainable Future in Aesthetics

As interest in **botulinum toxin treatments** rises among younger consumers in the Middle East, Daewoong Pharmaceutical has recognized the need for structured **physician education** and strong academic support. By enhancing treatment proficiency, improving patient satisfaction, and fostering collaborative growth, the company envisions a **win–win–win** model that benefits physicians, patients, and the brand alike.  

Panel discussions featured prominent Middle Eastern KOLs like Dr. Abdulkader Ramo, Dr. Azzam Alkhalifah, Professor Amir Mrad, and Dr. Carmelo Crisafulli, who shared real-world insights and debated advanced topics such as **dilution methodologies** and **diffusion characteristics**. This in-depth scientific exchange underscored Nabota’s clinical advantages and its unique position in the market.  

According to **Jun-soo Yun**, Head of Nabota’s Business Division, NMC MENA was “more than a training event—it was a milestone moment” in establishing new benchmarks for aesthetic medicine in the region. With plans to expand NMC sessions globally—from Asia to Latin America—the future looks bright for Nabota’s role as both an educational platform and a trusted global toxin brand.  


By stepping beyond borders and investing deeply in academic collaboration, Daewoong Pharmaceutical is not just selling a product—it’s shaping an ecosystem where medical expertise, patient satisfaction, and innovation intertwine. NMC MENA was proof that knowledge, when shared globally, can elevate aesthetic standards everywhere.  


Waves of Innovation: How Rockwell Automation and alfanar Are Powering Saudi Arabia’s Digital Future




A Bold Collaboration Anchored in Vision 2030

Under the brilliant desert sun, in the bustling heart of Riyadh’s Industrial City, a new chapter in industrial innovation is being written. **Rockwell Automation, the world’s largest company dedicated to industrial automation and digital transformation**, has joined forces with **alfanar**, a leading Saudi Arabian energy and infrastructure solutions provider, to create a specialized manufacturing zone within alfanar’s facility.  

This precisely planned partnership is not merely about technology—it’s about transformation. Together, they are establishing a hub for assembling advanced automation panels, infused with Rockwell’s cutting-edge intelligent devices, robust software, and agile control and process automation solutions. Transitioning from concept to reality, the collaboration targets critical infrastructure projects, beginning with a strategic focus on empowering the **Saudi Water Authority (SWA)**. Through this, Saudi Arabia’s water sector is poised to become a beacon of resilience, efficiency, and local innovation. 

Manufacturing the Future, Locally

The signing ceremony at Rockwell’s Automation Fair in Chicago may have been the spark, but the fire is being stoked right here in the Kingdom. According to Ahmad Haydar, Rockwell’s country leader for Saudi Arabia, this initiative is an undeniable step toward the localization agenda championed by Vision 2030. By enabling the **local assembly of advanced automation technologies**, the partnership is not only modernizing operations but also bolstering Saudi talent in an area critical to the nation’s future.

Eng. Sharekh Ibrahim AlSharekh of SWA emphasizes that this movement directly deepens Saudi Arabia’s local content in the water sector. The manufacturing zone will act as a rich ground for both economic diversification and reduced reliance on external suppliers. In fact, the zone will feature Rockwell Automation demonstration walls—living showcases of innovation—providing visitors a tangible glimpse into intelligent automation solutions.  

This synergy of **alfanar’s local manufacturing mastery** and **Rockwell Automation’s global leadership** is more than a partnership; it’s a launching pad for cutting-edge technologies, sustainable growth, and knowledge transfer. More importantly, it sets a precedent for industrial sectors across the Kingdom—showing that success can be *made in Saudi Arabia, for Saudi Arabia*. 

Where Heritage Meets Tomorrow: A Night with *Novalis 2029* in Diriyah




A Cultural Evening Illuminating the Future

ARX hosted the latest international event dedicated to *Novalis 2029* in Saudi Arabia on Wednesday evening, presenting the book by Michael Schindhelm to a selected audience at Sharq in Diriyah. The atmosphere was vibrant yet sophisticated, with senior officials, industry leaders and experts gathering under the warm glow of heritage-inspired architecture.  

Held in Diriyah – a timeless symbol of the Kingdom's cultural roots and ambitious transformation – the event carried deep emotional resonance. One chapter of Schindhelm’s book unfolds in this very historic setting, making it more than a simple venue choice; it was a living bridge between past traditions and future innovations. The attendees engaged in a forward-looking conversation about culture, engineering, design and urban development, inspired by both the book’s vision and Diriyah’s own evolving story.  

Exploring Visionary Ideas for Cities of Tomorrow

*Novalis 2029* is not merely fiction; it is a speculative invitation to imagine our shared future. The book follows Maren, an artist working within an engineering and design firm in 2029, revealing a compelling blend of human creativity and technological ingenuity. Michael Schindhelm weaves scenarios exploring smart cities, underground agriculture, energy storage, the reuse of obsolete sites, post-conflict reconstruction and even space travel — enriched by insights from prominent figures like Pierre de Meuron.  

One of the evening’s unforgettable moments was Schindhelm’s live reading of select excerpts, immersing the audience in both narrative and idea. The subsequent panel discussion sparked an engaging exchange among visionary minds, touching on how engineering and design can be paired with long-term vision and responsible urban growth. Speakers also emphasized the importance of cultivating talent through strong national education systems, which will shape the engineers and designers of tomorrow.  

ARX expressed gratitude to distinguished contributors, including HRH Prince Fahad Bin Naif Al Saud of the Diriyah Foundation, Abdulmohsen Almajnouni, Hamad Aloqayli, Aymen Cheikh Mhamed, and the European Chamber of Commerce in the Kingdom of Saudi Arabia, whose support made this evening a milestone in future-focused discourse. 




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