Desert Giants: How a 4GWh BESS Deployment Will Redefine Energy Resilience in Saudi Arabia

Introduction

RIYADH, Saudi Arabia, - HiTHIUM, a leading global manufacturer of energy storage solutions, has been awarded a major contract by Saudi Electricity Company (SEC) to deploy two battery energy storage system projects in northern Saudi Arabia's Tabuk and Hail provinces. The total capacity of the projects is 4GWh, utilizing HiTHIUM's long-duration energy storage battery cells in ∞Power 6.25MWh Desert Eagle Battery Energy Storage System (BESS). This landmark project, developed in partnership with Alfanar Projects, represents one of the largest BESS deployments in the Middle East and will play a pivotal role in advancing Saudi Arabia's Vision 2030 by enhancing grid stability and renewable energy integration.

Consequently, the award signifies both strategic ambition and technical confidence. Moreover, the initiative directly aligns with national objectives to increase renewable penetration while maintaining reliable supply. Therefore, stakeholders should expect measurable improvements in system flexibility and long-term operational resilience.

Innovation Meets Extreme Environments

Leveraging HiTHIUM's industry-leading ∞Cell 1175Ah technology – the world's first mass-produced long-duration energy storage solution – the project features ∞Power 6.25MWh Desert Eagle series containerized systems specifically engineered for Saudi Arabia's harsh climate.

Heat Resilience: Multi-layer insulation reduces internal temperatures by 8–10°C, ensuring reliable operation in -30°C to 60°C. Sandstorm Protection: Fully sealed components and automated dust alerts minimize maintenance needs. Proven Durability: Critical components rated for 40,000+ hours of continuous operation. Thus, the technical design anticipates environmental stressors and mitigates operational risk proactively.

In addition, the modular containerized approach facilitates rapid deployment and scalable expansion. Consequently, project developers can adapt capacity to evolving demand patterns while preserving lifecycle economics and safety standards.

Strategic Impact & Local Commitment

The BESS will provide critical grid services, including load shifting, black-start capabilities, frequency regulation, and voltage support, enabling higher renewable energy penetration and reducing reliance on fossil fuels. As the technology provider, HiTHIUM will oversee system design, supply, installation supervision, and long-term maintenance, while will lead Alfanar Projects leads construction, with commissioning targeted for 2026.

Dr. Keramat Fakhari, President of MEA at HiTHIUM highlighted: "This landmark 4GWh project marks a pivotal moment—not just for Saudi Arabia, but for HiTHIUM's commitment to delivering mission-critical energy storage where it matters most. By integrating our industry-leading ∞Cell technology with SEC's vision and Alfanar's regional expertise, we're redefining renewable integration in extreme environments. The deployments in Tabuk and Hail set a new benchmark for gigawatt-scale storage globally, proving HiTHIUM's role in accelerating the clean energy transition." Accordingly, the collaboration demonstrates tangible local commitment and strengthens regional supply-chain and technical capacity.

In summary, this deployment combines advanced long-duration storage technology with climate-hardened engineering and strategic partnership, thereby advancing both operational reliability and sustainability goals. Ultimately, the Tabuk and Hail BESS projects will serve as demonstrable catalysts for broader energy transition efforts across the Middle East.

HUMAIN Chat: A Landmark in Arabic Conversational AI from Riyadh to the World

Riyadh, Saudi Arabia, marks a pivotal moment in the evolution of Arabic-language artificial intelligence. Consequently, HUMAIN, a Public Investment Fund (PIF) company building end-to-end AI capabilities, today announced the launch of HUMAIN Chat, a next-generation Arabic conversational AI app powered by ALLAM 34B, HUMAIN’s flagship Arabic large language model. This launch demonstrates a deliberate effort to advance linguistic equity and digital inclusion, and it sets a new standard for culturally informed AI.

Context and Significance

Available on web, iOS, and Android, HUMAIN Chat is launching first in Saudi Arabia as a national milestone, with regional rollout across the Middle East and global expansion to follow soon. Built in the Kingdom of Saudi Arabia, for the Arabic-speaking world, HUMAIN Chat represents a defining step in sovereign AI designed for cultural depth, linguistic equity, and global competitiveness. Moreover, HUMAIN Chat is built for the more than 400 million Arabic speakers and 2 billion Muslims worldwide who have been underserved by generative AI. For the first time, people can create, learn, and connect in their own language, culture, and context.

Product Features and Capabilities

Powered by ALLAM 34B, the app closes a historic gap in digital inclusion and enabling linguistic equality. HUMAIN Chat brings culturally intelligent responses grounded in our language, values, heritage and history. Features designed for real-world use include:

- Real-time web search for always up-to-date knowledge.

- Arabic speech input across multiple dialects.

- Seamless bilingual switching between Arabic and English within the same conversation.

- Conversation sharing to enable collaboration and reuse.

- Full compliance with Saudi PDPL, hosted end-to-end on HUMAIN infrastructure in the Kingdom.

Moreover, this is more than an app; it is the first release in our HUMAIN IQ portfolio: a new generation of AI model products and solutions where scientific depth meets responsible design.

Technical Foundation and Leadership

ALLAM 34B is not just another model, it is a milestone. HUMAIN’s ALLAM 34B builds on the previous released models developed by the National Center for AI under The Saudi Data & AI Authority (SDAIA) national mandate. ALLAM 34B, its most advanced model, has been independently verified by Cohere on MMLU as the world’s most advanced Arabic LLM built in the Arab world and will continue to improve with consumer engagement post launch. Arabic-first by design, yet fully bilingual in English, ALLAM 34B is trained on one of the largest Arabic datasets ever assembled, then refined with input from 600+ domain experts and 250 evaluators. The result: unmatched fluency in Arabic and deep alignment with Islamic, Middle Eastern, and cultural nuance. The team behind ALLAM and HUMAIN Chat embodies Saudi Arabia’s new generation of AI leadership. Over 120 AI specialists, including 35 PhD holders, with a 50/50 gender ratio, have built this model from the ground up - hosted in Saudi, by Saudis, with global talent alongside them.

Implications and Call to Action

ALLAM 34B’s technology is proof that Saudi Arabia is shaping the future of AI on its own terms, with talent, IP, and infrastructure rooted at home, and built for the world. As with all large language models, the more they are used, the smarter and more capable they become. Therefore, today’s launch of HUMAIN Chat across Saudi Arabia is a call to action: for every citizen to use it, test it, and help shape it into the world’s leading Arabic AI. This is a collective effort to deliver the best Arabic-first AI solution for the entire region, and soon, the world. A regional and global rollout of HUMAIN Chat will follow.

Tiny Apples, Big Ambitions: Rockit's Family Pack Arrives in the Middle East

Innovative New Zealand snack sized apple brand, Rockit has gone big with its miniature apples and launched a new Family Pack in the Middle East to meet strong consumer demand for every day sharing occasions.

Rockit's recent product launch exemplifies strategic innovation in response to consumer behaviour. Moreover, the new Family Pack builds upon the brand’s occasion-based marketing strategy by offering an accessible, shareable format that suits contemporary family life. Consequently, retailers and consumers alike should anticipate heightened interest during the upcoming Back-to-School season.

Furthermore, the Family Pack mirrors the well‑established attributes of the iconic Rockit Daily Pack. Just like the iconic Rockit Daily Pack, the Family Pack features a resealable lid keeping each Rockit™ apple in peak, ready-to-eat condition, and a grab-and-go handle made for sharing during all of life's little moments. Therefore, it preserves freshness while enabling convenient distribution at events, picnics, and school activities.

Market Position and Strategic Timing

Rockit General Manager Global Marketing, Julian Smith says the Family Pack has arrived just in time for the peak Back-to-School selling period and is expected to drive strong sales, open new distribution channels and introduce Rockit to new consumers. He explains that launching during this key period will satisfy increasing consumer demand by providing a sharing option tailored for diverse consumption occasions.

Moreover, Rockit’s omnichannel promotional plan promises robust in-store and digital activations. "Launching the Family Pack during this key period will help meet increasing consumer demand for Rockit, by providing a new sharing option to cater for a wider range of consumption occasions. From the busy weekday hustle to exciting weekend adventures, our Family Pack makes all of life's special little moments even better – whether it's a refreshing healthy snack in the school lunchbox, on the sports sideline, or at picnics, parties and events."

Brand Momentum and Consumer Engagement

Global consumer awareness and engagement for Rockit is continuing to improve each year, with Rockit brand sentiment recently reaching a record 90 percent (up four percent on Q4, 2024). Rockit Global Brand Manager, Hannah de Valda says this trend looks set to continue with the Family Pack featuring in its annual Back-to-School campaign, launching across the GCC countries from mid-August.

She adds that the campaign will emphasise shared experiences and participatory activations. "Focusing on sharing special moments, the Back-to-School campaign capitalises on the momentum of the 'Rockit Every Little Moment' promotion delivered earlier this year. The omnichannel campaign includes strong promotional activity including instore activations, giveaways, consumer events, gift with purchase and influencer collaborations to drive consumer engagement and sales."

Ultimately, Rockit seeks to consolidate its position as a leading premium apple brand while responding to regional consumer needs. The Rockit Family Pack is now available in stores and online across many GCC countries. Accordingly, families and retailers in the UAE and beyond can now enjoy a fresh, portable and shareable snacking solution that aligns with modern lifestyles.

Level Up Your Game: The New Global Sport Conference 2025 in Riyadh

Hey there, fellow gaming enthusiasts! If you’ve been keeping an eye on the esports scene, then you’ll want to mark your calendars for August 23-24, 2025. Why, you ask? Well, the Esports World Cup Foundation (EWCF) is rolling out the red carpet for the New Global Sport Conference (NGSC) 2025 in Riyadh, Saudi Arabia! This isn’t just any conference; it’s set to be the ultimate playground for gaming, esports, and sports innovation. Think of it as the Comic-Con of the gaming world, but with way more suits and ties—no offense to the cosplay crowd!

This year, they’re cranking it up a notch with a lineup of legendary speakers that reads like a who’s who of the gaming universe. We’re talking about Hideo Kojima, the genius behind some of your favorite games, and Ubisoft’s CEO Yves Guillemot, who’s responsible for classics like Assassin's Creed. And let’s not forget Matthew Ball and Steven Bartlett, who’ll be dropping knowledge bombs on everything from tech to entrepreneurship. With over 1,500 delegates expected, including more than 500 CEOs and board members, this is where the big players in gaming come to share ideas, make connections, and shape the future of the industry. So, whether you’re a budding game developer or just a passionate gamer, you’ll find plenty of inspiration here!

Unpacking the Excitement: What’s New at NGSC 2025?

Now, you might be wondering what’s new this year. Well, NGSC 2025 is introducing some cool formats that’ll make your experience even more engaging! One of the highlights is The Foundry—a dedicated stage for masterclasses, workshops, and exclusive roundtable discussions. While most sessions are open to all attendees, some high-level discussions will be invite-only, giving you a taste of the VIP treatment. This is where the heavy hitters in gaming and sport will come together to concoct the next big thing.

But wait, there’s more! The NGSC Studio stage will be buzzing with live podcasts and interviews, featuring voices that are at the forefront of sport and entertainment. Plus, the expanded Media Village will be the hub for press activity, offering real-time content and storytelling. So, if you’ve ever dreamed of being part of an exclusive gaming conversation, this is your chance! Just remember, registration closes on August 16, 2025, and tickets are limited. Get yours before they’re all gone!

So, whether you’re a die-hard esports fan or just curious about the future of gaming, NGSC 2025 in Riyadh is the place to be. With groundbreaking speakers and innovative formats, you’ll walk away with insights that could change the way you think about gaming forever. Don’t miss out—see you in Riyadh! 

Embracing the Future: Mohamed bin Zayed University of Artificial Intelligence Welcomes Its Largest Cohort

A New Era of AI Education at MBZUAI

In the heart of Abu Dhabi, the Mohamed bin Zayed University of Artificial Intelligence (MBZUAI) has taken a monumental step forward by welcoming its largest cohort for the Fall 2025 intake. This year, MBZUAI has enrolled 403 new students, marking a significant milestone that includes the university's inaugural undergraduate class. The acceptance rate of merely 5% from over 8,000 applications underlines the institution's prestigious reputation and its ability to attract top-tier talent, both locally and globally.

Among the new students are graduate cohorts in various advanced programs, including Computer Science, Machine Learning, and Natural Language Processing. Furthermore, MBZUAI has introduced Master’s programs in Statistics & Data Science and Applied Artificial Intelligence, emphasizing its commitment to staying at the forefront of technological advancement. Timothy Baldwin, the Provost of MBZUAI, eloquently stated that the rapid transformation brought about by artificial intelligence necessitates a shift in traditional education models. This philosophy is reflected in their updated curricula, which are designed to prepare students for the real-world applications of AI.

A Diverse and Talented Cohort

The Fall 2025 cohort not only represents a significant quantitative achievement for MBZUAI but also showcases remarkable diversity. The student body now comprises over 700 individuals from more than 47 nationalities, fostering an enriching multicultural environment. Notably, the undergraduate programs welcome students from over 25 countries, with more than 25% being UAE Nationals. This diversity enhances the learning experience, as students bring varied perspectives and backgrounds to the classroom.

Moreover, MBZUAI has garnered attention for its academic excellence, with 151 of the incoming graduate students holding degrees from the world’s top 100 computer science universities. This remarkable statistic reinforces the university’s position as a leader in AI education and research. The new Bachelor of Science in Artificial Intelligence program offers two specialized streams—AI for Business and AI for Engineering—ensuring that graduates are not only technically proficient but also equipped with leadership skills that are vital in today’s job market.

MBZUAI's commitment to academic excellence and innovation in the field of artificial intelligence is evident in its latest cohort. As the university embarks on this new academic year, it continues to lay the groundwork for a brighter, AI-driven future. For more information about MBZUAI and its programs, please visit [www.mbzuai.ac.ae](http://www.mbzuai.ac.ae).

Precision in Motion: Asyad Group's Remarkable Breakbulk Operation

Introduction to a Historic Transport Initiative

In a significant milestone for logistics in the region, Asyad Group, Oman's global integrated logistics provider, has successfully executed a high-precision breakbulk operation. This operation involved the transportation of an ultra-heavy liquefied natural gas (LNG) cryogenic tank for Gas Lab Asia, transitioning the cargo from Northern India to Dammam, Saudi Arabia. This achievement not only signifies Asyad Group's robust capacity to manage complex logistics but also underscores its commitment to delivering integrated solutions for high-value, specialized projects.

The operation required the transportation of a 115 metric ton pressurized tank, measuring 28 meters in length and 5.5 meters in height. Over a three-week period, the tank was meticulously hauled overland for 1,500 kilometers from Northern India to Mumbai port before being shipped across the Arabian Sea to its final destination in Dammam, KSA. This intricate process exemplifies the strategic planning and operational expertise that Asyad Group has become known for in the logistics sector.

Challenges and Triumphs in Specialized Logistics

Transporting such specialized cargo poses numerous challenges, particularly due to the sensitive nature of cryogenic gas storage tanks. These tanks require meticulous control over temperature and pressure, making it essential for Asyad Group to employ specialized equipment and custom handling throughout the entire transport process. From detailed engineering assessments to rigorous route planning, every aspect of this operation was executed with a high level of precision and care.

Juma Al Maskari, Asyad Logistics Director, commented on the significance of this achievement, stating that "Transporting this type of specialized cargo requires a high level of technical expertise, along with advanced operational coordination across countries." His remarks highlight the strategic approach employed by Asyad Group, which effectively mobilizes international resources across borders to manage high-value shipments through tailored logistics solutions. This operation not only bolsters Asyad Group's reputation as a trusted partner for high-value and sensitive cargo movement but also advances Oman Vision 2040 by enhancing the Sultanate's logistics infrastructure and positioning it as a globally competitive hub.

Asyad Group's successful completion of this high-precision breakbulk operation serves as a testament to its expertise and commitment to excellence in logistics. By overcoming challenges and executing complex projects, Asyad Group continues to solidify its position as a leader in the logistics industry, paving the way for future innovations and advancements in the sector.

Jafurah: A New Era in Saudi Arabia's Natural Gas Landscape

Introduction to the Landmark Deal

In a significant move that underscores its commitment to expanding natural gas production, Aramco, one of the world’s leading integrated energy and chemicals companies, has recently finalized an $11 billion lease and leaseback agreement concerning its Jafurah gas processing facilities. This strategic partnership, which involves a consortium of international investors led by Global Infrastructure Partners (GIP) — a subsidiary of BlackRock — marks a pivotal moment for both Aramco and the Kingdom of Saudi Arabia. 

Jafurah, boasting the title of the largest non-associated gas development in Saudi Arabia, is estimated to hold a staggering 229 trillion standard cubic feet of raw gas and 75 billion Stock Tank Barrels of condensate. This vast reservoir not only plays a vital role in Aramco's ambitious plan to increase gas production capacity by 60% between 2021 and 2030, but also positions the Kingdom to meet the growing global demand for cleaner energy sources.

A Vision for Sustainable Growth

Under the terms of this landmark transaction, a newly-formed subsidiary, Jafurah Midstream Gas Company (JMGC), will lease development and usage rights for both the Jafurah Field Gas Plant and the Riyas NGL Fractionation Facility. For a period of 20 years, JMGC will lease these facilities back to Aramco, which will, in turn, pay a tariff in exchange for the exclusive rights to process and treat raw gas from the Jafurah field. Notably, Aramco will maintain a 51% majority stake in JMGC, allowing it to retain significant control over its production volumes.

Amin H. Nasser, Aramco’s President & CEO, highlighted the importance of the Jafurah project, stating, “This cornerstone of our ambitious gas expansion program demonstrates the attractive value proposition of the project.” Nasser’s remarks emphasize the project's role in not only enhancing energy output but also in supporting emerging sectors such as artificial intelligence and data centers within the Kingdom. Furthermore, the investment by GIP and its co-investors from Asia and the Middle East reflects the global interest in Saudi Arabia’s natural gas infrastructure, a crucial component of the international energy market.

A Bright Future Ahead

As the Jafurah project prepares to commence phase one production, the future looks promising for both Aramco and its investors. This strategic partnership not only reinforces Aramco’s position within the global energy landscape but also highlights the Kingdom’s appeal as an attractive destination for foreign direct investment. With the backing of a consortium that understands the strategic importance of natural gas, Aramco is poised to optimize its assets and capitalize on the immense potential of the Jafurah gas field.

In summary, the $11 billion investment in Jafurah not only signifies a monumental step in Aramco’s growth trajectory but also heralds a new era for Saudi Arabia’s energy sector. As the Kingdom continues to innovate and adapt to the evolving energy landscape, it remains committed to leveraging its natural resources for sustainable economic growth and energy security.

Get Ready to Hit the Books: Hisense's Back-to-School Bonanza in Dubai!

Hey there, parents! As the summer sun starts to fade and back-to-school season creeps up on us, it’s time to gear up for a fresh academic year. But don’t stress just yet—Hisense has got your back with some seriously amazing offers that’ll make your life a whole lot easier. That’s right, from now until September 1, 2025, families across Dubai, UAE, can snag some fantastic deals on home appliances and electronics. Whether you’re looking to upgrade those essentials or just need some cool gadgets to elevate your home routine, Hisense has something for everyone.

Kickstart the School Year with Smart Choices

First off, let’s talk about how Hisense is embracing the theme of "Back to Smart." This isn’t just about getting your kids ready for school; it’s about creating a smart, comfortable home that fosters learning and well-being. Imagine this: your fridge is stocked with fresh, healthy snacks for school lunches, thanks to Hisense refrigerators designed to keep ingredients fresher for longer. No more last-minute runs to the store because you forgot to pack a nutritious lunch! Plus, with innovative washing machines that care for school uniforms while keeping your laundry routine efficient, you’ll have more time to focus on what really matters—quality time with the family.

But wait, there's more! Hisense offers smart TVs and eye-friendly Laser TVs that transform screen time into a learning experience. Your kids can relax after a long day at school while diving into educational content that makes learning fun. It’s about turning the living room into a cozy learning hub where everyone can unwind and recharge. And let’s not forget the cherry on top—Hisense air conditioners that ensure your home stays cool and comfy, creating a perfect environment for both study and relaxation.

Grab Those Deals Before They’re Gone!

Now, you might be wondering, “How do I get in on these sweet deals?” Well, it’s super easy! Just stroll into any participating store or hop online to explore the vast selection of Hisense products specially curated for this back-to-school season. We're talking about bundle offers, gifts, and value-packed surprises that can help you save money while upgrading your home. Don’t sleep on these limited-time offers, folks—they’re designed to make your life smoother and smarter as the school year kicks off.

So, whether you’re a tech whiz or just looking to make your home life a bit easier, Hisense is here to help. With their "Back to Smart" campaign, you can embrace the new academic year with confidence, knowing you’re equipped with the best appliances and electronics. Ready to make the transition from summer fun to school routines? Let Hisense pave the way for a smarter, healthier home. Happy shopping, and here’s to a fantastic school year ahead!

Redefining Risk Management: The Strategic Alliance Between Presight and Dow Jones Factiva

In an era characterized by rapid change and increasing complexity within the financial landscape, the collaboration between Presight, a leading global AI and big data analytics firm based in Abu Dhabi, UAE, and Dow Jones Factiva, a trusted source of regulatory-grade risk intelligence, represents a significant advancement in the realm of risk and compliance solutions. Recently, the two industry leaders signed a Memorandum of Understanding (MoU) to co-develop a new class of AI-native applications tailored specifically for financial institutions, regulators, and sovereign entities. This partnership aims to navigate the multifaceted challenges of today's financial ecosystem by integrating their respective strengths in intelligence and infrastructure.

The partnership leverages Dow Jones Factiva's extensive repository of risk, regulatory, legal, and sustainability intelligence alongside Presight's innovative sovereign AI capabilities. By merging these resources, the collaboration aims to unlock sophisticated systems purpose-built for the intricate requirements of the global financial ecosystem. This strategic alliance not only reflects a commitment to enhancing compliance and risk management but also positions both companies at the forefront of technological evolution within the industry.

Transforming Compliance from Reactive to Predictive

A key focus of the joint endeavor is to shift the paradigm of compliance from a reactive stance to a proactive one. The innovative offerings will utilize generative AI, explainable models, and real-time contextual reasoning. This transformative approach empowers compliance, legal, and risk teams to anticipate and mitigate threats before they materialize, thereby fostering a more resilient financial infrastructure. The solutions will operate within sovereign-grade environments, ensuring adherence to national data residency and security requirements—an increasingly critical consideration for both regulators and regulated entities.

The initial suite of flagship solutions promises to address pressing challenges faced by financial institutions. For instance, the KYC & UBO Agent will streamline the mapping of hidden ownership structures, while the Sustainability Tracker will enable real-time monitoring of compliance breaches and evolving regulatory expectations. Furthermore, the Legal & Policy Risk Agent will detect enforcement trends and subtle shifts in legal landscapes, and the Sanctions Intelligence Engine will identify indirect exposure to sanctioned actors. Together, these capabilities will significantly enhance the ability of organizations to manage risk effectively.

A Regional Launchpad for Global Influence

As the collaboration takes root in the Gulf Cooperation Council (GCC) region, it will initially focus on serving sovereign wealth funds, central banks, Tier 1 banks, and supervisory authorities across the UAE and the broader Gulf area. However, the vision does not end there. Discussions are already underway to expand into strategic corridors such as Southeast Asia, Central Asia, North Africa, and even the UK and the United States. This broader outreach underscores the growing demand for secure, auditable, and intelligent compliance tools in an increasingly interconnected world.

In summary, the alliance between Presight and Dow Jones Factiva is poised to set a new benchmark for the modern risk function. By fostering an environment that encourages auditable, autonomous, and future-proof solutions, this collaboration not only addresses the current complexities within the financial sector but also redefines the standards of governance. In a world where threats evolve rapidly, Presight and Dow Jones Factiva are leading the charge toward a more intelligent and foresighted approach to risk management.

The 2025 International Dragon Award Annual Conference: A Milestone for the Insurance Industry

Unveiling the Future of Insurance in Abu Dhabi

The International Dragon Award (IDA) Annual Conference is set to make a grand debut in Abu Dhabi, UAE, from August 9 to 12, 2025. As the dynamic capital of the United Arab Emirates, Abu Dhabi is poised to host over 7,000 delegates, including financial insurance elites, senior executives from insurance companies, and industry experts from across the globe. This landmark event promises to explore emerging trends, challenges, and opportunities within the ever-evolving insurance sector.

Established in 1998 by IMM International, the IDA seeks to set a fair and objective benchmark for the global insurance industry while upholding the values of "Paragon, Perfection, Nobility." Over the past two decades, the IDA has earned widespread acclaim, becoming an internationally recognized honor among financial insurance practitioners. By 2025, more than 181,000 professionals from 250 insurance institutions across 17 countries will have earned the IDA distinction, reinforcing the award's significance and prestige in the industry.

Celebrating Excellence: The IDA Grand Celebration

The upcoming conference will not only serve as a platform for knowledge exchange but also as a celebration of the exceptional achievements of insurance professionals worldwide. Centered on the theme "Devotion," the conference will feature over 60 high-value sharing sessions, including 12 main sessions and 43 breakout sessions. With a diverse lineup of speakers, participants will gain essential insights into the latest industry developments and marketing strategies.

Among the highlights of the conference are the "Honor Salute" and "Dragon Night" events, which will recognize the outstanding contributions of IDA members. More than 4,000 attendees will walk the Walk of Fame, celebrating their achievements while embodying the principles of professionalism and dedication. The prestigious Worldwide Chinese Life Insurance Lifetime Achievement Award will also be presented, honoring individuals who have made significant contributions to the industry over their extensive careers. 

The 2025 IDA Annual Conference in Abu Dhabi signifies a pivotal moment for the global insurance industry. As the sector navigates an increasingly complex landscape, this event will provide invaluable insights, foster collaboration, and celebrate the dedication of professionals committed to excellence. The IDA continues to champion the advancement of the financial insurance sector, and this conference will undoubtedly pave the way for future growth and innovation.

Heat Waves and High Hopes: JETOUR’s Epic Endurance Challenge

Alright, folks! Buckle up because JETOUR is about to take us on a wild ride across the scorching sands of the Middle East! After nailing its extreme cold challenge, the brand is ready to tackle the heat with an epic cross-border expedition. Picture this: starting at the end of June and stretching for a full month, JETOUR will cover over 3,000 kilometers through some of the hottest climates imaginable. From Oman, they’ll cruise through the UAE, Bahrain, Qatar, Iraq, and Kuwait, before culminating at the breathtaking “Edge of the World” in Saudi Arabia. Yep, you heard that right!

Now, you might be wondering what’s behind this crazy adventure. Well, the star of the show is none other than the T2 i-DM, JETOUR’s first hybrid SUV, making waves since its debut in Qatar last December. This vehicle isn’t just here to look pretty; it’s ready to prove its mettle. With a series of demanding test scenarios lined up, including extended desert driving and solar load testing, the T2 i-DM will showcase its performance capabilities under extreme conditions. Can you say “ultimate road trip challenge”? 

The Star Performer: T2 i-DM

Let’s talk about the real MVP here—the JETOUR T2 i-DM! This hybrid upgrade of the popular T2 is not just a pretty face; it’s loaded with features that make it a standout in the SUV market. With a combined fuel consumption of only 0.8L/100km and a pure electric range of 139 km, it’s the perfect companion for everything from your daily commute to adventurous camping trips. Plus, it even supports high-power external discharge for those outdoor escapades! Talk about versatility!

And don’t forget, JETOUR is not just about performance; they’re also about building a community. They’ve invited top auto media, influencers, and professional drivers from the Middle East to join this specialized team for the expedition. It’s all about putting the T2 i-DM through its paces and showcasing its strength in harsh environments. With JETOUR already ranking 4th in SUV sales in 2025, this challenge is sure to boost its recognition and growth even further. So, keep your eyes peeled for updates on this thrilling journey—this is one road trip you won’t want to miss!

A New Era of Luxury: The Anantara Sharjah Resort and Residences

In a significant milestone for the emirate of Sharjah, Arada has awarded a remarkable AED618 million construction contract for the development of the Anantara Sharjah Resort and Anantara Sharjah Residences. This luxury seafront destination, strategically positioned on Al Heera Beach, aims to redefine high-end living and hospitality in the Northern Emirates. With construction already underway, this project is poised to attract both international travelers and discerning homeowners seeking an unparalleled lifestyle experience.

The esteemed firm Intermass Engineering & Contracting has been entrusted with executing this ambitious project over a 24-month construction period. Notably, preliminary enabling and foundation works are already complete, allowing construction activities to progress seamlessly on the site. The Anantara complex is not only set to include a lavish hotel but also comprises 128 Anantara branded residences, making it a comprehensive luxury destination. According to Ahmed Alkhoshaibi, Group CEO of Arada, this project will bring a distinctive luxury experience to life on the coast of the Arabian Gulf, thus enhancing Sharjah's appeal on a global scale.

Architectural Brilliance and Unmatched Amenities

The architecture of the Anantara Sharjah Resort and Residences promises to be nothing short of spectacular. Featuring a signature gateway designed to reflect the path of the sun, this project will undoubtedly become an iconic landmark along the northeastern edge of Al Heera Beach. This popular tourist destination boasts an impressive 3.5 kilometers of beachfront, complete with jogging and cycling tracks, as well as a diverse array of dining options. 

In terms of residential offerings, the Anantara branded residences will range from one- to four-bedroom units, including luxurious duplex penthouses that feature rooftop pools and private balconies. Each unit will showcase high-quality flooring, stylish work surfaces, and premium white goods, ensuring a blend of comfort and elegance. The expansive living spaces, complemented by floor-to-ceiling windows, will provide breathtaking views, enhancing the overall living experience.

Furthermore, residents and guests will benefit from a host of shared amenities, including five signature restaurants, a beachfront infinity pool, the Anantara Spa, a kids’ club, meeting rooms, an events hall, and separate gyms for men and women. These features not only elevate the standards of luxury living but also create a vibrant community atmosphere.

The Anantara Sharjah Resort and Residences stand as a testament to Arada's commitment to excellence in the real estate sector. This project not only sets a new benchmark for high-end hospitality in Sharjah but also promises to be a transformative development for the entire region. As construction progresses, the anticipation surrounding this luxurious destination continues to grow, promising an exciting future for both residents and visitors alike.

The Cultural Convergence: Hideo Kojima at the New Global Sport Conference 2025

In an age where the lines between gaming, film, and art continue to blur, the New Global Sport Conference (NGSC) 2025 promises to be a pivotal event. Scheduled to take place on August 24 at the prestigious Four Seasons Hotel in Riyadh, Saudi Arabia, this year’s conference will feature the illustrious Hideo Kojima, founder of KOJIMA PRODUCTIONS. Renowned for his groundbreaking contributions to interactive entertainment, Kojima will delve into the intricate development process of his highly anticipated sequel, "DEATH STRANDING 2: ON THE BEACH." 

Kojima's presence at NGSC, part of the broader Esports World Cup 2025 (EWC), signals a remarkable intersection of gaming and cinema. He will share the stage with acclaimed filmmaker Nicolas Winding Refn, his collaborator in the original "DEATH STRANDING." This collaboration not only highlights Kojima’s unique approach to storytelling but also illustrates his ability to integrate cinematic elements into gaming. Attendees will gain invaluable insights into how Kojima's deep appreciation for film, music, and literature informs every facet of his work, creating immersive experiences that resonate emotionally with players.

Redefining Interactive Storytelling

Hideo Kojima has long been celebrated for redefining the parameters of narrative and gameplay. With nearly four decades of experience, he has elevated gaming to an art form, pioneering stealth-action gameplay and creating unforgettable characters. His latest endeavor, "DEATH STRANDING 2: ON THE BEACH," aims to push these boundaries even further. During his presentation at NGSC, Kojima will explore the innovative techniques his team employed, drawing inspiration from various industries to craft a game that transcends traditional genre classifications.

Moreover, the event provides a unique platform for fans and industry leaders to engage with Kojima directly. At the EWC Festival's Publisher Park, fans will have the chance to participate in a special meet-and-greet, take part in a DEATH STRANDING-themed cosplay competition, and interact with one of the most influential figures in the gaming industry. As Hans Jagnow, Director of NGSC 2025, eloquently stated, "Having him on stage is not only a privilege; it's a rare opportunity." 

The New Global Sport Conference 2025 stands as a testament to the transformative power of interactive entertainment. As Hideo Kojima shares his vision for the future of gaming, attendees will undoubtedly leave inspired to explore the endless possibilities that lie at the intersection of gaming, film, and culture. For those looking to immerse themselves in this extraordinary experience, tickets are available at www.newglobalsportconference.com. Don’t miss this opportunity to witness history in the making!

The Games of the Future 2025: A New Era of Phygital Sports in Abu Dhabi

Welcome to the Future

Abu Dhabi, UAE, is poised to become the epicenter of innovation in sports as it prepares to host the **Games of the Future 2025** from December 18 to 23. This event promises to revolutionize the global sports calendar with a high-octane lineup of phygital disciplines. Phygital sports, a fusion of physical athleticism and immersive digital gameplay, will showcase the world's top phygital athletes competing across 11 cutting-edge disciplines. With a staggering prize pool of $5 million at stake, clubs and athletes from around the globe will engage in fierce competition to claim their titles.

The Games encompass a variety of unique disciplines, including **Phygital Football**, **Phygital Basketball**, and **Phygital Fighting**, among others. Each discipline begins with a digital component, followed by a physical showdown, thereby challenging athletes to excel in both realms. As a result, participants must display a unique combination of physical prowess and digital dexterity, making this tournament a truly modern spectacle. The event is not merely a competition; it represents the pinnacle of phygital sports, designed to captivate audiences of all ages.

A Vision for the Future

Stephane Timpano, CEO of ASPIRE, articulated the event's significance by emphasizing its role in bridging the gap between elite sports and technological innovation. He remarked, "Hosting the Games of the Future in Abu Dhabi reflects our commitment to elevating the global conversation around the future blend of sport and technology." This initiative aligns with the broader UAE Vision 2031 and the Year of Community, aiming to foster diverse participation, shared innovation, and connections across cultures and generations.

Moreover, the venue, the **Abu Dhabi National Exhibition Centre (ADNEC)**, is set to be transformed into a futuristic arena, perfectly suited for this groundbreaking event. Its strategic infrastructure and operational excellence position Abu Dhabi as a leading destination for international events at the intersection of technology, sport, and culture. The past Phygital Contenders: Abu Dhabi – Football tournament at ADNEC has already showcased this dynamic environment, offering a glimpse of the electrifying atmosphere that will define the Games of the Future.

The **Games of the Future 2025** promises to be a landmark event in the realm of phygital sports, attracting athletes and fans alike to experience a new dimension of competition. This innovative approach not only redefines the traditional sports landscape but also sets the stage for future developments in the field. As we count down the days to this exhilarating event, one thing is clear: Abu Dhabi is ready to embrace the future of sports.

Naïa Island Dubai: A New Paradigm in Ultra-Luxury Living

Introduction to Naïa Island Dubai

In a significant announcement that promises to reshape the landscape of luxury living in the UAE, Shamal Holding, the renowned Dubai-based diversified investment firm, has unveiled Naïa Island Dubai. This landmark private estate aims to provide an unparalleled living experience, combining opulence with the beauty of nature. Nestled just off the Jumeirah coastline, Naïa Island Dubai is strategically positioned to leverage Dubai's vibrant lifestyle while maintaining an exclusive atmosphere.

At the heart of this magnificent development lies the region's first Cheval Blanc maison, a defining moment in the hospitality sector. The maison will feature a select collection of suites and private villas, all designed in Cheval Blanc's signature blend of contemporary elegance and emotional luxury. Moreover, a limited selection of branded beachfront residences and estate plots will be available, each offering private beach access. This presents a rare opportunity for discerning individuals to reside on an island where design, nature, and lifestyle coalesce seamlessly.

An Exquisite Location and Thoughtful Design

The location of Naïa Island Dubai is nothing short of spectacular. Seamlessly connected to Dubai's principal roadways, residents and guests will enjoy easy access to the city's many attractions. The resort masterplan emphasizes open green spaces and coastal terrains, ensuring that the natural beauty of the environment is preserved and highlighted. The low-lying architecture offers stunning views of Dubai's iconic skyline, beautifully framed by the azure waters of the Arabian Gulf.

Every aspect of Naïa Island Dubai is meticulously designed to foster a deep connection with nature. From world-class dining experiences to rejuvenating spa and wellness offerings, each amenity is integrated thoughtfully to resonate with the island's tranquil rhythm. The presence of a private marina further enhances the exclusivity of this residential haven, allowing residents to immerse themselves in the surrounding landscape and enjoy a lifestyle marked by serenity and sophistication.

Naïa Island Dubai is set to become a beacon of ultra-luxury living in the region. Abdulla Binhabtoor, CEO of Shamal Holding, encapsulates this vision succinctly: "This marks a defining chapter in our vision to create meaningful experiences." As early works commence, Naïa Island Dubai promises to be a timeless setting for those seeking an extraordinary living experience that lives beautifully over time.

Breaking Waves: The Dawn of the First Female Sea Ranger Corps in the Middle East

In a historic announcement that resonates beyond the shores of the Red Sea, the Prince Mohammed bin Salman Royal Reserve in Riyadh, Saudi Arabia, has unveiled the Middle East's first female sea ranger corps. This groundbreaking initiative, revealed on World Ranger Day, symbolizes a significant stride toward gender inclusion and empowerment in conservation. It marks a pivotal moment not only for the Reserve but also for the entire region, as it embraces the vision of a sustainable future where women play an integral role in protecting the environment.

The newly established marine rangers are a part of the Reserve's extensive ranger team, which comprises 246 dedicated individuals, with an impressive 34% being women. These rangers patrol the Reserve's 170-kilometer coastline, working alongside their male colleagues and the Border Guard. Ruqayyah Awadh AlBalawi, a three-year veteran of the ranger team, eloquently encapsulates the spirit of this endeavor. “I have discovered a whole new world underwater,” she states, reflecting on her journey. Ruqayyah's determination and pride as one of the first women to learn swimming at the Reserve highlight the transformative potential of this initiative, as she aspires to one day command the marine patrol boat.

Championing Gender Inclusion: A Vision for Conservation

The commitment to gender equality is deeply embedded in the ethos of the Prince Mohammed bin Salman Royal Reserve. Andrew Zaloumis, the Reserve's CEO, emphasizes that the inclusion of women in the workplace aligns seamlessly with Saudi Arabia's Vision 2030. Despite the global conservation industry facing notable gender imbalances—particularly within the marine sector—the Reserve’s efforts have fostered an environment where women are encouraged to pursue careers in conservation. With women constituting 34% of the ranger force, the Reserve is already close to reaching its Vision 2030 target, significantly surpassing the global average of 11% female rangers.

Moreover, this initiative not only addresses gender disparities but also enhances the conservation capabilities of the Kingdom. Women bring essential skills to the field, thereby empowering the Reserve to fulfill its mission of “Rewilding Arabia.” The rangers are instrumental in safeguarding the natural and cultural assets of the Reserve while ensuring that visitors can safely experience its wonders. Their responsibilities encompass ecological monitoring, wildlife management, and compliance oversight for development projects, which are crucial for maintaining environmental integrity.

The launch of the swimming and marine training program in July 2024, under the guidance of Senior Regional Manager Dominique du Toit, has created a pathway for women to join the marine patrols. This program has already yielded remarkable results; the first cohort of seven female sea rangers is now actively engaged in protecting the Reserve’s diverse marine ecosystems, which encompass 1.8% of the Kingdom's territorial waters and harbor an array of coral species, fish species, and critical wildlife populations. 

The establishment of the first female sea ranger corps is not merely an achievement for the Prince Mohammed bin Salman Royal Reserve; it is a beacon of hope and progress for the entire region. As Saudi Arabia moves towards its ambitious environmental goals, the inclusion of women in conservation roles stands as a testament to the power of diversity and collaboration in safeguarding our planet's future. This initiative represents a formidable step forward in reimagining conservation efforts, paving the way for a more inclusive and sustainable world.

Transforming Healthcare: PureHealth’s Remarkable First Half of 2025

In the ever-evolving landscape of healthcare, few entities have made as significant an impact as PureHealth Holding PJSC. Based in Abu Dhabi, UAE, PureHealth stands out as the largest healthcare group in the Middle East. Recently, the organization announced its robust financial results for the first half of 2025, showcasing a commendable 9% year-on-year increase in revenue, reaching AED 13.6 billion. This impressive growth reflects a strategic alignment of their Healthcare (Care) and Insurance (Cover) verticals, which together drive PureHealth's mission of delivering integrated healthcare solutions.

The increase in revenue is not merely a numerical achievement; it signifies a broader transformation within the organization. Specifically, PureHealth has refined its operational model by consolidating its diverse offerings into two core verticals: Care and Cover. The Care vertical encompasses a range of services, including Hospitals, Procurement, Diagnostics, and Technology, while Cover focuses on insurance operations. This strategic restructuring enhances the group’s ability to provide coordinated and value-driven services, ensuring that patients receive comprehensive care aligned with their insurance coverage. As a result, PureHealth has established itself as the only entity in the MENA region to offer both healthcare and insurance services under one roof, providing investors with clearer insights into the group's performance.

A Vision for the Future: Leadership Insights

The leadership at PureHealth is equally optimistic about the future. H.E. Kamal Al Maazmi, Chairman of PureHealth, emphasized that the company’s remarkable performance during the first half of 2025 exemplifies its commitment to building a technologically advanced and human-centered healthcare ecosystem. Al Maazmi noted, “By aligning innovation with national priorities and international partnerships, we are not only expanding access to care but also reshaping how health is delivered, experienced, and sustained.” This vision underscores PureHealth’s dedication to not only enhance healthcare access but also to redefine the healthcare experience for patients across the region.

Similarly, Shaista Asif, the Group Chief Executive Officer, highlighted the solid growth across both verticals. She stated, “Our entry into the Property & Casualty segment through Daman strengthens our ability to offer comprehensive, multi-line coverage.” Under her leadership, PureHealth is prioritizing technological advancements, particularly in artificial intelligence, to improve healthcare delivery. As the company expands its global footprint, it remains focused on delivering enhanced health outcomes and transforming the assets within its portfolio.

PureHealth's strong financial performance and strategic initiatives showcase its commitment to revolutionizing healthcare in the Middle East and beyond. By integrating care and coverage, leveraging technology, and expanding its international presence, PureHealth is not merely responding to the current healthcare demands; it is proactively shaping the future of health. For more information about PureHealth and its offerings, please visit [www.purehealth.ae](http://www.purehealth.ae).