Leveling Up: The New Global Sport Conference 2025 in Riyadh

Hey there, gaming enthusiasts and sports fans! If you’re anything like me, you’re always on the lookout for the next big event that brings together the worlds of gaming, esports, and traditional sports. Well, mark your calendars because the New Global Sport Conference 2025 (NGSC 2025) is coming in hot! Set to take place on August 23 and 24 at the luxurious Four Seasons Hotel in Riyadh, Saudi Arabia, this conference is not just any gathering—it's where legends meet innovators. Yup, you heard that right!

Now, let’s talk about the lineup. The Esports World Cup Foundation (EWCF) has pulled out all the stops this year. Imagine sitting in the same room with Magnus Carlsen, the five-time World Chess Champion, and Casey Wasserman, the head honcho of the LA28 Olympic Games. That's right, these sporting legends, along with media pioneers like Pete Radovich from CBS Sports, are all set to share their insights on how the lines between digital and physical competitions are blurring. Seriously, how cool is that? 

Transitioning from traditional sports to esports has never been more exciting. Peter Moore, former CEO of Liverpool FC, will be there too, sharing his experiences on the impact of esports on traditional sports. "Esports and traditional sports reflect the same energy; tribal loyalty, elite competition, and global reach," he said, and honestly, he couldn’t be more spot on. This is the kind of synergy that makes NGSC 2025 a must-attend for anyone in the industry.

Bridging the Gap: The Future of Sports and Gaming

Okay, let’s dive into why this conference is a game-changer. The convergence of gaming and traditional sports is no longer a distant dream; it’s happening right now! With speakers from major gaming studios like Sony, Activision, and SEGA, attendees are guaranteed a treasure trove of knowledge about how these industries are evolving. It’s not just about playing games anymore; it’s about creating experiences that resonate with fans on multiple platforms.

Plus, the event is not just for the big names. With over 1,500 founders, investors, and creators expected to attend, there’s a fantastic opportunity for networking and collaboration. Imagine rubbing shoulders with industry pioneers, discussing innovative strategies, and maybe even striking deals that could change the course of your career. Whether you're a seasoned pro or just starting out, this is your chance to soak up knowledge and inspiration.

So, what are you waiting for? Grab your tickets at [www.newglobalsportconference.com](http://www.newglobalsportconference.com) and get ready for an unforgettable experience! The New Global Sport Conference 2025 is where the future of sports and gaming is being shaped, and trust me, you don’t want to miss it. Let’s gear up for an epic weekend in Riyadh!

DIFC Shines Bright: A Record-Breaking Half-Year for Dubai’s Financial Hub

Introduction: A New Era for Finance in Dubai

In a remarkable display of economic resilience and growth, the Dubai International Financial Centre (DIFC) has announced its best-ever performance for the first half of 2025. As the leading global financial centre in the Middle East, Africa, and South Asia (MEASA), DIFC's achievements reinforce its pivotal role in driving the future of finance and supporting the Dubai Economic Agenda (D33). This blog post delves into the unprecedented milestones reached by DIFC, showcasing how these accomplishments contribute to Dubai's status as a global financial powerhouse.

Record Growth: Unprecedented Numbers

The first half of 2025 witnessed an astounding influx of 1,081 new active registered companies joining DIFC. This surge brings the total number of active registered companies to an impressive 7,700, further solidifying DIFC's reputation as a magnet for business and innovation. Notably, the centre now boasts a workforce of 47,901 professionals, a clear indicator of the thriving ecosystem that has blossomed within its walls.

Transitioning from mere numbers to substantial growth, total financial services authorizations soared by 28 percent year-on-year, with 78 new authorizations granted in H1 2025, compared to 61 in the same period in 2024. The banking and capital markets cluster now comprises 289 companies, a significant increase from the 247 recorded a year prior. Additionally, the wealth and asset management sector expanded to include 440 firms, showcasing a remarkable growth rate of 19 percent year-on-year. The presence of 85 hedge funds, including 69 billion-dollar funds, further underlines DIFC's status as a formidable player in global finance. 

Innovation and Diversification: The DIFC Advantage

DIFC's commitment to innovation is evident in its burgeoning FinTech and innovation sector, which reached a remarkable 1,388 companies—a 28 percent increase compared to H1 2024. This surge highlights DIFC's dedication to fostering an environment conducive to technological advancement and financial innovation. Furthermore, the increase in family business entities and foundations, which rose to 1,035 and 842 respectively, signifies a growing interest in wealth management and legacy planning within the region.

Moreover, the insurance sector has also experienced significant growth, with 135 insurance-related firms now operating from DIFC. Gross Written Premiums advanced dramatically to USD 3.5 billion for 2024, compared to USD 2.6 billion the previous year. Such figures not only reflect the robustness of DIFC's financial landscape but also its ability to adapt and respond to emerging market demands.

H.E. Essa Kazim, Governor of DIFC, aptly stated, "DIFC remains the driving force behind Dubai's economic growth, as a key enabler of the financial services sector's expansion and diversification." This commitment to excellence and innovation positions DIFC as a key player in enhancing Dubai's global standing among financial centres, alongside cities like London, New York, and Paris.

The exceptional performance of DIFC in the first half of 2025 underscores its vital role in shaping the future of finance in Dubai and beyond. With over 1.6 million square feet of commercial space currently under development, DIFC is poised to accommodate the growing demand for financial services and innovation. As we look ahead, it is clear that DIFC will continue to be an integral part of Dubai's economic narrative, reinforcing its stature as one of the world's most competitive and diversified economies.

Strengthening Cybersecurity in the GCC: A Strategic Alliance Between Kalaam Telecom Group and SecurityHQ

In an era where digital transformation is accelerating at an unprecedented pace, the significance of robust cybersecurity measures cannot be overstated. RIYADH, Saudi Arabia, stands at the forefront of this evolution as Kalaam Telecom Group, a prominent regional Digital Solutions Provider, enthusiastically announces its partnership with SecurityHQ, a global leader in Managed Security Services (MSSP). This collaboration aims to enhance the cybersecurity landscape within the Gulf Cooperation Council (GCC) region, thereby empowering local enterprises against the rising tide of cyber threats.

A Comprehensive Approach to Cybersecurity

This strategic partnership merges SecurityHQ's extensive global expertise in managed security services with Kalaam Telecom's formidable regional presence. Together, they seek to deliver advanced Security Operations Centers (SOCs) and tailored Managed Security Services across the Kingdom of Saudi Arabia (KSA), Bahrain, Kuwait, and other GCC locations. By leveraging cutting-edge technologies and employing local talent, this alliance is poised to create a unique offering that meets the specific needs of the region's enterprises. 

Moreover, the initiative is designed to adhere to the highest local regulatory requirements, ensuring that the services provided are not only world-class but also compliant with the standards set by the National Cybersecurity Authority in KSA. This meticulous attention to local nuances signifies a commitment to delivering cybersecurity solutions that resonate with the operational realities of businesses within the GCC.

Veer Passi, Group CEO of Kalaam Telecom, articulated the vision behind this partnership, stating, "Our collaboration with SecurityHQ marks a pivotal step in our mission to empower businesses in the Kingdom of Saudi Arabia and Bahrain with cutting-edge cybersecurity solutions." His words underscore the importance of utilizing industry-leading technologies and matured processes to provide enterprises with unparalleled protection against evolving cyber threats.

A Commitment to Excellence

Furthermore, Aaron Hambleton, Senior VP, MEA at SecurityHQ, highlighted the strategic importance of this alliance, noting that it represents a milestone in enhancing cybersecurity capabilities in the GCC region. By combining their global MSSP expertise with Kalaam Telecom's local insights, the partnership aims to tackle the unique challenges faced by enterprises, while maintaining a steadfast commitment to excellence in threat detection and response. 

As a recognized leader in the 2024 IDC Marketspace for Middle East Managed Detection and Response Services, SecurityHQ's establishment of its seventh global SOC in KSA further reinforces its dedication to raising the bar for cyber defense throughout the region. This partnership not only exemplifies the commitment of both organizations to address the evolving landscape of cyber threats but also reaffirms Kalaam Telecom's ongoing endeavor to empower local businesses with the necessary tools and expertise.

The partnership between Kalaam Telecom Group and SecurityHQ marks a significant advancement in the GCC's cybersecurity framework. By combining their strengths, both entities are well-equipped to provide future-ready solutions that not only protect enterprises but also foster a culture of security within the digital landscape of the region. This collaboration is indeed a promising stride toward a more secure and resilient digital future for all.

Pioneering the Future of Energy: Wipro's Strategic Partnership with National Grid SA

In a significant step towards modernization and efficiency, Wipro Limited, a leading AI-powered technology services and consulting company, has secured a multi-year strategic contract with Saudi Electric Company – National Grid SA. This partnership aims to implement a Smart Meter Data Management (MDM) system that will not only modernize the client's meter data platform but also enhance operational efficiencies and better manage associated risks. Such initiatives underscore the commitment to innovation and digital transformation within the energy sector, especially aligned with Saudi Arabia's Vision 2030.

The CEO of Wipro Limited for the Asia Pacific, India, Middle East & Africa (APMEA), Vinay Firake, expressed enthusiasm about the collaboration. He stated, “We are excited to build a long-standing relationship with National Grid SA and are dedicated to assisting them in navigating the evolving energy landscape.” This partnership reflects Wipro's deep domain expertise in the energy sector, where smart solutions and advanced technological capabilities are pivotal. The integration of these elements is not only beneficial for the companies involved but also plays a crucial role in realizing the Kingdom's ambitious goals for innovation and digitalization.

Transformative Benefits of Smart Meter Data Management

Wipro’s strategic initiative involves designing, developing, implementing, and supporting the infrastructure and smart applications for the new MDM system. By utilizing continuous monitoring, the system promises to enhance grid stability through real-time data insights. These insights encompass power flow, voltage, and equipment data, enabling National Grid SA to make informed decisions regarding grid planning and management. Moreover, the intelligent forecasting and reporting features of the MDM system will allow for proactive maintenance and faster fault identification, which are essential for optimizing energy dispatch.

Furthermore, the implementation of this system will significantly improve visibility of energy usage patterns. With enhanced analytics capabilities, National Grid SA can reduce operational costs, minimize outages, and ultimately provide a superior experience for end-users. The ripple effect of these enhancements will likely lead to a more resilient energy infrastructure, aligning with the strategic objectives of both Wipro and National Grid SA. As the energy landscape continues to evolve, partnerships such as this one exemplify the collaborative efforts necessary to drive progress and sustainability in the sector.

Revolutionizing Clean Energy: The Financial Close of East Anglia THREE

In a landmark development for the renewable energy sector, Masdar, a global clean energy leader, and Iberdrola, one of the world’s largest energy companies, have successfully reached financial close on the 1.4-gigawatt (GW) East Anglia THREE offshore wind farm. This project stands as one of the most significant offshore wind transactions of the decade and signifies a robust collaboration between two industry giants. The partnership not only underscores the commitment of both companies to sustainable energy but also highlights the growing momentum in the global transition towards cleaner energy sources.

The financial framework for this ambitious project includes financing facilities totaling £3.6 billion (€4.1 billion) secured from 23 banks and the Danish Export Credit Agency (EIFO). This transaction, which is the largest ever undertaken by Masdar, has attracted an overwhelming response, being oversubscribed by more than 40 percent. Such a response from lenders reflects a strong confidence in the project’s viability and the operational excellence of its partners. The total project costs are estimated at approximately €5.2 billion, with the financing covering a substantial portion of these expenses. 

A Sustainable Future: Ambitious Goals and Community Impact

Mohamed Jameel Al Ramahi, the Chief Executive Officer of Masdar, articulated the significance of this financing deal, emphasizing that it represents a substantial step forward in the partnership with Iberdrola. Al Ramahi noted, "The level and profile of investor interest in this financing deal reflects our position as a global leader in sustainable finance." This sentiment is echoed throughout the clean energy sector, where high-quality renewable assets garner significant investor interest. The East Anglia THREE project will not only support the UK’s ambitious energy transformation objectives but also enhance the overall landscape of renewable energy in Europe.

Located off the Suffolk coast in the UK, East Anglia THREE will soon rank among the world’s largest offshore wind farms, harnessing wind energy to power approximately 1.3 million British homes upon its anticipated operation in Q4 2026. This project promises long-term revenue security through a 15-year CPI-linked Contract for Difference (CfD) awarded in the UK Government’s AR4 and AR6 auctions. Additionally, a Power Purchase Agreement (PPA) with Amazon, signed in 2024, further solidifies the project's financial viability. Moreover, the construction phase is expected to create over 2,300 jobs, with 100 long-term roles sustained throughout the project's lifespan.

The co-investment in East Anglia THREE marks a pivotal moment in the strategic partnership between Masdar and Iberdrola. This €15 billion alliance aims to accelerate clean energy deployment across critical markets, including the United Kingdom, Germany, and the United States. As the world shifts towards renewable energy, initiatives like East Anglia THREE illuminate the path toward a sustainable future, showcasing the importance of collaboration in addressing global energy challenges.

Get Ready to LOL: Ali & Ziyad Take Over WePlay!

Hey there, social butterflies! If you’re living in or around RIYADH, Saudi Arabia, mark your calendars for July 28, 2025. Why, you ask? Because the comedy duo that has taken the Arab world by storm, علي وزياد (Ali & Ziyad), will be gracing the WePlay Official Voice Room for an exclusive live show! Trust me, you don’t want to miss this laughter-filled, surprise-packed “Voice Star Show” happening from 19:00 to 20:30 (AST). It’s going to be a riot, and I’m here to spill all the juicy details!

Who Are Ali & Ziyad? The Joy Architects of the Arab World!

Let’s dive into the vibrant universe of Ali & Ziyad. These two have become the ultimate joy architects for their 7.85 million followers across social media platforms. Seriously, their humor is a delightful concoction of side-splitting pranks and heartwarming family moments. One moment, you’re laughing at their unpredictable antics, and the next, you’re tearing up from their relatable family interactions. It’s this perfect blend that keeps their audience coming back for more!

And let’s not forget their mischievous friend shenanigans! If you haven’t seen their epic fails or their swagger-filled charm, you’re missing out. These guys know how to keep it real and authentic, which is why their content trends like wildfire on TikTok, Snapchat, Jaco.live, and YouTube. So, buckle up because they’re bringing all that infectious energy straight to the WePlay community!

Exclusive Live Extravaganza: What to Expect!

Now, let’s talk about the big day! On July 28, get ready for an experience that’s all about zero-distance interaction. Yes, you heard that right! You’ll have the chance to chat live with Ali & Ziyad. Imagine this: you throw in your wildest questions or shoutouts, and they might just respond! How cool is that? It’s like having a conversation with your best pals, but these pals happen to be comedy royalty!

But wait, there’s more! The “Voice Star Show” will feature surprise giveaways. That’s right—join in on the excitement and enter raffles for mystery gifts curated by Ali & Ziyad themselves. And if you’re one of the top fans, get ready to be celebrated live! Oh, and let’s not forget the Red Envelope Rain—who doesn’t love a downpour of digital cash gifts and virtual rewards? So, grab your friends, prepare your questions, and let’s make this an unforgettable night filled with laughter and surprises!

Revolutionizing Returns: Asyad Express Launches a Groundbreaking Reverse Logistics Platform in Oman

Introduction to a New Era in E-Commerce Logistics

MUSCAT, Oman - In a remarkable advancement for the logistics sector, Asyad Express, a prominent entity within the Asyad Group, has unveiled its innovative 'Reverse Logistics Platform.' This strategic, technology-driven initiative aims to transform how businesses across Oman and the Gulf Cooperation Council (GCC) manage product returns, exchanges, and refunds. By streamlining these often-complex processes, Asyad Express positions itself as a crucial ally for e-commerce businesses seeking a competitive edge in an increasingly digital marketplace.

The new reverse logistics service addresses a growing demand from retailers and digital-first brands for agile, transparent, and consumer-centric return processes. With a focus on delivering a seamless 'end-to-end' reverse logistics experience, Asyad Express offers comprehensive coverage throughout the GCC. This includes convenient doorstep pickup, thorough quality checks, and the efficient reintegration of returned goods into inventory, all facilitated by complete visibility and tracking throughout the entire lifecycle of the return.

Enhancing Customer Experience and Business Efficiency

Moreover, Asyad Express's reverse logistics solution is engineered for effortless integration into existing e-commerce and retail workflows. This adaptability ensures that businesses of all sizes, from small and medium enterprises (SMEs) to large corporations, can implement more flexible return policies. Consequently, companies can significantly shorten turnaround times, which directly enhances customer satisfaction. By adopting this forward-thinking approach, businesses not only simplify their operations but also build trust with their customers, reinforcing the overall shopping experience.

This launch is a testament to Asyad Express's unwavering commitment to e-commerce logistics excellence in the region. The company offers a comprehensive range of services tailored to meet diverse customer needs, with a strong emphasis on express delivery, e-commerce solutions, and warehousing. Utilizing an extensive global network, Asyad Express efficiently processes, packages, and ships thousands of deliveries across 220 destinations and territories. This commitment to customer-centric services is further complemented by the ability to ensure rapid deliveries and in-house customs clearance for international shipments.

Asyad Express's new Reverse Logistics Platform not only redefines the approach to managing returns in Oman and the GCC but also sets a new benchmark for e-commerce logistics in the region. By focusing on building trust and enhancing efficiency, this innovative service paves the way for a more customer-friendly future in the retail landscape.

Elevating Poultry Standards: A Strategic Alliance in Saudi Arabia

Transforming Challenges into Opportunities

Raising bigger chickens for deboning and further processing has long been a challenge in Saudi Arabia's demanding climate and agricultural landscape. Yet, amidst these challenges, the Tanmiah Food Company, in collaboration with McDonald's Saudi Arabia, continues to defy expectations and set new industry benchmarks. This strategic partnership is a testament to both companies' commitment to excellence, focusing on promoting the supply of locally sourced poultry to one of the world's most recognized quick-service restaurant chains. By reinforcing their dedication to quality and local agricultural development, Tanmiah and McDonald's are paving the way for a sustainable future in the poultry industry.

As pioneers in quality, animal health, and nutrition, Tanmiah employs advanced, tech-enabled environmental controls and stringent farming practices. These innovations enable the consistent production of larger chickens that meet the highest standards of food safety and regulatory compliance. Today, Tanmiah stands as the region's only poultry supplier recognized for reliably raising bigger chickens fit for further processing, thus meeting consumer demand and regulatory requirements alike. This capability not only serves the local market but also positions Tanmiah as a key contributor to Saudi Arabia's self-sufficiency goals, particularly in supplying McDonald's restaurants across a wider region.

A Vision for the Future

The partnership between Tanmiah and McDonald's Saudi Arabia reflects a shared vision of empowering local agriculture and redefining poultry excellence. His Highness Prince Majed Fahed Al Saud, Co-CEO of McDonald's Saudi Arabia, emphasized the importance of supporting the national economy and advancing local content. He remarked, "This partnership with Tanmiah is a testament to our shared commitment to localizing poultry production, aligning with Vision 2030, and ensuring the highest standards of quality, safety, and sustainability across every stage of our supply chain." Such statements highlight the strategic importance of this collaboration in advancing the Kingdom's food security and economic development goals.

Zulfiqar Hamadani, CEO of Tanmiah Food Company, echoed these sentiments, stating, "This collaboration is more than a supply agreement; it's a step forward for food security, innovation, and sustainability practices in the Kingdom." The combined efforts of both companies not only optimize supply chain efficiency but also respond to the growing demand for premium, locally raised poultry in the quick-service restaurant sector. As they continue to drive advancements in poultry production, Tanmiah and McDonald's Saudi Arabia are elevating industry standards and championing sustainable practices, ultimately enhancing the customer experience and solidifying Saudi Arabia's status as a global leader in halal protein production.

The partnership between Tanmiah Food Company and McDonald's Saudi Arabia stands as a beacon of innovation and sustainability in the poultry industry. Both companies express their gratitude to the Ministry of Environment, Water, and Agriculture for their continued support in making this achievement possible, reinforcing the importance of collaboration in achieving shared goals.

A Leap Towards Water Security: The Launch of Toray's RO Membrane Plant in Dammam

Pioneering Innovation in Water Treatment

The Third Industrial City in Dammam recently witnessed a significant milestone with the commencement of pilot operations at the Toray reverse osmosis (RO) membrane plant. This state-of-the-art facility, established through a Saudi-Japanese partnership, stands as the largest of its kind in the Middle East. With a production capacity of up to 300,000 membranes annually, the plant encompasses all stages of manufacturing. The event was graced by a supervisory team from the Saudi Water Authority and the Local Content and Government Procurement Authority, underscoring the project's importance in the realm of water management.

This ambitious venture stems from an agreement signed with the Saudi Water Authority in November 2021, which aimed not only at localizing membrane manufacturing but also at transferring essential technical know-how. The significance of this project extends beyond mere production; it aligns with Saudi Arabia's broader objectives to enhance local content and cultivate strategic industries. By fostering technological innovation, the plant promises to contribute substantially to the Kingdom's GDP, with an estimated economic impact of SAR 1.14 billion over the duration of the agreement.

Promoting Sustainability and Economic Growth

In tandem with the plant's launch, the opening of the Middle East Water Treatment Technical Center (MEWTEC) marks another significant development. This advanced facility, equipped with integrated pilot-scale simulation labs, aims to provide cutting-edge technical services in research and development. Collaborating with local and international partners, as well as the Water Technology Innovation and Research Development Institute (WTIIRA), MEWTEC will drive advancements in water treatment technologies. This collaboration signifies a concerted effort to enhance Saudi Arabia's capabilities in the water management industry.

Moreover, the plant is projected to create 147 direct job opportunities for Saudi nationals, fostering employment and capacity-building in the region. As it serves not only the water sector but also other key industries such as oil and gas, agriculture, and mining, the plant plays a pivotal role in promoting industrial integration. The anticipated annual growth in demand for RO membranes, estimated at 6% domestically and 7% regionally, further cements Saudi Arabia's position in the global water technology market.

The operational launch of the Toray RO membrane plant represents a practical model for successful localization of strategic industries. It exemplifies the Kingdom's commitment to advancing local content, adopting innovative technologies, and achieving long-term economic and environmental sustainability. As Saudi Arabia strides towards water security, this initiative stands as a beacon of progress, showcasing the nation's dedication to empowering its industries and promoting a sustainable future.

Empowering Sustainability: The "Save" Campaign Takes Center Stage

In recent years, as global concerns over environmental sustainability have intensified, Kuwait has taken significant strides to address these issues through national campaigns aimed at rationalizing electricity and water consumption. Notably, the Kuwait Oil Tankers Company organized an impactful awareness event titled "Save," in collaboration with the Ministry of Electricity, Water, and Renewable Energy. This event, held on Thursday morning in the lecture hall of the company's main building, served as a pivotal platform for promoting sustainable practices among the community.

The event garnered the attention of key figures, including Dr. Adel Al-Zamil, the Undersecretary of the Ministry of Electricity, Water, and Energy, along with Captain Youssef Al-Saqr, Vice President and CEO for Fleet Operations at the Kuwaiti Oil Tankers Company. They were joined by Engineer Fatima Jawhar Hayat, Vice-Chairman of the Electricity and Water Consumption Teaching Committee, and various ministry leaders, technical representatives, and employees passionate about energy efficiency. This diverse assembly underscored the collaborative spirit necessary for fostering a sustainable future.

Inspiring Change Through Knowledge

The symposium featured a series of enlightening lectures designed to inform attendees about the national campaign "Save" and its objectives. Engineer Abdulaziz Al-Ibrahim, representing the media and awareness team, delivered a compelling presentation titled "To All for Sustainability - Save." He highlighted the campaign's notable achievements in consumption rationalization and discussed future strategies aimed at enhancing sustainability. Furthermore, attendees learned about the Kuwaiti Oil Tankers Company's remarkable success in reducing electrical energy consumption in its facilities through innovative technical initiatives, as presented by Engineer Sarah Al-Hudaoud.

Dr. Al-Zamil emphasized that such activities play a crucial role in elevating both institutional and societal awareness regarding the importance of energy conservation. He articulated the significance of fostering cooperation between governmental entities and the oil sector in achieving the state’s environmental sustainability goals. Likewise, Captain Youssef Al-Saqr acknowledged the invaluable support of the Ministry of Electricity, Water, and Renewable Energy in advancing rationalization programs, affirming the company's unwavering commitment to minimizing waste and enhancing energy efficiency across its operations.

The "Save" campaign exemplifies a proactive approach to spreading the culture of rationalization and activating sustainable practices at the state level. As Kuwait continues to champion these initiatives, it sets a precedent for other nations, demonstrating that collaboration and awareness can lead to significant advancements in environmental sustainability.

Soaring to New Heights: The Launch of a New Low-Cost Airline in Saudi Arabia

In a significant move that underscores the evolution of the aviation sector in Saudi Arabia, Nesma Group has joined a strategic consortium with Air Arabia and KUN Holding. This partnership has successfully won the General Authority of Civil Aviation’s (GACA) competition to establish and operate a new national low-cost airline based at King Fahd International Airport in Dammam. This initiative aims not only to bolster domestic air travel but also to enhance international connectivity for the Eastern Province, aligning with the ambitious objectives of the National Transport and Logistics Strategy.

The new airline, set to commence operations shortly, is anticipated to serve an impressive 24 domestic and 57 international destinations. By targeting approximately 10 million passengers annually from Dammam and the broader Eastern Province, this venture promises to revolutionize the region's travel landscape. The establishment of this airline will also create over 2,400 direct jobs in the aviation sector, thereby fostering employment opportunities and driving local economic growth. Such developments resonate deeply with the vision laid out in Saudi Vision 2030, which emphasizes the importance of diversifying the economy and enhancing the tourism sector.

A Catalyst for Economic Growth and Tourism Development

Moreover, the introduction of this low-cost airline represents a crucial step towards enhancing tourism in the region. With its expansive route network, travelers can now access various destinations with ease and affordability. This increased accessibility is expected to attract both domestic and international tourists, thereby invigorating local businesses and stimulating economic activity. Additionally, as the airline operates in accordance with Saudi Vision 2030, it will serve as a catalyst for promoting the Eastern Province as a key travel hub, contributing significantly to the nation’s overarching goals.

The collaboration between Nesma Group, Air Arabia, and KUN Holding heralds a new era for air travel in Saudi Arabia. As this low-cost airline takes flight, it promises not only to enhance connectivity but also to contribute to the socio-economic development of the Eastern Province. With strategic planning and execution, this initiative stands to transform the aviation landscape and offer unprecedented opportunities for growth and tourism in the region.

Harmonizing Innovation: Hisense's Meteoric Rise in the Soundbar Market

In the vibrant landscape of consumer electronics, few brands have achieved such a remarkable ascent as Hisense. Recently recognized by Futuresource Consulting as the world's fastest-growing soundbar brand over the past five years, Hisense has solidified its position as a leader in the audio segment. This accolade reflects the brand’s commitment to delivering immersive sound experiences, innovative technology, and premium performance that remains accessible to consumers worldwide. Especially in the UAE, Hisense is making significant strides in redefining home audio systems.

The HT SATURN: A New Era of Home Entertainment

Building on its impressive momentum, Hisense has proudly introduced the HT SATURN, a flagship 4.1.2 channel surround sound system "Tuned by Devialet." This state-of-the-art soundbar exemplifies a bold leap in acoustic engineering, designed to transform ordinary living rooms into cinematic soundscapes. The HT SATURN employs Devialet's renowned acoustic tuning paired with Hisense's proprietary HiConcerto™ architecture, resulting in a full-bodied, spatial audio experience. It supports cutting-edge technologies such as Dolby Atmos® and DTS:X®, while delivering an astonishing 720W of total power through 13 meticulously arranged speakers.

The HT SATURN is not merely a sound system; it is a meticulously crafted audio experience. With four satellite speakers featuring up-firing drivers and a powerful 6.5-inch wireless subwoofer, it adapts to any room, ensuring that every whisper and floor-rumbling bass note is rendered with precision. This product marks a significant milestone in Hisense's audio evolution, as it not only supports cinematic audio but actively defines it.

Tailored Solutions for the UAE Market

In the UAE, Hisense continues to champion innovation by offering soundbar models tailored to diverse entertainment needs and preferences. The AX5120G stands out as a powerful Dolby Atmos soundbar, delivering immersive surround sound that enhances movie nights, gaming sessions, and everyday audio experiences. On the other hand, the Party Rocker One embodies a fun, feature-rich sound system designed for celebrations, complete with dynamic lighting and karaoke functionality. These models, alongside the newly unveiled HT SATURN, reflect Hisense's unwavering drive to cater to every listener's demands.

As Hisense expands its footprint in the UAE and other key global markets, its dedication to reimagining the audio experience remains steadfast. The brand's focus on immersive audio and seamless integration with television systems places it at the forefront of modern home entertainment solutions. Through innovative technology and an unwavering commitment to quality, Hisense is reshaping the future of sound in homes around the world.

Pioneering Energy Transformation: A Step Towards Sustainability in Kuwait

In an era where sustainable energy practices are no longer a choice but a necessity, the State of Kuwait is taking significant strides to align its energy sector with global trends. His Excellency the Minister of Electricity, Water and Renewable Energy, Dr. Subaih Abdel Aziz, recently chaired a pivotal meeting of the Supreme Energy Committee. This meeting focused on the latest developments within the energy sector, emphasizing the nation's commitment to updating strategies that support sustainable energy initiatives. 

The discussions within this meeting were not merely academic; they reflected a deep-seated ambition to foster a transformative energy landscape in Kuwait. The Supreme Energy Committee's agenda was centered on evaluating the progress of national endeavors aimed at achieving a sustainable energy future. By engaging various stakeholders, the committee aims to synthesize various viewpoints, ensuring that Kuwait's energy policies are both comprehensive and forward-thinking.

Understanding the White Paper on Energy Transformation

A significant highlight of the meeting was the presentation of the white document on transforming energy in Kuwait, delivered by Eng. Dina Al-Naqib, the Director of the Research and Technology Activation Department at the Kuwait Foundation for Scientific Progress. This document outlined a series of patriotic initiatives designed to facilitate energy transformation. Specifically, it emphasized the importance of enhancing economic gains while concurrently contributing to the overarching goal of achieving carbon neutrality by 2060.

Eng. Al-Naqib's insights provided a framework for understanding how Kuwait can leverage its unique resources and position to foster a more sustainable energy future. Notably, the white paper serves as a roadmap that outlines not only the challenges but also the opportunities inherent in the energy transition. By prioritizing innovation and the application of advanced technologies, Kuwait can enhance its energy efficiency and minimize its carbon footprint.

Strategic Insights from the Oil Sector

In addition to the white paper, Eng. Sahar Al-Awadi, the Director of Strategic Planning at the Kuwait Petroleum Corporation, presented a detailed overview of the energy transformation strategy specifically pertaining to the oil sector. This presentation proved vital as it underscored Kuwait's efforts to support its position on the global renewable energy map. It highlighted the crucial role that the oil sector must play in transitioning to sustainable practices while maintaining economic viability.

Eng. Al-Awadi emphasized that the energy transformation strategy is not merely a response to global pressures but a proactive approach to securing Kuwait's energy future. By adopting innovative practices and investing in renewable energy technologies, Kuwait is positioning itself as a leader in the energy transition. This strategy not only ensures the nation’s energy security but also enhances its global competitiveness in an increasingly renewable-focused marketplace.

The discussions led by His Excellency Dr. Subaih Abdel Aziz at the Supreme Energy Committee represent a significant turning point for Kuwait's energy sector. The collaborative efforts to embrace sustainable practices and explore innovative solutions reflect a commitment to a greener future. As Kuwait navigates this transformative journey, the importance of strategic planning and comprehensive policy frameworks cannot be overstated. The path forward is undoubtedly challenging, yet the potential rewards—both economically and environmentally—make it a pursuit worth undertaking.

Strategic Alliances in Oil Production: KBR's Continued Partnership with Basra Oil Company

In an important development for the oil industry in Iraq, KBR announced today that it has secured the renewal of its engineering, procurement, and construction management (EPCM) contract with Basra Oil Company (BOC) for the Majnoon Oil Field for an additional two years. This contract extension not only underscores the robust partnership between KBR and BOC but also highlights their collective commitment to enhancing Iraq's energy sector. Under this renewed contract, KBR will continue to provide comprehensive EPCM services, which are critical for sustaining forecasted production capacity at the Majnoon Oil Field.

The Majnoon Oil Field, known for its strategic significance, requires a collaborative approach to maximize operational efficiency. KBR's involvement will undoubtedly enhance local content, thereby promoting sustainable growth within the region. Jay Ibrahim, President of KBR Sustainable Technology Solutions, emphasized the importance of this contract extension, noting that it reinforces KBR's ongoing commitment to Iraq’s national energy strategy and the sustainable development of the Majnoon field. Clearly, KBR is dedicated to not only supporting the immediate needs of BOC but also contributing to Iraq's long-term domestic capacity enhancement.

Commitment to Local Development and Safety

Moreover, KBR’s strategy involves employing a high number of local professionals in Iraq, which is essential for meeting targeted percentages at the Majnoon site and other regional hubs. This local workforce enables KBR to ensure the seamless execution of ongoing and upcoming projects, particularly as part of the Growth II Program. By focusing on local talent, KBR not only fosters community development but also aligns with global best practices in project execution.

Mr. Kadhim Kareem, CEO of the Majnoon Field at Basra Oil Company, clearly articulated the mutual benefits of this partnership. He stated, “KBR will continue to be our strategic partner in EPCM projects in Majnoon, successfully supporting our long-term development goals and maximizing field potential through safe, efficient, and sustainable project execution.” This statement reflects the shared vision between KBR and BOC, emphasizing a commitment to safety and efficiency in all operations. 

The renewal of KBR's contract with Basra Oil Company represents a significant milestone in Iraq's oil production landscape. Through strong partnerships and a focus on sustainable practices, both companies are positioned to drive growth and enhance operational performance in one of the country's most vital assets.

Strengthening Nuclear Energy: ENEC and Framatome’s Strategic Partnership

In a significant move towards enhancing energy security and sustainability, Framatome and the Emirates Nuclear Energy Company (ENEC) have signed a landmark agreement for the supply of nuclear fuel assemblies and engineering services for the Barakah Nuclear Energy Plant in the United Arab Emirates (UAE). This collaboration not only emphasizes the importance of nuclear energy in the region but also highlights the commitment of both entities to meet the rising energy demands while adhering to stringent environmental standards.

Under the terms of this agreement, Framatome will supply complete nuclear fuel assemblies tailored for use at the Barakah Plant. With decades of experience in nuclear fuel manufacturing and innovation, Framatome emerges as a strategic partner capable of bolstering the resilience and flexibility of ENEC's fuel supply chain. This partnership aims to ensure that the Barakah Nuclear Energy Plant continues to excel in nuclear power generation, thereby contributing significantly to the UAE's clean energy goals.

The agreement also plays a crucial role in ENEC's long-term strategy to diversify its fuel supply chain. By securing a dependable supply of nuclear fuel, ENEC enhances its energy security, allowing for the uninterrupted provision of 24/7 carbon-free power to businesses, industries, and households across the UAE. As His Excellency Mohamed Al Hammadi, Managing Director and CEO of ENEC, articulated, diversification is vital for delivering safe, clean, and reliable electricity to support the sustainable growth of the UAE's economy. 

A Legacy of Excellence: Framatome's Contributions 

Framatome's commitment to excellence is further underscored by its impressive track record. The fuel assemblies for the Barakah Plant will be fabricated at Framatome's state-of-the-art manufacturing facility in Richland, USA. This facility has earned the highest rating from the U.S. Nuclear Regulatory Commission under its Licensee Performance Review for an astounding 18 consecutive years. With over 40 years of extensive experience in fabricating fuel for Combustion Engineering design reactors like Barakah, Framatome has successfully supplied more than 6,000 fuel assemblies of this type, ensuring the highest safety and performance standards.

Moreover, Framatome will provide essential engineering support services from its U.S. headquarters in Lynchburg, Virginia. This multifaceted approach not only enhances the operational capabilities of ENEC but also reinforces Barakah as a global model for operational excellence in clean energy generation. As Grégoire Ponchon, CEO at Framatome, stated, “We are proud to provide our advanced fuel to ENEC, ensuring security of the supply and meeting the UAE's clean energy goals.” 

The collaboration between Framatome and ENEC marks a pivotal moment in the UAE's journey towards sustainable energy. By leveraging Framatome's technological expertise and commitment to quality, the Barakah Nuclear Energy Plant is poised to continue its role as a cornerstone of the UAE’s energy landscape, powering the nation’s future with clean, reliable, and carbon-free energy solutions.

Foresight for Tomorrow: The Transformative Vision of Expo 2030 in Riyadh

A Milestone Project for Saudi Arabia's Future

In a significant development, Bechtel has been appointed as the project management consultant (PMC) for the highly anticipated Expo 2030 in Riyadh, Saudi Arabia. This major global event, held every five years in a different host country, is set to embody the theme "Foresight for Tomorrow." The Expo aims to align with the Kingdom's Vision 2030 roadmap, which emphasizes the creation of a vibrant society, a thriving economy, and an ambitious future. Given its scale and significance, Expo 2030 Riyadh is poised to become one of the most monumental events of the year.

Anticipation surrounds the event, which will unite over 195 countries, 29 international organizations, and a myriad of unofficial participants. Organizers project that approximately 42 million visitors will flock to the event, marking a historic gathering that showcases global collaboration. According to Darren Mort, president of Bechtel's Infrastructure business, "The Expo 2030 Riyadh will highlight Saudi Arabia's remarkable transformation since the launch of the Saudi Vision 2030 in 2016." This statement underscores the importance of the Expo as a platform for showcasing the Kingdom's progress across economic, social, and cultural sectors.

Infrastructure Development and Sustainable Urban Transformation

Bechtel's role in overseeing the delivery of the infrastructure program across the six-square-kilometer site is pivotal. The company will manage essential components such as early works, utilities, roads, and the public realm, ensuring a seamless experience for both exhibitors and visitors. Furthermore, after the six-month event concludes, Bechtel will facilitate the transformation of the site into a sustainable urban development. This forward-thinking approach positions the area as a continuing hub for green innovation, cultural celebration, and commerce.

The masterplan for Expo 2030 Riyadh reflects the Kingdom of Saudi Arabia's unwavering commitment to long-term development. It incorporates international sustainability standards across various initiatives, including tree planting and reforestation, water treatment, and renewable energy sources. By focusing on sustainability and innovation, Expo 2030 aims to create a lasting legacy that will benefit future generations.

Expo 2030 in Riyadh is not just an event; it is a powerful catalyst for change and a testament to Saudi Arabia's ambitious vision for the future. As the world turns its eyes toward this remarkable gathering, it is clear that the Kingdom is ready to showcase its transformative journey and engage in meaningful dialogue about sustainability, innovation, and global collaboration. For more information about Bechtel's Infrastructure business and its role in shaping this event, please visit bechtel.com.

Game On: The Epic Kickoff of the Esports World Cup 2025!

Hey there, fellow gamers and music lovers! Are you ready to dive into the electrifying world of esports? Well, let me take you on a journey through the unforgettable Opening Ceremony of the Esports World Cup 2025, which officially kicked off in the vibrant city of Riyadh, Saudi Arabia. This event was nothing short of spectacular, drawing thousands of fans to the ANB Arena in Riyadh's Boulevard City while millions more tuned in online. Picture this: a sold-out crowd, pulsating music, and a lineup that included global superstar Post Malone! Seriously, it was a night to remember!

The night was all about celebrating not just gaming, but the fusion of music and culture. The highlight? The live debut of "Til My Fingers Bleed," the official Song of the Year for the tournament. This genre-bending masterpiece features K-pop sensation DINO from SEVENTEEN, along with Duckwrth and Telle Smith from The Word Alive. Talk about a collaboration that captures the ambition and emotion of esports! Their on-stage chemistry was electric, and I’m pretty sure everyone in the arena was left breathless by the stunning visuals and dynamic choreography. The performance was a perfect blend of K-pop, hip-hop, and rock, and guess what? It racked up over two million Spotify streams in just its first week! How’s that for a record-breaking start?

A Star-Studded Affair: More Than Just Gaming

As the night rolled on, the excitement didn’t stop. Post Malone took the stage, and let me tell you, when he sang "Circles," you could feel the energy in the room shift. It was like everyone held their breath for just a moment, soaking in the magic of live music. And if that wasn’t enough, Grammy-nominated producer Alesso and virtuoso cellist Tina Guo brought the house down with their adrenaline-pumping track "Ascension." The entire arena transformed into a battlefield of sound and lights, perfectly synchronizing with the fierce competition happening on stage. It was an experience that blurred the lines between music and gaming, creating a vibe that was simply unmatched.

Mike McCabe, the Chief Operating Officer of the Esports World Cup Foundation, captured the essence of the night perfectly. He said, "At its heart, the Esports World Cup is a global celebration of community." And you could really feel that sense of community throughout the ceremony. Celebrities from various worlds—music, sports, and streaming—walked the red carpet, including popular streamer Tyler 1 and chess Grandmaster Magnus Carlsen. This event wasn’t just a tournament; it was a melting pot of culture, creativity, and shared passion that set the tone for an unforgettable summer.

So, whether you’re a hardcore gamer or just someone who loves a good show, the Esports World Cup 2025 has something for everyone! With matches featuring the world’s best players unfolding daily in Riyadh, make sure you don’t miss out. Tickets are available now at esportsworldcup.com, and trust me, you’ll want to be part of this global phenomenon. Game on, friends! 

Bridging Continents: Bahrain's Leap into the Future with the 2Africa Pearls Submarine Cable

A Landmark Achievement for Global Connectivity

In a groundbreaking development for international telecommunications, stc has successfully landed the 2Africa Pearls submarine cable system in Bahrain. This project represents a monumental investment of US$ 205 million, marking a significant milestone in global connectivity. Notably, the 2Africa cable system is recognized as the world's longest submarine cable, stretching across 45,000 kilometers. The successful landing of this cable, which occurred on June 4, next to the Seef District, was attended by dignitaries such as H.E. Dr. Shaikh Abdullah bin Ahmed Al Khalifa, Minister of Transportation and Telecommunications, and Eng. Khalid Al Osaimi, Chief Executive Officer of stc Bahrain.

The implications of this achievement extend far beyond the mere physical presence of the cable. It serves to enhance Bahrain's status as a prominent ICT hub, thereby accelerating digital transformation across connected countries. This influx of connectivity is expected to attract significant international investments, create job opportunities, and foster innovation across multiple sectors. As H.E. Dr. Shaikh Abdullah highlighted, this endeavor aligns perfectly with the aspirations of Bahrain’s Economic Vision 2030, which seeks to bolster the Kingdom's position on both regional and global stages.

Empowering a Digital Economy

Eng. Khalid Al Osaimi expressed enthusiasm regarding the landing of the 2Africa Pearls submarine cable, noting that it will increase Bahrain's connectivity capacity tenfold, with the potential for future scalability. This expansion is crucial for cementing Bahrain’s role as a leading communications and digital hub in the region. The cable, designed with a remarkable capacity of 180 terabits per second, will enable faster adoption of new technologies and digital solutions. This is particularly relevant in today’s data-driven world, where applications such as content streaming, cloud computing, and gaming demand high-speed internet connectivity.

Furthermore, the benefits of the 2Africa Pearls submarine cable extend to both businesses and consumers. For enterprises, the increased connectivity offers improved communication, greater access to global markets, and enhanced operational efficiency. On the consumer front, this transformative project promises reliable internet services and a richer digital experience. As the digital landscape continues to evolve, the 2Africa Pearls submarine cable will undoubtedly serve as a catalyst for innovation, paving the way for emerging technologies such as 5G, artificial intelligence (AI), and the Internet of Things (IoT).

The successful landing of the 2Africa Pearls submarine cable in Bahrain is not merely an infrastructural achievement; it is a transformative leap toward a digitally empowered economy. Through strategic investments and partnerships, Bahrain is poised to enhance its global connectivity, fostering innovation and growth across various sectors. As we look towards the future, the implications of this monumental project will resonate not only within the Kingdom but also across the broader region, solidifying Bahrain's role as a key player in the global digital landscape.

Webuild Enriches Saudi Arabia's Landscape with Diriyah Square Project

A Groundbreaking Investment

Webuild continues to assert its strong presence in Saudi Arabia with recently awarded works valued at approximately USD 600 million, entirely allocated to the Group as part of the expansive Diriyah Square project. This monumental undertaking reflects the company’s commitment to transforming Diriyah, often referred to as the "City of Earth." The cumulative value of projects awarded to Webuild by Diriyah Company has now reached approximately USD 2 billion, underscoring the strategic importance of this initiative. Situated in the northwest of Riyadh, the Diriyah Square project surrounds the UNESCO World Heritage Site of At-Turaif, with plans to establish it as one of the Kingdom’s key cultural and commercial hubs.

The Chief Executive of Webuild, Pietro Salini, expressed pride in contributing to a project of such symbolic significance. He stated, “Our presence in the Kingdom will be further strengthened by work that will have a positive impact on the area as well as the local community.” This sentiment highlights the firm’s focus not only on infrastructure but also on social responsibility. The new phase of Diriyah Square promises to cultivate a vibrant community space, aligning with the Kingdom’s Vision 2030 objectives.

Architectural Inspiration and Community Impact

The latest works, identified as Package 3 Finishing and MEP, encompass the construction of over 70 buildings and public spaces. These spaces are meticulously designed in accordance with traditional Najdi architectural principles, creating a pedestrian-oriented retail and lifestyle destination. Covering approximately 365,000 square meters, this development embodies a unique blend of culture and modernity. Furthermore, Webuild is already actively engaged in the Diriyah project with the development of an underground facility that will accommodate 10,500 vehicles, which is currently 55% complete.

Webuild’s extensive experience in the region, dating back to 1966, enables the company to tackle some of the most ambitious infrastructure projects globally. The firm has successfully completed more than 90 projects in Saudi Arabia, enhancing the Kingdom's urban landscape. These projects span various sectors, including civil buildings, sustainable mobility solutions, and advanced desalination plants. Therefore, Webuild's ongoing efforts in Diriyah Square not only contribute to the area's architectural heritage but are also pivotal in shaping a sustainable future for Saudi Arabia. 

Ultimately, Webuild’s involvement in the Diriyah Square project signifies a transformative wave in the Kingdom’s infrastructure landscape. By fusing tradition with innovation, the project stands to leave a lasting legacy while nurturing local communities and cultures.

Deli Group's Bold Step: Elevating Office and School Supplies in Egypt

On July 9, 2025, Deli Group, a distinguished manufacturer of office and school supplies, marked a significant milestone with its inaugural brand promotion conference in Cairo. Organized in collaboration with the esteemed Egyptian distributor 3A, the event welcomed over 120 key clients and channel partners. This gathering not only celebrated the launch of Deli's operations in Egypt but also underscored the company's strategic expansion into the MENA region. The implications of this event resonate deeply within the context of Deli’s global ambitions.

The Deli Group, recognized as one of Asia's largest stationery manufacturing bases, has made impressive strides in international markets. With operations extending across more than 140 countries and regions, its investment in Egypt represents a pivotal step in its global strategy. During the conference, key members of Deli's leadership team provided comprehensive presentations, elucidating the company's commitment to innovation and quality. Notably, Global Marketing Manager Mr. Jeremy emphasized the organization's prowess and its meticulous overseas development strategy. In tandem, Mr. Ashraf Ali Faid, Deli's national partner, offered valuable insights into the Egyptian market, highlighting the partnership's potential for driving mutual growth.

Pioneering the Future of Office Supplies

A highlight of the conference was the presentation by MENA Regional Manager Mr. Mohamound, who detailed Deli's ambitious globalization efforts and introduced plans for a manufacturing hub in 10th of Ramadan City. This facility is set to produce over 12,000 diverse products, catering to the demands of both local and international markets. By focusing on office and school supplies, sports equipment, manual and electric tools, and office furniture, Deli aims to serve a wide array of clients across Europe, the Middle East, Africa, Turkey, and the USA. Such a robust manufacturing capacity not only positions Deli as a key player in the region but also signifies its commitment to enhancing local economies.

Furthermore, the event featured a product showcase led by Deli Egypt's Product Manager, Mr. Mohamed Mekkawi. Attendees had the opportunity to engage with innovative solutions tailored to local preferences, including ergonomic writing tools and durable organizational products. This hands-on experience allowed participants to appreciate the quality and utility of Deli's offerings firsthand. As a result, the brand's commitment to meeting the specific needs of the Egyptian market became abundantly clear.

Deli Group's successful brand launch in Cairo serves as a testament to its strategic focus on the MENA region. With a strong product portfolio and a localized manufacturing approach, Deli is well-positioned to become the preferred office and school solutions provider in Egypt. The company's investment not only showcases the ambitions of global enterprises but also promises to deliver dual benefits of employment and technological advancement to the Egyptian economy. As Deli Group embarks on this exciting journey, it sets a new standard for quality and innovation in the office supplies sector.

The Dawn of a New Era: The 2025 Esports World Cup in Riyadh

An Unprecedented Gathering of Talent and Innovation

On July 10, 2025, the Esports World Cup Foundation (EWCF) proudly launched the opening press conference for the highly anticipated 2025 Esports World Cup (EWC) in Riyadh, Saudi Arabia. This monumental event signifies the commencement of the world's largest esports and gaming festival, which will run until August 24, 2025. With a remarkable lineup featuring over 2,000 elite players and 25 tournaments across 24 leading titles, the EWC has set a new benchmark in the esports arena. The staggering prize pool of over $70 million not only marks this event as the biggest esports competition to date but also solidifies its status as a pivotal moment in the history of competitive gaming.

At the heart of the EWC is the innovative Club Championship format, where the world's top 200 clubs will compete to accumulate points across multiple games. This first-of-its-kind competition highlights the evolving nature of esports, fostering collaboration and rivalry among teams in ways previously unseen. The grand prize of $7 million awaits the ultimate EWC Club Champion, alongside a plethora of rewards that include over $38 million designated for individual game championships, $5 million in global qualifier rewards, and $450,000 in MVP bonuses. Such a robust prize pool serves not only to attract elite talent but also to inspire the next generation of gamers.

Saudi Arabia: A New Epicenter for Esports

During the opening press conference, HRH Prince Faisal bin Bandar bin Sultan, Chairman of the Saudi Esports Federation, eloquently captured the essence of this event. "Guided by the ambitious vision and leadership of His Royal Highness Prince Mohammed bin Salman bin Abdulaziz AlSaud, the Kingdom is cementing its position as a global leader in gaming and esports," he stated. The EWC stands as a testament to Saudi Arabia's commitment to developing a sustainable esports ecosystem, which aligns with the broader goals of Vision 2030 and the National Gaming and Esports Strategy. 

Furthermore, Ralf Reichert, CEO of the Esports World Cup Foundation, emphasized the event's role in uniting the gaming community. "EWC 2025 is about bringing the gaming world together—iconic games, elite players, and millions of fans around a shared celebration," he noted. Through innovative global broadcasts and original storytelling, the EWC aims to create unparalleled opportunities for players and audiences alike. The event promises not only record-breaking competition but also a celebration of the cultural movement that esports has become. 

The 2025 Esports World Cup in Riyadh represents a watershed moment for the gaming industry. It not only showcases the extraordinary talent of players and teams but also reflects the immense potential of esports as a unifying force in our increasingly interconnected world. As we look forward to the exciting days ahead, it is clear that the EWC will shape the future of competitive gaming for years to come.

Pioneering Genomic Medicine: Abu Dhabi's Vision for the Future of Healthcare

A Groundbreaking Collaboration

In a significant leap toward the future of healthcare, the Department of Health – Abu Dhabi (DoH) has forged a historic partnership with the University of California, San Francisco (UCSF) and the Innovative Genomics Institute (IGI). This collaboration aims to establish the world’s first centres for genome surgery in both Abu Dhabi and California. Formalized during a strategic visit to the United States, this innovative initiative underscores Abu Dhabi's ambition to spearhead advancements in genomic medicine, ultimately revolutionizing personalized genetic therapy. 

Genome surgery, an experimental technique, seeks to modify or replace faulty genes to treat or prevent diseases. By utilizing personalized genetic therapies and advanced technologies such as CRISPR, healthcare providers can tailor treatments to individual patients based on their unique genetic profiles. This transformative approach promises to enhance patient outcomes significantly, addressing severe genetic conditions at their root.

Transforming Patient Care

H.E. Dr. Noura Khamis Al Ghaithi, Undersecretary of the Department of Health – Abu Dhabi, emphasized the intent behind this collaboration, stating that it reflects Abu Dhabi's commitment to pioneering real-world applications of advanced science. By integrating UCSF's expertise in pediatric and fetal therapy with IGI's cutting-edge gene editing research, the partnership aims to create customizable, genome-guided interventions. This initiative not only enhances the potential for correcting genetic conditions early in life but also positions Abu Dhabi as a global leader in advanced genomic care.

Furthermore, the project will prioritize the training of a new generation of Emirati professionals in genomic surgery and clinical innovation. By fostering local expertise, the partnership can address life-threatening and debilitating conditions more effectively, reducing the long-term dependence on treatments. This proactive approach not only alleviates pressure on the healthcare system but also solidifies Abu Dhabi's reputation as a hub for life sciences innovation.

In summary, this groundbreaking collaboration between Abu Dhabi, UCSF, and IGI is poised to redefine the landscape of healthcare. By embracing genomic medicine, the Emirate aims to provide transformative solutions that enhance patient care and promote a healthier future for communities both locally and globally.

Pulse Wadi: The Future of Urban Living in Saudi Arabia

Hey there, urban explorers! Have you heard about Pulse Wadi? If not, buckle up because this project is not just a step forward; it’s a leap into the future! Nestled on the outskirts of Riyadh, Pulse Wadi is more than just a development; it’s a bold vision that aligns perfectly with Saudi Arabia’s Vision 2030. With a staggering budget of AED 12.1 billion and an impressive area of 600,000 square meters, this place is set to redefine sustainable urban living. 

So, what’s the deal with Pulse Wadi? Designed by the creative minds at LWK + PARTNERS in collaboration with various governmental entities, it’s a space where innovation meets culture. Imagine this: a district that’s not only home to a state-of-the-art government complex but also features two iconic headquarters and several cultural institutions. Sounds cool, right? Plus, it’s strategically positioned to leverage its proximity to national infrastructure networks, making it incredibly accessible. If you’re dreaming of a place that’s a blend of tech and tradition, Pulse Wadi is where you want to be!

The Heart of the Community: Wadi Plaza

Now, let’s talk about the real gem of Pulse Wadi – the central wadi plaza. Picture a vibrant space that serves as a cultural and democratic symbol for the people of Riyadh. This inclusive events space is designed to honor the rich Najdi heritage while bringing everyone together. It’s not just about aesthetics; it’s a community hub where various access points converge, making it easy for locals and visitors alike to enjoy a mix of commercial, recreational, retail, and food and beverage options. 

But wait, there’s more! The wadi plaza isn’t just for show; it’s where the magic happens. Hosting events and gatherings, it aims to foster a sense of belonging and unity among the residents. Whether you’re looking to catch a live concert, enjoy a food festival, or just hang out with friends, this space is designed to accommodate it all. Seriously, Pulse Wadi is shaping up to be the vibrant heart of this ambitious development, and we can’t wait to see how it transforms the urban landscape of Riyadh! 

So, are you as excited as we are about Pulse Wadi? This project truly sets a new benchmark in sustainable urban development. Keep your eyes peeled; the future is looking bright in Saudi Arabia!

Seamless Global Connectivity: Asyad Group's Pioneering Air Cargo Operation

In a remarkable display of logistical prowess, Asyad Group, Oman's premier global integrated logistics provider, has successfully executed a high-priority air cargo operation. This operation involved the transportation of over 200 metric tons of electronic equipment destined for one of India's largest conglomerates. By adeptly managing shipments from four key international markets—namely China, Malaysia, South Korea, and the United Kingdom—Asyad has showcased its ability to navigate complex global supply chains with efficiency and precision.

Strategic Execution Under Pressure

Faced with stringent time constraints and diverse origin points, Asyad Group engineered an optimized routing strategy that incorporated multiple carriers and various air routes. This meticulous planning ensured seamless, round-the-clock delivery into Indian entry points. The operation's success hinged on continuous monitoring and proactive risk mitigation, demonstrating Asyad's commitment to full compliance with the client’s logistical protocols. Indeed, this high-stakes operation exemplifies Asyad's capability to handle high-value, time-sensitive cargo while maintaining the integrity of the supply chain.

Juma Al Maskari, Director of Asyad Logistics, articulated the significance of this operation, stating, "This operation reflects our commitment to providing agile, technology-enabled logistics solutions at scale." His assertion underscores the importance of Asyad's global network and operational expertise in facilitating cross-border shipments under stringent timelines. As the company continues to expand its footprint in South Asia, such operations reinforce its position as a trusted partner in the logistics sector.

Unlocking New Trade Corridors

This project marks one of Asyad's largest consolidated air freight operations into the Indian market to date, further solidifying its role as a key player in enabling efficient trade routes between Asia, the Middle East, and Europe. Oman's strategic location at the crossroads of critical global shipping lanes allows Asyad to unlock new trade corridors, enhancing its service offerings and expanding its reach.

Asyad's recent accomplishments not only highlight its operational capabilities but also signify a broader trend in global logistics. The growing interconnectivity of markets necessitates innovative solutions that can adapt to the demands of international trade. By leveraging technology and strategic partnerships, Asyad Group positions itself at the forefront of this evolving landscape, ensuring that it remains a vital component of global supply chains.

Asyad Group's exemplary performance in this air cargo operation serves as a testament to its commitment to excellence and innovation. As the logistics industry continues to evolve, Asyad stands ready to meet the challenges ahead, reinforcing its reputation as a leader in integrated logistics solutions.

The Oman Investment Authority's Strategic Impact on the Sultanate of Oman

In a rapidly changing global landscape, the Oman Investment Authority (OIA) plays a pivotal role in shaping the economic future of the Sultanate of Oman. As the sovereign wealth fund of the nation, the OIA closed 2024 with an impressive US $53 billion in assets under management and reported a net profit of US $4.12 billion. This remarkable performance enabled a significant transfer of US $2.1 billion to the state budget, thereby reinforcing the authority's growing fiscal role within the country's economy.

The Global SWF has recognized the OIA among the top ten sovereign wealth funds, largely due to its robust five-year annualized returns. By harnessing Oman's potential through globally diversified investments, the OIA strategically invests in future-focused sectors that align with the national development vision. The OIA's investment approach unfolds across three verticals: the National Development Fund (NDF), the Future Generations Fund (FGF), and the Future Fund Oman (FFO). This structured strategy not only minimizes risk but also accelerates growth in priority sectors outlined in Oman Vision 2040.

Strategic Investments: A Blueprint for Growth

In 2024, the NDF deployed an impressive US $4.9 billion, surpassing its initial target of US $4.4 billion. This funding primarily focused on accelerating domestic projects, with a remarkable 68% of commitments directed towards the energy sector. Notably, this included additional funding for the Duqm Refinery and the launch of 500 MW solar plants. Furthermore, investments also targeted logistics, tourism, mining, and telecommunications, with significant capital allocated to the Asyad Container Terminal and the reopening of copper mines.

Meanwhile, the FGF broadened its international exposure by investing in 13 new funds across sectors such as artificial intelligence, healthcare, fintech, and energy transition. As an early investor in xAI, the OIA positions itself to capture value from global innovation trends while simultaneously evaluating their applicability to the Omani economy. Such strategic foresight illustrates the OIA's commitment to fostering sustainable economic growth and preparing Oman for future challenges.

Empowering Local Enterprises and Innovation

In addition to its international investment strategies, the OIA is actively championing local enterprises and initiatives. In 2024, Small and Medium Enterprises (SMEs) accounted for nearly 20% of the OIA's supply chain spend, supported by over US $28 million in direct funding. This initiative not only empowers local businesses but also strengthens the overall economic fabric of the Sultanate.

Moreover, the OIA's commitment to innovation extends to startup funding and accelerator programs, fostering a culture of entrepreneurship within Oman. By backing local champions and engaging with institutional investors, the OIA hosted the largest global gathering of sovereign wealth funds in Muscat, further solidifying its role as a leader in the investment community.

The Oman Investment Authority is not merely a sovereign wealth fund; it is a catalyst for economic transformation in the Sultanate of Oman. With strong financial results for 2024, a commitment to diversifying investments, and a focus on innovation and entrepreneurship, the OIA is poised to emerge as a key stabilizer of Oman’s public finances and a significant contributor to its long-term economic resilience. For additional insights, the 2024 Annual Report is available at [www.oia.gov.om](http://www.oia.gov.om).